Cision

JULY 22, 2015

The state of the media continues to shift as social media networks expand their offerings and features. Our 2015 Social Journalism Study explores how media professionals use social media in their daily lives. For a quick look at what’s in the study, check out the infographic below.

Infographics 120

Infographics Journalism Study Social Media 120

5W PR

OCTOBER 18, 2024

Consider different formats, such as blog posts, articles, infographics, videos, and podcasts. Another strategy is to utilize social media. Identify the social media platforms most active for the target audience. Use social media analytics to track engagement and optimize strategy.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

Cision

DECEMBER 5, 2017

Blogging is no longer an experimental trend that might be a waste of time. Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. billion people.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

APRIL 19, 2016

Bigger and better than ever, Social Media Marketing World 2016 didn’t disappoint on day one. Back-to-back sessions on social media, content marketing, customer service, employee advocacy and social tools hosted over 3,000 social media marketers from across the globe. Vitality of Social Media.

Social Media 0

Social Media Marketing Media Customer Service 0

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. You could also create a roundup post if you get enough media mentions.

Strategy 276

Strategy How To Media Infographics 276

Cision

MARCH 8, 2016

As journalism trends continue to evolve, communication professionals do not remain unaffected. By understanding and staying up to date on the state of the media, communication professionals will improve not only their relationships with journalists and media professionals, but also their relationships with their audience.

Trends 120

Trends Mobile Media Infographics 120

PRSay

JUNE 26, 2016

Social media has changed the world of PR and it’s for the better. Social media is about people, however, the technology helps to facilitate the great interactions we experience. Social media helps you to gather intelligence and to become more intimate with your customers and other important stakeholders.

Social Media 113

Social Media Media Infographics Community 113

Cision

JANUARY 6, 2016

These days a business does not have a choice to not be on social media. Or, how much to invest into social media marketing. Or even, what should one’s social media strategy be. Give your users content that they enjoy on social media. Multimedia Is The Way to Go. Don’t Be Afraid to Automate.

Social Media 120

Social Media Media Airlines Video 120

The Proactive Report

JUNE 4, 2016

GUEST POST by Mike Falkow, Creative Director of Meritus Media. Social media has become the elephant in the room when it comes to business nowadays. Social media today is about visual storytelling and each platform has developed its own shorthand, a unique language if you will. Here’s an example: Facebook.

Social Media 100

Social Media Media Infographics Pinterest 100

5W PR

OCTOBER 9, 2017

Launching a new social media channel for your business or brand? The first step to a successful social media presence is recognizing the need for a social content strategy and plan. Think thoroughly through the social networks on which you want to be active as there is no requirement to be on them all.

Social Media 112

Social Media Media Mobile Pinterest 112

Cision

MARCH 21, 2016

Without understanding these changes, your ability to build relationships and secure earned media coverage will suffer. Cision’s State of the Media 2016 Report lists the four most important media trends, according to a survey of more than 300 journalists. Social Media. Multimedia. percent of journalists.

Trends 120

Trends Mobile Media Print 120

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Prowly

FEBRUARY 3, 2025

Start conducting thorough brand research today using Prowly's media monitoring and social media listening. An all-in-one tool like Prowly isnt only known for its robust media database. Tools like Prowly's media monitoring and social media listening can measure these metrics by analyzing media coverage and campaign impact.

Examples 104

Examples Brand Branding How To 104

Prowly

FEBRUARY 13, 2025

START MEASURING THE RIGHT METRICS Simple and smart ways to measure brand awareness Track manually If you want to start tracking manually before trying dedicated tools, heres how: You can begin with following brand mentions on social media platforms. You can use Google Analytics or social media listening tools for this.

Measurement 104

Measurement Tools Brand Branding 104

Sword and the Script

NOVEMBER 18, 2017

Infographics remain high on the marketing list of tactics. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace. This was true for both the one-year and five-year trends. This was true for both the one-year and five-year trends.

Infographics 80

Infographics Data Case Study Content Marketing 80

5W PR

OCTOBER 10, 2023

In today’s digital age, social media has become an integral part of our daily lives. Why is social media so attractive to consumers? Social media platforms have captured the hearts and minds of billions of people worldwide. Social media provides a sense of connection and community.

Social Media 88

Social Media Consumer Media Crisis Management 88

Cision

APRIL 6, 2016

For the 2016 NCAA March Madness tournament, Cision used its social software to monitor the teams, players and coaches and surface conversations, sentiment and trends from one of the year’s most popular sporting events.

Infographics 120

Infographics Apparel Sports Software 120

5W PR

MARCH 1, 2025

Leading platforms like Betway have demonstrated this through their partnership with Ninjas in Pyjamas, where they’ve integrated betting education into team content and social media presence. Social media channels offer ideal venues for educational micro-content.

Education 78

Education Analysis Measurement Infographics 78

5W PR

APRIL 7, 2025

Here’s how to use different data sources: Keyword Research and Search Intent SEMrush data shows that understanding search intent improves organic traffic by up to 68%.

