Cision

JUNE 16, 2017

Using surveys, interviews and focus groups, we spoke to employees across different lines of the business and regions. The Public Relations Institute of Australia (PRIA) recommends communicating the following in writing to all stakeholders: Timeline. It took a few months but was certainly worthwhile. Tell all your stakeholders.

Communications 250

Communications How To Telecommunications Employee 250

Sword and the Script

DECEMBER 22, 2020

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Some 68% of B2B professionals surveyed say it takes longer to complete B2B sales cycles compared to a year ago.

Survey 173

Survey Marketing B2B Study 173

Sword and the Script

JUNE 18, 2016

That’s according to a survey of 1,200 “social dads” by Social Media Link and presented in the infographic – Dads Do Social – published nearby. In an introduction to the infographic, marketing director Jordon Ben writes: “Today’s dads are social, vocal and see their online world as a communal resource to help them make decisions.

Infographics 60

Infographics Social Media Media Survey 60

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

In today’s digital landscape, content writing plays a pivotal role in attracting and engaging both human readers and search engines. In recent surveys of marketers, more than 50% have reported that personalized content based on audience segments had a significant impact on their marketing success. Let’s listen to her insights.

Engineering 100

Engineering Writing Mobile SEO 100

Sword and the Script

JANUARY 25, 2022

I had plans to cover a survey – as I often do with attribution. I think I’d be more than covered under fair use in writing about the report. There is an alternative available to me too: to write about something else. The images published below are based on an infographic by Foter that explains the concept graphically.

Infographics 108

Infographics Marketing Viral Creativity 108

Sword and the Script

JUNE 7, 2016

For the purpose of satisfying curiosity, marketing surveys are a useful vehicle for research. To that end, this post summarizes five recent market research surveys worth of a purposeful poke and pry. That’s according to a survey of 150 marketing leads conducted by executive search firm Spencer Stuart as reported by Marketing Charts.

Survey 60

Survey Marketing B2B Infographics 60

The Proactive Report

JUNE 11, 2016

The PR industry is still prioritizing traditional PR skills, such as writing, strategic planning and verbal communication skills over the newer digital skills needed today. A survey by McGraw-Hill and Hanover Research.) Most disturbing is the omission of the need for PR talent to have visual content skills. .

Infographics 150

Infographics Course Survey Agency 150

Cision

OCTOBER 28, 2015

In a recent survey of 300 media professionals, 54 percent responded that they were more likely to review a multimedia press release than one that was entirely text. Think about how many times you’ve seen a text-based article go viral – and compare that to cute kitten photos, the ALS Ice Bucket Challenge or infographics.

Communications 120

Communications Telecommunications Infographics Video 120

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. Nearly three-quarters (73%) said they believe “most vendors fall short” of the honesty mark, according to a third-party survey commissioned by Rob Roy Consulting. Read more: “Skepticism” is the “New Normal;” Survey Finds B2B Tech Has Trust Issues.

B2B 113

B2B Marketing Survey Software 113

Sword and the Script

NOVEMBER 25, 2014

It appears that most marketers do and reported gating “ 80% of their major content marketing assets ” according to a survey vetted by MarketingProfs. The same study points out there’s some content – infographics for example – is rarely gated. It’s a question as old as the web – should you gate your content?

Viral 116

Viral Infographics Web Content Marketing 116

Shift Communications

MARCH 3, 2017

Back in December, one of my colleagues penned a piece on using surveys to generate coverage and increase brand awareness. If a quick Google search reveals that your survey results are old news, a reporter is likely to pass. After an initial survey idea is formed, you may have a lively brainstorm session to collect ideas on a direction.

