Sword and the Script

SEPTEMBER 24, 2024

A “reference” could be a case study , participation in a marketing event, a quote for the media, or an interview with an analyst, to name a few. Local groups – often facilitated through platforms like Meetup – are another opportunity. In this case, I’d interview the customers and write up a contributed article to pitch.

B2B 142

B2B Case Study Study Conference 142

Cision

SEPTEMBER 1, 2016

I recently spent a year interviewing senior public relations professionals in 31 countries about best practices in their cultures for my newly-published book, Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication. Make friends with local influencers. Get more PR tips now.

Local 216

Local Government Community Corporate 216

Bianchi Biz Blog

DECEMBER 5, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Communications, media and PR market in Ireland On the media front Irish people are spending more time consuming information, but in increasingly fragmented ways. Business Plus – Monthly print and online business news outlet.

Radio 83

Radio Sports Marketing Local 83

Onclusive

APRIL 12, 2018

We also had only a few in-country marketers who were managing our corporate presence and reputation locally in international markets, and we now have strong talent in our growing international markets. The post Interview Series: CMO of UL Discusses How PR & Content Marketing Are Evolving in 2018 appeared first on AirPR.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

PRSay

NOVEMBER 25, 2024

Schedule informational interviews and job shadows, attend internship info sessions and participate in free networking events. Company press rooms and investor pages are good resources for this information. Look for internships on campus or with local small businesses, boutique firms and nonprofits. Think beyond PR firms.

LinkedIn 88

LinkedIn Nonprofit Retail Social Media 88

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

This is where some targeted media training right before interviews is highly recommended. We also commend brands who prepped tips for watching and photographing, and experts giving smart interviews on the subject. These kind of interviews are often “gateway PR” to a profile or other more prominent piece down the road.

Hotels 200

Hotels Local Interviews Viral 200

PR for Anyone

MARCH 21, 2020

What information can you provide the media about your industry that will be valuable to an audience? The morning shows like the Today Show , Good Morning America and your local shows like Good Morning Washington still need regular content as well. This can also be adapted to with Skype interviews. really shocking.

Real Estate 290

Real Estate Skype Radio Pitching 290

ImPRessions - Crenshaw Communications

MAY 20, 2020

Once ‘matched’ a chat will open and you can work together to set up that interview. Never miss an important nugget of information on a call again. . Download the Starbucks app (or Dunkin Donuts or a local coffee shop) and treat yourself to a large cold brew before diving into that PR plan; you deserve it. .

Mobile 306

Mobile Content Marketing Pitching Social Media 306

Remote PR Jobs

JULY 19, 2024

Networking Meetups: Smaller, local events that bring together professionals from various fields can be particularly useful for building casual, organic relationships within your community. Local Chambers of Commerce: Not only do these organizations often need PR services for their initiatives but they can also refer their members to you.

Case Study 227

Case Study Conference Local Trade Shows 227

Presspage

JANUARY 21, 2025

Pro Tip: Presspage makes it easy to target the right audience with our media database of millions of GDPR-compliant journalist profiles, advanced filters, and hyper-local distribution. Contact information : Ensure journalists can quickly get in touch. What is the structure of a good press release? Would it spark genuine interest?

Writing 78

Writing How To Product Launch Crisis 78

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2020

It dates back to the days when authors would travel from city to city to promote a new book in a blitz of media interviews, or when celebrities push a film to 20 cities in an afternoon of local TV chats via satellite. Be discreet when arranging interviews with publications that compete with one another to avoid awkward moments.

Media 207

Media Meeting Interviews Film 207

Bianchi Biz Blog

NOVEMBER 21, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Obviously, online news websites, blogs, and digital-native outlets provide alternative sources of news and information to traditional media. Do not copy-paste the global comms strategy: The media will not pick up info that is not local-relevant.

Marketing 90

Marketing Pinterest Radio Instagram 90

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2017

Special and mid-term elections at the local level, like last week’s contests in Virginia and New Jersey offer more relevant lessons for PRs. PR lessons from local and regional elections. How one uses the information often determines its success. Our advice? Plan to communicate in a variety of ways.

