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A Guest Post by Amanda Levenson, UMASS at Amherst Student, PR Expanded Infographic Contest Winner. For the PR Expanded Infographic contest, I chose to offer insight on how to build and preserve successful relationships with reporters. Amanda can be reached at alevenson15@gmail.com and followed on Twitter at @Amanda_Levenson.
According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. RISING 2017 MEDIA TRENDS.
What you see on Instagram, Facebook, Twitter, or any platform does not always give you a clear picture of someone’s life, what is going on in their world or how they are truly feeling. The data you collect and analyze on social media is based on what people want to share with you, and how they want to be seen.
Besides living our lives, there are millions of us who want to keep up with our activities on Twitter and to know we’re doing a good job about it. So I thought it was about time to share this bundle of informative Twitter joy to the wider world. The bundle includes: A Terrific Beginner’s Guide to Twitter. collection.
My course, Social Media and Public Relations, kicked off last week with the students building and branding their Twitter profiles and actively engaging in our classroom community (#UMASSPRSM). Here are five tips to help you grow your Twitter community and to find great opportunities that can materialize far beyond your Twitter feed.
Eighty-eight percent of trolls prefer Twitter. To prevent a crisis from taking off, take a look at the following infographic. With social listening tools and a strong army of third-party advocates, your brand can identify damaging content, debunk trolls’ tales and protect your reputation. Track their tweets and respond in real-time!
Four years ago, a majority of journalists were hesitant to utilize Twitter and Facebook, and seemed especially skeptical about how these sites could help them reach audiences near and far. For a quick look at what’s in the study, check out the infographic below. With data from journalists in 11 countries, including the U.S.,
Infographics demonstrate your brand’s expertise in your industry. Keep in mind that different pieces of your press release can serve different social media purposes: Post your images on Facebook, Twitter, or Pinterest. Share videos from YouTube to Facebook or Twitter.
Social media platforms will come and go; but I truly believe that if any recent platform has had a dramatic impact on how we communicate, it’s Twitter. 6 Tips to Grow Your Twitter Followers. 15 People Every B2B Marketer Should Follow On Twitter. 15 People Every B2B Marketer Should Follow On Twitter.
Infographics demonstrate your brand’s expertise in your industry. Keep in mind that different pieces of your press release can serve different social media purposes: Post your images on Facebook, Twitter and Pinterest. Share videos on YouTube, Facebook and Twitter.
SumAll allows you to look at your Twitter data over time and to look at data sets together for a more complete picture of your activity. Once you identify a study and topics of interest, you can then take existing research and build your own infographics to showcase the information.
Follow Melissa Agnes on Twitter: @melissa_agnes. Follow Agnes + Day on Twitter: @agnesdayinc. Follow Chris on Twitter: @cksyme. Check out Chris’s infographic board on Pinterest. Learn more about Melissa , who she is and her experience. Connect with Melissa on LinkedIn. Check out our Crisis Intelligence Blog.
of proposals see higher engagement from visuals such as infographics and original images. . Let me know on Twitter @colleeno_pr. Consistency shows your audience that you’re reliable and attentive to details. . Consider using more visuals over text in decks. Data has shown that 41.5% Offer examples and stories.
Ever wonder which tool is most effective to create infographics, manage social media channels, or record the clearest podcast? Leading the Twitter chat discussion, sponsored by @spinsucks, will be Syracuse University @NewhousePR Professor @GinaLuttrell sharing her favorite go-to resources. On Thursday, September 26th at 12:00 p.m.
Check out the survey highlights in our original infographic and read more in our news release. As consumers increasingly look for relevant and engaging multimedia content, it’s no surprise that PR and marketing pros are answering the call by producing and sharing photos, video, infographics and other visual content with their audiences.
To figure out which handles to target when I launch ads on Twitter. Every year, Cision creates a list of the top 50 social media influencers on Twitter. You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Jay Baer (@jaybaer) August 19, 2015.
So how do these legendary teams’ fan bases compare on Twitter? Here’s a taste: Forget Sammy Sosa and Mark McGwire for a minute and look at how many Twitter followers of both teams tweet about Chinese food. The Cubs and Cardinals have, in some cases, literally fought each other since 1892. What’s a persona?
Twitter lists help you follow and engage with relevant journalists. A 2022 Muck Rack survey found that 76% of journalists say Twitter is their most valuable social network for their work. Focus on truly newsworthy announcements and include multimedia elements like images, videos, and infographics that make your story more shareable.
Cision’s Influencer Search is a proprietary feature that ranks influencers of conversation topics based on social posts, shares and relevancy on Twitter. During the Super Bowl, we created the Top 10 #SB50 Social Influencers list using Cision’s Influencer Search. Ciro Procuna. Sports reporter at ESPN Deportes. Zennie Abraham.
You can connect with Shane ( @Shane_Barker ) on Twitter. If you’re looking for ways to overcome the challenges, check out the influencer marketing infographic below. Shane is a digital marketing consultant that specializes in influencer marketing, product launches, sales funnels, targeted traffic and website conversions.
You can connect with Michael ( @MichaelPeggs ) on Twitter. Obviously items like viral videos or viral articles will do the trick, but infographics and other forms of visual content are also a great way to stimulate sharing. A recent study found that infographics are shared 3x more often than any other visual item.
According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. Follow him on Twitter @nbell94102.
PR now incorporates video content and online visuals (like infographics) to drive brand narrative and reinforce marketing messages throughout the customer lifecycle. PR is now being fueled by the omnipresence of digital content. The three most important drivers are social listening, digital storytelling and real time marketing. ” 4.
