Shift Communications

OCTOBER 31, 2014

On Friday, October 17, Google released it’s third Penguin update to it’s search algorithm chock full of new penalties and created some additional rules of thumb for creating content on the web that you want to rank well within Google’s search results with a few SEO basics. Disavow harmful links. This is key.

SEO 155

SEO Google Web Infographics 155

Sword and the Script

NOVEMBER 25, 2014

It’s a question as old as the web – should you gate your content? The same study points out there’s some content – infographics for example – is rarely gated. The most practical of arguments – one Joe Pulizzi makes in his book Epic Content Marketing – centers on the natural friction a gate brings to web content.

Viral 116

Viral Infographics Web Content Marketing 116

5W PR

JULY 15, 2020

Today, most media kits are pitched via online newsrooms, or a web page attached to a company’s main site that features all of the company’s most relevant news and public relations information. Some look like resumes, using bulleted lists, while others use infographics and visuals to convey valuable information about a brand.

How To 176

How To Media Guidelines Pitching 176

Cision

APRIL 12, 2016

This continuous flow of insightful content will ensure your Web properties attract a steady organic audience, too. Content marketing involves much more than just writing blogs. Infographics : Although it is a form of visual content, infographics are information rich. Giphographic : These are animated infographics.

Infographics 120

Infographics eBook Content Marketing Video 120

PR Fuel

JUNE 18, 2020

They’re written in an objective way and often contain quotes, statistics, infographics, and eye-catching headlines. Consider the topic you want to write about and ask yourself whether this would be something you would read in your daily paper. Contact us today to learn more about our PR writing and distribution services!

Infographics 105

Infographics SEO Writing Pitching 105

The Proactive Report

JULY 23, 2018

When Larry Page and Sergey Brin started Google their purpose was to organize the information on the web and make it possible for people using the web to find relevant content. Every Google update to their algorithm, and all their rules about how to write content, have one aim in mind: to improve the results they give their users.

Google 113

Google Guidelines Web B2C 113

The Proactive Report

OCTOBER 19, 2015

We need to know: how to write for the web. the difference between news search and web search. Project Collaboration: We’re creating material like articles, press releases, images, videos and infographics (or you should be!) There are a host of digital skills we need just to manage our jobs as PR pros.

Communications 100

Communications Training Web Analytics 100

Cision

OCTOBER 16, 2017

We show what they cover, what they write about and what they care about. The data from the report was broken out into an infographic that shows the top three things that journalists want to see from PR pros: Research and understand the media outlet you are pitching to. Tailor the pitch to suit the influencers’ beat/coverage.

Media 149

Media Pitching Data Technology 149

PR Fuel

MARCH 19, 2021

We’ll tell you how to write, format, distribute, and promote your press release, so keep reading below. Write for Journalists. Writing press releases as if they are already leading stories is a winning strategy. Usually, a press release is published verbatim, so the quality of the writing must be high from the outset.

Small Business 98

Small Business Writing Engineering Infographics 98

Contently - Strategy

SEPTEMBER 21, 2018

My friend is a web engineer for a large media company, and whenever we talk shop, I’m always surprised at how big of an impact his tinkering can have on the content we read. Visual assets like infographics are more expensive.) Not defining your target audience. Using too many tools.

Content Marketing 110

Content Marketing Print Analysis Data 110

Buzzstream

DECEMBER 5, 2023

You might find it helpful to write a sentence or two about the different types of opportunities you’re looking for. BuzzStream Discovery gives you access to BuzzStream’s database of influencers to easily find bloggers who write about topics that are relevant to your pitch. No knowledge of query-writing needed.

Resources 103

Resources Infographics Analysis Writing 103

Presspage

AUGUST 15, 2017

The PR world will also see this change - machines will be able to understand public sentiment in real time by leveraging millions of gigabytes of data, write natural and insightful copy, and tailor it to audiences in a highly targeted way, all without human intervention. This graph shows the rise of data in the past decade.

