Cision

OCTOBER 28, 2015

Think about how many times you’ve seen a text-based article go viral – and compare that to cute kitten photos, the ALS Ice Bucket Challenge or infographics. Visuals are vital for all types of communication, whether they’re still shots, videos, infographics or slides. Images inspire sharing.

Communications 120

Communications Telecommunications Infographics Video 120

Cision

OCTOBER 16, 2017

Bob’s note is a good reminder that despite much advancement in data, technology, and guidance on best practices companies like Cision have introduced to help on this issue, we’ve still got a long way to go. We show what they cover, what they write about and what they care about.

Media 149

Media Pitching Data Technology 149

Cision

APRIL 7, 2017

From B2B to non-profit to consumer technology, I knew I loved PR, but I wasn’t serving the right industry. What’s their writing style, what’s their background, is there a common thread in their articles? You’d pay for a photo shoot or an infographic or a video production, right? The agency life is the only life I’ve ever known.

Pitching 228

Pitching Agency Social Media Creativity 228

Shift Communications

OCTOBER 31, 2014

So don’t focus on creating lots of content stuffed with keywords, focus on answering the question with your blog post, infographic, contributed content, or guest post. Keep these practices to a minimum and when you DO write for someone else, make sure the post highly relevant to their audiences. Disavow harmful links.

SEO 155

SEO Google Web Infographics 155

ImPRessions - Crenshaw Communications

SEPTEMBER 24, 2019

At Crenshaw we work with clients in B2B technology industries like adtech and cybersecurity, and it’s a challenge to understand every specific niche and sub-niche. The art of writing a pitch is one thing, but having the journalist actually engage with the pitch is a different beast. Use strong language. Have an engaging pitch.

Pitching 140

Pitching Infographics B2B Study 140

The Proactive Report

OCTOBER 19, 2015

The conversation has shifted to: “do we know what we’re doing with technology?” It’s defined as the ability to manage your work and life tasks using technology. We need to know: how to write for the web. And it goes much further than the traditional PR skills of writing and research: Photography.

Communications 100

Communications Training Web Analytics 100

Flack's Revenge

MARCH 4, 2015

The latest technology and research opens the door to a more nuanced approach. In his book Hierarchy of Contagiousness, he writes about “contra-competitive timing”, essentially an open spaces approach to social media. Don’t announce your tech product when others (especially Apple) might be stealing thunder with their big news.

Marketing 120

Marketing Content Marketing Social Media Infographics 120

Shift Communications

SEPTEMBER 18, 2017

Using the above as an example, my PR team would advise me to write content they can pitch for precision marketing. They’d refer me to a Creative Services team to prepare video, audio, and infographics so that they’re in publication – with links to my website – in January. Vice President, Marketing Technology.

Analytics 132

Analytics Data-Driven PR Data Software 132

Sword and the Script

JUNE 4, 2019

I’ve started dedicating the first post of every month to summarizing news from vendors developing technology focused on public relations. Consulting firm Burton-Taylor published a report that benchmarks market size and market share for a category of technology the company describes as “Media Intelligence and PR Software.”

Software 117

Software Reddit Marketing Survey 117

The Proactive Report

DECEMBER 24, 2015

If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. However, you have to learn how to use the tools and the technology. Write web content. Infographics. Believe me, there is a lot to learn. As with any other strategy, it pays to “know before you go.”

Digital PR 100

Digital PR Analytics Pinterest SEO 100

The Proactive Report

DECEMBER 24, 2015

If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. However, you have to learn how to use the tools and the technology. Write web content. Infographics. Believe me, there is a lot to learn. As with any other strategy, it pays to “know before you go.”

Digital PR 100

Digital PR Analytics Pinterest SEO 100

The Proactive Report

DECEMBER 24, 2015

If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. However, you have to learn how to use the tools and the technology. Write web content. Infographics. Believe me, there is a lot to learn. As with any other strategy, it pays to “know before you go.”

