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Understanding the Target Audience The first step in a successful CPG productlaunch is understanding the target audience thoroughly. Create valuable content, such as blog posts, videos, and infographics, to educate and inform the target audience.
The most effective multimedia elements include: Product demonstration videos Infographics highlighting key data points High-resolution product images Interactive charts and graphs Downloadable media kits Social media-ready visual assets Companies like Samsung exemplify this multimedia approach.
June: Plan Around ProductLaunches. The launch of a new product should have a certain degree of fanfare surrounding it, and your content marketing should play a big role in that. One launch could spur posts like a video review of the product, a tutorial on how to use it, or even the story behind its creation.
Companies issue a news release when they have a job to do: to spread the message of a productlaunch, an exciting corporate expansion, or the addition of a new executive. But it’s important to keep in mind that their audience, the media, also has a job to do. Companies have a story to tell, and the media needs to tell a story.
Shane is a digital marketing consultant that specializes in influencer marketing, productlaunches, sales funnels, targeted traffic and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities. The following is a guest post from Shane Barker.
Make it easy for reporters to tell a compelling story by adding photos, videos, and infographics. Give them easy content to use including infographics, PDFs, and Customer Testimonials. Reporters need your multimedia content to create a compelling story. And don’t forget to leverage the reach of others!
Its purpose is to announce something newsworthysuch as a productlaunch, event, or major milestonein a clear and concise format. Whether launching a new product or managing a crisis, heres how to adapt your press release format for different scenariosplus free templates to help you get started.
Show photos of your product being used. Infographic. If you are announcing research or statistics you’ve put together, infographics can be a great tool for visually relating them. You can create your own infographics with Piktochart or hire a professional designer. For company launch, take a tour of your facilities.
Whether it was a viral social media campaign , a groundbreaking productlaunch, or a crisis management triumph, set the stage for the journey ahead. Use infographics or charts to illustrate key metrics such as increased website traffic, social media engagement, or media placements secured.
Whether we’re planning for a productlaunch, a brand refresh or the opening of a new concept, planning is key. You’d pay for a photo shoot or an infographic or a video production, right? What are some of the key components of an effective brand communication strategy? Planning is the backbone of any strategy.
And this process might look very different for multiple pieces of content surrounding a significant productlaunch versus a one-off blog post. If the asset is part of a major productlaunch or marketing campaign, consider sharing it with employees across the entire organization using a larger internal communications plan.
ProductLaunches or Special Editions Holiday Sales or Promotions Corporate Social Responsibility Initiatives (eg. Step 1: Choose a Relevant Theme – Choose a holiday press release theme that fits your brand, like productlaunches, special editions, holiday sales, CSR efforts, industry insights, or milestones.
Don’t forget to create stories for all of your upcoming productlaunches too! As we mentioned in this infographic , a well-made media kit can help you drive everything from sales and donations to investments, which is why it’s a must-have that every business can benefit from. Media Kits Are a Must-have.
It includes blog posts, social media updates, videos, and infographics that reflect the unique features of your destination or service. Event Organizing Conducting media events such as press conferences, productlaunches, or community gatherings is a great way to attract audiences and get media attention.
Here are some common types of Tech PR and how they’re implemented: ProductLaunch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.
You can also use shorter ‘clips’ to tease longer videos or productlaunches while encouraging people to watch the entire long video content on the company website or YouTube channel. Convert To InfographicsInfographics are an effective way to share information visually.
ProductLaunches. Make sure you incorporate multimedia content wherever possible, including videos, images and infographics. Develop an Annual Outline: The overview is your content plan for the year – the types you’ll post, the topics you’ll cover and when. Holiday Related. How-To Guides, Best Practices, etc.
Companies issue a news release when they have a job to do: to spread the message of a productlaunch, an exciting corporate expansion, or the addition of a new executive. But it’s important to keep in mind that their audience, the media, also has a job to do. Companies have a story to tell, and the media needs to tell a story.
