Deirdre Breakenridge

DECEMBER 5, 2017

Many young professionals aspire to leadership roles in their organizations, and senior executives advise the way to the top requires a concerted effort to build relationships across an organization over time. A Guest Post By Marlene S. Neill, Assistant Professor at Baylor University. While relationships are crucial, so are the basics.

Internal 208

Internal International Ethics Journalism 208

5W PR

APRIL 5, 2025

A crisis PR response typically involves multiple elements: rapid assessment of the situation, development of key messages, coordination with leadership and stakeholders, media relations, and ongoing monitoring of public sentiment. Communication Protocols Clear communication protocols establish how information flows during a crisis.

Crisis 78

Crisis Communications Crisis Communications Crisis Management 78

ImPRessions - Crenshaw Communications

AUGUST 2, 2022

In B2B PR , we’re always looking for ways to promote client stories, often through interviews with members of their senior leadership team. Podcasts are naturally part of that mix; they’re a great way to secure thought leadership opportunities, and they’re growing in popularity. In 2022, the number of monthly U.S.

Pitching 350

Pitching Interviews B2B Leadership 350

ImPRessions - Crenshaw Communications

JULY 14, 2021

In many cases they support a path to a market leadership position. Software solutions are expensive, and buyers under pressure to make the right choice seek as much information as possible to vet the quality of a SaaS, AI, cybersecurity, or data product. Create a leadership positioning. Here’s how it works.

B2B 334

B2B Company Case Study Conference 334

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

Voice search is reshaping how people seek information because of its ease of use and flexibility. As voice-enabled devices and virtual assistants like Siri, Alexa, and Google Assistant become common, voice search is also transforming how consumers interact with brands and information. According to Demand Sage, there are 4.2

SEO 339

SEO Reputation Local Consumer 339

PRSay

MARCH 25, 2019

Hackers can also find and release damaging internal correspondence and documents. There has, perhaps, never been a greater premium on the “propriety” aspect of “proprietary information.” ” So, what are the best ways to lessen the potential negative impacts of your internal communications going external?

Internal 156

Internal International Communications Employee 156

Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 162

Leadership B2B Study Survey 162

Doctor Spin

NOVEMBER 13, 2024

Infographic: Step Up—Or Step Back Practice symbolic pacing in your communicative leadership. Leadership pacing is about managing your energy and ensuring you’re ready to lead actively when the situation demands it. Leadership pacing is about managing your energy and ensuring you’re ready to lead actively when the situation demands it.

Leadership 52

Leadership Communications Infographics Energy 52

PRSay

JANUARY 13, 2021

As you think about your internal communications plans for 2021, you must first recognize the challenges and changes that occurred in 2020. With these in hand, you can construct a well-informed plan of action. The same can be done for measuring internal communications’ effectiveness. Nobody plans to fail. They just fail to plan.

Internal 189

Internal International Data Communications 189

Sword and the Script

SEPTEMBER 3, 2024

This B2B marketing pitfall risks wasting your spend on influencers – and may have implications for social advertising, email marketing and even internal communications The use of influencers is on the rise in B2B marketing. However, if you get genuine criticism from real customers – that’s informative.

Social Media 165

Social Media Study B2B Media 165

Stern + Associates

JUNE 25, 2024

In the rapidly evolving digital landscape, mastering the art of digital thought leadership marketing is no longer a nice to have—it’s a necessity. Implementing logical site architecture, internal linking and clear navigation helps AI systems understand and better surface your content.

Leadership 124

Leadership Marketing Web System 124

Onclusive

MARCH 29, 2022

If you want everything automated, easy to set up and use on your own, ask for the information about their standard offering. What are their international and global capabilities? . PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI.” ~ Katie Watson, VP of Communications, 23andMe.

Measurement 370

Measurement How To Analysis Hotels 370

Contently - Strategy

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?

Leadership 141

Leadership Content Marketing Healthcare Google 141

PRSay

NOVEMBER 15, 2023

During ICON, she talked with PRsay about Delta’s employee-first approach to internal communications and the challenges of reaching deskless employees. What is an “employees first” approach to internal communications? We use an employee-led approach to internal comms at Delta. We don’t feel like we’re quite there yet.

Employee 128

Employee Internal International Storytelling 128

ImPRessions - Crenshaw Communications

MAY 28, 2020

A successful media strategy should inform a range of tactics to attract attention from the right journalists and influencers. Then think about how its announcements, plans and executive leadership can offer proof points and articulate ways to tell the story. But the right strategy will work for any type of company. .

Strategy 287

Strategy Media Measurement Product Launch 287

Onclusive

JUNE 1, 2023

Once you’re armed with this information, you can craft your multi-stakeholder communications strategy accordingly. When a journalist writes a negative article, internal stakeholders may jump to conclusions about the impact that will have on your brand. So, they must be monitored and analysed closely.

Strategy 370

Strategy Communications Reputation Measurement 370

Prowly

DECEMBER 9, 2024

Covering topics from finance and leadership to technology and innovation, Forbes delivers expert insights, rankings, and inspiring success stories. Catering to a global audience, it dives into international politics, economies, and human-interest features, making it essential reading for travelers, expats, and anyone with a global mindset. #3

Pitching 104

Pitching Sports Analysis Financial 104

ImPRessions - Crenshaw Communications

OCTOBER 29, 2021

Of course, it stemmed from an error I made as a fresh faced intern. To this day, that guidance sticks with me and informs the way we do PR at Crenshaw.” . Listening to your colleagues in internal discussions is also a way to get a better understanding of the industry you’re in, your clients and your company.

Internal 310

Internal International Meeting Leadership 310

PRSay

NOVEMBER 25, 2024

Schedule informational interviews and job shadows, attend internship info sessions and participate in free networking events. Company press rooms and investor pages are good resources for this information. Businesses of all types hire interns for strategic communications, social media and public relations. Think beyond PR firms.

