Burrelles Fresh Ideas

APRIL 2, 2024

These insights form the foundation for our infographic – a must-see for any PR pro! Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). 7 Reasons Traditional Media is Still Relevant in PR 1.

Media 103

Media Radio Print Newspapers 103

Burrelles Fresh Ideas

OCTOBER 17, 2023

We use technology for everything from banking and shopping to communication and entertainment. Leveraging social media: PR agencies can create and share engaging content, infographics, and videos to raise awareness and educate the public about cybersecurity threats and preventive measures.

Education 112

Education Employee Measurement Agency 112

ImPRessions - Crenshaw Communications

SEPTEMBER 24, 2019

At Crenshaw we work with clients in B2B technology industries like adtech and cybersecurity, and it’s a challenge to understand every specific niche and sub-niche. Grabbing their attention can be tricky but is made far easier by studying their coverage and engaging with them personally or on social platforms. Use strong language.

Pitching 140

Pitching B2B Infographics Study 140

Deirdre Breakenridge

SEPTEMBER 3, 2014

Once you identify a study and topics of interest, you can then take existing research and build your own infographics to showcase the information. Google Databoard lets you search, find and create visuals, highlighting important stats from studies, without you doing any of the heavy lifting (the actual research).

Communications 383

Communications Tools Google Resources 383

Cision

OCTOBER 28, 2015

A 2014 study of more than 72,000 Facebook pages shows that visuals, including video and photos, generate the highest levels of engagement among users. Think about how many times you’ve seen a text-based article go viral – and compare that to cute kitten photos, the ALS Ice Bucket Challenge or infographics. Images inspire sharing.

Communications 120

Communications Telecommunications Infographics Video 120

wiredPRworks

APRIL 20, 2021

Conducted from February 1 to March 1, 2021, Cision’s 12th annual study is based on a survey of 2,700+ journalists in 15 countries. infographics, 39.3% Technology’s influence on the way reporters cover stories Do’s and don’ts for press releases and pitches. images, 44.6% videos, 42.7% social media posts. original research.

Report 52

Report Trends Media Infographics 52

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

According to a study by Accenture , 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations. Consider using visual elements such as images, infographics, and videos to make the content more engaging and digestible. Personalized content can lead to higher transaction rates.

Engineering 100

Engineering Writing Mobile SEO 100

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Source: 3 Studies Branding and Marketing ).

Survey 177

Survey Marketing B2B Study 177

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 1) The average blog post is 1,236 words.

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

MAY 30, 2017

The technology analyst firm Gartner recently weighed in on the difference between “content marketing” and “marketing content.”. Where and How B2B Marketing Generates Leads it Likes [Study]. More importantly, the metrics – the proof this stuff sells enterprise technology – are compelling. Give our services a try. Talk to Us!

Content Marketing 91

Content Marketing Marketing Enterprise Infographics 91

Buzzstream

JUNE 5, 2024

Most Affordable Cities to Buy a House from Homebuyer.com Strategy: Building a pitchable city “index” study around a mid-funnel keyword. But since it’s a nationwide study, I knew national pubs would be interested. This was done in 2017, but a study like this can 100% be done today as a digital PR campaign. monthly searches.

Digital PR 62

Digital PR Examples Strategy Survey 62

Cision

JUNE 2, 2017

You can find out what they do behind the scenes if you look for case studies (do a search for “case studies for company ’x’”) that take a deep dive into their innovative tactics. Case Study in Innovation Outside a Niche. Cool infographics. Also take a tour of their websites and blogs. Nieman Lab.

How To 198

How To Real Estate Web Case Study 198

wiredPRworks

APRIL 20, 2021

Conducted from February 1 to March 1, 2021, Cision’s 12th annual study is based on a survey of 2,700+ journalists in 15 countries. infographics, 39.3% Technology’s influence on the way reporters cover stories Do’s and don’ts for press releases and pitches. images, 44.6% videos, 42.7% social media posts. original research.