Survey 60

Survey Data Google Web 60

Buzzstream

JANUARY 17, 2018

Extract Data from your Content and Design an Infographic. People love infographics. So why not repurpose your written content into a well-designed and impactful infographic? An Infographic is a way of exposing your content to more readers. An infographic is 30X more likely to be read than text-based content.

eBook 108

eBook Infographics Pinterest How To 108

The Proactive Report

MARCH 27, 2018

Develop, research, and write data-oriented stories, reports and infographics. The CMO survey of 2018 shows that reliance on marketing analytics to make decisions has increased from 30% to 42% in the past 5 years, with B2C companies using analytics 55% of the time. Informed Decision Making Instead of Trial and Error.

Analytics 100

Analytics Measurement B2C Construction 100

Barokas

JULY 3, 2019

In a DemandGen Content Preferences survey , B2B buyers confirmed the importance long form content plays in their decisions. In the survey, nearly half said they viewed three to five pieces of content before engaging with a sales rep and 51 percent said they rely more on content now than ever before. Consider a professional writer.

Case Study 100

Case Study B2B Survey Education 100

Buzzstream

FEBRUARY 1, 2024

We’ve covered tips on successful survey ideation in the past, so the next step is distributing your content. Survey Pitch Outreach Template When pitching a survey, highlighting the key takeaways is the most effective way to inspire your target to cover your post. If you’re interested, I can write this article for you.

Pitching 87

Pitching Infographics Survey Resources 87

Newsfile

JANUARY 30, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

Trends 105

Trends YouTube Video Social Media 105

Buzzstream

FEBRUARY 9, 2024

You can get data from survey platforms like OnePoll , YouGov , Survey Monkey , and Pollfish if you don’t have user data. Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.)

Google 71

Google Infographics Pitching Resources 71

Contently - Strategy

AUGUST 30, 2022

For example, you can write one blog post and summarize the critical elements for a Twitter thread. Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. For example, Semrush repackaged its social media checklist blog post into an infographic and published it on Social Media Today.

eBook 142

eBook YouTube Video Social Media 142

Sword and the Script

JUNE 4, 2019

A PDF copy of the report runs nearly $5k, so I have not read the report, however, veteran reporter Richard Carufel did an informative piece for the Bulldog Reporter : Citing the study, he writes the industry grew to more than $4.1 At the time of this writing, the stock was trading at the low end of its 52-week range of $10.46 – $18.28

Software 99

Software Reddit Marketing Survey 99

ISEBOX

APRIL 27, 2016

When you need coverage for your product launches, service offerings and news for your company, it’s pretty important to make the journalist’s job as easy as possible to write your news story. That’s why we recently conducted a major survey with journalists to see what it is that irks them most about corporate newsrooms.

Survey 70

Survey Corporate Product Launch Writing 70

Contently - Strategy

OCTOBER 9, 2024

In fact, according to LinkedIn : 40% of B2B marketers surveyed say LinkedIn is the most effective channel for driving high-quality leads. Writing compelling LinkedIn articles for your company page Writing quality LinkedIn content doesn’t have to be that different from writing any other content for your brand.

LinkedIn 92

LinkedIn Analytics Banking Writing 92

Beyond PR

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. To promote an infographic, you first have to create an infographic.

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

MAY 5, 2020

Propel says PR is sending more pitches; Muck Rack adds podcast contacts and broadcast monitoring; several PR tech vendors publish survey results “Welcome to May. Quick hits around PR technology Cision published its annual 2 020 State of the Media Report , an annual survey that polled 3,200 journalists from 15 countries this year.

Pitching 84

Pitching Survey System Journalism 84

Sword and the Script

JULY 2, 2016

Yet if a brand wants content to move online, there are three winning emotional combinations, writes Kerry Jones. 48 percent of respondents to the Fractl survey said they shared content to entertain their friends, while 17 percent shared to express themselves on issues they cared about.

Marketing 64

Marketing Viral Survey Infographics 64

Beyond PR

JANUARY 23, 2018

Infographics, reports and research are ideal because they provide real value to anyone writing content on the subject you’re an expert in. Conduct a survey on a topic that is important to your audience. You could send survey questions via social media and email, and get a sizeable response. Don’t know where to start?

