ImPRessions - Crenshaw Communications

JANUARY 24, 2017

In running high-profile consumer and B2B public relations campaigns over the years, we’ve learned some important tricks for making surveys work harder. As any good PR person knows, a well-designed survey can help increase earned media exposure and sharing of branded content. Put an even longer tail on survey results.

Survey 120

Survey How To Construction Infographics 120

Cision

MAY 26, 2017

This clearly indicates, as stated in the IR magazine article – Investors visit IR websites for content, not data, finds survey – that the IR website is “…a de rigueur tool that investors expect to find.”. The post Infographic: Where Institutional Investors Read News and Earnings Releases appeared first on Cision.

Infographics 120

Infographics Comparison Retail Study 120

ImPRessions - Crenshaw Communications

JUNE 21, 2018

The data is often derived inexpensively from behavior surveys or flash polls, or it may already exist within the company’s own research unit. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Infographic from a 2017 article in MarTech Advisor.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Cision

JANUARY 18, 2018

Infographics, reports and research are ideal because they provide real value to anyone writing content on the subject you’re an expert in. Conduct a survey on a topic that is important to your audience. You could send survey questions via social media and email, and get a sizeable response. Create Highly Shareable Content.

Strategy 276

Strategy How To Media Infographics 276

Onclusive

SEPTEMBER 13, 2017

In a recently published survey of Chief Communications Officers (CCOs) by Nasdaq, the majority of CCOs reported that they are now held accountable for marketing KPI such as website traffic, sales and lead conversions and content marketing. PR is now being fueled by the omnipresence of digital content.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Waxing UnLyrical

JUNE 14, 2012

” It occurred to me that some people treat infographics like my three-year old treats “Starships.” One recent infographic illustrated this point quite well. Consider this infographic that I created. How Do You Like Them (Infographic) Apples? The problem with this is that this is simply one case study.

Infographics 81

Infographics Pinterest Case Study Facebook 81

The Proactive Report

NOVEMBER 14, 2022

Download the full PDF version of the infographic here . Adding data visualizations , infographics, images, and videos to your text not only makes it more interesting and attractive, but it can help your message to be absorbed better too. 2023 is right around the corner. Now would be a perfect time to do that. 888 243 3470.

Digital PR 264

Digital PR Marketing Infographics Video 264

Cision

MAY 17, 2016

A recent survey from digital communications platform ISEBOX reveals why journalists are unsatisfied with the resources communication professionals provide. Fifty-four percent of journalists surveyed said poor search tools were a major failing of digital newsrooms. Make sure your digital newsroom is up to journalists’ standards.

Survey 180

Survey Infographics Meeting Journalism 180

Sword and the Script

NOVEMBER 18, 2017

Infographics remain high on the marketing list of tactics. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace. We see infographics in content marketing survey results as well. But Those Troubled Infographics.

Infographics 67

Infographics Data Case Study Content Marketing 67

Cision

SEPTEMBER 26, 2017

The first thing most ambitious marketers do when beginning their marketing adventure is to plan the tactics and choose the forms of the content they want to publish (blogs, videos, podcasts, infographics, etc.). Diversify content by using a variety of forms like infographics, videos, graphics and images. Growing Competition.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

Cision

MAY 29, 2017

In fact, a survey carried out by Forrester Consulting found social media to be the most preferred source of discovery for news and information among online adults between the ages of 18 and 55. The survey also revealed that a young millennial follows an average of 121 publishers on the social media. Offer Variety. Think again.

How To 129

How To Content Marketing Engineering Advertising 129

Sword and the Script

DECEMBER 22, 2020

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Some 68% of B2B professionals surveyed say it takes longer to complete B2B sales cycles compared to a year ago.

Survey 173

Survey Marketing B2B Study 173

ImPRessions - Crenshaw Communications

JUNE 28, 2018

For many of our clients we field quarterly surveys designed to generate relevant news or insights. Surveys are the data gift that keep giving. Polls and surveys are time-honored PR tools for developing campaigns, fine-tuning messaging, and generating earned media and content. Omnibus surveys.

