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Steal These 9 Ideas to Inject Visual Appeal Into Press Releases

Cision

Show photos of your product being used. Infographic. If you are announcing research or statistics you’ve put together, infographics can be a great tool for visually relating them. You can create your own infographics with Piktochart or hire a professional designer. For company launch, take a tour of your facilities.

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105 Tips for Successful Social Media Marketing

Beyond PR

Use the video option to tease upcoming product launches or company news. Diversify the content you pin by including images, GIFs, videos, infographics and Cinematic (animated) pins. Quotes and infographics are a hit with users of this platform. Tag your location when taking photos out on the town.