Digital PR 100

Digital PR Analytics Pinterest SEO 100

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. It takes an average of 4 hours to write in 2022.

B2B 148

B2B Marketing Survey Software 148

PR Fuel

SEPTEMBER 23, 2021

Before you start writing your first news release, take a moment to research your target audience. Otherwise, you might write a release that fails to match their interests. When writing your release, it’s important to grab the reader’s attention immediately. Determine why you’re writing this press release.

Branding 110

Branding Brand How To SEO 110

5W PR

FEBRUARY 22, 2024

Start with user-friendly tools and online tutorials to practice writing, editing, designing, and creating any sort of content consistently. Photographs, illustrations, memes, and infographics paint a thousand stories without a single word, engaging people through color, composition, and symbolism.

Media 78

Media YouTube Transportation eBook 78

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. These emerging technologies can offer immersive and innovative experiences for your audience. Eapen, Daniel J.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

MAY 5, 2020

There just wasn’t (and still isn’t) much coverage about the PR technology community, and so about a year ago , I started summing up the vendor announcements on the first Tuesday of every month. Here’s the list of PR technology companies I’m watching. Images and infographics are an excellent way to provide context to your news story.

Pitching 92

Pitching Survey Journalism Technology 92

Critical Mention

FEBRUARY 28, 2019

In our infographic below, you’ll find 11 tips that show you how to design a great Facebook ad and put it into play in your next campaign. Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing. Until next time!

Facebook 62

Facebook Infographics Financial Writing 62

Sword and the Script

NOVEMBER 9, 2021

Twenty-nine months ago, when I started writing these monthly summaries , there weren’t many PR software companies talking about artificial intelligence (AI). Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. Have an interesting announcement from a PR technology vendor? Financial avengers.

Software 95

Software Banking Technology Corporate 95

Contently - Strategy

MARCH 15, 2019

Introduce the team and technology. On the other hand, if you have a directory of standout articles, infographics, and case studies to choose from, they’ll have an easier time seeing things your way. But keep in mind, you should pay freelancers for this time. Be thoughtful about how you introduce freelancers to full-timers.

Company 111

Company Pitching System Interviews 111

Contently - Strategy

SEPTEMBER 21, 2018

Visual assets like infographics are more expensive.) According to Scott Brinker’s 2018 supergraphic , there are 6,829 marketing technology solutions. As Fox writes: As we collaborated with our marketing teams, they began featuring athenaInsight regularly in campaigns. Using too many tools.

Content Marketing 111

Content Marketing Print Analysis Web 111

PRSay

MAY 18, 2016

The focus on data within the public relations industry has occurred for a number of reasons, including: A shift to digital and advanced technologies provides communication professionals with greater access to information about their audience and efforts. If they visualized the data in a chart or infographic. What would be even better?

Data 106

Data Meeting Measurement Report 106

Waxing UnLyrical

OCTOBER 7, 2019

Infographics. People are more interested in visuals than ever, whether it’s infographics, images or videos. She writes about tech education and health related issues and loves to live simply, give generously, watch football and love technology. Common ones include: Blogs. White papers. Case studies. Assessments.

Content Marketing 98

Content Marketing Marketing Infographics Consumer 98

Critical Mention

SEPTEMBER 21, 2018

In an article on its website, MarketingProfs shared an infographic by US Presort that debunks direct mail myths, one of them being that millennials don’t even look through their mail. When she’s not writing you can find her at music festivals, hiking or snowboarding. SCHEDULE A DEMO.

Advertising 84

Advertising Advertising Analytics Privacy 84

Contently - Strategy

APRIL 14, 2021

“Third parties have already begun using non-cookie technologies like Tracking Pixels, which provide many of the same features as cookies,” Shavell noted. Think of articles, videos, and infographics that either appeal to audience interests or address their problems. How content could become even more critical.