Its purpose is to announce something newsworthysuch as a productlaunch, event, or major milestonein a clear and concise format. Whether launching a new product or managing a crisis, heres how to adapt your press release format for different scenariosplus free templates to help you get started.
Whether your video is an animated infographic explaining the latest stats of complex research or a promotion for a new product your audience will be more interested to interact and engage with video content. Video content allows brands to increase awareness and reach a larger audience through paid promotions and shareable content.
When you need coverage for your productlaunches, service offerings and news for your company, it’s pretty important to make the journalist’s job as easy as possible to write your news story. That’s why we recently conducted a major survey with journalists to see what it is that irks them most about corporate newsrooms.
Adding images, videos, or infographics to your release will make it more visually appealing and help get your point across. If your release is about an event, a productlaunch, or some research, for example, it will be hard to get your point across without these added in. This helps the reporter to follow up if necessary.
List and rank the top five most effective PR strategies for the technology industry, focusing on new productlaunches. As digital content consumption rises, diversifying your approach with videos, podcasts, images and infographics is key to capturing audience attention and effectively telling your brand’s story.
Often these posts resonate well; and despite earning a coveted link on Reddit (the poster remarked the post rambles), overall, this one did not: Market Priming: Setting Conditions for a ProductLaunch. Prevent a PR crisis with a single tweet. Research suggests a brooding crisis can be avoided with a simple acknowledgment or apology.
Perhaps you have a new productlaunch or event that needs to be publicized. They can also include photographs, media, or infographics depending on the topic. Press releases can give you more content ideas based on the quotes, infographics, and statistics they contain. Concise Conclusion.
When producing infographics, photography and video for content marketing or company news, a consistent look and feel is just as important as it is in your logo. Discover what else is needed for product marketing success by downloading Expanding Engagement & Inspiring Action with Your Next ProductLaunch.
Examples of assets include data, infographics, and videos, among others. Additional Sections for Launches, News, Events, and Reports In addition to the essential elements mentioned above, here are some other specific sections to include based on the type of press release. We recommend including them if you can.
No longer does a new productlaunch require a pitch letter and an intern to reach out to a list of editorial contacts — spraying and praying for a response. If you enjoyed this post, you might also like: Infographic: Content Marketing Divide; Rich Getting Richer. The “gatekeeper” doesn’t exist anymore.
Some noteworthy press release topics you might want to keep in your arsenal include productlaunches, hiring new executives, business events, crisis management, social initiatives, and receiving awards. Some of the best examples of multimedia include videos, photos, infographics, and PFDs (whitepapers, eBooks, etc.).
list and rank the top five most effective PR strategies for the technology industry, focusing on new productlaunches. Multimedia press releases : Press releases that include multimedia elements such as images, videos, and infographics are becoming more popular.
This can include sharing exclusive discount codes or highlighting their product recommendations. Events and Launches : Invite influencers to your productlaunches or events to generate buzz and create live content. Email Marketing : Leverage influencer collaborations by featuring them in your email marketing campaigns.
June: Plan Around ProductLaunches. The launch of a new product should have a certain degree of fanfare surrounding it, and your content marketing should play a big role in that. One launch could spur posts like a video review of the product, a tutorial on how to use it, or even the story behind its creation.
If you’re simply scheduling tweets about a new productlaunch at the show or inviting attendees to swing by the booth, you’re missing out on the chance to not only deepen relationships with your audience, but uncover new advocates and influencers. Infographics or images with quotes relevant to the show. Finalist or award shots.
Use the video option to tease upcoming productlaunches or company news. Diversify the content you pin by including images, GIFs, videos, infographics and Cinematic (animated) pins. Quotes and infographics are a hit with users of this platform. Tag your location when taking photos out on the town.
Another good idea: draft a simple byline or blog post on “Scary Customer Stories” or “Nightmare ProductLaunches.” Think about providing inexpensive entertaining tips, conducting quick surveys on most and least favorite holiday foods and creating infographics and listicles on holiday meal spending.
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