Contently - Strategy

AUGUST 25, 2021

Dive into our infographic below, and for more, check out the full report and access our healthcare content trends webinar on-demand. The post Infographic: Why Content Is the Future of Healthcare Marketing appeared first on Contently.

Healthcare 76

Healthcare Infographics Marketing Content Marketing 76

Shift Communications

OCTOBER 20, 2014

Offer to read them a white paper or press release, listen to a webinar, show them an infographic. Designed by Sarah Muscarella. If you need an acid test for compelling content, show it to a literate child at bedtime. If they manage to stay engaged for more than a minute, then you’ve clearly got the hang of good storytelling.

Content Marketing 167

Content Marketing Marketing Storytelling B2B 167

The Proactive Report

DECEMBER 24, 2014

In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. Infographic courtesy of Kargo.com. Seems like every year we hear this year is going to be the year of mobile. Well, it’s finally arrived. And they were right.

Mobile 201

Mobile Strategy Web Consumer 201

Stern + Associates

AUGUST 3, 2017

A robust content marketing strategy involves a mix of valuable content: articles, blogs, case studies, infographics, podcasts, webinars, videos. This content is considered “valuable” because it has been carefully crafted. The post How to Secure Your SEO and Content Marketing Sweet Spot appeared first on Stern Strategy Group.

Content Marketing 115

Content Marketing SEO Case Study How To 115

Rock the Status Quo

NOVEMBER 19, 2014

It really didn’t take me any time at all, because I uploaded presentations that I created for speaking gigs, webinars or other events. It also isn’t just limited to slide decks; you can upload videos, infographics, images, and documents. Not too shabby for a niche vertical and a couple of hours time, right?

Content Marketing 186

Content Marketing How To Marketing LinkedIn 186

ImPRessions - Crenshaw Communications

MAY 3, 2018

In 2017, Forbes reported : “Most B2B buyers say they rely heavily on white papers (82%), webinars (78%), and case studies (73%) to make purchasing decisions. Close behind are e-books (67%), infographics (66%), and blog posts (66%).” Both profitability and reputation ride on the decisions of B2B buyers.

Advertising 178

Advertising Advertising B2B Trade Shows 178

Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. That’s not surprising given the high engagement rate webinars tend to earn. Webinars are the #1 lead gen tactic.

B2B 60

B2B Infographics Interviews eBook 60

Contently - Strategy

JULY 20, 2020

People were creating more webinars and livestreams , publishing research reports, investing in better blog content to build their newsletter lists and nurture prospects. When I say “content,” I’m not just talking about top-funnel blog posts or infographics. ” Webinars that miraculously don’t suck.

LinkedIn 145

LinkedIn Trade Shows Case Study B2B 145

HMA Public Relations

MARCH 9, 2021

Whether it is through e-newsletters, webinars or infographics, there are many ways a business can share its story. Content marketing is just one of the many facets that make up a successful and strategic communications plan. So how do businesses create content to promote their business?

Infographics 98

Infographics Content Marketing Agency Communications 98

Cision

SEPTEMBER 7, 2016

Here, you can find ebooks, infographics, webinars and templates to help you: Grow blog traffic. Local branches often offer webinars on marketing, and you can connect with a marketing expert who can mentor you through big marketing decisions. Create a social media content calendar. Design a website. Small Business Association.

Resources 120

Resources Marketing Small Business eBook 120

Cision

FEBRUARY 23, 2016

At her upcoming webinar, “ Create Standout PAC Communication for 2016 ,” on Thursday, February 25 at 2 p.m. Register for the free webinar today! Consider using a strong, mobile-friendly visual, such as an infographic, to convey your PAC’s value in an appealing and effective way. But how do you do it effectively? Stay consistent.

Communications 120

Communications Education Infographics Mobile 120

Cision

MAY 2, 2015

Whether it’s a short video, infographic or a blog post, PR pros can use their storytelling abilities to get directly in front of their target audiences. Instead of simply sending a press release to these influencers, consider offering to guest blog, or partner up for a webinar or podcast. You know influencers who can make a difference.

