This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
In this article, we will discuss the 4 key elements to writing high-quality press release content: The news announcement. So write your release with your audience in mind. Infographics demonstrate your brand’s expertise in your industry. Share videos from YouTube to Facebook or Twitter. Multimedia attachments.
In this article, we will discuss the four key elements to write a press release that converts: The news announcement. So write your release with your audience in mind. Infographics demonstrate your brand’s expertise in your industry. Share videos on YouTube, Facebook and Twitter. Multimedia attachments.
That being said, here are a few dozen “do’s and don’ts” to help you in your pitching and writing efforts. Thoroughly understand the audience before you pitch or write. Set the goal first, then select the placement opportunity to fit the goal, and write copy with the end goal in mind. Is your goal reach?
” It occurred to me that some people treat infographics like my three-year old treats “Starships.” One recent infographic illustrated this point quite well. Consider this infographic that I created. It shows that there is a much higher amount of sharing being done on Twitter than on Facebook.
To figure out which handles to target when I launch ads on Twitter. Every year, Cision creates a list of the top 50 social media influencers on Twitter. You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” ” https://t.co/XuswAAsGAo.
The Public Relations Institute of Australia (PRIA) recommends communicating the following in writing to all stakeholders: Timeline. Tell all your stakeholders. Before you make the news public, share it with all important stakeholders. Key objectives. Relevant research to demonstrate why you’re making these rebranding decisions. About Us page.
So whilst thinking about what formats can work best, try to avoid saying “I want to create an infographic” or “I want to create a video”. Personally, I found this somewhat surprising because generally, you see very few examples of this format shared by the SEO community at conferences, in case studies or on Twitter. Static infographic.
In this article, we will discuss the 4 key elements to writing high-quality press release content: The news announcement. So write your release with your audience in mind. Infographics demonstrate your brand’s expertise in your industry. Share videos from YouTube to Facebook or Twitter. Multimedia attachments.
In today’s digital landscape, content writing plays a pivotal role in attracting and engaging both human readers and search engines. To optimize content writing for both people and search engines, focus on producing high-quality, valuable, and engaging content that meets the needs of your target audience. Let’s listen to her insights.
That’s according to a survey of 1,200 “social dads” by Social Media Link and presented in the infographic – Dads Do Social – published nearby. In an introduction to the infographic, marketing director Jordon Ben writes: “Today’s dads are social, vocal and see their online world as a communal resource to help them make decisions.
In this article, we will discuss the four key elements to write a press release that converts: The news announcement. So write your release with your audience in mind. Infographics demonstrate your brand’s expertise in your industry. Share videos on YouTube, Facebook and Twitter. Multimedia attachments.
Infographic: Millennials and Social Commerce. Big companies do the Twitter; dabble with the rest. No surprises here every brand has a Facebook page and is on “the Twitter.” Even a reluctant Apple is dabbling with Twitter of late, or at least is exploring buying ads on Twitter. 500 Social Media Study.
Infographics and Graphics. Infographics are another great visual addition to your content marketing arsenal. There are even tools to help you create your own infographics, like Piktochart. After all, everyone’s blogging, so how can you stand out? You can use them on your blog, social media, email…anywhere.
For example, taking a blog post and turning it into a podcast, infographic or video is a great way to present identical information in a new format. Whether this means writing a timely social caption or reframing the piece, it’s a great way to make old posts relevant. . Connect with Lisa on Twitter: @LisaArledge.
What’s the point in writing if no one cares? I assure you: anything you want to write about has already been written. If you always write a 400-word blog post, you’re providing a pretty monotonous experience for readers. Write an e-book (a great way to get email signups). Love What You Write. Here’s how.
My friends over at Rad Campaign gave me a heads up on an interesting infographic over at craigconnects , that says it “cracks the crowdfunding code.” Debra Askanase, who recently joined the National Brain Tumor Society and who worked at FirstGiving in the past agreed that the tips in the infographic are spot on.
Think about how many times you’ve seen a text-based article go viral – and compare that to cute kitten photos, the ALS Ice Bucket Challenge or infographics. A study of more than 100 million different online posts found that articles with at least one image were shared twice as much on Facebook and Twitter when compared to text-only shares.
Content marketing involves much more than just writing blogs. Infographics : Although it is a form of visual content, infographics are information rich. Infographics work great for blogs, Facebook and Pinterest. . Giphographic : These are animated infographics. You can add supporting images and videos as well.
For example, you could hold a Twitter Q&A session prior to the event or post short video introductions on Facebook and Instagram. But before you start writing, think about what you want to convey in your news announcement. If your speakers have a large following on social, leverage them to generate more noise around the event.
The PR industry is still prioritizing traditional PR skills, such as writing, strategic planning and verbal communication skills over the newer digital skills needed today. Follow me on Twitter. Most disturbing is the omission of the need for PR talent to have visual content skills. .
Every year I read and write about dozens of reports on B2B marketing and PR. Twitter is still a journalist’s favorite social media site. A survey of 2,500 journalists finds Twitter is still their favorite social media network. 18% of reporters say they get their news from Twitter – that’s about one in five.