Storytelling 149

Storytelling Data Survey Financial 149

Sword and the Script

MAY 19, 2015

The Social Times recently published an infographic by a UK-based software company called SDL. It calls for “global customer experience wakeup call” and is based on a survey of nearly 3,000 people in nine countries. The post Infographic: The Perennial Customer Revolution appeared first on Sword and the Script.

Infographics 60

Infographics Customer Service Exercises Software 60

Cision

JUNE 16, 2017

Using surveys, interviews and focus groups, we spoke to employees across different lines of the business and regions. For our rebrand launch, it was incredibly important to have our employees voice their views and opinions on our global brand and identity so that we can best serve our amazing clients. Tell all your stakeholders. Conclusion.

Communications 250

Communications How To Telecommunications Employee 250

Sword and the Script

JUNE 18, 2016

That’s according to a survey of 1,200 “social dads” by Social Media Link and presented in the infographic – Dads Do Social – published nearby. In an introduction to the infographic, marketing director Jordon Ben writes: “Today’s dads are social, vocal and see their online world as a communal resource to help them make decisions.

Infographics 60

Infographics Social Media Media Survey 60

Sword and the Script

MARCH 19, 2018

A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. The 2018 JOTW Communications Survey from Frank Strong. The survey was conducted in February 2018 and 155 respondents completed the questionnaire.

Survey 70

Survey Trends Communications Storytelling 70

Deirdre Breakenridge

FEBRUARY 1, 2016

According to a Marketwired survey in November 2015, PR and marketing professionals plan to increase their content marketing programs by 64% in 2016. According to the same survey, 79% of these professionals have a content marketing plan in place. Your content must be relevant, meaningful and useful to capture your audience’s attention.

Community 150

Community Creativity Content Marketing Infographics 150

Beyond PR

APRIL 26, 2017

Cision’s annual survey of more than 1,550 North American journalists and influencers reveals key findings on how journalists use news releases and multimedia to tell better stories. RISING 2017 MEDIA TRENDS.

Infographics 72

Infographics Branding Brand Video 72

Sword and the Script

JUNE 7, 2016

For the purpose of satisfying curiosity, marketing surveys are a useful vehicle for research. To that end, this post summarizes five recent market research surveys worth of a purposeful poke and pry. That’s according to a survey of 150 marketing leads conducted by executive search firm Spencer Stuart as reported by Marketing Charts.

Survey 60

Survey Marketing B2B Infographics 60

Sword and the Script

SEPTEMBER 14, 2019

Most PR professionals say media relations is getting harder or much harder, according to the 2019 JOTW Communications Survey. Over the last few months, there have been three separate surveys that polled hundreds of editors, reporter sand journalists. This is up 17% from last year where 51% said media relations was getting harder.

Survey 75

Survey Media Relations Report Media 75

Sword and the Script

JUNE 14, 2022

A recent survey commissioned by Brightcove and conducted by the research firm Ascend2 got me to thinking about video again. If you enjoyed this post, you might also like: “Skepticism” is the “New Normal;” Survey Finds B2B Tech Has Trust Issues. A few months later the video was all but forgotten. Recent B2B marketing video statistics.

B2B 136

B2B Video Marketing Survey 136

Sword and the Script

OCTOBER 6, 2015

Now in its sixth year, the report is derived from a survey of 1,521 North American B2B marketers. My perspective on last year’s B2B survey can be found here: Study: Effective Content Marketing Has One Element. The survey found considerable organizational confusion as to what effective content marketing looks like.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

Sword and the Script

APRIL 13, 2019

Accenture surveyed about 935 CMOs and 564 CEOs around the world and found 17% of respondents said, “they have been extremely successful at delivering highly relevant customer experiences.” Comment: The survey data about engagement in digital reflects my experience over the course of my career. click image for higher resolution ).

Study 112

Study Survey Infographics B2B 112

PRSay

JUNE 28, 2023

Consider the following findings from Cision’s 2023 State of the Media Report , a survey of more than 3,000 journalists worldwide: Press releases are cited as the resource journalists want to receive the most from brands and PR professionals Journalists ranked press releases No. reveals,” “shows,” “announces,” etc.)

