5W PR

DECEMBER 31, 2024

Leverage Visual Storytelling Utilize high-quality images and videos to evoke emotions and create a strong brand identity. Consider using videos, infographics, quizzes, and live streams to cater to diverse preferences. Stunning visuals can capture attention and leave a lasting impression.

Creativity 78

Creativity Social Media Strategy Brand 78

ReimaginePR

JULY 18, 2016

Who can even remember a world without online videos? Between sharing funny videos on social media, looking up helpful how-to’s or learning about a brand on their website, it seems like we can’t go a day without watching at least one video online. So, what makes videos so appealing to so many people? Click Here. #1:

Video 120

Video Infographics Brand Branding 120

ReimaginePR

JULY 16, 2015

Because we love you, one handy dandy, super duper, mostly all-in-one-place Brand Video Checklist to ensure you don’t forget anything when you develop, write and shoot your next video. You mean that much to us…

Video 120

Video Brand Branding Writing 120

Sword and the Script

NOVEMBER 18, 2017

Infographics remain high on the marketing list of tactics. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace. We see infographics in content marketing survey results as well. But Those Troubled Infographics. 1) Data visualization.

Infographics 80

Infographics Data Case Study Content Marketing 80

Contently - Strategy

AUGUST 23, 2024

Depending on your audience and goals, a long-form blog post, a video, or an infographic may be more appropriate. Consider what type of content your audience engages with most and the message you want to convey—blog posts for in-depth information, videos for visual storytelling, or infographics for data visualization.

Strategy 70

Strategy SEO Infographics Meeting 70

Onclusive

MAY 10, 2018

3–Visual Storytelling. Last but certainly not least, is the adjustment the PR industry has had to make with the emergence of visual storytelling. “In our world of getting-shorter-all-the-time attention spans, pictures (videos, infographics, etc.)

Storytelling 230

Storytelling Technology Tools Infographics 230

Contently - Strategy

SEPTEMBER 5, 2024

It’s more than a marketing asset—it’s a storytelling tool that can make a major impact on potential investors, customers, and your bottom line. To resonate with your audience, your content needs to blend storytelling with solid data , making your success stories both engaging and credible.

Case Study 52

Case Study Study Storytelling Infographics 52

Cision

APRIL 16, 2015

Visual media and visual storytelling are on the rise and poised to become two of the major content creation trends in 2015. As with any strategy or tactic, you have to address the “why” first: Why are you using visual media or storytelling? Is your story best told through video? Here are five ideas! Determine your objectives.

Infographics 120

Infographics Storytelling Content Marketing Film 120

PRSay

JUNE 28, 2023

and clearly articulates the who, what and why Includes compelling, high-quality visuals: photos, videos, infographics or data visualizations Features content that adds credibility and validation: unique data or research, testimonials or quotes from experts or executives Is formatted strategically (e.g.

Brand 145

Brand Branding Infographics How To 145

5W PR

FEBRUARY 22, 2025

Visual storytelling through infographics, videos, and interactive content helps break down complex concepts. Defense Advanced Research Projects Agency (DARPA) effectively uses multimedia content on their public website to explain advanced research projects to general audiences.

Publicity 78

Publicity Privacy Technology Ethics 78

Cision

MAY 2, 2015

Whether it’s a short video, infographic or a blog post, PR pros can use their storytelling abilities to get directly in front of their target audiences. .” – Lee Odden. Social media means PR pros can now create content pieces that can be shared directly with the public. You know influencers who can make a difference.

Content Marketing 120

Content Marketing Marketing Infographics Storytelling 120

5W PR

JUNE 28, 2018

Press releases and marketing campaigns naturally contain a lot of storytelling characteristics. Tips for Better Storytelling. The right storytelling strategy can give depth to campaigns that wouldn’t grab anyone’s attention in a cluttered marketplace. Shareability.

Storytelling 60

Storytelling Infographics Agency Strategy 60

Contently - Strategy

FEBRUARY 8, 2024

Visual storytelling not only complements copy but can also provide an instant emotional connection that pulls prospective customers deeper into your brand. Before we dive into ways you can use visual content and how Contently can help elevate your visual storytelling, let’s begin by exploring the fundamentals.