Privacy 102

Privacy Google Advertising Advertising 102

Beyond PR

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. To promote an infographic, you first have to create an infographic.

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

DECEMBER 22, 2020

Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week. According to a survey by Spiceworks Ziff Davis, about half (47%) of B2B technology decision-makers say they consumed 11 or more piece of vendor content over one year. Journalists produce 10+ articles per week.

Survey 183

Survey Marketing B2B Study 183

Beyond PR

MAY 17, 2018

A lot has changed over the last 12 years — Forsythe is now director of editorial video at McClatchy — with many newsrooms, including McClatchy’s, wanting their journalists to shoot video, find photographs, incorporate infographics and more into their work when they can. I can write three articles in the amount of time I can shoot a video.”.

Infographics 54

Infographics Print Video Real Estate 54

Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Managed by Ann Handley, Head of Content at MarketingProfs; author of the WSJ bestseller, “Everybody Writes” The 10 Most Expensive Paid Search Keywords [link]. — ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Stuart Bruce

JANUARY 26, 2015

The Chartered Institute of Public Relations (CIPR) was asked to submit a report to the commission, which I was asked to write, on how national politicians should use Twitter. report is well worth reading as it makes lots of valuable recommendations on how democracy can be improved and enhanced by digital and social technology.

Twitter 60

Twitter Government Infographics Policies 60

Shift Communications

FEBRUARY 23, 2015

Shel Israel followed up in our discussion last week about the automation (or lack thereof) of persuasion technologies and public relations by asking: Since you are in the business of building trust for clients, why are so many PR people not trusted by the media? Vice President, Marketing Technology. It’s a simple 3-step recipe: 1.

Data-Driven PR 60

Data-Driven PR Infographics Pitching Data 60

Sword and the Script

DECEMBER 18, 2018

Though she says writing has always been part of her career, her “first ‘real’ PR job landed me out in the Bay Area working for a tech company.” MG: The technology. Even with all the technology and social media, etc., Telling stories, creating messages, writing – it’s all in a PR pro’s repertoire. >>>

Publicity 68

Publicity Storytelling Pitching Nonprofit 68

Landis PR

AUGUST 23, 2021

Drilling down even further, we cover everything from warehousing and distribution to transportation, sustainability, procurement, risk mitigation, software, technologies and workforce development. I also think it’s wacky when I get asked to publish an infographic. When I was little, I always wanted to write for People magazine.

Meeting 69

Meeting Media B2B Transportation 69

Sword and the Script

FEBRUARY 16, 2019

That’s according to Oliver McAteer , writing for Campaign Live about a survey by buy-side vendor Sizmek. Marketers have poured money into technologies that distribute content, but very little into technologies that help creative. 1) Digital is killing creativity in marketing.

Creativity 80

Creativity Study Survey Advertising 80

Shift Communications

OCTOBER 31, 2016

At World of Watson, IBM data scientists demonstrated the latest technology solutions for delving through millions of papers, articles, and data to find hidden patterns and powerful insights. As an industry, we must stop fearing technology. It was people at desks writing, researching, and sending out information. Christopher S.

Analytics 60

Analytics Data Analysis Technology 60

Beyond PR

JUNE 19, 2017

The Public Relations Institute of Australia (PRIA) recommends communicating the following in writing to all stakeholders: Timeline. With more than 20 years of technology marketing experience, Bell has held executive-level positions with marketing technology firms including Oracle Marketing Cloud, Eloqua and Adobe. Conclusion.

Communications 69

Communications How To Telecommunications Employee 69

Waxing UnLyrical

NOVEMBER 8, 2019

Infographics. He loves to write about technology, startups, entrepreneurship and business. Not just your business blog is enough to fulfill the content needs of the modern web. Some of the most commonly published types of content include the following. Blogs and articles. Short-form videos. Longer form videos. White papers.

Content Marketing 82

Content Marketing Marketing Web SEO 82