Strategy 75

Strategy Media How To Infographics 75

The Stalwart Blog

DECEMBER 18, 2015

That content varies from writing to photos to video and can be shared on a blog, e-newsletter and social media channel. Newsletters, video, infographics and white papers were also named, along with case studies, webinars and tip sheets. Now more than ever, companies need to be their own broadcaster. What exactly does that entail?

Content Marketing 60

Content Marketing Infographics Marketing Pinterest 60

Contently - Strategy

AUGUST 22, 2019

After all, the actual content of bank marketing stays largely the same from institution to institution—there are finite ways to approach writing about, say, a checking account or a credit card. Deloitte’s annual back to school survey. But just like bottled water, it’s the packaging that counts.

Banking 106

Banking Content Marketing Examples Industry 106

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. How long does it take to write the average blog post? 3 hours and 57 minutes; 38% of bloggers report it takes more than 4 hours to write a post; and 19% say it takes six or more hours. of revenue to 10.5%

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

FEBRUARY 29, 2020

Data analysis of millions of articles and surveys thousands of bloggers find long-form content outperforms short form. Importantly, the findings are based on data and not a survey. Backlinko found that “ list posts get an average of 218% more shares than how to’ posts and 203% more shares than infographics.”

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Sword and the Script

FEBRUARY 16, 2019

That’s according to Oliver McAteer , writing for Campaign Live about a survey by buy-side vendor Sizmek. The company surveyed 500 marketers in Europe and the US and found many admit to struggling to marry “digital advertising and powerful creative work.”. Meanwhile, 84 percent say A.I. Growing any team is a leadership challenge.

Creativity 76

Creativity Study Survey Advertising 76

Sword and the Script

JANUARY 14, 2017

That’s my take both before and after reading the survey research reviewed by the Bulldog Reporter. 2) Best to Pitch in the Morning says Reporter Survey. The best time of day to pitch reporters is in the morning, according to a Business Wire survey covered by the MediaPost. 3) The Downfall of Clickbait, Finally.

B2B 60

B2B Pitching Survey Journalism 60

Sword and the Script

JUNE 28, 2016

A survey by Collective Bias , of 14,000 adult consumers found, “30 percent of consumers are more likely to purchase a product endorsed by a non-celebrity blogger than a celebrity. Nearly 60 percent of survey respondents have taken a blog review or social media post viewed on a smartphone or tablet into consideration while shopping in-store.”.

Infographics 61

Infographics Survey Consumer Study 61

Sword and the Script

NOVEMBER 9, 2021

Twenty-nine months ago, when I started writing these monthly summaries , there weren’t many PR software companies talking about artificial intelligence (AI). Also, Agility has invited Ned Lundquist and me to present findings from our annual JOTW Communications Survey at their Earned Media Mastery Summit several years in a row.

Software 92

Software Banking Technology Corporate 92

Newsfile

JANUARY 24, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Sword and the Script

DECEMBER 17, 2016

In a piece for Marketing Land titled New wave of referrer spam wrecking Google Analytics data , columnist Jonathan Hochman writes: “A new surge of referrer spam is damaging Google Analytics data sets. That’s according to a joint survey of 250 marketers by Conversion Logic and IDG Connect. Does your PR team know how to measure?

Analytics 60

Analytics Data Report Measurement 60

PR Fuel

APRIL 15, 2018

Set aside a specific time each week to brainstorm, write, create, and edit your marketing material. Survey Your People —Find out what content they like to see from your business, then focus on creating similar posts. Templates —Instead of recreating a post, an email, or an infographic every time that you need one, create a template.

Marketing 49

Marketing Infographics Writing Energy 49

Sword and the Script

AUGUST 16, 2016

Re-write white papers as long form contributed articles. Get to the latest infographic before it’s published – and pitch it to a media outlet first. Round up 10, 20 or 50 customer comments from NPS surveys into a blog post. Thread contributed content into blog posts. Transform a solid media pitch and into a blog post.

Content Marketing 60

Content Marketing Marketing Infographics Pitching 60