Report 40

Report Trends Media Infographics 40

Beyond PR

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic. Case Studies.

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

JUNE 4, 2019

I’ve started dedicating the first post of every month to summarizing news from vendors developing technology focused on public relations. Consulting firm Burton-Taylor published a report that benchmarks market size and market share for a category of technology the company describes as “Media Intelligence and PR Software.”

Software 105

Software Reddit Marketing Survey 105

Sword and the Script

MAY 5, 2020

There just wasn’t (and still isn’t) much coverage about the PR technology community, and so about a year ago , I started summing up the vendor announcements on the first Tuesday of every month. Here’s the list of PR technology companies I’m watching. The study is based on tens of thousands of pitches sent by over 100 U.S.-based

Pitching 85

Pitching Survey System Technology 85

Newsfile

JANUARY 24, 2024

list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Website Analytics: Studying user interactions on your website to understand audience interests. Social Media Analytics: Analyzing social media for engagement and trend insights.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Sword and the Script

SEPTEMBER 14, 2019

Study the media. That’s the theme for this week’s Unscripted Marketing Links (UML), where on the occasional Saturday, I examine three links to stories or studies, detail the findings and wrap them in insight. Got a study or survey about marketing or PR? What can PR do about it? 2) What reporters want from PR pitches. “My

Survey 77

Survey Media Relations Report Media 77

Stephen Waddington

JULY 11, 2017

It’s the most detailed and robust longitudinal benchmarking study available that characterises the challenges and opportunities facing our profession. Most organisations use more elements like online videos, infographics and instant photos in their messaging. 1 Visualisation in communication. But only 4.6% 5 Hypermodernity.

Communications 115

Communications Publicity Survey Newspapers 115

Sword and the Script

FEBRUARY 10, 2018

Yet it’s also one that can be regained with study. Whether or not you can teach creativity is routinely debated, but there are studies that suggest creativity is innate and the structure of formal education may aid in its removal. . 3 Tips for Effective Infographics: Data, Design and Distribution [UML].

Creativity 67

Creativity Analytics Study Exercises 67

Sword and the Script

DECEMBER 16, 2014

More than just driving consensus on what is and what is not a qualified lead – and then routing those accordingly – I see marketing ops as the engine behind marketing automation, to include people, process and technology. Marketing ops needs to be both business marketing and technology consultants.

Content Marketing 118

Content Marketing Marketing Writing Infographics 118

Cision

APRIL 7, 2017

From B2B to non-profit to consumer technology, I knew I loved PR, but I wasn’t serving the right industry. You’d pay for a photo shoot or an infographic or a video production, right? My best advice is to study the PR industry to make sure it’s the best fit for you. The agency life is the only life I’ve ever known.

Pitching 228

Pitching Agency Social Media Creativity 228

prTini

OCTOBER 24, 2014

Sesame Street Using Technology to Boost Literacy. Infographic: The Optimal Length for Every Social Media Update and More. Want more PR case studies delivered directly to your inbox? 5 Career Mistakes You Should Never Make. 3 Awesome Google Inbox Features to Boost your Productivity. Tumblr Teaming up with TV? S ign up today !

Tools 51

Tools Case Study Infographics Education 51

Critical Mention

AUGUST 29, 2018

A study by Visual Teaching Alliance showed that visuals are processed better–60,000 times faster than any text. Different types of visual content include images, videos, infographics and GIFS. Content with visuals also has a great lifespan online. When she’s not writing you can find her at music festivals, hiking or snowboarding.

Social Media 61

Social Media Media Infographics Financial 61

Cision

NOVEMBER 27, 2015

Depending on what tools are already available to your business, you may have to implement new technology to allow you to track conversion-driving activities on your website. Update an annual study with a mid-year addendum and re-release it to your prospects and clients. requests for information or quotes) on the site.

