Sword and the Script

JUNE 16, 2020

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” There’s a science to it.

Storytelling 136

Storytelling Communications Survey Case Study 136

Cision

FEBRUARY 5, 2016

From where Melanie sits, native advertising is at the cross-section of advertising and journalistic storytelling. The emergence of native advertising on editorial sites is giving birth to a new discipline that combines marketing and journalism. shared her perspective on native advertising in a recent podcast recording.

Advertising 120

Advertising Advertising Journalism Content Marketing 120

Ishmael's Corner

AUGUST 24, 2014

For the type of content that grades out as shareable, it’s typically not product information or a personnel announcement or an industry award — information we characterize as company-centric. Instead, it’s the type of business storytelling that’s useful or informative and ultimately helps people in their jobs.

Leadership 164

Leadership Blogging Storytelling SEO 164

Onclusive

AUGUST 9, 2021

Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. Consider things like informational one-sheeters about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. Data Journalism.

Training 370

Training Media Training Crisis Communications Reputation 370

5W PR

APRIL 27, 2025

The healthcare technology sector presents unique challenges and opportunities when it comes to digital PR, requiring a careful balance of technical accuracy, regulatory compliance, and engaging storytelling. The first paragraph should contain the most newsworthy information, following the inverted pyramid style of journalism.

Digital PR 78

Digital PR Healthcare Technology Video 78

Waxing UnLyrical

DECEMBER 8, 2014

As the holidays approach, we’re reminded daily of the importance of storytelling. Just like Christmas, though, the spirit of storytelling is important for business all year round. This week’s roundup features seven posts from around the web that focus on storytelling. Why Your Brain Loves Good Storytelling.

Storytelling 81

Storytelling Resources Web Journalism 81

Cision

JULY 6, 2016

In this interview, Sheila discusses why brands need to clearly define their communication strategies, the importance of keeping your content fresh and why your audience is attracted to good writing and storytelling. I’ve always enjoyed storytelling and writing. Digital communication is the proverbial double-edged sword.

Storytelling 180

Storytelling Writing Journalism Creativity 180

Prowly

DECEMBER 9, 2024

5 ABC News Visits per month: 57M Influence score: 91 Contributing journalists: 29 ABC News is a trusted source for breaking news, investigative journalism, and human-interest stories. It appeals to well-informed readers who value thorough reporting and engaging multimedia content. #9

Pitching 104

Pitching Sports Financial Analysis 104

PRSay

FEBRUARY 12, 2021

4 guest for the “PRSA Storytellers Series: Leading With Ethics — A View From the Top,” a live webinar hosted by the PRSA Board of Ethics and Professional Standards. In June 2018, Newmark’s foundation reportedly gave $20 million to the CUNY Graduate School of Journalism, which was then renamed the Craig Newmark Graduate School of Journalism.

Ethics 174

Ethics Communications Nonprofit Journalism 174

Onclusive

DECEMBER 6, 2019

Tracks like Media & Journalism and Professional Development help savvy marketers to connect with other pros and take advantage of tech. . The conference features over 120 sessions and workshops presented by the leading brand marketers and experts from around the world covering strategy, storytelling, ROI, demand generation, AI, and more.

Conference 329

Conference Marketing Case Study Measurement 329

Cision

DECEMBER 27, 2016

This year, I got to join the staff writing the Behind the Headlines segment and began brushing shoulders (or exchanging emails) with some of the biggest influencers, movers and shakers of the journalism and PR industries. Create a presence that is informed, authentic, and engaged.

Pitching 211

Pitching Crisis Consumer Storytelling 211

Lauri Pehar Borsh

FEBRUARY 13, 2014

Storytelling not only shares information, it makes that information relatable to the audience, humanizing complex ideas and offering fresh perspectives. Christopher Hammond, senior vice president of corporate communications for Wells Fargo, shares some tips here on how to enhance your brand’s message through storytelling. #1.

