5W PR

OCTOBER 18, 2024

Public relations and digital marketing have emerged as two powerful tools that can work synergistically to enhance brand visibility, credibility, and reputation. Use storytelling techniques to make content more memorable. Consider different formats, such as blog posts, articles, infographics, videos, and podcasts.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

Cision

MAY 7, 2015

It takes a little creativity, but once you break through the doldrums, you’ll find these to be quite effective tools to help you connect with your audience. Infographics and Graphics. But last year, I started experimenting with Canva , a fun tool that helps even the most graphically challenged person create appealing images.

Content Marketing 120

Content Marketing Tools Blogging eBook 120

Onclusive

MAY 10, 2018

Tools and skills you can’t live without from today’s leading PR minds. From automated-marketing tools to modern skill sets, check out what the best and brightest are using to keep them winning. Overall it’s an amazing tool for monitoring breaking news, client conversations, influencers, and trends.”

Storytelling 230

Storytelling Technology Tools Infographics 230

Onclusive

SEPTEMBER 13, 2017

New PR serves three pivotal roles to build your corporate brand and support your sales and marketing organizations: PR is digital storytelling through content and social amplification. The three most important drivers are social listening, digital storytelling and real time marketing. Digital growth has put PR front and center.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

5W PR

DECEMBER 31, 2024

Leverage Visual Storytelling Utilize high-quality images and videos to evoke emotions and create a strong brand identity. Consider using videos, infographics, quizzes, and live streams to cater to diverse preferences. Use analytics tools to gain insights into the audience’s behavior and preferences.

Creativity 78

Creativity Social Media Strategy Branding 78

Prowly

FEBRUARY 26, 2025

From press releases, to earned, organic attention Yes, press releases serve a purpose like no other, but they do little in terms of creating the type of storytelling, collaborations, and initiatives that digital public relations can create. It now offers powerful tools for journalist research, sentiment analysis, and trend prediction.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Sword and the Script

NOVEMBER 18, 2017

Infographics remain high on the marketing list of tactics. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace. We see infographics in content marketing survey results as well. But Those Troubled Infographics. 1) Data visualization.

Infographics 79

Infographics Data Case Study Content Marketing 79

Contently - Strategy

AUGUST 23, 2024

Depending on your audience and goals, a long-form blog post, a video, or an infographic may be more appropriate. Consider what type of content your audience engages with most and the message you want to convey—blog posts for in-depth information, videos for visual storytelling, or infographics for data visualization.

Strategy 69

Strategy SEO Infographics Meeting 69

Contently - Strategy

SEPTEMBER 5, 2024

It’s more than a marketing asset—it’s a storytelling tool that can make a major impact on potential investors, customers, and your bottom line. To resonate with your audience, your content needs to blend storytelling with solid data , making your success stories both engaging and credible.

Case Study 52

Case Study Study Storytelling Infographics 52

5W PR

FEBRUARY 22, 2025

The technical complexity of systems like artificial intelligence, cybersecurity tools, and advanced weapons platforms requires careful translation into language that resonates with general audiences. Visual storytelling through infographics, videos, and interactive content helps break down complex concepts.

Publicity 78

Publicity Privacy Technology Ethics 78

PRSay

JUNE 28, 2023

But in today’s increasingly competitive media environment, are press releases still an effective tool for amplifying a brand’s message and generating earned media? Another innovative tool for PR professionals to reach target audiences, drive engagement and promote their brand narratives is the multichannel news release (MNR).

Branding 145

Branding Brand Infographics How To 145

Remote PR Jobs

MARCH 27, 2024

A well-crafted public relations case study can be an immensely powerful tool for PR professionals, agencies, and freelancers. Seamless transitions between sections ensure a compelling storytelling experience. Break down the case study into manageable sections such as the challenge, strategy, execution, and results. Here's why.

Case Study 130

Case Study Study Writing How To 130

Cision

MAY 2, 2015

It’s more than an inbound marketing tool. Whether it’s a short video, infographic or a blog post, PR pros can use their storytelling abilities to get directly in front of their target audiences. So while it is a marketing process, content marketing isn’t just for marketers. You know influencers who can make a difference.