Trend #1: Interactive Infographics. We marketers and communicators have killed the infographic. Can the news media absorb the volume of infographics we churn out? Above, we scanned the news to see how many times the word “infographic” was mentioned, then scanned Twitter for the same. In a word, no.
That’s according to a survey of 1,200 “social dads” by Social Media Link and presented in the infographic – Dads Do Social – published nearby. In an introduction to the infographic, marketing director Jordon Ben writes: “Today’s dads are social, vocal and see their online world as a communal resource to help them make decisions.
So whilst thinking about what formats can work best, try to avoid saying “I want to create an infographic” or “I want to create a video”. Personally, I found this somewhat surprising because generally, you see very few examples of this format shared by the SEO community at conferences, in case studies or on Twitter. Static infographic.
“This free, social CRM tool plugs right into your Gmail and provides a photo of your contact, an overview of their LinkedIn profile, company, title, location, Twitter, and connections you have in common,” she says. “In our world of getting-shorter-all-the-time attention spans, pictures (videos, infographics, etc.)
The company also strived to be more transparent with its “Our Food, Your Questions” campaign, which included behind-the-scenes videos and infographics explaining its production process and allowed customers to have their questions answered in real-time by employees. Name change in copyright – bottom of page. About Us page. New images.
Infographic courtesy of Kargo.com. For daily updates on PR and tech trends follow me on Twitter. We already pay for releases to be put on the wire and distributed to news sites. This is no different, it’s just more effective. Content Marketing Online PR apps content content strategy digital PR mobile online PR strategy web'
So, by designing a comprehensive content marketing strategy that includes search marketing, Facebook marketing, Twitter marketing, Instagram marketing, etc., For instance, if a blog post does extremely well, you can then make a video, slideshow and an infographic to get a better momentum. you can benefit a lot. Offer Variety.
Take a look… Why Suze Orman Never Multi-Tasks from LinkedIn (54,963 views, as of 11/19/14) Top 100 HR To Follow On Twitter from WittyParrot (2,576 views in two days, as of 11/19/14) 7 Myths of Startup Financing from Reid Hoffman (18,344 views in two weeks, as of 11/19/14) Pretty impressive , right?
Infographic: Millennials and Social Commerce. Big companies do the Twitter; dabble with the rest. No surprises here every brand has a Facebook page and is on “the Twitter.” Even a reluctant Apple is dabbling with Twitter of late, or at least is exploring buying ads on Twitter. 500 Social Media Study.
Short-form videos, infographics, and interactive polls help break down complex betting concepts into digestible pieces. This content strategy works particularly well on platforms like Twitter and Instagram, where esports fans already actively engage with gaming content.
Infographics and Graphics. Infographics are another great visual addition to your content marketing arsenal. There are even tools to help you create your own infographics, like Piktochart. After all, everyone’s blogging, so how can you stand out? You can use them on your blog, social media, email…anywhere.
There’s an art to hashtags on Twitter. We know hashtags can corral conversations, help you find people you didn’t know existed and generally improve our Twitter (and Instagram) experience. I’m often keen to support a good campaign /cause / event on Twitter. hash tag hashtag social media twitter hashtags' Need an example?
A Little More About Piktochart … Piktochart was founded in 2011 by Ai Ching Goh and Andrea Zaggia when they realized Infographics were quickly growing in popularity. expert Deirdre Breakenridge inspired a series of direct messages on Twitter between Breakenridge and fellow PR industry pro, Valerie Simon.
My friends over at Rad Campaign gave me a heads up on an interesting infographic over at craigconnects , that says it “cracks the crowdfunding code.” Debra Askanase, who recently joined the National Brain Tumor Society and who worked at FirstGiving in the past agreed that the tips in the infographic are spot on.
One blog post can become a SlideShare deck, video, infographic, quote image. Ask for the client’s Twitter handle to be included in the share content, or wrap it into the title (if allowable). Tell stories, be visual and have a unique voice. Repurpose content in multiple ways – never plagiarize, use fresh copy! Offer an exclusive.
Summarise your company’s year in an infographic which can be used: during staff meetings to thank everyone for their contribution. Here’s a short list of Christmas tactics you might want to roll out like a sleigh: Find a charity for your organisation to support this Christmas season (which may be in addition to charities you already support).
I’m thinking of ways to continue to repurpose the chat, so… I’m using each transcript of a past Twitter chat to create a “Best Tweets of” upload to SlideShare, showcasing questions from each chat, and the best 5-6 tweets responding to each question. Maybe these great infographics will inspire you.
More and more, IROs are incorporating photos and video into their IR websites and using infographics to emphasize important data in their earnings reports. Salesforce uses infographics to highlight important points in its earnings reports. Playing to a visual world. Cisco tweets an image of its revenue highlights.
Think about how many times you’ve seen a text-based article go viral – and compare that to cute kitten photos, the ALS Ice Bucket Challenge or infographics. A study of more than 100 million different online posts found that articles with at least one image were shared twice as much on Facebook and Twitter when compared to text-only shares.
Infographics : Although it is a form of visual content, infographics are information rich. Infographics work great for blogs, Facebook and Pinterest. . Giphographic : These are animated infographics. So use images, videos, infographics, giphographics, etc. You can add supporting images and videos as well.
I’m thinking of ways to continue to repurpose the chat, so… I’m using each transcript of a past Twitter chat to create a “Best Tweets of” upload to SlideShare, showcasing questions from each chat, and the best 5-6 tweets responding to each question. Maybe these great infographics will inspire you.
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