Storytelling 83

Storytelling Brand Branding Corporate 83

Ishmael's Corner

OCTOBER 29, 2014

asking the key question, “What third-party sources do you depend on for information to help you in your day-to-day job?”. Still, even the cursory information from Facebook reminds PR to emphasize visual storytelling and content with an emotional dimension that prods an action on the part of the reader.

Facebook 148

Facebook Storytelling Media Retail 148

Remote PR Jobs

MAY 30, 2024

Creative Skills Creativity is a key component to successful PR and Communications efforts, as you need to come up with original, innovative ideas for product launches, storytelling campaigns, and digital content. While nerves might sometimes get in the way, social skills are one of the easiest to improve upon!

Communications 214

Communications Creativity Writing Product Launch 214

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets? ” The blog is a reliable source of macro PR information and industry trends. Authentic Storytelling Project. Read on to start creating your own PR blogroll.

Blogging 170

Blogging Writing Creativity Storytelling 170

Deirdre Breakenridge

APRIL 15, 2019

There are obvious benefits to consumers in having access to real-time information from a broad set of perspectives. The fragmentation of media and journalism that we are witnessing will likely only continue. But democracy comes at a cost, and this “democratization” of the media is no exception.

Media 268

Media Data Google Report 268

Onclusive

JANUARY 25, 2019

The conference features over 120 sessions and workshops presented by the leading brand marketers and experts from around the world covering strategy, storytelling, ROI, demand generation, AI, and more. Ragan Communications’ events are fun and informative with dynamic speakers. ContentTECH Summit. Dates: April 8-10, 2019.

Conference 256

Conference Content Marketing Marketing Internal 256

PRSay

MAY 12, 2023

Storytelling can be an effective way to create messages that can reach your employees and build a stronger connection to your brand. Using stories ignites both the left and right brain of the reader, providing key information in a way that’s often more compelling. Find the story behind the news. Build a story arc. Show don’t tell.

Employee 151

Employee Communications Storytelling Corporate 151

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If leadership insists that only splashy features in Fast Company or The Wall Street Journal will do, it will miss many opportunities. In the current environment, there’s a world of data available to help inform program strategy and measure success. But it doesn’t pay to narrow your targets to an unrealistic handful of marquee outlets.

SEO 178

SEO Storytelling Product Launch Measurement 178

Melissa Agnes

DECEMBER 9, 2014

The #50Shows movement created the unique opportunity for 50 women to host 50 podcast programs produced via the professional studios at the Hank Greenspun School of Journalism and Media Studies at UNLV. Women Worldwide is all about storytelling at its best. Men will find insights and information to help them as well. Absolutely!

Radio 238

Radio Interviews Community Twitter 238

Cision

JUNE 21, 2016

I love that working in PR provides a different storytelling opportunity that you don’t get working for a paper. After that summer, I changed my concentration in the journalism school and never looked back! She introduced me to PR and showed me the ropes, I was hooked from there! It’s no secret digital has transformed communication.

Social Media 227

Social Media Newspapers Reputation Community 227

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Meanwhile, an executive byline for a thought leader must not only be a solid piece of journalism, but it should reflect the voice of the executive. We typically use it for insights that inform our messages, not for pouring into a white paper or press release. Storytelling is the engine of PR.

Writing 147

Writing Storytelling Pitching Creativity 147

Beyond PR

JUNE 29, 2017

While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. There’s nothing wrong with holding on to the art of storytelling. But, if the Wall Street Journal mentions your brand, what is that worth? Who saw it?

Storytelling 73

Storytelling Data Communications Technology 73

OnePitch

OCTOBER 3, 2024

So, how can PR professionals effectively capture the attention of feature writers—the storytellers who bring compelling narratives to life? As we explored in our 5 Forms of Journalism blog, feature writers focus on trending topics and relevant issues, crafting engaging, longer-form content that resonates emotionally with their audience.