Content Marketing 120

Content Marketing Marketing Infographics Storytelling 120

Ishmael's Corner

MAY 10, 2015

With this as the backdrop, here are his top 10 tools and resources that he applies to content marketing campaigns. Based on the introduction screen, it looks like the Windows Snipping Tool on steroids. - SlideShare : Offers the ability to upload and share PowerPoint presentations, Word docs and PDFs.

Tools 60

Tools B2B Software Storytelling 60

Contently - Strategy

FEBRUARY 8, 2024

Visual storytelling not only complements copy but can also provide an instant emotional connection that pulls prospective customers deeper into your brand. Before we dive into ways you can use visual content and how Contently can help elevate your visual storytelling, let’s begin by exploring the fundamentals.

Storytelling 52

Storytelling Examples Infographics Viral 52

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” Video is a useful executive tool for getting the facts out quickly, or expressing sincere regret and responsibility in a crisis situation.

Video 149

Video Case Study Agriculture B2B 149

Cision

APRIL 23, 2015

To better reach your audience and further your goals these days, you should experiment with a wide range media, platforms, topics and other storytelling devices. Use of branded content tools increased, from 37 percent to 47 percent. Others may want visual content, such as video and infographics.

Content Marketing 120

Content Marketing B2C Strategy Marketing 120

Cision

APRIL 20, 2015

It’s also tactics like content marketing, a broad umbrella that includes blogging, social media updates, email marketing, infographics, visuals and video. To do that, we turn to distribution and aggregation tools. Get all the tips you need from our free e-book “A Roadmap to Multimedia Storytelling.” Try multimedia.

Media 120

Media Content Marketing Infographics Fashion 120

Presspage

JANUARY 23, 2024

Storytelling is a powerful tool that can establish an emotional connection between a company and its investors. Moreover, communicating a long-term vision and strategy through storytelling provides investors with a roadmap, reinforcing a shared understanding of where the company is headed and how it plans to get there.

Communications 78

Communications Infographics Financial Storytelling 78

Presspage

JANUARY 30, 2024

It is an essential tool in today's IR communication toolkit. The ease of access and digestibility of multimedia content, including videos, infographics, and interactive visualizations, correlates with higher investor satisfaction and confidence in the information being conveyed. Its impact on investor relations is profound.

Infographics 78

Infographics Financial Video Leadership 78

PR for Anyone

JULY 27, 2024

Whether you’re a small business owner, a marketer, or a PR professional, the excitement and visibility of the Olympics can be a powerful tool for gaining media attention. Engaging with Visual Content Visual content is a powerful tool for grabbing attention and enhancing your story.

Media 130

Media Pitching Local Training 130

Presspage

JANUARY 23, 2024

Through storytelling, IROs can forge an emotional bond with investors, making the company's journey relatable and its vision clear. Make it Visual: The Power of Infographics Infographics are an excellent way to transform complex financial data into engaging, visual stories - especially in investor communications.

Communications 78

Communications Infographics Financial Software 78

5W PR

AUGUST 23, 2024

Whether through personal anecdotes, case studies, or fictional scenarios, storytelling enables the audience to connect with the material on a deeper level. Visuals Visuals are powerful tools for enhancing understanding and engagement. Infographics, images, and videos can break down complex information into easily digestible formats.

Education 78

Education Infographics Case Study Exercises 78

Presspage

FEBRUARY 26, 2024

The Power of Storytelling in Investor Relations Storytelling isn't just for books and movies. Renowned cognitive psychologist Jerome Bruner highlighted the power of storytelling by suggesting that we are 22 times more likely to remember a fact when it is embedded in a narrative.

Corporate 78

Corporate Strategy Communications Storytelling 78

Presspage

FEBRUARY 26, 2024

The Power of Storytelling in Investor Relations Storytelling isn't just for books and movies. Renowned cognitive psychologist Jerome Bruner highlighted the power of storytelling by suggesting that we are 22 times more likely to remember a fact when it is embedded in a narrative.

