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Top Data-Driven PR Trends of 2016: Interactive Infographics

Shift Communications

Trend #1: Interactive Infographics. We marketers and communicators have killed the infographic. We’ve fed them to every social influencer, journalist, reporter, and source in volumes so great, if we printed them out, we’d deforest the Amazon in a day. Can the news media absorb the volume of infographics we churn out?

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5 Tips to Get in Your #Creative #PR Groove

Deirdre Breakenridge

The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. However, when a client from the PR side of the house needed some branding work, creative design for a media kit, or a newsroom, it was so much fun to work with the marketing and web teams.

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Top Trends From State of the Media 2016

Cision

This year’s report found that 92 percent of media outlets have or are currently adopting a mobile-friendly Web design. Multimedia content, such as infographics or Slideshare presentations, will help you stand out from other brands pitching the same old standardized template. What impact does this have on communication professionals?

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4 Examples of Fair Use Debates in the Digital World

Cision

Forty-five percent of executives think it’s okay to share other brands’ information as either digital or print paid content. Taking frustration with this to the Web, YouTube star Hank Green expressed his opinions on the topic in a Medium article. But copyright violations can have disastrous consequences.

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10 insights for public relations from the 2017 European Communications Monitor

Stephen Waddington

Most organisations use more elements like online videos, infographics and instant photos in their messaging. Coping with the digital evolution and the social web is the most important issue for communication management in the next three years. 4 Channel shift from print to social exaggerated. . #1 Visualisation in communication.

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How to Create a Media Kit

5W PR

Today, most media kits are pitched via online newsrooms, or a web page attached to a company’s main site that features all of the company’s most relevant news and public relations information. There’s no reason to stress about typos that were printed on 100 physical copies of materials. Creative Media Kit Ideas.

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6 Common Problems Holding You Back from Content Mastery

Contently - Strategy

My friend is a web engineer for a large media company, and whenever we talk shop, I’m always surprised at how big of an impact his tinkering can have on the content we read. Visual assets like infographics are more expensive.) Not defining your target audience. Using too many tools.