Remove Infographics Remove Reference Remove Viral
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3 Link Building Strategies For Improving Off-Page SEO (Infographic)

PR 20/20

Obviously items like viral videos or viral articles will do the trick, but infographics and other forms of visual content are also a great way to stimulate sharing. A recent study found that infographics are shared 3x more often than any other visual item. Which content types receive the most attention?

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Social Sharing Fills Different Needs than Search; Unscripted Marketing

Sword and the Script

1) The Science of Viral Content. Also see: Viral Marketing: The Hope, Hype and Helplessness . He cites data from BuzzSumo , Buffer and others to demonstrate – and references one simple conclusion drawn by Buffer’s Kevan Lee : “Facebook posts without a hashtag fare better than those with a hashtag.”.

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Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

Buzzstream

Featuring your client or their spokesperson as a case study for stories like the one above could, in the best case scenario, lead to a link when the journalist refers to them in the piece e.g. Ellie Wright, Marketing Officer at Made Up Company. Infographics. However, even if there isn’t a link given, it’s still a brand mention.

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Social Media Marketing for Complete Beginners

ReimaginePR

Also, you should follow friends of your business, people who may or may not be your competitors, but are people whom you admire and to whom you’re willing to refer business to. Everyone wants to produce viral content that gets shared all over the web. Produce share-worthy content.

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Content Scale & Alignment: 7 Steps for Building a Better Content Program

Contently - Strategy

Redpoint venture capitalist Tomasz Tunguz referred to this as “ the compounding returns of content marketing.”. If you only produced blog posts before, maybe scaling means starting to create visual content like infographics and video. Infographics are much more time-consuming and take more rounds of design and iteration,” Fox said.

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What is Digital PR? Read Before Starting Your First Campaign

Buzzstream

For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content. For instance, a brand may utilize datasets to create a map or infographic and pitch it together. Here are some specific examples of Hero content: Surveys.

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What Taylor Swift Can Teach You About Social Media Marketing

MaccaPR

Taylor Swift is a PR mastermind of the highest order,” confirms writer Chris Ostendorf, in his Daily Dot commentary titled, The PR Genius of Taylor Swift’s Viral Media Empire. Are you taking your target audience behind-the-scenes with a podcast, infographic, video, event or webinar that they, and only they, can access for a limited time?