Local 159

Local Pitching Interviews B2B 159

5W PR

JANUARY 22, 2025

If information is limited, say so – but commit to regular updates as the situation develops. Your strategy should address: Employees and internal teams Customers and clients Investors and board members Regulatory bodies Local communities Industry partners Each group needs specific information delivered through appropriate channels.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

Cision

JUNE 8, 2017

Once your release has crossed the wire and journalists are emailing and calling for interview opportunities, your work is done, right? Aside from crucial logistical details (the 5 W’s, and how), design your brief so that it contains the following information. Use a Workflow Platform.

Pitching 225

Pitching Print Conference Local 225

Polaris

DECEMBER 10, 2014

When I informed one of my marketing colleagues, Randy Milanovic , of the move, I was surprised to hear he was against it. “We Perhaps the best example of “interruptive” marketing (or outbound marketing as it’s also called) is the call you received from the local duct cleaner just as you’re sitting down to dinner.

Blogging 183

Blogging Comparison eBook Case Study 183

Communications Conversations

APRIL 17, 2020

good) data is carefully measured and collected information based on a range of subject-dependent factors, including, but not limited to, controlled variables, meta-analysis, and randomization. General Mills is using Zoom to interview execs on key COVID-related topics. Nice to see a local company doing that here in Minnesota.

Social Media 198

Social Media Brand Branding Employee 198

Deirdre Breakenridge

AUGUST 26, 2014

Many local chapters have working groups for new and young professionals. And don’t neglect the old fashioned “information interview.” Online communities like #PRStudChat are a great resource for learning, connecting with peers and hearing about different experiences. Consider joining PRSA.

Industry 316

Industry Fashion Travel Tourism 316

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

One team I was on spent days messaging, rehearsing, and scripting a client company founder, only to see one bungled interview after another. Sometimes it’s a large and risk-averse company in a regulated industry that’s scared to release information. Or it may be the enthusiastic founder who’s prone to exaggeration.

Agency 227

Agency Television Radio Pitching 227

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

One team I was on spent days messaging, rehearsing, and scripting a client company founder, only to see one bungled interview after another. Sometimes it’s a large and risk-averse company in a regulated industry that’s scared to release information. Or it may be the enthusiastic founder who’s prone to exaggeration.

Agency 227

Agency Television Radio Pitching 227

Cision

JUNE 16, 2017

Using surveys, interviews and focus groups, we spoke to employees across different lines of the business and regions. You should try to communicate your rebrand on as many marketing channels as possible like email, blog and social media to ensure users are well informed and can find your business. Tell all your stakeholders.

Communications 250

Communications How To Telecommunications Employee 250

Prowly

MARCH 12, 2025

The guide you're about to read shows how to use print media tracking to create well-informed and effective PR strategies in 2025. There are still so many opportunities to earn mentions in paper publications on a national and local level. To name a few: News readers want reliable sources of information.

Print 104

Print Strategy How To Newspapers 104

Cision

MARCH 17, 2017

In my interviews with PR professionals in New York and Los Angeles I found the opposite to be true, and was inspired by how thoughtful and strategic many of the people I interviewed were about their jobs. I wanted a means to continue the relationships I had built while learning more about the profession by interviewing practitioners.

Fashion 227

Fashion Travel Interviews Instagram 227

Polaris

DECEMBER 11, 2014

dpms is a local London business that sells branded apparel, jewelry and products by local artisans. The win inspired Metro News , a local tabloid, to profile dpms in a feature story. If the coverage is online, leave a comment with the correct information. Properly prepare for media interviews.

Media 123

Media Apparel Ethics Interviews 123

PR for Anyone

OCTOBER 19, 2021

This tactic is one of the easiest ways to get media exposure for your business by taking what is already in the news and bringing it home (to your local market) and/or establishing yourself as the expert on that topic. . What information can you provide to keep the story going and position you as the real estate expert on the topic?