Content Marketing 120

Content Marketing Marketing Infographics Storytelling 120

Cision

NOVEMBER 25, 2015

Register for Gini Dietrich’s webinar today! Infographics. Infographics , which visually interpret data, appeal to visual learners. If you’ve got rather dry data, turning it into an infographic is a great strategy for getting people to give a crap. Content marketing isn’t just the written word.

Content Marketing 120

Content Marketing Marketing Infographics Software 120

Cision

OCTOBER 12, 2015

At her recent webinar, Facebook partner and top social media thought leader Mari Smith shared seven proven tactics to build your business’s loyal customer base by driving more Likes to leads. View Mari’s full webinar on-demand now! Because only one to four percent of your audience is actually seeing your content! Recycle What Worked.

Facebook 120

Facebook Education Infographics Social Media 120

Communications Conversations

NOVEMBER 24, 2014

Last week, I gave a presentation to 300-plus folks on a Cision/Vocus webinar around content strategy. and I broke this large infographic into many Facebook posts, ads and posters we used for months afterward. One piece of long-form content can last for months when broken apart into smaller chunks.

Case Study 166

Case Study Strategy Study Hotels 166

Cision

APRIL 16, 2015

Attend Matthew Schwartz’s free “Film School: How to Use Video for PR” webinar. Don’t neglect the basic plot; exposition, rising action, climax, falling action and resolution can play a role in designing a visual story or an asset like an infographic. Register now! Write an outline. Decide on the format.

Infographics 120

Infographics Storytelling Content Marketing Film 120

Cision

JUNE 20, 2016

At their recent webinar, “ Are Your Grassroots Efforts Generating Enough Buzz? While text-heavy content is not very inviting, multimedia like interactive quizzes, infographics and live videos will be more likely to attract attention. But if you can’t make your audience pay attention, how will you convince them to take action?

Mobile 159

Mobile Public Affairs Infographics Social Media 159

Sword and the Script

SEPTEMBER 10, 2020

Webinars draw the most interaction by far, according to respondents. Here’s what the numbers look like broken out: 68% of B2B tech prospects have engaged with webinars 45% videos 43% in-person events 38% white papers 36% blog posts 32% advertisements 25% infographics 24% social media, and 17% eBooks.

B2B 117

B2B Consumer Marketing Survey 117

Cision

FEBRUARY 29, 2016

At her free webinar, “ Create Standout PAC Communication for 2016 ,” Amie provided attendees with email best practices, campaign scheduling tips and examples of successful PAC campaigns. If your communication doesn’t stand out with pictures, infographics or banners, people are either deleting or ignoring your messaging, says Amie.

Communications 120

Communications How To Infographics Print 120

Waxing UnLyrical

MAY 21, 2014

Infographics communicate a lot of information, usually statistical in nature, in easy to understand graphics. To create a great infographic , not only do you need a great designer, but also someone to put together the research and organize it into bite-size pieces that tell a story. Guest Post by Alicia Lawrence. Advanced SmARTy Pants.

Infographics 78

Infographics Web Resources Tools 78

Sword and the Script

APRIL 26, 2022

Research reports, cases studies and webinars are among the content formats B2B executives say are most helpful to them when researching a purchase. Among the most popular content formats for early-stage research were infographics (62%), blogs (58%) and podcasts (56%).”. 34% said ebooks. click image for higher resolution). Mid funnel.

B2B 99

B2B Case Study Survey eBook 99

Sword and the Script

JUNE 14, 2022

97% of respondents said video content and communication were useful after making a purchase. 97% of respondents said video content and communication were useful after making a purchase. click image for higher resolution).

B2B 139

B2B Video Marketing Survey 139

Deirdre Breakenridge

MARCH 23, 2016

Visuals (photos, infographics, etc.). If you’re interested in learning more about Romancing the C-Suite, you can check out the CommPRO free webinar on April 6, 2016 at 1:00 p.m. Earned (publications like The New York Times). Newswires (press releases). Owned (company blogs). Text (long or short form). Measurement. Benchmarking.

