Cision

APRIL 7, 2017

Whether we’re planning for a product launch, a brand refresh or the opening of a new concept, planning is key. You’d pay for a photo shoot or an infographic or a video production, right? What are some of the key components of an effective brand communication strategy? Planning is the backbone of any strategy.

Pitching 228

Pitching Agency Social Media Creativity 228

Newsfile

NOVEMBER 14, 2023

Product Launches or Special Editions Holiday Sales or Promotions Corporate Social Responsibility Initiatives (eg. Additionally, you can Use social media to expand your message or integrate multimedia elements , like promotional videos, to further enhance your engagement and reach. Our #BlackFriday deals are here! Get gifting!

Examples 116

Examples Retail Energy Product Launch 116

Contently - Strategy

DECEMBER 29, 2022

And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. If the asset is part of a major product launch or marketing campaign, consider sharing it with employees across the entire organization using a larger internal communications plan.

eBook 134

eBook Product Launch Software Internal 134

Newsfile

JANUARY 30, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. In particular, short form videos are booming in PR trends.

Trends 105

Trends YouTube Video Social Media 105

Beyond PR

APRIL 13, 2017

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. Journalists look for a few mandatory elements to build a story, including colorful quotes, images or video, and supporting data.

Media 71

Media Automotive Resources Financial 71

ReimaginePR

JUNE 27, 2016

Don’t forget to create stories for all of your upcoming product launches too! As we mentioned in this infographic , a well-made media kit can help you drive everything from sales and donations to investments, which is why it’s a must-have that every business can benefit from. Your kit should include: A high-quality video.

Reputation 120

Reputation Brand Branding Product Launch 120

The Hoyt Organization

AUGUST 9, 2024

It includes blog posts, social media updates, videos, and infographics that reflect the unique features of your destination or service. Event Organizing Conducting media events such as press conferences, product launches, or community gatherings is a great way to attract audiences and get media attention.

Travel 77

Travel Tourism Industry Publicity 77

ISEBOX

JANUARY 6, 2016

Product Launches. Make sure you incorporate multimedia content wherever possible, including videos, images and infographics. Develop an Annual Outline: The overview is your content plan for the year – the types you’ll post, the topics you’ll cover and when. Holiday Related. How-To Guides, Best Practices, etc.

eBook 70

eBook Case Study Product Launch Content Marketing 70

ISEBOX

APRIL 27, 2016

When you need coverage for your product launches, service offerings and news for your company, it’s pretty important to make the journalist’s job as easy as possible to write your news story. That’s why we recently conducted a major survey with journalists to see what it is that irks them most about corporate newsrooms.

Survey 70

Survey Corporate Product Launch Writing 70

Sword and the Script

DECEMBER 29, 2015

A doctor with a video…so what? Dr. Bob splashed on the scene this fall with a simple video that undoubtedly exceeded the wildest expectations of his medical practice. I thought the video was instructive; readers disagreed: A Pediatric Prescription for Effective Content Marketing. Prevent a PR crisis with a single tweet.

Content Marketing 60

Content Marketing Reddit Crisis Case Study 60

PR Fuel

MAY 24, 2022

Adding images, videos, or infographics to your release will make it more visually appealing and help get your point across. If your release is about an event, a product launch, or some research, for example, it will be hard to get your point across without these added in. Add Multimedia.

Writing 72

Writing Product Launch Infographics Pitching 72

Beyond PR

AUGUST 18, 2016

Vine videos that are limited to six seconds and Instagram videos of 15 seconds or less — designed to grab attention in the fast-moving environment of a social newsfeed. While a viral video or meme can boost visibility, brand visuals shouldn’t be one-hit wonders. The result? The goal is to be repeatedly recognized.

Brand 40

Brand Branding Product Launch Guidelines 40

Buzzstream

FEBRUARY 9, 2024

Examples of assets include data, infographics, and videos, among others. Additional Sections for Launches, News, Events, and Reports In addition to the essential elements mentioned above, here are some other specific sections to include based on the type of press release. We recommend including them if you can.

Examples 62

Examples Product Launch Data Report 62

Newsfile

JANUARY 24, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Meanwhile Google currently offers Gemini Pro in Bard.

Trends 52

Trends Data-Driven PR Analytics Survey 52

PR Fuel

JUNE 17, 2021

Some noteworthy press release topics you might want to keep in your arsenal include product launches, hiring new executives, business events, crisis management, social initiatives, and receiving awards. Press releases that include some form of multimedia, specifically video , are bound to receive more views.

Writing 66

Writing SEO Google Local 66

Prohibition

AUGUST 23, 2023

Here are some ways to combine influencer marketing with other strategies: Content Marketing : Collaborate with influencers to create valuable and informative content such as blog posts, videos, or podcasts. This can include sharing exclusive discount codes or highlighting their product recommendations.

Retail 62

Retail Marketing Advertising Advertising 62

Beyond PR

DECEMBER 19, 2016

June: Plan Around Product Launches. The launch of a new product should have a certain degree of fanfare surrounding it, and your content marketing should play a big role in that. One launch could spur posts like a video review of the product, a tutorial on how to use it, or even the story behind its creation.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

Beyond PR

SEPTEMBER 27, 2016

If you’re simply scheduling tweets about a new product launch at the show or inviting attendees to swing by the booth, you’re missing out on the chance to not only deepen relationships with your audience, but uncover new advocates and influencers. Infographics or images with quotes relevant to the show. Finalist or award shots.

Social Media 40

Social Media Trade Shows How To Media 40

Beyond PR

AUGUST 4, 2016

It’s photos, graphics, GIFs, memes and video. Use the video option to tease upcoming product launches or company news. Diversify the content you pin by including images, GIFs, videos, infographics and Cinematic (animated) pins. Quotes and infographics are a hit with users of this platform.

Social Media 40

Social Media Pinterest Media Marketing 40