Corporate 78

Corporate Strategy Communications Storytelling 78

Sword and the Script

MARCH 19, 2018

Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. Specifically, the survey found storytelling, content marketing and thought leadership topped the list of more than 20 tactics or trends related to PR in terms of importance. Hints at Cooling Tools and Tactics?

Survey 89

Survey Trends Communications Storytelling 89

PR 20/20

OCTOBER 31, 2017

Disclaimer: this is not your average end-of-year tips and tools blog post. Thus, below we’ve outlined seven tips (including PR 20/20 tools, concepts and templates) that can lead to actionable change. 7 Tips & Tools for Marketing Strategy & Performance. Enable Data Visualization to Empower Data Storytelling.

Enterprise 57

Enterprise Tools Strategy Marketing 57

5W PR

OCTOBER 8, 2024

Storytelling and Content Marketing Storytelling is a powerful tool for connecting with audiences on an emotional level. Developing content that aligns with brand objectives and resonates with target audiences, whether through blog posts, articles, infographics, videos, or other digital forms, is an essential function of PR.

Branding 78

Branding Brand Crisis Management Leadership 78

Marketwired

MARCH 22, 2016

In the PR professional’s scope of work, infographics, video, and other multimedia assets have one thing in common – in order to be effective, they must begin with a fundamental understanding of purpose. They’re meant to be a tool for business communication, not fine art or viral spectacles. While they can (and should!)

Measurement 100

Measurement Data Creativity Viral 100

Beyond PR

JANUARY 3, 2017

Storytelling. Content marketing is the perfect springboard for your storytelling and, in fact, these stories can make your brand all the more appealing. Your blog, social media, ebooks, reports, infographics…these are all opportunities to flex your storytelling skills. So what’s left? And people love a good story.

Company 72

Company Storytelling Small Business eBook 72

5W PR

FEBRUARY 22, 2024

Start with user-friendly tools and online tutorials to practice writing, editing, designing, and creating any sort of content consistently. Photographs, illustrations, memes, and infographics paint a thousand stories without a single word, engaging people through color, composition, and symbolism.

Media 78

Media YouTube Transportation eBook 78

5W PR

MAY 24, 2024

Storytelling Fintech companies, among a sea of competitors, must stand out. Social media platforms offer another potent tool for investor engagement. Regular content such as infographics, industry insights, and thought leadership pieces showcase expertise and foster a sense of transparency.

Financial 78

Financial Privacy Infographics Leadership 78

Marketwired

JANUARY 5, 2016

Be a storyteller – a smart one. Statistics from recent studies indicate that incorporating images, infographics and video in your content dramatically boosts visibility, pick-up, engagement and sharing – some studies show nearly three times as much. Now is the time to create content with great intention. Boost your use of visuals.

Mobile 100

Mobile Content Marketing Survey Infographics 100

PRSay

OCTOBER 2, 2019

Tell your story visually with images, videos, or infographics that attract and educate. A well-written, hyperlinked release with visual and textual storytelling elements will generate results well past the distribution date. Supplement each status update with visuals, polls, or engagement tools to increase reach and responses.

Local 82

Local Storytelling Infographics Resources 82

5W PR

SEPTEMBER 19, 2023

This content can take the form of articles, videos, infographics, webinars, and more. Influencer partnerships Influencer marketing has emerged as a powerful tool in digital PR. Seamless storytelling across channels In the digital age, storytelling remains at the core of effective PR.

Viral 78

Viral Digital PR Storytelling Reputation 78

Contently - Strategy

JULY 17, 2024

5 brainy benefits of novelty in marketing By understanding and leveraging the power of novelty, you can elevate your brand’s storytelling , making narratives more memorable and impactful. Incorporating novel elements into your storytelling harnesses this dopamine-driven response.

Storytelling 52

Storytelling Marketing Creativity Tools 52

Frederik Vincx

JULY 17, 2023

Service storytelling We shared everything we learned. Principles of our storyselling approach Teach own learnings: Everything we learned, we documented in videos, blog posts, infographics, Build practical solutions: We built a bunch of tools and services to make life easier for our target audience. Frederik is a rare breed.

Software 78

Software System Training Enterprise 78