Bianchi Biz Blog

APRIL 18, 2022

These days, we publish our print edition quarterly and focus most of our attention on our website. When I was writing about appliances in Louisville, GE was starting to push induction cooktops. I’m not writing as much as I used to, but I’ve been really proud of the work my staff has been doing since I joined IndustryWeek.

Meeting 80

Meeting Automotive Media Newspapers 80

Ethical Voices

JANUARY 30, 2023

My background is in radio and television journalism. I spent about the first 15 years of my career doing radio, television and also some print journalism over the years. Well, when you come from a journalism background, that’s kind of how you refer to it. That’s about right.

Ethics 90

Ethics Journalism Radio Television 90

Bianchi Biz Blog

NOVEMBER 19, 2020

I want to write stories that thoroughly explain what’s going on and how it impacts them.”. Or this response from Brad Kuvin at MetalForming & 3D Metal Printing : “I’ve spent my career focused on the idea that our stories should help our readers perform their jobs better. Technical Information. What is the takeaway?”

Automotive 88

Automotive Journalism Interviews Engineering 88

Bianchi Biz Blog

MAY 2, 2022

I am the senior editor at Charged – I write daily blog posts, as well as articles for the print magazines, and do copy editing. I’m also a contributing writer for EVannex – I write a weekly blog post. How long have you been in journalism and how did you get started? Finding good writers has always been very tough.

Meeting 83

Meeting Media Travel Interviews 83

Cision

SEPTEMBER 29, 2016

Unfortunately, however, the misfire was one in a litany of recent missives based on bad information—a debacle that ultimately prompted me to blacklist dozens of individuals and agencies. Location is only one piece of information PR professionals should research before sending ideas to a freelancer. So don’t ask.

Pitching 0

Pitching Journalism Writing Print 0

Bianchi Biz Blog

OCTOBER 24, 2022

As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. That was my first experience really using social media and the publication’s website to break news and keep residents in the community informed. In my role today, the most fun stories I get to write come from test-driving trucks.

Meeting 61

Meeting Automotive Transportation Media 61

Bianchi Biz Blog

SEPTEMBER 7, 2021

I recently took over the role as editor of Fleet Maintenance , a B2B magazine and website focused on providing commercial vehicle fleets and shops with the latest information on tools and maintenance trends. How long have you been in journalism and how did you get started? My pathway was very typical. I used the G.I.

Meeting 93

Meeting Transportation Media Journalism 93

NewsWhip

NOVEMBER 3, 2022

The UK-based company operates 130 national and regional print and online media brands in the U.K., While the company can access analytics from its own websites, of course, NewsWhip gives her team access to more wide-reaching information about where people found stories via social , and how they engaged with them.

Reddit 158

Reddit Viral Analytics Social Media 158

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. These lay out a pretty good picture of the PR landscape.

Survey 97

Survey Industry Leadership Study 97

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts.

Meeting 94

Meeting Media Journalism Education 94

Presspage

NOVEMBER 20, 2018

Brand Journalism. Hence, the introduction of brand journalism. Make no mistake – brand journalism entails different tasks for different brands and different communicators. Make no mistake – brand journalism entails different tasks for different brands and different communicators.

Brand 60

Brand Branding Journalism Product Launch 60

Cision

MARCH 22, 2016

How did you get your start in journalism? When you start to become blasé and complacent about your writing, that’s when you stop doing such a good job. I don’t write a story just for the sake of writing it – there has to be something our readers can learn or gain from reading the piece.

Newspapers 120

Newspapers Pitching Interviews Writing 120

David PR Group

OCTOBER 17, 2014

More than 15 years ago, I began telling people that the Internet might kill newspapers but that it won’t end journalism. Remember, journalism was created to educate, inform, and persuade people, and our nation’s first journalists were not writing to please advertisers. What does this mean for businesses?

Journalism 85

Journalism Print Newspapers Advertising 85

PR Fuel

AUGUST 7, 2018

Write the release first, edit it later. Keep the release looking good with solid writing and formatting. Never Write a Press Release Without a Plan. When it comes to press release writing, it’s easy to see it as just another task filling up your to-do list. What should you write next? Craft a great headline.