Extract Data from your Content and Design an Infographic. People love infographics. So why not repurpose your written content into a well-designed and impactful infographic? An Infographic is a way of exposing your content to more readers. An infographic is 30X more likely to be read than text-based content.
#viralchat is a Twitter chat hosted by Post Planner on Thursday at 9 pm ET. Q1: Why are influencers important to a business wanting to grow a Twitter presence? Q2: How can a business build their influencer list on Twitter? A2: Do a Twitter bio search on FollowerWonk.com using a keyword for your industry or topic.
For example, you can write one blog post and summarize the critical elements for a Twitter thread. Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. Repurpose it into an interesting Twitter or Reddit thread, LinkedIn post , or Instagram carousel. The best part?
You might find it helpful to write a sentence or two about the different types of opportunities you’re looking for. BuzzStream Discovery gives you access to BuzzStream’s database of influencers to easily find bloggers who write about topics that are relevant to your pitch. No knowledge of query-writing needed.
But, at a minimum, skim the reporter’s last three articles and twitter feed from the last week or so. Write out a few concise messages that need to be delivered during the interview, and have them in front of you, if possible. Check out this infographic for a helpful checklist! Follow her on Twitter: @jenlawhead.
Fortunately, I found many of the ideas in the following infographic, produced by the no longer active Creattica, fun and motivating: “Read a page of the dictionary” is my favorite (am I the only one who used to do this as a kid??). Free ebook: “Get It in Writing!”. Founder of Solo PR PRO & #solopr chat. Kellye Crane.
Include your logo in infographics, social media posts or any other content that has the potential to be shared by others. . An Instagram post size is typically different from a Twitter post size. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. SCHEDULE A DEMO.
71% of 337 respondents to a Twitter poll said they should report to the CEO. Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week. But here’s the insight: bloggers who write longer posts are also more likely to report strong marketing results.
Social—think: Twitter—truncates messages. In traditional writing, you can lay out expectations in the introductory paragraph. Add other content as needed, like infographics, product descriptions or audio files from a podcast. Headlines matter. Headlines have always mattered , and they matter more today, thanks to SEO and social.
What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. Again, the aim is to think like a journalist and understand the craft of writing an article. Infographics. Once you understand they need: Quotes from experts.
It should be taught along with writing, in all PR classes. Social: Journalists and bloggers watch sites like Twitter, Reddit and Pinterest for content about for breaking news stories. Twitter news consumers are significantly younger than news consumers on Facebook, Google Plus and LinkedIn. Follow me on Twitter.
Gone are the days when you could post a few lines of text on Facebook or a passing thought as a tweet on Twitter and call it ‘social media marketing.’ Even the once text-only Twitter has transformed into a visual gallery with its Twitter Cards. Today, users have come to expect more. Don’t Be Afraid to Automate.
A PDF copy of the report runs nearly $5k, so I have not read the report, however, veteran reporter Richard Carufel did an informative piece for the Bulldog Reporter : Citing the study, he writes the industry grew to more than $4.1 At the time of this writing, the stock was trading at the low end of its 52-week range of $10.46 – $18.28
Begin with micro-communities, Slack groups, Discord servers, Reddit channels, and Twitter (X) to foster genuine connections with a niche target audience. Why the best digital PR today doesnt look like traditional PR at all Traditional PR specialists are taught to write compelling press releases and then use outreach as a promotional tactic.
Bob Evans , who I used to work with at Oracle and highly respect, brought up some good points on Twitter this week about the issues he recently encountered with PR professionals flooding his inbox with irrelevant pitches. We show what they cover, what they write about and what they care about.
In short, influencers are tired of being asked to write and promote other people’s content for them when there’s so little value offered up front. Generally in a roundup post teams think about conducting their outreach first, getting info, then writing the article and asking for shares when they publish. Reach out to included authors.
Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. It might be easy to write an engaging tweet, but taking high-quality photos on a smart phone or making a consistently interesting live-streaming video is not so simple.
Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. It might be easy to write an engaging tweet, but taking high-quality photos on a smart phone or making a consistently interesting live-streaming video is not so simple.
Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. It might be easy to write an engaging tweet, but taking high-quality photos on a smart phone or making a consistently interesting live-streaming video is not so simple.
We need to know: how to write for the web. Project Collaboration: We’re creating material like articles, press releases, images, videos and infographics (or you should be!) And it goes much further than the traditional PR skills of writing and research: Photography. Follow me on Twitter. Coding basics.
There are influencers on Twitter, Vine, YouTube, Pinterest and Instagram. Write web content. Infographics. Some content will do better on Twitter, other piece might do better on LinkedIn. In Traditional PR we’re conditioned to view the media and academics and authors as thought-leaders. Digital news releases.
There are influencers on Twitter, Vine, YouTube, Pinterest and Instagram. Write web content. Infographics. Some content will do better on Twitter, other piece might do better on LinkedIn. In Traditional PR we’re conditioned to view the media and academics and authors as thought-leaders. Digital news releases.
There are influencers on Twitter, Vine, YouTube, Pinterest and Instagram. Write web content. Infographics. Some content will do better on Twitter, other piece might do better on LinkedIn. In Traditional PR we’re conditioned to view the media and academics and authors as thought-leaders. Digital news releases.
We organize all of the trending information in your field so you don't have to. Join 48,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content