Pitching 102

Pitching Storytelling Journalism Community 102

Ishmael's Corner

JANUARY 20, 2020

The Art Of Storytelling In Business Communications And Public Relations. appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. I previously wrote that PR’s version of the industrial revolution was underway.

Publicity 150

Publicity Storytelling Mobile Industry 150

Presspage

JUNE 4, 2019

Enter brand journalism , the darling of content creators and savvy PR specialists. Brand journalism is a strategy to generate content that is relevant and meaningful to an audience and provide them with information on an industry or related topics without selling them anything. ” Now, think about the “why.”

Journalism 68

Journalism Strategy Brand Branding 68

Doctor Spin

FEBRUARY 4, 2025

Managing perceptions is a PR approach that shapes narratives to influence how publics interpret and responds to information, events, or organisations. Here we go: Perception Management Perception management is a strategic PR method that seeks to influence how audiences interpret and respond to information, events, or organisations.

Ethics 52

Ethics Journalism Crisis Communications Public Affairs 52

Business Wire

JUNE 28, 2017

By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive. PR professionals must accept these transformations if they want their information to perform.

Mobile 153

Mobile SEO Web Training 153

Cision

JUNE 28, 2017

What’s different is our means of storytelling. Our thesis, and it seems to have struck a nerve, is that there are a lot of people that want to be genuinely informed about news, but are also extremely busy and want a quick, smart source to quickly get up to speed on the day’s happenings. What makes it different (or better)?

Pitching 159

Pitching Report Technology Storytelling 159

Deirdre Breakenridge

NOVEMBER 23, 2016

I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. Book Reviews / Journal Research. Reading about their findings in peer-reviewed journals and offering your thoughts helps to continue the conversation.

Skype 150

Skype Industry Storytelling Interviews 150

ImPRessions - Crenshaw Communications

DECEMBER 30, 2015

Without dumbing down vital information, he uses pop culture stars like Anthony Bourdain and Selena Gomez to explain it using fun and (literally) visceral visuals. Few of us may be able to get that kind of star power, but creative analogies are a strong storytelling technique. Be open to new ideas.

Film 149

Film Real Estate Banking Financial 149

Cision

APRIL 22, 2015

Last week, Cision’s journalism facing brand Help a Reporter Out (HARO) attended New Media Expo in Las Vegas. We received tons of great info on content creation , storytelling and writing, so below we highlighted some of the best takeaways: 1. See all of Ekaterina’s visual storytelling tips here. Click here to tweet this! ).

Media 120

Media Storytelling Content Marketing Journalism 120

Stephen Waddington

FEBRUARY 24, 2020

Brand journalism is seldom done well by B2B organisations. Brand journalism is a form of content marketing whereby an organisation reports on its business, people, events and industry news. This isn’t journalism in the traditional sense. Education and information are important values of brand journalism.

B2B 88

B2B Journalism Case Study Storytelling 88

PRSay

FEBRUARY 21, 2023

They had an excellent program at the Defense Information School at Fort Meade, Maryland,” he said. After the Marines, Melton attended the Military Visual Journalism Program at Syracuse University, where he honed his photography skills. He later realized that he preferred public relations to journalism.

Storytelling 68

Storytelling Writing Journalism LinkedIn 68

PRSay

JANUARY 3, 2018

Artificial intelligence also has the potential to revolutionize journalism. Digital storytelling, social listening and native advertising will all dramatically increase in significance as well, even as blogs maintain an important role in disseminating information.

Publicity 167

Publicity Social Media Television Big Data 167

Cision

OCTOBER 16, 2017

So, as an example, it used to be that, for instance, going into the journalism community and finding someone who wanted to jump that proverbial fence into PR and comms made a lot of sense. I still think it. . Steve Barrett: And get paid a proper wage as well. Chris Lynch: Yeah, right.

Media 202

Media Storytelling Technology Data 202

Onclusive

NOVEMBER 8, 2023

Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. Consider things like informational one-sheets about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more.

Training 195

Training Media Training Crisis Communications Reputation 195