Writing 40

Writing How To Report Comparison 40

Cision

SEPTEMBER 30, 2016

Although Dao is a new addition to the staff, the magazine has been around since 1994, providing a home for food culture in print and digital. I’m a Houston native, lifetime restaurant worker and NYU journalism graduate. I also write for Liquor.com. What kind of information do you like to receive? What is your specialty?

Pitching 120

Pitching Travel Trends Print 120

NewsWhip

JULY 29, 2020

The New York Times and The Washington Post are the most dominant of these publishers by a considerable distance, which makes sense due to their status as premier print institutions. . An Englishman in New York, he is interested in the intersection of PR, brands, and journalism, and the trends and innovation around that.

Local 88

Local Comparison Trends Television 88

Cision

APRIL 12, 2016

I’ve always been an avid consumer of journalism and loved writing. You’ve secured media coverage in outlets like The New York Times, The Wall Street Journal, Entertainment Tonight and more. Absorbing all the information I can on the subject matter before I even think about sending a pitch. What’s your secret to success?

Fashion 120

Fashion Pitching Journalism Social Media 120

Cision

JANUARY 4, 2016

Assuming that journalists and influencers use press releases to inform their content, the competition for placement has increased. He is a history buff and read in The Wall Street Journal about a book of letters written by a German soldier during WWII. Want more guidance on writing press releases?

Resources 120

Resources Journalism Print Pitching 120

Cision

MARCH 29, 2016

According to a survey of the releases distributed by (a certain PR firm) on one day: 78% of public relations people spend extra money to dress up their releases with printed letterheads and color…the 78% broke down into 34% on a simple black letterhead, 16% on a one-color letterhead, and 28% on a letterhead with two or more colors.

Retail 120

Retail Pitching Print Writing 120

Cision

MAY 3, 2016

For example, is this a wire or a print story or both? How does your background in journalism give you an edge in managing media relations? In addition, they have been trained to write pieces that gain mass appeal. They have also been trained to dissect complex issues and pull the headline from large amounts of information.

Pitching 0

Pitching Training Media Relations Newspapers 0

Presspage

FEBRUARY 10, 2020

Write a snappy email subject line that will grab attention, but stay away from clickbait. Instead of including a full press release, consider writing just a paragraph or two about why this story is right for their publication or website, and then offering an interesting spokesperson for an interview or invite the journalist to your event.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Journalistics

SEPTEMBER 13, 2021

Despite denials and indignation from journalists, money does talk at many prints, electronic, and online media sources; often in direct relation to the financial health and business prospects of its corporate owners. Do you completely disagree and believe journalism ethics are alive and well today? Paid stories disguised as editorial.

Advertising 52

Advertising Advertising Ethics Conference 52

Critical Mention

AUGUST 5, 2018

Current readers rave about the newsletter, saying “it’s information you wouldn’t know you’re missing. Follow her for links to informative articles and Q&A sessions details. When she’s not writing you can find her at music festivals, hiking or snowboarding. Shonali Burke. SCHEDULE A DEMO.

Twitter 77

Twitter Radio Social Media Print 77

Solo PR Pro

FEBRUARY 1, 2022

He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. Figuring he could brand himself as a media and broadcast expert with keen writing skills, he hoped someone would take a chance on him. In fact, he hadn’t even intended on working in PR.

Meeting 131

Meeting Radio Sports Telecommunications 131

Sword and the Script

SEPTEMBER 1, 2020

billion global market for Media Intelligence/PR software and information solutions.” The addition rounds out the company’s monitoring suite which includes online print and social media monitoring. Passive Voice in Journalism: How to Wield It Responsibly by Tiana Gibbs & PR Newswire “Passive voice can be an issue stylistically.

