Onclusive

FEBRUARY 10, 2022

This week, we’re wrapping up our blog series about building a perfect pitch with an overview of how to measure your success, optimize your strategy and nurture your media relationships for the long-term. The goal for PR campaign measurement is to understand how well your pitch is landing and how journalists are engaging with it.

Measurement 195

Measurement Pitching Data Media Relations 195

PRSay

APRIL 21, 2021

Mark Weiner, a longtime PRSA member and the chief insights officer for Cognito, an international research-based communications consulting firm, is the report’s lead writer. I am always surprised at the levels of uncertainty and unwillingness of communicators to adopt from and adapt to best practices in data-informed public relations.

Measurement 185

Measurement Communications Analysis Data 185

Onclusive

JUNE 24, 2020

Seek internal experts. Your internal staff are the true experts on your company and your offerings, so don’t hesitate to recruit them to create material. Measure and improve. The most effective communicators constantly measure their efforts and try to optimize. Owned media strategies are no exception.

Strategy 418

Strategy Media Advertising Advertising 418

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own.

Measurement 195

Measurement How To Analysis Hotels 195

Onclusive

AUGUST 9, 2021

Internal Communications. The truth is that internal communications are really important to how things get done in any organization. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. Media Measurement. How do you know what’s working?

Training 370

Training Media Training Crisis Communications Reputation 370

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. But, there is a common framework that can be applied to PR measurement and planning.

Measurement 195

Measurement Analysis Reputation SEO 195

5W PR

JANUARY 30, 2025

This evolution reflects broader shifts in how people consume information and how search engines index content. Real-Time Analytics and Measurement Digital distribution enables precise tracking of press release performance. The Rise of Multimedia Press Releases Text-only press releases no longer meet modern communication needs.

SEO 143

SEO Social Media Crisis Communications Media 143

Onclusive

JUNE 1, 2023

It’s a reactive measurement for campaign analysis and overall performance reporting. Social media listening is more proactive , capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles. This can help inform your own competitive strategies and keep you one step ahead.   9.

Strategy 370

Strategy Communications Reputation Measurement 370

Onclusive

JULY 7, 2021

That’s why it’s important to measure whether your messaging is resonating—internally and externally with stakeholders including employees, management, customers, partners and the media—and how your messaging is influencing actions. is probably the most important information a company can have for understanding their customer.”.

Branding 370

Branding Brand SEO Engineering 370

Onclusive

DECEMBER 6, 2019

PRNEWS Crisis and Measurement Summit. Spend two days mastering the latest and greatest in Communications Measurement. International Association of Business Communicators (IABC) World Conference . Public Relations Society of America (PRSA) International Conference. PR Week Measurement Conference – UK.

Conference 329

Conference Marketing Case Study Measurement 329

Onclusive

SEPTEMBER 27, 2017

Think of your monitoring and measurement tools as your early warning system that will activate your crisis communications strategy. Notifications from monitoring and measurement tools can help you with 24/7 coverage. Have a hub that you can point people to during a crisis where they can find your official responses and information.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

Deirdre Breakenridge

SEPTEMBER 3, 2014

I’ve also recently received information on being a Skim’bassador, which is a great way to enjoy the theSkimm and get involved in their fun contests and giveaways and to become a part of a dynamic community. Many publishers are not obligated to share these numbers and it’s often difficult to find the information. I discovered.

Communications 383

Communications Tools Google Resources 383

Presspage

DECEMBER 2, 2021

The world has shifted into a digital age, where our data (personal or corporate, internal or external) is constantly under the threat of cyberattacks. This is why managing Information Security practices should be a top priority for most organizations, businesses, and teams around the world.

Software 135

Software Enterprise Data International 135

Cision

MAY 16, 2016

You’re going up against your competitors, their internal thought leaders and the external influencers with whom they have partnered. . So what should your brand include in its measurement strategy ? Do your public relations campaigns make an impact or fall short of competitors’?

Measurement 159

Measurement Branding Brand Pitching 159

5W PR

MARCH 23, 2025

The label must also clearly identify the product as a dietary supplement and include the manufacturer’s contact information. This starts with developing clear internal policies for reviewing all communications materials. Well-informed consumers make better purchasing decisions and are more likely to use products safely.

Publicity 78

Publicity Guidelines Education Consumer 78

5W PR

JANUARY 26, 2025

Successful D&I initiatives begin with examining internal practices and culture. Organizations should focus on setting measurable goals, establishing accountability, and creating transparent reporting mechanisms. However, clear measurement frameworks exist to track both social and financial returns.

Strategy 78

Strategy Branding Brand Employee 78

ImPRessions - Crenshaw Communications

MAY 28, 2020

A successful media strategy should inform a range of tactics to attract attention from the right journalists and influencers. Build your strategy with measurement and reporting in mind. Think of how you’ll be expected to measure and report success while creating your plan.

Strategy 287

Strategy Media Measurement Product Launch 287

Remote PR Jobs

SEPTEMBER 27, 2024

Analytics Platforms: Google Analytics and social media analytics tools measure traffic, shares, and engagement generated by your press release. Q&A Sessions: Host live social media sessions or webinars to provide more information about your announcement.

Crisis Management 250

Crisis Management Analytics Radio Analysis 250

Buzzstream

JANUARY 20, 2025

Something that weve been focussing on heavily at Tank is data-driven PR, in particular, utilising internal data. This kind of information can be turned into a powerful campaign that will cut through the noise of other PR agencies trying to get journalists to publish their content.