Storytelling 52

Storytelling Examples Infographics Viral 52

Cision

APRIL 23, 2015

To better reach your audience and further your goals these days, you should experiment with a wide range media, platforms, topics and other storytelling devices. Others may want visual content, such as video and infographics. It means brands will have to invest in content creation. Who refers the most traffic to my site?

Content Marketing 120

Content Marketing B2C Strategy Marketing 120

Cision

FEBRUARY 5, 2016

From where Melanie sits, native advertising is at the cross-section of advertising and journalistic storytelling. Their reward is deep branding, thanks to storytelling that penetrates to the core of the user’s psyche. Text, video, illustration, slideshow and infographics are all formats to explore and consider.

Advertising 120

Advertising Advertising Journalism Content Marketing 120

The Proactive Report

JUNE 4, 2016

Social media today is about visual storytelling and each platform has developed its own shorthand, a unique language if you will. Infographics are your key language elements here. Take an image and create a visually engaging infographic by adding important data points, or create a diagram to highlight elements of interest.

Social Media 100

Social Media Media Infographics Pinterest 100

Presspage

JANUARY 30, 2024

The ease of access and digestibility of multimedia content, including videos, infographics, and interactive visualizations, correlates with higher investor satisfaction and confidence in the information being conveyed. However, the benefits of video content extend beyond mere simplification.

Infographics 78

Infographics Financial Video Leadership 78

5W PR

AUGUST 23, 2024

Whether through personal anecdotes, case studies, or fictional scenarios, storytelling enables the audience to connect with the material on a deeper level. Infographics, images, and videos can break down complex information into easily digestible formats.

Education 78

Education Infographics Case Study Exercises 78

Critical Mention

FEBRUARY 10, 2018

Storytelling is our game . Today, storytelling is a buzzword. This opens up more opportunities for those who want to specialize in the visual side of PR with images, video, infographics and more. And it’s great to get that experience working at different types of entities. via GIPHY. But, guess what?

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

The founders tout the software’s “data storytelling at machine scale” to add value to sharing intel – including product news, financial data or analytics. By monitoring “speed of sharing” of articles, tweets, images, video and more, savvy users can find the top stories on varying topics in minutes.

Tools 147

Tools Radio Data Analytics 147

ImPRessions - Crenshaw Communications

SEPTEMBER 24, 2019

That inflection point in his company’s history and his personal reasons for deciding as he did became the basis for our storytelling. Taking advantage of infographics, still images, and video will be much more eye-appealing, and it makes a journalist’s job easier if strong visuals are involved.

Pitching 140

Pitching Infographics B2B Study 140

Presspage

JANUARY 23, 2024

Storytelling is a powerful tool that can establish an emotional connection between a company and its investors. Moreover, communicating a long-term vision and strategy through storytelling provides investors with a roadmap, reinforcing a shared understanding of where the company is headed and how it plans to get there.

Communications 78

Communications Infographics Financial Storytelling 78

Waxing UnLyrical

OCTOBER 12, 2015

This week we help you get started with these nonprofit storytelling tips. 10 Mistakes Nonprofits Make with Video. It all comes down to a good story with a great beginning, middle, and end,” writes Joe Fox as he advises non-profits on how to tell a stellar story via video. INFOGRAPHIC: A Nonprofit Storytelling How-To.

Nonprofit 40

Nonprofit Storytelling Infographics Writing 40

Cision

APRIL 20, 2015

It’s also tactics like content marketing, a broad umbrella that includes blogging, social media updates, email marketing, infographics, visuals and video. Get all the tips you need from our free e-book “A Roadmap to Multimedia Storytelling.” It’s the well-known press release and media kit. Try multimedia.

Media 120

Media Content Marketing Infographics Fashion 120

PR for Anyone

JULY 27, 2024

Here’s how you can use visuals effectively: Infographics : Create infographics that compare athletes’ performances, training regimes, or the history of the Olympics. Videos : Share short videos with tips, interviews, or behind-the-scenes looks at your business’s connection to the Olympics.