Strategy 120

Strategy How To Data Infographics 120

Sword and the Script

JUNE 7, 2016

That’s according to a survey of 262 business technology buyers by the Arketi Group , a PR firm based in Atlanta as reported by MarketingProfs. The firm took the data and published a pretty incredible and interactive infographic that looks at the data by stage in the buying process and cross-tabbed by generation. Vendor website: 33%.

Survey 60

Survey Marketing B2B Infographics 60

Shift Communications

APRIL 23, 2015

In our recent webinar on Google Analytics Basics for PR Professionals , our VP of Marketing Technology Christopher Penn outlined ways to improve your skill in this area, including sources of free information. Video, photos, infographics and the like are necessary in a mobile and digital world.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Beyond PR

JUNE 2, 2017

You can find out what they do behind the scenes if you look for case studies (do a search for “case studies for company ’x’”) that take a deep dive into their innovative tactics. Case Study in Innovation Outside a Niche. Cool infographics. Also take a tour of their websites and blogs. Big full-screen images. Nieman Lab.

Real Estate 57

Real Estate How To Web Case Study 57

PR 20/20

AUGUST 11, 2016

Emily is a dual major studying Public Relations at S.I. New technology is being introduced in the marketing world every day, and the demand for top talent is greater than ever before. A basic understanding of coding helps marketers understand how technology can assist in any campaign. The Coder. The Visual Storyteller.

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

AUGUST 11, 2016

Emily is a dual major studying Public Relations at S.I. New technology is being introduced in the marketing world every day, and the demand for top talent is greater than ever before. A basic understanding of coding helps marketers understand how technology can assist in any campaign. The Coder. The Visual Storyteller.

Marketing 40

Marketing Mobile Engineering Technology 40

Sword and the Script

DECEMBER 10, 2019

Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Martin is the co-founder and COO of OnePitch, which is also one of the companies I track for my writings on PR technology. Note: Talkwalker is one of the companies I track for my writings on PR technology.

Marketing 103

Marketing Content Marketing Advertising Advertising 103

Marketwired

FEBRUARY 16, 2016

When you can, offer high resolution photos, videos or infographics. ” Rebekah Illif is the Chief Strategy Officer for AirPR , a technology platform to increase PR performance. Sometimes, an image can even spark an idea for a story. So if imagery inspires you, start there. Those days are over.” She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Stern + Associates

AUGUST 13, 2014

Less than a quarter (21 percent) of companies believe they’re very or extremely effective at using thought leadership in the sales process, according to the Information Technology Services Marketing Association. Debrief on research studies and results to ensure understanding of the implications, and confidence in talking about them.

Leadership 81

Leadership Reputation Measurement Video 81

Contently - Strategy

MARCH 18, 2024

In this roundup, we’re diving into the top five financial content marketing case studies that have successfully transformed even the most complex topics into unexpectedly captivating content. infographic. Visual appeal matters: In a world dominated by visual content, use infographics to break down complex financial concepts.

Case Study 52

Case Study Financial Content Marketing Study 52

Cision

AUGUST 26, 2015

Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? VP Marketing Technology at SHIFT Communications, Marketing Over Coffee co-host. Case study: Building a social media career in 12 months [link] — Mark Schaefer (@markwschaefer) August 20, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

The Hoffman Agency

DECEMBER 7, 2017

and what excited me the most was that I would be working in our company’s headquarters in San Jose-Silicon Valley, the heart of entrepreneurship and technology. In particular, I was intrigued by the China team’s creative cartoon infographics that tell interesting B2B tech stories. It had been a while since I visited the U.S.,

Pitching 28

Pitching Analysis Case Study Local 28

Stephen Waddington

DECEMBER 5, 2018

You should not start with three pages of A4, but a tweet, an infographic or a video. Wires services are an aspect of technology in modern media relations that I moan and b h about in agencies. They are typically looking for information, case studies or comment. Don’t be that practitioner that pisses of a journalist.

Media Relations 115

Media Relations Media Print Newspapers 115