This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
A Guest Post by Amanda Levenson, UMASS at Amherst Student, PR Expanded Infographic Contest Winner. For the PR Expanded Infographic contest, I chose to offer insight on how to build and preserve successful relationships with reporters. I took notes as I read the book and made a list of the advice for working with reporters.
According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. RISING 2017 MEDIA TRENDS.
In the many years we’ve been doing our State of the Media Report , perhaps no year was as transformational or monumental as 2016. With a presidential election taking place, the issue of “fake news” came to the forefront of public conversation, leading journalists to feel that they have lost public trust.
Data visualization is hot right now and the media loves infographics. this video tutorial will walk you through the basic steps of using Canva to make an infographic. Every PR or communications pro should know how to use the easy design tools available now. 80%+ of editors and publishers want good visuals with their news content.
Don’t just tell reporters you’re opening an office in a new city, highlight the effects of the move on the neighborhood, your overall business, and the industry. One way to see if your news release headlines are working is to see how reporters revise them in their coverage pieces or how consumers translate your news in their social updates.
Last week, we released the State of the Media 2016 Report , which used a survey of over 300 journalists and Cision’s own media experts to provide insights into how to build better relationships with the media and earn more coverage. Two-thirds of journalists rate press releases as one of the most important PR resources.
In our State of Healthcare Content Marketing report in June, we found that 63 percent of the healthcare companies on the Fortune 1000 had either a limited or no content presence on their website. Dive into our infographic below, and for more, check out the full report and access our healthcare content trends webinar on-demand.
Beyond the IR website, we asked about earnings calls, annual reports, news releases and overall transparency. The post Infographic: Tangible Information Remains a Driver of IR Website Traffic from Wall Street appeared first on Cision. From these tactical answers, IR teams can sculpt their shareholder communications efforts and budget.
Beyond the IR website, we asked about earnings calls, annual reports, news releases and overall transparency. The post Infographic: Where Institutional Investors Read News and Earnings Releases appeared first on Cision. From these tactical answers, IR teams can sculpt their shareholder communications efforts and budget.
It’s a matter of identifying key findings, building a report or release, and planning media outreach to support key insights. Just because you don’t have a full report doesn’t mean the data is useless. Case studies. Case studies are a great customer reference and sales tool for any growing company.
Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic.
Beyond the IR website, we asked about earnings calls, annual reports, news releases and overall transparency. Now in its fifth year, this exclusive study asks investors 30 tactical questions regarding how they consume your shareholder communications content. Since 2012, the study has evolved.
HubSpot reported in 2016 that 43 percent of readers skim online content. Infographics demonstrate your brand’s expertise in your industry. The same HubSpot report indicates that users are more likely to consume videos in full (55 percent) than any other form of online content. So how do you keep them engaged?
Only to download specific materials i.e. annual report. Beyond the IR website, we asked about earnings calls, annual reports, news releases and overall transparency. What is their relationship with your IR website? Question 3: Verbatim comments include: If I can’t get information on Blomberg. Depends on how much info I already have.
HubSpot reported in 2016 that 43 percent of readers skim online content. Infographics demonstrate your brand’s expertise in your industry. The same HubSpot report indicates that users are more likely to consume videos in full (55 percent) than any other form of online content. So how do you keep them engaged?
Download the full PDF version of the infographic here . Adding data visualizations , infographics, images, and videos to your text not only makes it more interesting and attractive, but it can help your message to be absorbed better too. 2023 is right around the corner. 888 243 3470.
Infographics, reports and research are ideal because they provide real value to anyone writing content on the subject you’re an expert in. From there, create different types of content: a quick-read infographic with the data highlights, as well as a more in-depth report. Create Highly Shareable Content.
Infographics. Informative, aesthetic infographics drive immense engagement. Infographics are plug and play, citable and are liked and shared 3x more on social media. Infographics are plug and play, citable and are liked and shared 3x more on social media. How to do it? How-To-Guides.
Design: An awful lot of content today is visual – photography, original images, social media images and infographics. The post Top 5 Digital Skills to Learn in 2018 appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. And video is growing at breakneck speed.
Sports reporter at ESPN Deportes. ESPN NFL Nation reporter. Cision’s Influencer Search is a proprietary feature that ranks influencers of conversation topics based on social posts, shares and relevancy on Twitter. Ciro Procuna. SBxESPN #SB50 #Broncos #BroncosCampeón pic.twitter.com/0QwM4NPns7. Zennie Abraham. Rich Cimini. Bob Pompeani.
To help marketers be more efficient and effective, Contently created this new report that examines the state of financial services content marketing. If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. Report Methodology. Create social videos and infographics.
In our State of Healthcare Content Marketing report in June, we found that 63 percent of the healthcare companies on the Fortune 1000 had either a limited or no content presence on their website. Dive into our infographic below, and for more, check out the full report and access our healthcare content trends webinar on-demand.
