ImPRessions - Crenshaw Communications

FEBRUARY 28, 2023

However, there can be long-term ramifications for tech companies and even risk to brand reputation if PR budgets are slashed reactively. Heightening brand reputation and awareness During an economic downturn, customers naturally become more cautious about business spending and are likely to stick with brands they know and trust.

Strategy 193

Strategy Reputation Infographics Banking 193

Onclusive

SEPTEMBER 13, 2017

1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. New PR serves three pivotal roles to build your corporate brand and support your sales and marketing organizations: PR is digital storytelling through content and social amplification. Think again.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

ImPRessions - Crenshaw Communications

MAY 3, 2018

Both profitability and reputation ride on the decisions of B2B buyers. Close behind are e-books (67%), infographics (66%), and blog posts (66%).” In a 2018 study by TrustRadius, 75% of respondents said they used info from third-party sources (analyst reports, independent media news, and consultants) to make their decisions.

Advertising 178

Advertising Advertising B2B Trade Shows 178

Cision

DECEMBER 20, 2017

The company has put extensive effort into making itself a valuable resource and gaining a reputation as an expert in the field. They also fill their blog and YouTube pages with educational content, company updates and industry news, which they promote via social media. Brainstorm Related Topics. debt from sources like the U.S.

Industry 222

Industry How To Insurance Insurance 222

5W PR

AUGUST 1, 2024

In today’s digital era, the reputation of a healthcare organization holds unprecedented importance. Patients are increasingly turning to online reviews and media portrayals to make informed decisions about their care. Building trust through transparency The cornerstone of a robust reputation in healthcare is transparency.

Healthcare 78

Healthcare Reputation Publicity Media Training 78

Prowly

FEBRUARY 13, 2025

A strong reputation can be a game-changer. START MEASURING THE RIGHT METRICS Simple and smart ways to measure brand awareness Track manually If you want to start tracking manually before trying dedicated tools, heres how: You can begin with following brand mentions on social media platforms. And even recommend you to others.

Measurement 104

Measurement Tools Brand Branding 104

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What role does social media play in your media relations strategy?

Pitching 228

Pitching Agency Social Media Creativity 228

Prowly

FEBRUARY 3, 2025

Start conducting thorough brand research today using Prowly's media monitoring and social media listening. An all-in-one tool like Prowly isnt only known for its robust media database. Tools like Prowly's media monitoring and social media listening can measure these metrics by analyzing media coverage and campaign impact.

Examples 104

Examples Brand Branding How To 104

Reputation Us

FEBRUARY 21, 2023

Methods include blog posts, whitepapers, product reviews, ebooks and articles to images and infographics, videos and audio. Building credibility is an important component of having a good reputation. This is all to say — facts help build trust, which help build a relationship — which help you maintain a good reputation.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Cision

APRIL 18, 2016

To protect your brand’s reputation and your sanity, you must understand if you’re dealing with a disgruntled customer or a havoc-wreaking troll before you respond. Here are three questions to know the answers to before a social media naysayer tries to burn your brand. Trolls also like blogs and social media channels.

Brand 120

Brand Branding Crisis Crisis Communications 120

Presspage

JANUARY 21, 2025

Relevance in a digital landscape Press releases remain a staple for journalists and media outlets because they are concise, structured, and easy to distribute. A well-crafted press release saves them the hassle of piecing together a story from scattered sources, such as your social media accounts, website, and newsroom.

Writing 78

Writing How To Product Launch Crisis 78

Remote PR Jobs

MARCH 27, 2024

Whether it was a viral social media campaign , a groundbreaking product launch, or a crisis management triumph, set the stage for the journey ahead. Use infographics or charts to illustrate key metrics such as increased website traffic, social media engagement, or media placements secured.

Case Study 130

Case Study Study Writing How To 130

Barokas

FEBRUARY 12, 2019

Social media has undoubtedly transformed the way brands serve and interact with customers. According to a recent infographic by GO-Glove, 90% of businesses will use social media for customer service by 2020. So bring on customer service via social – I’ll be watching for a bit of humor with a quick response.

Customer Service 60

Customer Service Social Media Media Infographics 60

Critical Mention

FEBRUARY 10, 2018

With all it encompasses – media relations, reputation management, crisis communications, content development, social media management, influencer marketing – and the list goes on – it’s endlessly fascinating. You’ll find Michelle Garrett at the intersection of PR, content marketing and social media.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

5W PR

SEPTEMBER 13, 2024

Understanding the Role of Media The media, whether it’s print, broadcast, or digital, significantly influences consumer behavior. A positive mention in a reputable publication can dramatically boost a hospitality business’s reputation and attract new customers.

Media 78

Media Hotels Reputation Crisis Management 78

Solo PR Pro

AUGUST 14, 2018

Reputation management has been a recent topic of discussion in our Solo PR Premium Member Facebook Group (Shameless plug, if you’re a solo, this alone is well worth your membership – join us! ). The infographic below highlights the importance of online reputation and the impact it can have on your brand. Social Listening.

Reputation 78

Reputation Infographics Crisis Management Local 78

5W PR

OCTOBER 8, 2024

Extending beyond crisis management and media relations, PR takes a comprehensive approach to nurturing positive stakeholder relationships, building brand reputation, and driving business growth. The Foundation of Brand Reputation Central to PR is its role in shaping and managing a brand’s reputation.

Brand 78

Brand Branding Crisis Management Leadership 78

Presspage

AUGUST 15, 2017

the importance of online reputation management. brought forth vast social media and multimedia tools, including video sharing capabilities. Social Media Social media’s rise following 2005 has been meteoric and now it enjoys a comfortable spot at top of PR strategies worldwide, with no signs of any change.