Media 130

Media Pitching Local Training 130

Sword and the Script

DECEMBER 22, 2020

Data, storytelling and blogging of grow in importance. Data & analytics (76%), storytelling (74%) and content marketing, like blogging (74%) were increasingly important to PR pros in 2020. Source: What Does “Storytelling” Mean to You? ). Video performs best on Instagram. “A Source: Partisan Politics Complicates PR ).

Survey 183

Survey Marketing B2B Study 183

Cision

JULY 30, 2015

As the interviewee, if you have details or assets such as photos or videos to support the reporter’s story, reach out and provide what you have. Check out this infographic for a helpful checklist! Be a Resource After the Interview. End the interview with an offer to provide additional information should the reporter need it.

Interviews 120

Interviews How To Media Infographics 120

ISEBOX

JULY 24, 2015

Video, infographics, images and – yes, even blogs – each have their particular advantages, but they’re more powerful when combined into a multi-faceted experience. Dove’s Real Beauty Sketches videos open with an introduction of a forensics artist who works for the FBI. Multimedia Delivers “Real Beauty’s” Real Storytelling Power.

Infographics 70

Infographics Storytelling Video YouTube 70

Presspage

JANUARY 23, 2024

Through storytelling, IROs can forge an emotional bond with investors, making the company's journey relatable and its vision clear. Make it Visual: The Power of Infographics Infographics are an excellent way to transform complex financial data into engaging, visual stories - especially in investor communications.

Communications 78

Communications Infographics Financial Software 78

Sword and the Script

DECEMBER 28, 2022

Video may be the most trusted content in B2B . A survey commissioned by Brightcove and conducted by Ascend2 found 93% of B2B buyers believe “video builds trust in a brand.” Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem.

B2B 148

B2B Marketing Survey Software 148

Contently - Strategy

SEPTEMBER 18, 2024

For example: Multimedia content: Videos, infographics, podcast An estimated 3.63 billion people worldwide will watch digital video content in 2023. Yet only 12 percent of marketers feel like they’re using video to its full potential. In fact, it’s estimated that one minute of video is worth 1.8

Content Marketing 101

Content Marketing Creativity Marketing eBook 101

5W PR

OCTOBER 8, 2024

Storytelling and Content Marketing Storytelling is a powerful tool for connecting with audiences on an emotional level. Developing content that aligns with brand objectives and resonates with target audiences, whether through blog posts, articles, infographics, videos, or other digital forms, is an essential function of PR.

Brand 78

Brand Branding Crisis Management Leadership 78

Marketwired

JANUARY 5, 2016

Be a storyteller – a smart one. Statistics from recent studies indicate that incorporating images, infographics and video in your content dramatically boosts visibility, pick-up, engagement and sharing – some studies show nearly three times as much. Now is the time to create content with great intention.

Mobile 100

Mobile Content Marketing Survey Infographics 100

Marketwired

MARCH 22, 2016

In the PR professional’s scope of work, infographics, video, and other multimedia assets have one thing in common – in order to be effective, they must begin with a fundamental understanding of purpose. Before you begin a creative PR campaign, define your specific goal(s) and detail how your strategy and tactics support it.”.

Measurement 100

Measurement Data Creativity Viral 100

5W PR

FEBRUARY 22, 2024

Photographs, illustrations, memes, and infographics paint a thousand stories without a single word, engaging people through color, composition, and symbolism. Movies, TV shows, and even YouTube videos offer moving experiences, immersing the public in fictional worlds or showcasing the beauty of reality.

Media 78

Media YouTube Transportation eBook 78

5W PR

SEPTEMBER 11, 2023

Storytelling Every research study has a story behind it. Storytelling humanizes the research and makes it relatable. Visual communication Visual elements such as infographics, videos, and images can simplify complex information and engage the audience.

Publicity 78

Publicity Communications Study Storytelling 78

Beyond PR

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic. Ah, video.

Infographics 72

Infographics Case Study Video Survey 72