Data 78

Data Strategy How To Analytics 78

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. The 2015 Media Trends and Online Newsrooms report was released this week during a webinar hosted by Sally Falkow, President of PRESSfeed and a Sr. Research Fellow with the Society for New Communication Research, a new media think tank based in Palo Alto, CA. The Trends.

Trends 100

Trends Media Case Study SEO 100

Cision

FEBRUARY 8, 2016

This year, companies spent $167,000 per second on commercials during the big game, but how much reaction did that cash generate on social media? SB50 Social Media Oakland #oakmtg #Socialmedia #growthhacker #SDCC Comic Con #tech #vlogger. Do you know where your brand stands against the competition? Zennie Abraham.

Infographics 120

Infographics Brand Branding Sports 120

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. In particular, short form videos are booming in PR trends.

Trends 105

Trends YouTube Video Social Media 105

Business Wire

FEBRUARY 21, 2017

Google Trends is a free service that Google offers to show writers, content creators, marketers and PR pros what information people are looking for within Google search. You will also want to monitor social media channels via your NUVI report to see if your newly revised headline message resonates with individuals.

Writing 220

Writing Report How To Google 220

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What role does social media play in your media relations strategy?

Pitching 228

Pitching Agency Social Media Creativity 228

The Proactive Report

JANUARY 15, 2016

The ability to identify the right influencers – in both traditional and social media – and provide them with content they value so that you get earned media coverage will become highly prized in 2016. The Shrinking Social Media Landscape: Facebook is now in its 12th year and shows no signs of slowing down.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

The ability to identify the right influencers – in both traditional and social media – and provide them with content they value so that you get earned media coverage will become highly prized in 2016. The Shrinking Social Media Landscape: Facebook is now in its 12th year and shows no signs of slowing down.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

The ability to identify the right influencers – in both traditional and social media – and provide them with content they value so that you get earned media coverage will become highly prized in 2016. The Shrinking Social Media Landscape: Facebook is now in its 12th year and shows no signs of slowing down.

Trends 100

Trends Skype Digital PR Guidelines 100

Beyond PR

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. RISING 2017 MEDIA TRENDS.

Infographics 72

Infographics Brand Branding Video 72

Cision

JUNE 23, 2016

Learn more about both of these fantastic teams in our infographic below: Loading… Even if you aren’t a Cubs or a Cardinals fan, paying attention to your audience and what they’re talking about on social media is important if you want your brand to stay in the game.

Enterprise 200

Enterprise Infographics Software Mobile 200

The Proactive Report

DECEMBER 24, 2014

It’s not just about social media, checking email, conducting a search or shopping. iPhone users prefer spending time consuming media, with news apps, radio, photos, social networking, and weather as the highest-ranking categories, while Android users spent more time in search (Google) and email (Gmail).

Mobile 201

Mobile Strategy Web Consumer 201

Onclusive

SEPTEMBER 13, 2017

1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. New PR serves three pivotal roles to build your corporate brand and support your sales and marketing organizations: PR is digital storytelling through content and social amplification.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Cision

APRIL 13, 2017

This year’s State of the Media Report proved that multimedia is growing exponentially in importance for journalists. As they try to make their content more interactive and share-able for their audiences, journalists are incorporating more elements like images, videos, and infographics.

Media 210

Media Automotive Resources Product Launch 210

PR for Anyone

JULY 27, 2024

Trending Topics : Monitor social media and news outlets for trending topics related to the Olympics. Align your pitches with these trends to stay relevant and capture the audience’s attention. Most of my pitches are Leveraging Social Media Don’t forget to use your social media channels to amplify your story.

Media 130

Media Pitching Local Training 130

Sword and the Script

MAY 19, 2015

It seems every few years I hear this but the retro-trend never actually see it materialize. Mass media, the web, social media were all destined to change customer service. The Social Times recently published an infographic by a UK-based software company called SDL. Voice of Customer.

Infographics 60

Infographics Customer Service Exercises Software 60

Sword and the Script

MARCH 19, 2018

A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. The Data Story on the Hottest PR Trends. While the survey covers a broad range of concerns in PR – the findings on trends and tactics are of a keen personal interest to me.

Survey 90

Survey Trends Communications Storytelling 90

Prowly

FEBRUARY 26, 2025

Brand metrics Social mentions - see how many times your brand is talked about on social media platforms, discussion forums and so on. Share of voice - a metric known to many, it's simply a way to measure and compare your brand's media presence vs. your competitors.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Deirdre Breakenridge

MARCH 12, 2015

Because of social media, we’re able to use our creativity and apply our skills in other areas that were not traditionally in our wheelhouse. PR pros are “ tech testing ” by rolling up their sleeves and learning how to develop infographics with the help of tools including Piktochart and Vizualize.me. Creative PR 2.0

Creativity 150

Creativity Web Social Media Data 150