Technology 115

Technology Big Data Video Data 115

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. It takes an average of 4 hours to write in 2022. select all that apply).

B2B 113

B2B Marketing Survey Software 113

Cision

JANUARY 6, 2016

How-to videos, video testimonials from existing customers, infographics about industry trends, and even inspirational quotes set against picturesque background images are fair game for a more exciting social media presence. Rohan is also an avid business and tech writer, with articles featured on The Next Web, Fast Company, and Adweek.

Social Media 120

Social Media Media Airlines Video 120

The Proactive Report

DECEMBER 24, 2015

Write web content. Infographics. That means you have to be able to use analytics or your website, newsroom, blog and the various online platforms you use for content. Digital news releases. Blog Posts. Original images. Photography – smartphone and DSLR. Manage an online newsroom. Content Distribution.

Digital PR 100

Digital PR Analytics Measurement Pinterest 100

The Proactive Report

DECEMBER 24, 2015

Write web content. Infographics. That means you have to be able to use analytics or your website, newsroom, blog and the various online platforms you use for content. Digital news releases. Blog Posts. Original images. Photography – smartphone and DSLR. Manage an online newsroom. Content Distribution.

Digital PR 100

Digital PR Analytics Measurement Pinterest 100

The Proactive Report

DECEMBER 24, 2015

Write web content. Infographics. That means you have to be able to use analytics or your website, newsroom, blog and the various online platforms you use for content. Digital news releases. Blog Posts. Original images. Photography – smartphone and DSLR. Manage an online newsroom. Content Distribution.

Digital PR 100

Digital PR Analytics Measurement Pinterest 100

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Finkenstadt, Josh Folk, and Lokesh Venkataswamy, Harvard Business Review, 2023 How to generate ideas in ChatGPT To generate writing ideas in ChatGPT, you can input the subject area you wish to write about and ask it to generate ideas for you.

Trends 105

Trends YouTube Video Social Media 105

The Proactive Report

AUGUST 5, 2016

If your news content or press release is not optimized for search – both news and web search – it’s unlikely that it will be found and read by journalists, bloggers and members of the public searching that topic online. It should be taught along with writing, in all PR classes.

LinkedIn 100

LinkedIn Reddit Social Media Pinterest 100

The Hoyt Organization

MAY 10, 2024

In addition, it wants to be able to identify whether web pages were created for the purpose of ranking on search engines instead of being helpful to people. This means that authors should possess some level of expertise on the topic they are writing about, whether through personal experience, extensive research, or professional training.

Google 81

Google Engineering Infographics Policies 81

Cision

APRIL 6, 2016

And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality. Rohan is also an avid business and tech writer, with articles featured on The Next Web, Fast Company, and Adweek.

How To 120

How To Tools Exercises Viral 120

Buzzstream

FEBRUARY 9, 2024

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Create Infographics Infographics have worked so well in the past because they provide a “physical” asset for bloggers to share within their blog posts. Please let me know.

Google 71

Google Infographics Pitching Resources 71

Beyond PR

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Brands who blog have more indexed web pages, which boosts SEO. We’ll deliver your multimedia assets, and you’ll leverage the industry’s most authoritative web property, PRNewswire.com, to drive SEO results.

Infographics 72

Infographics Case Study Video Survey 72

Prohibition

JANUARY 29, 2024

It’s really important for boosting online visibility, driving web traffic, establishing credibility, staying ahead of the competition, and captivating your audience – making it a pretty powerful tool when used correctly! A poorly designed blog or web page can instantly put off visitors. What do they want to know?

Blogging 62

Blogging SEO Engineering Mobile 62

Solo PR Pro

OCTOBER 18, 2022

Laura Frnka Davis (LFD): As a solo PR professional, I offer writing services of all sorts: annual reports, internal communications, press releases, blogs, newsletter articles, and executive communications. I’ve been successful in my business so far (going on four years) because I provide the writing in addition to the PR.

