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But staying informed can help you protect your content, boost your reputation and keep your brand compliant with copyright protection laws. Brush up on your copyright knowledge with our free whitepaper! And copyright infringements could have hefty consequences for your brand. Avoid unnecessary litigation and fines!
Customers who read or hear about an amazing enterprise software company in analyst reports, recommendations from third-party influencers , whitepapers, executive bylines, and in tech news outlets have gain a degree of trust that an ad campaign can’t provide. Both profitability and reputation ride on the decisions of B2B buyers.
Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Infographic from a 2017 article in MarTech Advisor. Infographics also offer SEO opportunities for both the news outlet and the sponsor. 5 reasons to embrace data-driven PR.
Press releases and whitepapers bridge the two. It’s dependable because it’s completely within the control of an organisation to produce and publish or broadcast. Digital examples of owned media include email, blogs, graphics, videos and websites. Offline examples include posters, leaflet and printed brochures.
Creating compelling and convincing content – from articles and interviews, blogs and videos, presentations and events, whitepapers and newsletters – is the first step. Simply put, it’s rare for buyers to read a whitepaper, watch a video, or listen to a keynote talk, and then immediately sign a contract. Reputation.
And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality. But here are a few that get noticed and boost market reputation. What would you rather read?
Whitepapers. Infographics. People are more eager to trust content from reputable sources. Improves brand reputation. People are more interested in visuals than ever, whether it’s infographics, images or videos. Common ones include: Blogs. Case studies. Generators/Calculators. Assessments. Wrapping up.
This can include whitepapers, speeches, webinars, infographics, videos, blogs or social media posts. To build that kind of reputation, it’s crucial to look at the 3 C’s of Thought Leadership: Content, Credibility, Commitment. Thought leaders provide timely, relevant content in useful forms.
If you’re already creating content for the masses — whether an infographic, video, case study, blog post, whitepaper or e-book — view the newsroom as an aggregator. Given its worldwide reputation for medical research and education, responding to each reporters’ requests would be overwhelming.
Whether you’re publishing sporadic social posts or managing a full-fledged content marketing machine complete with whitepapers, video projects, and infographics galore, an editorial calendar is critical for staying on track (and sane). It can also help out with tasks like identifying internal linking opportunities.
A whitepaper can easily be split up into blog articles and social media posts to give it more momentum. Keyword stuffing makes your content read awkwardly and negatively impacts your reputation. Or take the most important statistics from your research to build an infographic. What kind of multimedia can we add?
Instead of sending a regular press release, use an infographic to tell your story. It might work for a whitepaper, but press releases need to be direct and up front with their intentions. So is it really worth trying to pull a fast one when you’re running the risk of ruining your reputation and burning bridges permanently?
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