Presspage

JANUARY 21, 2025

Its purpose is to announce something newsworthysuch as a product launch, event, or major milestonein a clear and concise format. Press releases are essential tools for shaping narratives, building credibility, and ensuring consistent messaging across different channels. What occasions call for different types of press releases?

Writing 78

Writing How To Product Launch Crisis 78

Prohibition

APRIL 13, 2023

Use Video Clips For Social Media It is no secret that social media is a powerful tool for maximising brand awareness and engagement. You can also use shorter ‘clips’ to tease longer videos or product launches while encouraging people to watch the entire long video content on the company website or YouTube channel.

Video 62

Video Infographics Social Media Instagram 62

Newsfile

JANUARY 30, 2024

Melissa Strle It can be challenging for PR professionals to navigate through an array of tools and strategies. List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. You can also try using the 42 essential AI prompts for investor relations professionals.

Trends 105

Trends YouTube Video Social Media 105

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ISEBOX

APRIL 27, 2016

When you need coverage for your product launches, service offerings and news for your company, it’s pretty important to make the journalist’s job as easy as possible to write your news story. 55% of journalists polled said that search tools rank first on their necessities list in your newsroom. . What IS a newsroom?

Survey 70

Survey Corporate Product Launch Writing 70

Sword and the Script

JUNE 11, 2016

The last 10 or 15 years have brought a vast array of tools for publishing blogs. Tools ranging from Live Journal, TypePad and Blogger — to WordPress, Tumblr and Medium. No longer does a new product launch require a pitch letter and an intern to reach out to a list of editorial contacts — spraying and praying for a response.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Prohibition

AUGUST 23, 2023

Track and Measure Performance : Utilise tracking tools and analytics to monitor the performance of your influencer campaigns. This can be done through social media analytics or tracking tools provided by influencer marketing platforms. Thankfully, there are various tools and platforms available to streamline your efforts.

Retail 62

Retail Marketing Advertising Advertising 62

Buzzstream

FEBRUARY 9, 2024

Press releases are one of the most impactful tools in a PR toolbox, but how you approach them can mean the difference between great coverage and a waste of time and money. Examples of assets include data, infographics, and videos, among others. Tip: Look at the product specs or any marketing and sales material.

Examples 62

Examples Product Launch Data Report 62

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. So, to help you out, we’ve identified the top 5 PR trends in 2024.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Beyond PR

DECEMBER 19, 2016

It’s a great tool to make sure that a valuable post doesn’t just sit on the shelf. June: Plan Around Product Launches. The launch of a new product should have a certain degree of fanfare surrounding it, and your content marketing should play a big role in that. Instead, use it to fuel your content.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

Beyond PR

AUGUST 4, 2016

Track your links: This can be done with various marketing automation tools, or use Google URL parameters, which gives you an in-depth view of performance in Google Analytics. Posting to Twitter multiple times per day can be difficult to keep up with, so leverage a social media engagement tool that has a scheduling feature.

Social Media 40

Social Media Pinterest Media Marketing 40