LinkedIn 88

LinkedIn Nonprofit Social Media Retail 88

Onclusive

DECEMBER 6, 2019

Formerly Impact Live, this conference is a team-focused event that aligns marketing, sales, and leadership groups. International Association of Business Communicators (IABC) World Conference . Public Relations Society of America (PRSA) International Conference. Digital Sales and Marketing World. Dates: April 5 – 7, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

5W PR

JANUARY 26, 2025

Successful D&I initiatives begin with examining internal practices and culture. Brands can identify opportunities to showcase their social impact work through press releases, executive thought leadership, social content and influencer partnerships. This coordinated approach builds credibility and amplifies reach.

Strategy 78

Strategy Branding Brand Employee 78

Sword and the Script

DECEMBER 8, 2020

Almost every marketing role I’ve ever had has involved leadership changes and mergers and acquisitions (M&A). You can produce anonymous internal surveys, if nothing else. Internal M&A comms is essentially a reputation and brand management play. Pay attention to anecdotes from managers.

Internal 114

Internal International Employee Leadership 114

5W PR

MARCH 17, 2025

The most effective programs use Security Information and Event Management (SIEM) platforms to aggregate and analyze data from multiple sources. Regular vulnerability assessments should scan both internal and external-facing assets. However, rushing incorrect information can multiply reputation damage.

Crisis 78

Crisis System Analytics Analysis 78

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

On the positive side, something the client has overlooked or takes for granted could be useful information for media relations or storytelling. On the other hand, if there’s an internal problem, the agency needs to know about it and to prepare for any negative impact. Be Responsive. In media relations, timing is everything.

Agency 310

Agency Measurement Meeting Reputation 310

Burrelles Fresh Ideas

DECEMBER 5, 2023

In the dynamic landscape of modern workplaces, effective internal communication is paramount. Bridging the gap between effective internal communications and cultivating an engaged workforce is not without its challenges, as I’m sure we’ve all experienced in our respective workplaces from time to time.

Internal 97

Internal International Communications Employee 97

Stephen Waddington

JULY 16, 2021

Organisational leaders turned to internal communication teams because they recognised the critical role of communication in engaging with staff. According to a poll by the IoIC two-thirds of internal communicators said that leaders looked to them for more guidance during the crisis.

Publicity 199

Publicity Government Employee Crisis 199

5W PR

JANUARY 22, 2025

The first step is creating a dedicated crisis response team that includes representatives from communications, legal, operations, and executive leadership. If information is limited, say so – but commit to regular updates as the situation develops. Start by acknowledging the issue and sharing what you know.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

Buzzstream

MAY 2, 2024

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Internal linking is one of the least appreciated jobs in SEO. You don’t want to use the exact same anchor text on every internal link. Positional is now live!

Internal 118

Internal International Insurance Insurance 118

ImPRessions - Crenshaw Communications

MAY 11, 2020

Yet, despite B2B companies often having unique access to insightful information, data is often underused when it comes to PR program planning and earned media outreach. Use internal insights for leadership content. One way to do it is through shrewd use of data.

Data 234

Data B2B Survey Banking 234

Sword and the Script

SEPTEMBER 24, 2024

These AEs and CSMs serve as internal advocates for customers. This is a true leadership challenge because the change has to be cultural. The biggest opportunity to demonstrate this is the annual kick-off meeting – and who you choose to present the information can have a huge impact.

B2B 142

B2B Case Study Study Conference 142

PRSay

JULY 16, 2020

Blythe Campbell, APR , will lead PRSA’s new Leadership Communication Certificate Program , which starts on Aug. In an interview with PRsay, Campbell shares her insights on working with CEOs, leading virtual teams and overcoming barriers to management roles: What are the main distinctions between management and leadership?

Leadership 166

Leadership Meeting Employee International 166

Stephen Waddington

MAY 4, 2021

Practitioners have supported business leaders in listening, planning and engaging with internal and external stakeholders in managing responses to the pandemic. ESG frames of reference The paper tackles the emergence of ESG and its implications for leadership, management, and communication.

Publicity 197

Publicity Government Corporate Financial 197

Melissa Agnes

NOVEMBER 6, 2018

This presents risks to relationships with stakeholders–especially in regards to your internal teams and departments. The way in which leadership can use this information to form stronger connections with their teams during conference calls, virtual meetings, email communications, and more.

Crisis Management 178

Crisis Management Internal International YouTube 178

Onclusive

NOVEMBER 8, 2023

Internal Communications Internal communications are crucial in determining how things are accomplished in any organization. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. How do you know what’s working? How do you know what’s working?

Training 195

Training Media Training Crisis Communications Reputation 195

PRSay

JANUARY 26, 2021

With this information, it will be the responsibility of the team who oversees the Capitol to assess what happened and how, and review and revise the processes that failed and those that were successful. This includes the way messages were shared with the internal constituents of the U.S. Photo credit: julian leshay /shutterstock ].

Crisis Communications 166

Crisis Communications Crisis Communications Leadership 166

5W PR

APRIL 5, 2025

This includes analyzing both internal and external factors that could trigger a crisis. Internal communication proves just as crucial as external messaging during a crisis. Organizations should establish multiple communication channels to ensure information reaches all stakeholders effectively.

Crisis Management 60

Crisis Management Crisis Crisis Communications Resources 60

PRSay

APRIL 14, 2022

We encourage clients to test messages with small groups of employees or colleagues who don’t have context to confirm that it makes sense or pinpoint holes in information that need to be filled before rolling out the announcement. Keep the impact on them at the center of the message. Cultivate trust.

Employee 190

Employee Communications International Internal 190