For our 2021 State of Link Building Report , we decided to delve deeper into content-led link building as a tactic to try and uncover as many insights as possible. So whilst thinking about what formats can work best, try to avoid saying “I want to create an infographic” or “I want to create a video”. Long-form, report style content.
The recaps provide companies a second round of visibility for their news, and give reporters an easy-to-follow list of options to write about. If you’re looking to activate reporters to cover your holiday news, NOW is the time to write your holiday stories. Reporters need your multimedia content to create a compelling story.
Like pitching a fancy schmacy spatula to a technology reporter, it completely misses the mark. I’ve just launched a new infographic that takes a look at the secret costs of being single or in a relationship. Fit the beat of the reporter to the topic of your pitch, or don’t bother them. Morale of the story?
According to Cision’s 2017 State of the Media Report , journalists continue to experience shrinking news teams and constricting budgets. In Cision’s 2017 State of the Media Report , more than half of respondents said a pitch that lines up with their past work and interests is what drove them to pursue a story. Target your audience.
” as an offer, use this month to brainstorm the kinds of content — like an ebook, whitepaper, special report or discount — that people will gladly trade their email to get. You never know which notes you take from the event can become blog posts, videos, infographics or ebooks. Instead, use it to fuel your content.
Data from the NewsWhip report was used to generate the Infographic, which was produced by Venngage , with assistance from Nadya Khoja. “Big Data” Birth And (Reported) Death Of A Buzzword Infographic. The post “Buzzword Bake-off” Reveals the Most Hyped Tech Terms appeared first on.
For example, if you wrote copy for an online annual report or the script for a mini documentary, provide the direct “hot” link in the description of the accomplishment. If you have quantitative data showing the result of a campaign or increased revenues link to an infographic that visually tells the story.
In a recently published survey of Chief Communications Officers (CCOs) by Nasdaq, the majority of CCOs reported that they are now held accountable for marketing KPI such as website traffic, sales and lead conversions and content marketing. Digital communications attracts and engages customers: What is the New PR?
A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. Diversify content by using a variety of forms like infographics, videos, graphics and images. Measuring Content Effectiveness.
Randomly, during reporting time, when I hear news about the company, if I am considering adding or deleting from my position. Beyond the IR website, we asked about earnings calls, annual reports, news releases and overall transparency. Only when looking for something specific like an old 10-K or the like.
Image source: The 2017 Cision State of the Media Report. Our 2016 timeline infographic highlights some of the monumental challenges that affected journalists last year. Journalists cited press releases and story leads as their #1 most valuable PR resource in the Cision State of the Media Report.
The Exact Target 2014 Mobile Behavior Report found that consumers use their mobile devices for connectivity and content. Infographic courtesy of Kargo.com. So what kind of content are they looking for in apps? It’s not just about social media, checking email, conducting a search or shopping.
Essential Tools Consider implementing: Content management systems Media monitoring platforms Social media management tools Analytics and reporting software Project management solutions Content Repurposing and Adaptation Make content work harder by adapting it for different channels and audiences.
I do have a favorite social media management dashboard that is not mentioned in this infographic: Sendible.com. Thanks to Website Builder for this infographic. The post The Rise of Social Media Customer Care appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.
In the meantime, below are some B2B marketing statistics and cliff notes from seven such reporters. Another 46% will spend the same about of time and just 12% will spend less time on Twitter; 60% of journalists consult a company’s social media in their reporting; and. B2B prospects want published pricing. 34% said ebooks.
Customers who read or hear about an amazing enterprise software company in analyst reports, recommendations from third-party influencers , white papers, executive bylines, and in tech news outlets have gain a degree of trust that an ad campaign can’t provide. Close behind are e-books (67%), infographics (66%), and blog posts (66%).”
Consider the following findings from Cision’s 2023 State of the Media Report , a survey of more than 3,000 journalists worldwide: Press releases are cited as the resource journalists want to receive the most from brands and PR professionals Journalists ranked press releases No. To read the 2023 State of the Media report, visit Cision.
The post The Untold History of the News Release (Infographic) appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.
Cision’s 2016 State of the Media Report echoes this sentiment with 42 percent of respondents saying communication professionals need to improve on providing information. Cision’s 2016 State of the Media Report found that journalists saw multimedia journalism and video- and image-based content as two of the most important trends of 2015.
Some companies have a set of infographics that are used in their promo pieces and marketing items. The post Things You’ll Need Before Building a New Website appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. Digital Files. Any and all of these kinds of files will be helpful for your web developer.
Over the last few months, there have been three separate surveys that polled hundreds of editors, reporter sand journalists. 1) How reporters view social media, embargoes and exclusives. Here are some of the facts and figures I found interesting: Social networks of most value to reporters. Reporters love a follow and share.
Leveraging First-Party Data for Unique Insights The product-led approach creates original insights and reports using proprietary data. Repurposing Data Across Content for Long-Term Value To maximize the ROI of the data-driven reports, they then by repurpose insights across various content formats (SEO posts, product pages, etc.).
We organize all of the trending information in your field so you don't have to. Join 48,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content