This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Obviously items like viral videos or viral articles will do the trick, but infographics and other forms of visual content are also a great way to stimulate sharing. A recent study found that infographics are shared 3x more often than any other visual item. Which content types receive the most attention?
1) The Science of Viral Content. Also see: Viral Marketing: The Hope, Hype and Helplessness . He cites data from BuzzSumo , Buffer and others to demonstrate – and references one simple conclusion drawn by Buffer’s Kevan Lee : “Facebook posts without a hashtag fare better than those with a hashtag.”.
Featuring your client or their spokesperson as a case study for stories like the one above could, in the best case scenario, lead to a link when the journalist refers to them in the piece e.g. Ellie Wright, Marketing Officer at Made Up Company. Infographics. However, even if there isn’t a link given, it’s still a brand mention.
Also, you should follow friends of your business, people who may or may not be your competitors, but are people whom you admire and to whom you’re willing to refer business to. Everyone wants to produce viral content that gets shared all over the web. Produce share-worthy content.
Redpoint venture capitalist Tomasz Tunguz referred to this as “ the compounding returns of content marketing.”. If you only produced blog posts before, maybe scaling means starting to create visual content like infographics and video. Infographics are much more time-consuming and take more rounds of design and iteration,” Fox said.
For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content. For instance, a brand may utilize datasets to create a map or infographic and pitch it together. Here are some specific examples of Hero content: Surveys.
Taylor Swift is a PR mastermind of the highest order,” confirms writer Chris Ostendorf, in his Daily Dot commentary titled, The PR Genius of Taylor Swift’s Viral Media Empire. Are you taking your target audience behind-the-scenes with a podcast, infographic, video, event or webinar that they, and only they, can access for a limited time?
You can find all posts that reference Muck Rack here. You can find all posts that reference OnePitch here. You can find all posts that reference Occlusive here and read my brief on their product here – Onclusive Provides PR with Attribution Capabilities and Promises Novel Approach to Distribution [PR Tech Briefing].
Discovering the Potential I knew that I needed to do something that was fast and had a good chance of gaining some kind of virality, so that my efforts were compounded and could produce outsized results for the effort. Creating a straight-up pest control infographic would be content marketing suicide. There aren’t any!
Paul, you are referring to one of my favorite articles because it truly represents this phenomenon that we’re talking about. It showed how this is happening through some really beautiful and smart simulation which was essentially just this animated infographic. You’ve come upon this one before, right Becky? Becky: Yeah.
A media frenzy occurs when there’s exponential growth in the number of social users making reference to a particular conversation, and that’s something worth inserting your brand’s name into if the conversation align with your goals. . times every day. times every day. Make Predictions From Social Polling.
We organize all of the trending information in your field so you don't have to. Join 48,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content