Stern + Associates

AUGUST 13, 2014

Less than a quarter (21 percent) of companies believe they’re very or extremely effective at using thought leadership in the sales process, according to the Information Technology Services Marketing Association. Sales Reps – Thought Leadership Rainmakers. They need to interact with people who know what they’re talking about.

Leadership 103

Leadership Reputation Measurement Video 103

Sword and the Script

DECEMBER 28, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. 66% said conferences (including virtual). 34% said ebooks. Annual spending on PR software grew 14.7%

B2B 148

B2B Marketing Survey Software 148

Sword and the Script

MAY 30, 2017

The technology analyst firm Gartner recently weighed in on the difference between “content marketing” and “marketing content.”. More importantly, the metrics – the proof this stuff sells enterprise technology – are compelling. Marketing content, according to Gartner, is “All content assets created by marketing teams.”.

Content Marketing 101

Content Marketing Marketing Enterprise Infographics 101

Sword and the Script

JULY 19, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. Articles cost an average of $2,854 and earned 2:04 minutes of viewing time. 34% said ebooks.

B2B 91

B2B Report Survey Marketing 91

Beyond PR

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic.

Infographics 72

Infographics Case Study Video Survey 72

Cision

NOVEMBER 27, 2015

Depending on what tools are already available to your business, you may have to implement new technology to allow you to track conversion-driving activities on your website. White papers or blog posts that answer questions professionals you are targeting may be too embarrassed to ask. Images: The U.S.

Strategy 120

Strategy How To Data Infographics 120

Cision

AUGUST 26, 2015

Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? VP Marketing Technology at SHIFT Communications, Marketing Over Coffee co-host. Click here for our free live-streaming white paper! John Haydon – @johnhaydon. Staying in tonight?

Social Media 120

Social Media Twitter Media Nonprofit 120

Waxing UnLyrical

OCTOBER 7, 2019

White papers. Infographics. People are more interested in visuals than ever, whether it’s infographics, images or videos. She writes about tech education and health related issues and loves to live simply, give generously, watch football and love technology. Common ones include: Blogs. Case studies.

Content Marketing 98

Content Marketing Marketing Infographics Consumer 98

5W PR

APRIL 18, 2024

Diverse content B2B buyers aren’t satisfied simply with lengthy white papers. Infographics These data visualizations can simplify complex information and present key takeaways in a clear and concise fashion. Build genuine relationships, offering value first and foremost before expecting anything in return.

B2B 78

B2B Media LinkedIn Infographics 78

Waxing UnLyrical

NOVEMBER 8, 2019

White papers. Infographics. He loves to write about technology, startups, entrepreneurship and business. Not just your business blog is enough to fulfill the content needs of the modern web. Some of the most commonly published types of content include the following. Blogs and articles. Short-form videos. How-To Guides.

Content Marketing 82

Content Marketing Marketing Web SEO 82

Shift Communications

MAY 14, 2015

Here are my findings: Marketing Technology. Being the company in the group that has a more developed software technology component to their offerings could be an indicator of what drove their investment. I combined that with a review of the newsroom portions of their sites and their social profiles.

B2B 60

B2B Marketing Construction Analytics 60

Shift Communications

APRIL 2, 2015

years working on the technology PR team. The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us. I spent the first 3.5

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Contently - Strategy

JULY 10, 2024

Here are a few ways generative AI can make your job a little easier, as well as some best practices for introducing the technology into your work routine. How to use ChatGPT for content optimization and more Below are four helpful use cases that generative AI may be able to take off your plate.

Analysis 52

Analysis How To Content Marketing SEO 52

Sword and the Script

DECEMBER 13, 2016

For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. 10) Create an infographic based on key points. The many lessons, principles, or essential elements the speaker makes…this is ready-made content for an infographic.

B2B 60

B2B Infographics Interviews eBook 60

Sword and the Script

FEBRUARY 29, 2020

Backlinko found that “ list posts get an average of 218% more shares than how to’ posts and 203% more shares than infographics.” These markets included technology, financial series, higher education and legal services, among others. This finding is in line with the findings in the study above. List posts earn more shares.

Content Marketing 79

Content Marketing Study Analysis Marketing 79

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Does your white paper offer provocative new viewpoints on an industry topic?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Beyond PR

JUNE 7, 2016

Include video footage, infographics, personnel headshots, product images, downloadable PDFs and other visual elements to diversify plain text and add appeal. Now that your online newsroom’s multimedia is pristine, download our white paper All Press Is Good Press: Best Practices for Creating Media-Friendly Content.

Video 40

Video Guidelines Infographics Financial 40

Stuart Bruce

SEPTEMBER 14, 2015

When asked to rate their top three, the majority of in-house comms people gain most of their social media education and insight from expert blogs (52%), although there is 12% growth in use of expert white papers since last year (From 17% to 29%). Both offerings appear to have become less of a standalone requirement. Methodology.

Digital PR 60

Digital PR Training Report Social Media 60

PRSay

APRIL 19, 2016

I’m not sure why it works so well but for eBooks, white papers, infographics or anything related to cause marketing, get going with Pinterest. in 2002, she excelled in marketing and management roles at two publicly held technology corporations. The combination of outdoor and a local online presence is quite powerful.

Communications 79

Communications Pinterest Reddit Radio 79

Buzzstream

DECEMBER 11, 2024

infographics, data studies) can be repurposed. And we were like, we put a bunch of data around the sentiment on social around these two games and which one was going to have a bigger launch and we brought to life this like massive infographic, this amazing research and it was great. It’s a fascinating technology.

Reddit 77

Reddit How To LinkedIn Digital PR 77

MaccaPR

OCTOBER 26, 2015

Enter online ad blocking software, a technology that Madison Avenue is viewing with the kind of horror that dentists express when forced to see the Nazi dental torture scene in the Dustin Hoffman film, “Marathon Man.” They don’t block influencer blog posts, or emails, or sponsored white papers. They don’t block search ads.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48