Real Estate 130

Real Estate How To Publicity Insurance 130

PRSay

JULY 30, 2020

Will they move back in with their parents and work at a small local business until the job market opens back up? If your sibling has a piece of advice or info to share, or your parent has a cool job that you want to show behind the scenes, then interview them. They can help inform and inspire you about what’s ahead.

Brand 197

Brand Branding Local Interviews 197

PRSay

FEBRUARY 8, 2021

We conduct rich, high-visibility conversations, share informative content and engage media to share narratives about Black history, culture and experiences throughout the month. Our audiences gain new insights and understanding about the Black experience in the United States.

Media 158

Media Policies System Pitching 158

Communications Conversations

DECEMBER 11, 2020

Once I submitted my resume and started the interview process with DKY, the hiring team did a great job communicating expectations, next steps and keeping me informed of their anticipated timeline. If you interviewed with multiple people via video, did you feel that was easier or tougher than doing it in person?

Interviews 185

Interviews Meeting Video Energy 185

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

Words matter, and the phrases and descriptions in your PR pitches or press releases — even on the phone, informally — can have lasting impressions and ramifications. Simple sharing on social media is an obvious one, but what about turning the content from your in-depth interview into a Twitter chat?

Instagram 159

Instagram Reddit Transportation Creativity 159

PR for Anyone

JULY 27, 2024

Local Connections : Is there a local athlete from your area competing in the Olympics? Highlighting hometown heroes can create a strong local interest story. You might partner with local gyms, schools, or community centers to celebrate and support these athletes. These stories can foster a sense of pride and unity.

Media 130

Media Pitching Local Training 130

Deirdre Breakenridge

NOVEMBER 23, 2016

I remember sitting with a college student at a local Starbucks. To show thanks to your industry, don’t just join an Industry association, be more active in their local, regional and national events. At the same time one of the best parts of mentoring, whether you realize it or not, is the reverse mentoring that takes place.

Skype 150

Skype Industry Storytelling Interviews 150

PRSay

JANUARY 8, 2019

But it can still provide large returns on investment by generating earned media coverage that doesn’t cost anything but your time and can elevate your client’s profile with one well-placed article or interview. Which students at your local college or university are already making the world a better place, and how are they doing it?

Storytelling 163

Storytelling Media Nonprofit Government 163

PR for Anyone

NOVEMBER 29, 2023

Beginning her career as an associated publicist for United Artists and interviewing celebrities, she realized she was getting more out of her interviewees in the car on the way to the events than the reporters were. When she interviewed these celebrities, her icebreaker would be to ask about their animals.

Interviews 130

Interviews Financial Report Local 130

PRSay

FEBRUARY 5, 2018

If you’ve been hired for a ghostwriting assignment or are working with a new CEO for the first time, considering preparing by talking to people who know the person well, attending a meeting to observe your client in a natural setting or emailing the CEO a short list of questions before your interview. Research and ask questions.

Communications 149

Communications Employee Leadership Writing 149

PRSay

APRIL 19, 2018

When I made my transition I was fortunate to have been a member of my local PRSA Chapter, which provided a very supportive network of colleagues and friends. Become a member of the local Chapter or attend local events if you haven’t done so already. Set up information interviews. Build your network!

Local 115

Local Resources Study Interviews 115

ReimaginePR

SEPTEMBER 9, 2021

The information available in these videos helps people make purchase decisions, find new interests, learn new things, and keep themselves entertained. YouTube will show you relevant results as well as search predictions: These suggestions are exact phrases that people have used to look for information on the topic you are targeting.

YouTube 156

YouTube Video Corporate How To 156

PRSay

JULY 16, 2020

In an interview with PRsay, Campbell shares her insights on working with CEOs, leading virtual teams and overcoming barriers to management roles: What are the main distinctions between management and leadership? We need to understand their network and where they get their information. Which people will inform and inspire you?

Leadership 166

Leadership Meeting Employee International 166