Digital PR 62

Digital PR International Internal Data 62

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

These goals should be both measurable and prioritized so that there is no misunderstanding. But how to measure outcomes? Most teams track key performance indicators (KPIs) to quantify, measure, and optimize their programs. Clear goals will help define the PR strategy your agency will adopt. Be Responsive.

Agency 310

Agency Measurement Meeting Reputation 310

Cision

MAY 13, 2015

Master PR measurement? What does Nancy have to teach us about PR measurement? It’s actually two ecosystems, the one internal to your organization and the one external. Internally, PR intersects with marketing, sales, production, upper management, et cetera. It’s a lot of information, but pay attention to it.

Measurement 120

Measurement Data International Internal 120

Onclusive

MARCH 11, 2021

There was a time when communication professionals only measured the effectiveness of their media efforts when they absolutely had to (e.g. Below are three reasons measuring your communications efforts should be one of the most important parts of any PR pro’s job. if management was asking them to). But rest assured, those days are over.

Measurement 150

Measurement Analysis Data Blogging 150

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. International Association of Business Communicators (IABC) World Conference. Public Relations Society of America (PRSA) International Conference. Hashtag: #IABC19.

Conference 256

Conference Content Marketing Marketing International 256

5W PR

MARCH 17, 2025

Leading companies now dedicate 40% of their security budgets to preventive measures – a strategic shift that’s proving far more cost-effective than cleaning up after an attack. The most effective programs use Security Information and Event Management (SIEM) platforms to aggregate and analyze data from multiple sources.

Crisis 78

Crisis System Analytics Analysis 78

Cision

OCTOBER 6, 2016

It’s a primary communications channel both internally and externally. It’s incredibly difficult to measure a direct return-on-investment from most traditional media relations efforts. Shared Media. Shared media is also known as social media. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

5W PR

FEBRUARY 17, 2025

Tools like social media monitoring platforms, customer surveys, and online review tracking can help companies stay informed about public perception. This includes internal messaging for employees, external statements for customers, and responses to media inquiries. This may include refunds, discounts, or free services.

Crisis 78

Crisis Branding Brand Case Study 78

Prowly

FEBRUARY 20, 2025

RUN ALL YOUR PR FROM ONE PLACE Benefits of a communication plan Communication plan is a strategic document that outlines how your organization shares information with specific audiences to achieve your desired goals. Make sure your goals are SMART (Specific, Measurable, Achievable, Relevant, Time-bound).

Writing 104

Writing Communications How To International 104

Onclusive

APRIL 15, 2020

One of the biggest challenges communicators encounter when innovating their approach to measurement is explaining to executives why change is necessary and investment beneficial. With lots of experience in this area, they will be able to share helpful information, tips and recommendations.

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

5W PR

FEBRUARY 22, 2025

PR professionals work to translate complex technical concepts into accessible information while addressing legitimate public concerns about privacy, security, and ethical implications. As defense technologies become more sophisticated, the need for clear communication between tech developers and citizens grows increasingly important.

Publicity 78

Publicity Privacy Technology Ethics 78

Buzzstream

FEBRUARY 12, 2025

He really had some great insights into where the industry is moving, so I wanted to have him on the podcast to speak about one of the main hurdles link builders have: measuring success. So if people are searching on new AI backed platforms like search GPT or Gemini, then where are these large language models getting their information?

Digital PR 62

Digital PR Measurement SEO Google 62

Cision

OCTOBER 26, 2016

The PRSA 2016 International Conference in Indianapolis brought together some of today’s top thought leaders in the field of communication– and then some. Presenter: Theresa Payton, President and CEO of Fortalice Solutions, LLC, former White House Chief Information Officer (CIO). PR Newswire (@PRNewswire) October 23, 2016.

Conference 120

Conference International Internal Data 120

5W PR

MARCH 1, 2025

The key metrics for measuring partnership success include: Social media engagement rates Viewer retention on sponsored content New user sign-ups during partnership events Brand sentiment among team followers Creating Educational Content That Resonates Educational content serves as the foundation for responsible betting promotion.

Education 78

Education Analysis Measurement Infographics 78

Burrelles Fresh Ideas

DECEMBER 5, 2023

In the dynamic landscape of modern workplaces, effective internal communication is paramount. Bridging the gap between effective internal communications and cultivating an engaged workforce is not without its challenges, as I’m sure we’ve all experienced in our respective workplaces from time to time.

Internal 97

Internal International Communications Employee 97

Onclusive

NOVEMBER 29, 2017

International Association of Business Communicators (IABC) World Conference. Public Relations Society of America (PRSA) International Conference. PRSA International draws the most industry vendors, including practitioners, in a who’s-who quest to highlight the best strategies, products, and more. Dates: May 2-4, 2018.

Conference 210

Conference Content Marketing Marketing Education 210

Cision

OCTOBER 31, 2017

Want to know how to drive revenue growth with earned media measurement? Sales leadership and marketing will have direct business outcomes information such as leads, opportunities and contract information. Your internal experts know what real impact looks like, let them tell you what’s true. Download our white paper.

Measurement 222

Measurement System Data Analysis 222

Buzzstream

MAY 2, 2024

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Internal linking is one of the least appreciated jobs in SEO. You don’t want to use the exact same anchor text on every internal link. Positional is now live!

Internal 118

Internal International Insurance Insurance 118

Deirdre Breakenridge

OCTOBER 16, 2014

However, I managed to share three big trends along with three new practices for PR professionals in an Expert Express Talk at the PRSA International Conference in Washington, DC ( #PRSAICON ). Understanding diverse environments internally and externally. One of my best examples is from the early days of my career when I was an intern.

Big Data 250

Big Data Data Education International 250