Prowly

JANUARY 14, 2025

Go through a Q&A that mirrors an interview with a journalist and discover smart angles for your story. If youre struggling with crafting compelling emails, write them using the new dynamic AI prompts for: expert comment suggestions, interview opportunities, or sharing survey or research results.

Pitching 104

Pitching Data Analytics Writing 104

Cision

APRIL 27, 2017

In my days as a journalist, the narratives from the interviews I did with business people, along with my research, informed the stories I crafted. People are emotive creatures; and social media created a scenario where we started publishing those emotions with fewer barriers to entry than the old days of print publishing.

Storytelling 146

Storytelling Data B2C B2B 146

Bianchi Biz Blog

DECEMBER 5, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Communications, media and PR market in Ireland On the media front Irish people are spending more time consuming information, but in increasingly fragmented ways. Business Plus – Monthly print and online business news outlet.

Radio 83

Radio Sports Marketing Local 83

Cision

JUNE 8, 2017

broadcast, online, print, etc.). Once your release has crossed the wire and journalists are emailing and calling for interview opportunities, your work is done, right? Aside from crucial logistical details (the 5 W’s, and how), design your brief so that it contains the following information. Role (exact job titles).

Pitching 225

Pitching Print Conference Local 225

ImPRessions - Crenshaw Communications

MAY 8, 2017

Not literally, but there’s almost no such thing as oversharing when it comes to informing and educating your PR team. One thing that makes for an excellent PR partnership is the organization’s willingness to share raw information that can be translated into media interviews and stories. Take some chances.

Media 199

Media Interviews YouTube Advertising 199

Prowly

APRIL 10, 2025

The key channels to measure brand visibility include social media, search engine results pages, print, TV, radio, earned media, and similar channels. Track mentions in blogs, forums, print, and broadcast media. 3 For deeper insights, consider customer interviews. Get various reporting graphs to visualize change over time.

Brand 104

Brand Branding How To Measurement 104

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2018

The rationale for the down-and-dirty oppo PR is summed up in an earlier interview with Definers founder Tim Miller. As for the ethics of spreading competitive “dirt,” most PRs would agree that the line is crossed when misleading or false information is used. Apart from that, things get murky. It’s as simple as that.

Facebook 224

Facebook Ethics Public Affairs Privacy 224

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2019

It’s also why it hurts when, after investing in researching and shaping a potential story, an interview doesn’t make its way past the initial phone call. One interview opp may be for a quick comment on a breaking story in your industry, which means a short, colorful observation is in order. Understand the opportunity.

Resources 149

Resources Media Interviews Comparison 149

5W PR

JULY 15, 2020

While a media kit is a collection of information about the brand, not all media kits will look the same. Today, most media kits are pitched via online newsrooms, or a web page attached to a company’s main site that features all of the company’s most relevant news and public relations information. What to Include in a Media Kit?

How To 176

How To Media Guidelines Pitching 176

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. Now Red Wing Shoes’ website is highly informative, with lots of content. Interviews Inbound Marketing SEO'

SEO 98

SEO Interviews Blogging Engineering 98

Stephen Waddington

MAY 26, 2021

Industry support Everyone interviewed celebrated the support that their launch and new agency has received from the industry. A print edition is also available. Report HTML version PDF download version Print version - please contact stephen.waddington@wadds.co.uk It is a vibrant and supportive community.

Agency 161

Agency Report Print Healthcare 161

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2016

If you love tech PR , you might have the opportunity to learn something about data security, e-payments, or explore the future of 3D-printing. This kind of micro-managing and undermining of a client interview is a good way to see your client cut from a story and make me reluctant to work with you again.

Print 136

Print Interviews Pitching Meeting 136

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

Words matter, and the phrases and descriptions in your PR pitches or press releases — even on the phone, informally — can have lasting impressions and ramifications. Simple sharing on social media is an obvious one, but what about turning the content from your in-depth interview into a Twitter chat?

Instagram 159

Instagram Reddit Transportation Creativity 159

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. Check our earlier post for best PR tips on media interviews.

Report 136

Report Interviews Pitching Construction 136

Cision

JULY 5, 2016

In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today. How does client research inform marketing strategy? How important is client research?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

MaccaPR

MAY 3, 2019

How can marketers like you get your CEO or brand spokesperson interviewed on a podcast that’s heard by tens of thousands, or even millions, of listeners? And, just as challenging, how can you convince your CEO that securing a podcast interview could be as valuable for your company as an interview in "Bloomberg Businessweek?".

Company 113

Company Interviews Print Pitching 113

Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. Yes, there is still print and broadcast media. Social media gives us the ability to know a lot of information about a person. In the late 1980s, the media was cut and dry.

Pitching 150

Pitching Radio Newspapers Print 150

PR Insiders

JULY 12, 2021

Think about how you get information these days. Did you read that newspaper article in print or on your phone? Did you hear that interview on the radio or on a podcast? Think about TV interviews as just one example. It was more problematic if you live in Philadelphia and the TV interview was in San Diego.

Print 78

Print Newspapers Media Skype 78

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

These contacts can be a gold mine of information and access, particularly when it comes to cracking morning television or top-tier print publications. As noted, many media interview opportunities arise suddenly without the chance for a formal session. And there are practical reasons to prep early.

Television 120

Television Interviews Engineering Tools 120

Polaris

MARCH 24, 2015

It should provide a spokesperson with the tools needed to conduct effective media interviews when we’re not there to support them. Of course, it’s our job to run interference with media on their behalf: responding to media inquiries, providing proper briefings, suggesting key messages and analyzing their interviews. 1 Key Messages.