Branding 145

Branding Brand Infographics How To 145

Cision

MARCH 8, 2016

Nearly half of the reporters surveyed in Cision’s State of the Media 2016 Report stated they used video- and image-based content in their stories. Help reporters reach these on-the-go content consumers by pitching videos, infographics or other mobile-friendly multimedia. Survey The People.

How To 84

How To Pitching Comparison Survey 84

Sword and the Script

APRIL 26, 2022

Nearly three-quarters (72%) of B2B buyers say they consume three or more pieces of content before engaging a salesperson, according to a survey by Demand Gen Report. The survey had insight here too. Among the most popular content formats for early-stage research were infographics (62%), blogs (58%) and podcasts (56%).”.

B2B 95

B2B Case Study Survey eBook 95

ImPRessions - Crenshaw Communications

NOVEMBER 22, 2017

Pull the whole idea together as an infographic or slide show to illustrate for media, especially for digital who could end up using piece as is. Craft a seasonal survey. Or, for a wine or spirits company, find a twist on holiday alcohol consumption like this recent survey did. Predictions are a perennial.

Pitching 136

Pitching Print Survey Local 136

Sword and the Script

JANUARY 25, 2022

I had plans to cover a survey – as I often do with attribution. The images published below are based on an infographic by Foter that explains the concept graphically. This isn’t the post I intended to publish today. But as I dug into the report, I noticed one small thing that gave me pause: a copyright mark.

Infographics 108

Infographics Marketing Viral Creativity 108

Cision

JUNE 20, 2016

Use surveys and A/B testing to get an even clearer picture of the type of communication your audience prefers. While text-heavy content is not very inviting, multimedia like interactive quizzes, infographics and live videos will be more likely to attract attention. Use your findings and send different messages to different audiences.

Mobile 159

Mobile Public Affairs Infographics Social Media 159

Sword and the Script

SEPTEMBER 10, 2020

A survey by Spiceworks Ziff Davis found B2B tech marketing prospects say they consume 11 or more piece of vendor content Pieces of content. According to a survey by Spiceworks Ziff Davis, about half (47%) of B2B technology decision-makers say they consumed 11 or more piece of vendor content over one year. Consumption.

B2B 111

B2B Consumer Marketing Survey 111

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

Wakefield Research adds value to traditional PR surveys. This survey provider goes the extra mile in a couple of ways. Consulting journalists and PR pros have helped the company create a guide that includes headlines, story angles and ideas for infographics that appeal to media.

Tools 147

Tools Radio Data Analytics 147

Cision

MARCH 21, 2016

Cision’s State of the Media 2016 Report lists the four most important media trends, according to a survey of more than 300 journalists. Multimedia content, such as infographics or Slideshare presentations, will help you stand out from other brands pitching the same old standardized template. This explains why almost half (48.9

Trends 120

Trends Mobile Media Print 120

Shift Communications

MARCH 3, 2017

Back in December, one of my colleagues penned a piece on using surveys to generate coverage and increase brand awareness. If a quick Google search reveals that your survey results are old news, a reporter is likely to pass. After an initial survey idea is formed, you may have a lively brainstorm session to collect ideas on a direction.

Survey 60

Survey Data Google Web 60

Stephen Waddington

JULY 11, 2017

The ECM 2017 survey is based on responses from 3,387 communication professionals in 50 countries. The ECM 2017 survey was organised by the European Public Relations Education and Research Association (EUPRERA) and the European Association of Communication Directors (EACD), with support from PRIME Research. #1 But only 4.6% and 9.6%).

Communications 115

Communications Publicity Survey Newspapers 115

Cision

FEBRUARY 29, 2016

Online surveys and focus groups are extremely helpful in this regard. If your communication doesn’t stand out with pictures, infographics or banners, people are either deleting or ignoring your messaging, says Amie. For each campaign, focus on a theme to help unify all your messages. Above all, consider your culture.

Communications 120

Communications How To Infographics Print 120

Cision

OCTOBER 28, 2015

In a recent survey of 300 media professionals, 54 percent responded that they were more likely to review a multimedia press release than one that was entirely text. Think about how many times you’ve seen a text-based article go viral – and compare that to cute kitten photos, the ALS Ice Bucket Challenge or infographics.

Communications 120

Communications Telecommunications Infographics Video 120