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A FEEL-First Approach to Comms to Build Genuine Relationships [INFOGRAPHIC]

Deirdre Breakenridge

You can download the Infographic here on my blog, which details a FEEL-First Test with questions to answer before you communicate. Please share this Infographic with any modern communicators or business professionals you know who are trying to reach younger audiences. Do you really know who you’re trying to reach and engage?

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Infographic: Journalists Want Brands to Provide Multimedia-Rich Content

Cision

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. RISING 2017 MEDIA TRENDS.

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Harnessing Social Media for Consumer PR Success

5W PR

In today’s digital age, social media has become an integral part of our daily lives. Why is social media so attractive to consumers? Social media platforms have captured the hearts and minds of billions of people worldwide. Social media provides a sense of connection and community.

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What Journalists Want to See in Your Press Release – Insights From Business Wire’s 2020 Media Survey

Business Wire

In today’s media world, journalists are being pulled in many different directions, receiving hundreds of pitches a day via phone, email, text, and social media, just to name a few. For public relations and communication professionals, it’s becoming more challenging to get a journalist’s attention.

Survey 441
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Five Ways To Repurpose Your Video Content

Prohibition

As video content becomes increasingly popular, businesses are looking for ways to maximise the return on investment (ROI) from their video content. Repurposing video content is an excellent way to achieve this, allowing brands to get greater use of captured content while growing a number of channels and platforms.

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Exploring the Different Types of Creative Available for Social Media Adverts

Prohibition

Social media adverts come in all shapes and sizes, and understanding which type of creative works best for your campaign is important for you to achieve the best results possible. These can be a mix of video and static and are used to add more value to an ad. Existing posts/boosts Finally, there is the existing posts option.

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How To Use Social Media in the Classroom

Melissa Agnes

Editor’s note: How and when should social media be incorporated into today’s higher education? Carolyn Mae Kim, a hands-on professor teaching in the Journalism & Integrated Media department at Biola University, has some great tips and strategies to help today’s educators answer this important question.