Media Training 100

Media Training Training Media Interviews 100

ImPRessions - Crenshaw Communications

JUNE 15, 2023

Elements like category research, business and marketing strategy analysis, messaging, and planning will precede and inform media relations. But earned media or publicity refers to the actual print, digital, or broadcast coverage generated in the course of a PR program.

Reputation 156

Reputation Brand Branding Media 156

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

The minute a profile appears on your CEO, or a brand spokesperson kills it on a live broadcast interview, it’s time for the social media team to get involved. Don’t use a lifestyle magazine interview to interest another lifestyle pub, as that will likely backfire. Take the byline and convert the information to a blog post.

Interviews 136

Interviews Pitching Infographics Print 136

Cision

JUNE 17, 2015

In a world where people rely more and more on their mobile devices to get them through the day, newsrooms are reinventing themselves to keep readers informed. As a result, Patty says, it’s important to make our content make sense wherever the reader is accessing it, so stories no longer appear in print alone. “We

Mobile 120

Mobile Print Trends Twitter 120

ImPRessions - Crenshaw Communications

MAY 22, 2018

Digital and print trades in a given sector are tantamount to a virtual business community. The pitching of bylines and interviews to trade publications is a cornerstone of a well-conceived thought-leadership plan. This adds up to coverage with greater relevance to the likeliest buyers. Trade pubs are a community network.

Pitching 168

Pitching Real Estate B2B Journalism 168

Cision

APRIL 1, 2015

It’s useful to journalists, who can easily get the information and latest news they need about your company, and it’s helpful to potential customers who want to know what your brand is up to. From a journalist’s perspective, there are a few pieces of information that they need in order to write a killer article about your brand.

Print 120

Print Pitching System Video 120

ImPRessions - Crenshaw Communications

NOVEMBER 22, 2017

There are countless opportunities in print, digital and broadcast available with a little research, packaging and know-how. Obviously, the best PR teams began pitching long-lead print outlets back in July, but those publications actually occupy a relatively small and super-select number of opportunities. Leverage holiday icons.

Pitching 136

Pitching Print Survey Local 136

ImPRessions - Crenshaw Communications

APRIL 12, 2018

You’re full of informed opinions, fresh ideas, and predictions about your industry. Tech and business media are uniquely receptive to interviews and commentary from executives who are subject-matter experts. Chances are, you’ve come up with a solution to a problem that differentiates your company. Expert commentary.

Leadership 149

Leadership B2B Tools Conference 149

Stuart Bruce

SEPTEMBER 30, 2014

He also made the essential point that he hoped those that weren’t using Twitter had made an informed choice not to. That includes face-to-face, print, radio, TV and today online including Twitter. I always advise that sometimes CEO or board director tweeting is right, other times it isn’t.

Social Media 150

Social Media Twitter Radio Sports 150

PR for Anyone

MAY 26, 2022

Media does give you authority and makes you more credible but it won’t necessarily get you instant sales the minute you appear on television or in a print interview. Do you have an opt-in in place to capture people’s information and put them in a nurturing sequence to get to know you and THEN buy from you?

Television 130

Television Print Interviews YouTube 130

PRSay

MARCH 22, 2017

I watched interviews after the show to hear more about the mistake, and to my amazement, there weren’t any concrete answers — just confusion and several conspiracy theories. A rep for Oscar vote-counters PricewaterhouseCoopers (PwC) apparently gave Beatty the Best Actress card, which had winner Emma Stone’s printed name on it.

Crisis 119

Crisis Sports Television Print 119

5W PR

NOVEMBER 29, 2017

Go into any interview or media presentation with every bit of knowledge you can think of regarding the topic, your organization, and any current events that might be tied to your industry. Will you leave your contact information with my assistant and I will get back to you with that information.” Prep Time Before the Real Thing.

Media Training 87

Media Training Training Film Media 87

Cision

MARCH 22, 2016

In this interview, she discusses how she came to her success, what makes her choose to cover a story and how communication professionals can improve their pitching strategies. Then if I want to know more, I will request phone numbers so that I can get the information myself. How did you get your start in journalism? Rapid Fire Round.

Newspapers 120

Newspapers Pitching Interviews Writing 120

PRSay

FEBRUARY 16, 2024

By Roddy Rasti, Karl Feld, Victoria Leoni and Lee Hill for the Defense Information School, a component of the Defense Media Activity. We recently completed 21 focus groups and in-depth interviews with graduates of the Defense Information School’s Mass Communication Foundations (MCF) course.

Public Affairs 88

Public Affairs Communications Radio Television 88

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes One of the biggest struggles faced by marketers today is how to balance new media (digital and social) with traditional media (TV, radio, print). Unlike TV, radio or print, PR has evolved and is as relevant, if not more relevant, today than it was 20 years ago. Asking “OK, Google, what’s the latest news?”

Media 100

Media Print Radio Consumer 100

Cision

MAY 11, 2015

The Zimbabwe native received her bachelor’s in print journalism from Claflin University, and later received her master’s in communication from Johns Hopkins University. ​​ How do you innovate PR? ’ Social media serves as a real-time stream of thoughts and information that could make or break a story or relationship.

Reddit 120

Reddit Social Media Pitching Comparison 120

Sword and the Script

JULY 7, 2020

In an interview with PRWeek, the company likened it to a CRM for PR. More people (59%) now discover news through Facebook, Twitter, and other social media; these platforms deliver minimal information by way of headlines, video excerpts, and sound bites. The concept of CRM for PR isn’t new.

Technology 129

Technology Publicity Software Print 129

Cision

JANUARY 21, 2016

That is, they attempt to create a dividing line that says blog posts belong in one camp while interviews belong in another. While it may deliver relevant and useful content, it’s always content geared toward moving people closer to your brand through filling out a form or asking for more information. It’s impossible.

Journalism 120

Journalism Brand Branding Content Marketing 120