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AirPR Interview Series: Jon Gelberg, Inc. Media’s Executive Editor of Content Strategies

Onclusive

I was a print journalist for a dozen years, then made the leap into digital in the late 90s. It’s all about quality- quality writing, well-produced videos and infographics, and, more than ever, creating immersive, multimedia content experiences. How have you seen it evolve? In terms of getting noticed?

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How to use owned media

Stephen Waddington

Offline examples include posters, leaflet and printed brochures. The distribution of printed content is limited to physical relationships while the audience for an owned digital property will be limited. It’s dependable because it’s completely within the control of an organisation to produce and publish or broadcast.

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How to Create a Media Kit

5W PR

Throughout the years, one thing has remained the same: the purpose of a media kit is to act as a one-stop shop of information for a journalist or media source to write a feature on the company. There’s no reason to stress about typos that were printed on 100 physical copies of materials. What to Include in a Media Kit?

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6 Pragmatic Content Marketing Predictions for 2015

Sword and the Script

While my own writing on these very pages often laments how far we have to go – one thing that struck me in reading through this year’s predictions was the realization of just how far we’ve come. In B2B in 2015, we will see…Marketing ops will come of age,” writes Doug Kessler of Velocity Partners , based in the UK. Cooperative content.

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Creating The PR “Dream Team”

ImPRessions - Crenshaw Communications

This person is also well-versed on the inner workings of broadcast, print and online media and on how to sell a brand’s story to an outlet. And, for many clients, the work touches messaging as well as design, writing and distribution of content. Creative, fearless, assertive and on top of the news and pop culture.

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6 Common Problems Holding You Back from Content Mastery

Contently - Strategy

Visual assets like infographics are more expensive.) As Fox writes: As we collaborated with our marketing teams, they began featuring athenaInsight regularly in campaigns. The desire to push our content out in print campaigns compelled us to create a quarterly print edition of the pub. Using too many tools.

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{PR}edict: Predictive Analytics and the Future of PR, Part 3

Shift Communications

to match these themes in the months when my search volume is highest, so that I’m in print when people are already finding my website. Using the above as an example, my PR team would advise me to write content they can pitch for precision marketing. Second, my PR team would help me plan for 2018’s marketing search season.

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