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PR professionals work to translate complex technical concepts into accessible information while addressing legitimate public concerns about privacy, security, and ethical implications. Visual storytelling through infographics, videos, and interactive content helps break down complex concepts.
“People have become increasingly uncomfortable with having targeted ads popping up based on their searches,” said Justin Antonipillai , founder and CEO of WireWheel , a data privacy management software company. “We’ve But from a privacy perspective, Google’s move may provide consumers with greater control over their data.
Sci-fi stories and media reports on biases and privacy issues have raised concerns about AI. Several channels can be utilized for such educational efforts, from press releases that simplify complex AI concepts to interviews with AI experts, and social media campaigns leveraging infographics or explainer videos.
And you may love or hate infographics at this point, but they remind us how data can fuel very visual content. Mappos is my all-time favorite example of how Zappos uses, without violating customer privacy, the zip code and item numbers from each order to create killer content. This is just one way data can inform strategy.
Content marketing Developing informative blog posts, infographics, and educational videos on relevant health topics positions the organization as a resource for patients and the community. Transparency remains essential, balanced with the need to protect patient privacy.
PR can alleviate these concerns by underscoring stringent security measures, adherence to industry regulations, and commitment to data privacy. Regular content such as infographics, industry insights, and thought leadership pieces showcase expertise and foster a sense of transparency.
Security & privacy. Project Collaboration: We’re creating material like articles, press releases, images, videos and infographics (or you should be!) (Source: Grovo whitepaper ) The Grovo paper lists eight digital skills needed in business today. Working with documents. Project collaboration. Attention management.
Photographs, illustrations, memes, and infographics paint a thousand stories without a single word, engaging people through color, composition, and symbolism. Combat misinformation, protect privacy, and engage in respectful discourse. Developing an app or collaborating with existing ones unlocks unique engagement opportunities.
In an article on its website, MarketingProfs shared an infographic by US Presort that debunks direct mail myths, one of them being that millennials don’t even look through their mail. You might find this annoying, distracting, or perhaps even an invasion of privacy.
Leveraging social media: PR agencies can create and share engaging content, infographics, and videos to raise awareness and educate the public about cybersecurity threats and preventive measures. These events can feature cybersecurity experts, providing valuable insights and guidance to both individuals and businesses.
He summed it up: “The relationship between creative and digital is being rocked by an intense industry focus on data, artificial intelligence and privacy.”. The company surveyed 500 marketers in Europe and the US and found many admit to struggling to marry “digital advertising and powerful creative work.”. Meanwhile, 84 percent say A.I.
Whether you’re publishing sporadic social posts or managing a full-fledged content marketing machine complete with white papers, video projects, and infographics galore, an editorial calendar is critical for staying on track (and sane). Err on the side of caution when it comes to data privacy and security.
We’ve got your standard blog posts, ebooks, infographics and videos, but even those types of content can only go so far. Usually enclosed in a privacy policy, make sure you let your audience know what you’ll be doing with their information, especially if you’ll be contacting them anytime soon. Be honest about your marketing strategy.
11) Privacy regs bring back the basics. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. Here are a few ideas: turn it into a blog post, prepare a webinar, submit it as a session for a conference, publish an infographic, repurpose content for social media, etc.
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