Media Relations 97

Media Relations Media Social Media International 97

Critical Mention

SEPTEMBER 21, 2018

In an article on its website, MarketingProfs shared an infographic by US Presort that debunks direct mail myths, one of them being that millennials don’t even look through their mail. Social media channels like Twitter, LinkedIn and Instagram are great for generating web traffic, brand awareness and ultimately business.

Advertising 84

Advertising Advertising Privacy Analytics 84

Contently - Strategy

APRIL 14, 2021

Chrome currently fields more than half of all global web traffic. Think of articles, videos, and infographics that either appeal to audience interests or address their problems. “The best way to [reach people] will be to write content on your site and tell everybody about it,” Clay said. What will change for brands.

Privacy 102

Privacy Google Advertising Advertising 102

Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Managed by Ann Handley, Head of Content at MarketingProfs; author of the WSJ bestseller, “Everybody Writes” The 10 Most Expensive Paid Search Keywords [link]. — ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

DECEMBER 22, 2020

Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week. But here’s the insight: bloggers who write longer posts are also more likely to report strong marketing results. Journalists produce 10+ articles per week. Politics complicated PR and business communications.

Survey 173

Survey Marketing B2B Study 173

Sword and the Script

AUGUST 16, 2016

The web has obviously changed that – a few quick product searches on a mobile device leads a buyer to reviews and commentary from sources other than the brand. The web has completely changed attitudes and behaviors of buyers – the same way significant events change generational outlook (i.e. Dan’s example is the car dealership.

Content Marketing 60

Content Marketing Marketing Infographics Pitching 60

Cision

MAY 9, 2016

which I can do with public domain and CC-BY or CC-BY-SA (sharealike) licenses (a great infographic describing how different CC licenses can be used can be found here ). Free jpeg – A search engine for free-to-use images (note – don’t use the hashtags as this feature appears to be broken as of this writing).

Engineering 120

Engineering Creativity Google Community 120

Sword and the Script

DECEMBER 17, 2016

Web analytics have played a pivotal role in the advancement of measurement. Just as the content management systems have made it easier to create and publish, web analytics platforms have made it easier to measure and report. Note: Image nearby from an infographic included with this contribution.

Analytics 60

Analytics Data Report Measurement 60

Beyond PR

JUNE 13, 2017

Basics of writing an online-friendly blog: Craft a catchy headline that appeals to readers’ needs and makes a promise to meet them. Add eye-catching multimedia that makes your content stand out from the crowd, like an infographic, product picture or action shot. It’s a pizza party, not a state dinner. Map Your Destination.

Blogging 77

Blogging Company Engineering Airlines 77

Communications Conversations

FEBRUARY 25, 2015

I’m not the first to write about this– Patrick Coffee at PR Newser noticed last week, too. We know people (and media) love video–let’s make sure everyone sees it right at the top (and has the ability to embed it in their stories and posts across the web).

Company 60

Company Case Study Infographics Study 60

PR Fuel

OCTOBER 16, 2020

They’re written in an objective way and often contain quotes, statistics, infographics, and eye-catching headlines. Consider the topic you want to write about and ask yourself whether this would be something you would read in your daily paper. Contact us today to learn more about our PR writing and distribution services!

Infographics 52

Infographics SEO Writing Pitching 52

Masters in Communications

DECEMBER 10, 2018

It often involves the use of statistics, charts, and infographics. Journalism In The Age of the Open Web. At the risk of beating a dead horse, the open web has changed everything. With digital news in the open web, your news source is almost a living, breathing thing. The way we consume data will never be the same.

Journalism 65

Journalism Newspapers Web Data 65

Shift Communications

DECEMBER 10, 2015

You know how branding works in writing – promoting unity across a brand’s messaging creates a coherent identity. You can also search the web for free images – some photographers and artists make their work free to use. Certain images, such as infographics, are “allowed” to have a lot more information packed into them than other images.

Infographics 60

Infographics Tools Writing Guidelines 60