Technology 115

Technology Big Data Video Data 115

Shift Communications

OCTOBER 4, 2017

Innovations in technology and the rise of social media make it possible for bad press and controversy to spread virally. Read the infographic below to learn more about how much bad customer experiences can cost companies. Andrew Dennis is a Senior Content Marketing Specialist at Siege Media.

Airlines 87

Airlines Financial Film Viral 87

The Hoyt Organization

AUGUST 9, 2024

They craft the message and tone to consumers to build a positive relationship with brands through effective storytelling, social media strategies, press releases, earned media and more. Managing reputation is another essential part. PR efforts have a big impact on how visible a travel brand becomes.

Travel 80

Travel Tourism Industry Publicity 80

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Social media statistics from 2020. Effect of thought leadership on reputation and sales. Social Media Statistics from 2020.

Survey 183

Survey Marketing B2B Study 183

Stephen Waddington

JULY 11, 2017

Most organisations use more elements like online videos, infographics and instant photos in their messaging. The topic of social bots is largely neglected by many communication professionals. Only one third (35.9%) follow the debate about social bots and 15.9% 3 Shift to social. . #1 Visualisation in communication.

Communications 115

Communications Publicity Survey Newspapers 115

Stern + Associates

AUGUST 13, 2014

Develop a supporting video or other multimedia tool, such as a chart or infographic, that helps further explain the ideas and/or provides extra, valued-added information. Reputation. Blog communications strategy content strategy influencers relationship management Reputation Management sales Thought Leadership'

Leadership 103

Leadership Reputation Measurement Video 103

ReimaginePR

JUNE 27, 2016

Your Online Reputation Matters More Than It Used to. Back in the day, having a website was all you needed to build an online reputation. These days, a large portion of your time spent managing your brand’s reputation will be focused on your online presence. Media Kits Are a Must-have. Click Here.

Reputation 120

Reputation Product Launch Brand Branding 120

The Hoyt Organization

NOVEMBER 16, 2023

The social media landscape is ever-changing. Nowadays, people are always online, with Gen Z taking up a significant percentage of social media users. This has made creating social media content more complex and nuanced. Luckily, we’re here to help with some engaging social media content ideas.

Social Media 52

Social Media Media Instagram Infographics 52

Waxing UnLyrical

OCTOBER 7, 2019

Infographics. People are more eager to trust content from reputable sources. Improves brand reputation. On top of everything, businesses also need to incorporate SEO and a social media marketing campaign. People are more interested in visuals than ever, whether it’s infographics, images or videos.

Content Marketing 98

Content Marketing Marketing Infographics Consumer 98

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Social Media Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong social media presence is key.

Trends 105

Trends YouTube Video Social Media 105

5W PR

JULY 15, 2024

Through strategic communication, education, and reputation management, healthcare PR agency professionals are able to make sure that healthcare providers can navigate the complex world of information dissemination, fostering a sense of transparency and building a positive public image.

Healthcare 78

Healthcare Communications Community Infographics 78

5W PR

SEPTEMBER 19, 2023

Social media platforms, blogs, websites, and podcasts provide an unprecedented opportunity for brands to connect with their target audiences directly. This content can take the form of articles, videos, infographics, webinars, and more. Social media and review platforms empower consumers to voice their opinions openly.

Viral 78

Viral Digital PR Storytelling Reputation 78

Shift Communications

JANUARY 2, 2019

When prospects reached out to us in the past we would generally be asked about securing earned media to drive awareness and generate leads. Now the questions include: What can I do to manage and enhance the reputation of my company? How can we improve our search rankings? How do we establish an employer brand?

Analysis 95

Analysis Infographics Internal International 95

Buzzstream

FEBRUARY 3, 2021

Improving their brand awareness and reputation. Infographics. The Cambridge Dictionary defines an Infographic as, ‘A picture or diagram or a group of pictures or diagrams showing or explaining information’. When boiled down, there are two main goals we are trying to achieve for clients when conducting Digital PR projects.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

SEPTEMBER 14, 2019

1) How reporters view social media, embargoes and exclusives. Reporters review business social media profiles. 61% of reporters said when they are reporting on a company, they “always” or “usually” “consult the company’s social media.” Another 29% said sometimes and just 11% said “rarely” or “never.”.

Survey 88

Survey Media Relations Report Media 88

Critical Mention

SEPTEMBER 21, 2018

As social media and search advertising have become integrated into our everyday lives, many believe that direct mail is an outdated way to reach consumers as smartphones allow millennials to access information, products and services instantly. For instance, does direct mail work, or has digital marketing rendered it obsolete?

Advertising 84

Advertising Advertising Analytics Privacy 84

5W PR

JULY 18, 2024

Brand awareness and trust The first line of defense in the cyber tech industry is forging a strong brand reputation. Content marketing campaigns Informative blog posts, social media campaigns, and infographics address common cybersecurity threats. PR specialists act as architects.

Industry 78

Industry Crisis Communications Crisis Infographics 78

5W PR

JANUARY 31, 2024

This field involves a combination of media relations, content creation, event planning, and social media management to effectively communicate a company’s innovations, milestones, and values to the target audience. Social Media Engagement: Leveraging social media platforms for technology brands is a fantastic idea.

Technology 78

Technology Product Launch Crisis Management Case Study 78

The Proactive Report

JANUARY 30, 2015

This social media strategy template might be helpful when planning your content. SF : There definitely a lack of understanding of how to use social media to build, and actively engage with, your community online. What can they talk about beyond familiarity with social media, which is now table stakes?

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Presspage

MARCH 5, 2020

Social media plugins help people who like your content to share it with their networks and improve your page’s presence. Blockquotes, good quality photos, videos, and infographics will be essential to get a higher search ranking. Get comfortable with rich content.

Brand 88

Brand Branding SEO How To 88