Communications 150

Communications How To Analytics Public Affairs 150

Sword and the Script

APRIL 13, 2019

3) The CMO Council infographic on CMO priorities. Among the plans CMOs identified for their team development included: 74% plan to encourage peer engagement and knowledge transfer; 67% plan to [encourage their team] to attend relevant conferences, webinars and online course; and. Want to Boost Revenues By 5.8% with One Easy Fix?

Study 137

Study Survey Infographics B2B 137

5W PR

SEPTEMBER 26, 2024

Outlining the types of content to be created, such as blog posts, videos, infographics, and social media content, and establishing a consistent publishing schedule is vital. Enhancing visual appeal with images, videos, and infographics helps break up text and improve content engagement. When crafting content, quality reigns supreme.

Infographics 78

Infographics Engineering Comparison Case Study 78

Presspage

JANUARY 21, 2025

Event announcements Whether youre hosting a conference, webinar, or public appearance, an event press release format should build excitement and encourage attendance. Including visuals like images, videos, infographics, or downloadable assets can significantly increase engagement. Instead, explain why the announcement truly matters.

Writing 78

Writing How To Product Launch Crisis 78

Stern + Associates

JULY 24, 2024

This includes email marketing, social media, content marketing, SEO, PPC, webinars, and even offline events. Action Tip: Create a content calendar that includes a mix of blog posts, whitepapers, case studies, videos, and infographics. Utilize a mix of digital and traditional channels to reach your audience at various touchpoints.

B2B 114

B2B Marketing Analytics Case Study 114

PR for Anyone

JULY 27, 2024

Here’s how you can use visuals effectively: Infographics : Create infographics that compare athletes’ performances, training regimes, or the history of the Olympics. Create meal plans or host webinars discussing the nutritional strategies of elite athletes. These can provide valuable information in an easily digestible format.

Media 130

Media Pitching Local Training 130

Presspage

JANUARY 23, 2024

Make it Visual: The Power of Infographics In this age of information overload, visual data representation is the key to bringing a message across. Infographics are an effective tool in an IRO's arsenal. Moreover, infographics are highly effective in conveying complex trends and market analyses.

Communications 78

Communications Infographics Financial Storytelling 78

5W PR

NOVEMBER 19, 2021

White papers, webinars, infographics, and case studies are also widely used. Blogs, videos, infographics, and ebooks should demonstrate to your potential customers that you know how to assist them and that you want to help them work out their problems. Average content marketers use thirteen different content marketing outlets.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Contently - Strategy

AUGUST 30, 2022

Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. For example, Semrush repackaged its social media checklist blog post into an infographic and published it on Social Media Today. For example, you can write one blog post and summarize the critical elements for a Twitter thread.

eBook 141

eBook YouTube Video Social Media 141

Waxing UnLyrical

JANUARY 17, 2019

Refine that information and share it through media relations, webinars and bylines. Engage your audience with a webinar. These results can be used for a press release, infographic, social media post and media relations outreach. Facts and figures are generally well-received and can support your company’s position.

Leadership 89

Leadership Survey Exercises Education 89

Presspage

JANUARY 23, 2024

Make it Visual: The Power of Infographics Infographics are an excellent way to transform complex financial data into engaging, visual stories - especially in investor communications. Infographics cut through the noise, offering a clear, concise, and visually appealing way to present data and strategies.

Communications 78

Communications Infographics Financial Software 78

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. The 2015 Media Trends and Online Newsrooms report was released this week during a webinar hosted by Sally Falkow, President of PRESSfeed and a Sr. Research Fellow with the Society for New Communication Research, a new media think tank based in Palo Alto, CA.

Trends 100

Trends Media Case Study SEO 100

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. The 2015 Media Trends and Online Newsrooms report was released this week during a webinar hosted by Sally Falkow, President of PRESSfeed and a Sr. Research Fellow with the Society for New Communication Research, a new media think tank based in Palo Alto, CA.

Trends 100

Trends Media SEO Analytics 100

Beyond PR

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic.

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

DECEMBER 28, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. Articles cost an average of $2,854 and earned 2:04 minutes of viewing time. 34% said ebooks. to approximately $5.5

B2B 146

B2B Marketing Survey Software 146