Remove Infographics Remove Reputation Remove White Paper
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Infographic: Become Informed on Copyright Compliance

Cision

But staying informed can help you protect your content, boost your reputation and keep your brand compliant with copyright protection laws. Brush up on your copyright knowledge with our free white paper! And copyright infringements could have hefty consequences for your brand. Avoid unnecessary litigation and fines!

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5 Ways PR Beats Paid Advertising

ImPRessions - Crenshaw Communications

Customers who read or hear about an amazing enterprise software company in analyst reports, recommendations from third-party influencers , white papers, executive bylines, and in tech news outlets have gain a degree of trust that an ad campaign can’t provide. Both profitability and reputation ride on the decisions of B2B buyers.

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How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Infographic from a 2017 article in MarTech Advisor. Infographics also offer SEO opportunities for both the news outlet and the sponsor. 5 reasons to embrace data-driven PR.

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How to use owned media

Stephen Waddington

Press releases and white papers bridge the two. It’s dependable because it’s completely within the control of an organisation to produce and publish or broadcast. Digital examples of owned media include email, blogs, graphics, videos and websites. Offline examples include posters, leaflet and printed brochures.

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The Sales Connection: Bridging the Thought Leadership-Sales Gap

Stern + Associates

Creating compelling and convincing content – from articles and interviews, blogs and videos, presentations and events, white papers and newsletters – is the first step. Simply put, it’s rare for buyers to read a white paper, watch a video, or listen to a keynote talk, and then immediately sign a contract. Reputation.

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Content Foundations: Buyer Personas, Why Use Them & How to Make the Most of Them

Cision

And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality. But here are a few that get noticed and boost market reputation. What would you rather read?

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Content marketing is changing with every passing second – A discussion

Waxing UnLyrical

White papers. Infographics. People are more eager to trust content from reputable sources. Improves brand reputation. People are more interested in visuals than ever, whether it’s infographics, images or videos. Common ones include: Blogs. Case studies. Generators/Calculators. Assessments. Wrapping up.