Internal 147

Internal International Tools Software 147

Cision

JUNE 10, 2015

Today, USA Today ranks first in combined print and digital circulation, underlying the importance of this digital transformation for newsrooms around the world. The question they always come back to when writing a story is, what is going to resonate with my readers? Q: What’s the biggest thing you need from PR pros? “If

Pitching 120

Pitching Policies Ethics Mobile 120

Communications Conversations

OCTOBER 15, 2019

Treat subject lines like you’re a copywriter at a big ad agency and you have to write a killer headline for a new ad. My pro tip: Write 10 subject lines for each pitch. Cloud) and print (The Minneapolis St. Paul Business Journal). Write a killer pitch and then be fast and helpful throughout their reporting process.

Media Relations 100

Media Relations Pitching Media Report 100

Contently - Strategy

OCTOBER 24, 2019

Email newsletters are a particularly useful tool for financial services companies, especially if you’re writing about personal finance. When the publication shuttered its print version and went completely digital in 2019, editors and strategists were given an opportunity to reach into new markets.

Financial 79

Financial Banking Content Marketing Writing 79

Communications Conversations

JANUARY 26, 2016

Think Netflix + The Wall Street Journal (and a bunch of others here ). Meanwhile, print circulation numbers among the nation’s largest newspapers are plummeting. Meanwhile, print circulation numbers among the nation’s largest newspapers are plummeting. I keep wincing after every sentence I write.

Media Relations 60

Media Relations Media Newspapers Print 60

Shift Communications

MARCH 1, 2016

When I get a standard answer like “the Wall Street Journal” or “The New York Times”, my follow up is “Who at those pubs do you follow?” Reporters will source and interview for the first half of the day and write for the second. you’re informed for the day. I don’t ask “what do you read/who do you follow?” By reading in the a.m.,

How To 60

How To Media Interviews Pitching 60

Beyond PR

JUNE 8, 2016

Although the trio’s conversation focused on the state of journalism in the District, the obstacles and opportunities they discussed not only apply to most news markets, they also impact their PR counterparts. Washington’s not really unique – it’s like any town with a myriad of local stories,” writes Christine. “So Take photographs.

Media Relations 40

Media Relations Media Journalism Print 40

Waxing UnLyrical

JULY 14, 2013

Since we switched to a new, monthly format, and also as we cut back a bit on our publishing schedule, and also as I have been a little bit crazed with a bunch of stuff, I still haven’t gotten around to writing a recap. 4: Who’s on a Washington Business Journal list? ET, and of course, just use the hashtag #measurePR. #4:

Journalism 81

Journalism Radio Twitter Print 81

Stephen Waddington

DECEMBER 30, 2019

has been exploring in her work on women in journalism. Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice The great hope of the web was that it would democratise the publication and sharing of information. Newspaper brands continue to suffer as readers shift from print to digital.

Government 103

Government Education Print Ethics 103

Sword and the Script

JANUARY 3, 2017

Freelance journalism is harder today than it was years ago. Yet, Erik’s perspective isn’t only limited to journalism. He has also been a marketer and accepts an occasional commission for business writing. Know a PR, marketing or sales leader with compelling ideas fit for print? Want to be part of the Off Script series?

Journalism 62

Journalism Content Marketing Creativity Leadership 62

Beyond PR

MARCH 6, 2018

Audiences crave information. We have an innate desire to be entertained, informed, inspired and even outraged. You can spend months writing a white paper or spend thousands on a video, but if it’s not laser focused and doesn’t reach the right audiences it’s not going to convert. How to Overcome These Hurdles .

Strategy 67

Strategy How To B2C Content Marketing 67

PR Fuel

JULY 24, 2018

Most small business descriptions include information like who the founders were, when and where the business started, and perhaps a few sentences about the company’s mission and vision. Determine the chronology of your business story before writing it. Simple Advice: Write Like You Speak, Reporters Will Listen.

Pitching 40

Pitching Media Small Business Writing 40

Maxim Behar

JULY 4, 2024

The word "reporter" comes from the English word "report," which means "to inform." And we all want to inform – whether it's taking a picture of our morning coffee, an interesting book, meeting an interesting person, or sending a message. Suddenly, now 4 billion people are doing it. Moreover, we have become reporters. Why reporters?

Newspapers 59

Newspapers Social Media System Writing 59