Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 211

Writing Communications Marketing B2B 211

Remote PR Jobs

APRIL 14, 2025

Why SEO Matters for PR Professionals Imagine crafting a powerful press release or insightful article, only to have it lost in the vast ocean of online information. Deeper Engagement: When your content is easy to find, it paves the way for more meaningful interactions, amplifying your role in content marketing and public relations.

SEO 149

SEO Engineering Analysis Content Marketing 149

Onclusive

OCTOBER 23, 2019

Onclusive is a marketing analytics company revolutionizing the communications industry with data science. The Onclusive marketing team is responsible for growing the company brand, positioning our products to the right customers, generating demand, and enabling our sales team to drive revenue. . Exceptional writing skills.

Marketing 46

Marketing Case Study Software Analytics 46

Cision

SEPTEMBER 26, 2017

Content marketing has never been more important. A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. Content Marketers Have Insufficient Resources.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

Business Wire

JULY 1, 2024

Why Words and the People Who Write Them Matter In life sciences marketing, every company must face the challenge of communicating complex information clearly — in a way that’s both scientifically accurate and maximally engaging. It’s no small feat.

Communications 288

Communications Writing Company Marketing 288

Prowly

FEBRUARY 20, 2025

Today, we'll show you how to write a comms plan the easy way, with steps and examples that anyone can follow. RUN ALL YOUR PR FROM ONE PLACE Benefits of a communication plan Communication plan is a strategic document that outlines how your organization shares information with specific audiences to achieve your desired goals.

Writing 104

Writing Communications How To Internal 104

Remote PR Jobs

OCTOBER 29, 2024

You can often find their contact information on the company website or LinkedIn. Think back to a time when you partnered with marketing or sales teams on a large project. It is a well-crafted (but concise) document that should show how you can fit in with the company. This includes HubSpot , Google, and Coursera certifications.

Publicity 221

Publicity How To Examples Crisis Management 221

Bianchi Biz Blog

NOVEMBER 21, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Stéphane Billiet, vice president of We change We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. All your news are not necessarily news-worthy. Be patient.

Marketing 90

Marketing Pinterest Radio Instagram 90

5W PR

MARCH 7, 2025

Artificial intelligence has become a defining force in wellness and fitness marketing, fundamentally changing how brands connect with health-conscious consumers. Marketing teams now use AI to process vast amounts of customer data, creating highly targeted campaigns that speak directly to individual fitness goals and wellness aspirations.

Marketing 78

Marketing System Data Analytics 78

Onclusive

JANUARY 26, 2022

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. Understanding what to pitch, to whom and what’s working / not working requires access to relevant information. Earning their attention.

Pitching 370

Pitching Data Privacy Writing 370

ImPRessions - Crenshaw Communications

JULY 27, 2021

I learned the basics of PR tactics, like the different parts of a press release and how to write one, but now that I’m in the industry I consider pitching one of the basics of what we do. Conferences represent a new avenue, and one that college students should be more aware of before they enter the job market. PR is not marketing.

Conference 368

Conference Pitching Writing Agency 368

Onclusive

AUGUST 9, 2021

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. Writing & Editing of Miscellaneous PR Assets.

Training 370

Training Media Training Crisis Communications Reputation 370

Prowly

MARCH 2, 2022

If you’re like me, you like to follow people on Twitter who provide valuable information you can use and learn from. Because we often write here about PR stuff, I thought I’d share what I believe to be the PR & marketing experts you should follow on Twitter.

Twitter 290

Twitter Writing Marketing How To 290

5W PR

NOVEMBER 21, 2024

With the rise of digital platforms and changing consumer behaviors, publishers must adopt innovative marketing strategies to remain competitive. By creating entertaining and informative videos, publishers can reach a wide audience and generate buzz around their books.

Industry 78

Industry Apparel Print Marketing 78

Prowly

JANUARY 14, 2025

Heres how Prowly will help you understand journalists and their audiences like no other tool on the market. If youre struggling with crafting compelling emails, write them using the new dynamic AI prompts for: expert comment suggestions, interview opportunities, or sharing survey or research results. Do everything in one tool.

Pitching 104

Pitching Data Analytics Writing 104

The Proactive Report

OCTOBER 30, 2023

It’s time to start thinking about your 2024 marketing and PR strategies. Now is not the time to pull back on PR and marketing efforts. These PR and marketing trends can help you thrive in 2024. The trick to getting good content from an AI service is to learn how to write excellent prompts. 2023 is almost over.

Trends 182

Trends Marketing Wikipedia Reddit 182

Onclusive

JUNE 24, 2020

Research shows that both paid and traditional media are becoming less trusted, and therefore less effective, owned media has become a critical cornerstone of the marketing mix. You likely have great staff who can help write content, it’s worth your while to try to enlist those experts at your company for their subject matter expertise.

Strategy 418

Strategy Media Advertising Advertising 418

Sword and the Script

SEPTEMBER 24, 2024

The account management model most tech companies employ puts sales and marketing at odds over customer references Gaining access to customers for direct conversations is a long-standing problem in B2B marketing. I’m using the term customer reference here interchangeably with access to customers by a marketing team.

B2B 142

B2B Case Study Study Conference 142

Cision

DECEMBER 7, 2017

Productive media relations can open an untapped market that can greatly expand a brand’s campaign pitching, even one that’s been stymied by overly conventional or ineffective PR outreach in the past. Write a Captivating Subject Line. How will the coverage benefit the journalist who’s writing about the pitched content?

Pitching 298

Pitching Software Construction Writing 298

PR in High Definition

NOVEMBER 22, 2024

For example, when working on a PR Campaign for a new product launch, instead of spending hours manually gathering information on current market trends or competitor launches, we can lean on ChatGPT to quickly research and summarise what we need to know. Curious, I pressed for more information and asked for the origin of the data.

Ethics 117

Ethics Product Launch Data Trends 117

Cision

MAY 2, 2017

It’s the foundation of marketing in 2017. How can you afford not be on social media and miss out on this potential market? Sweeten your marketing plan by adding in free publicity. Did you invent a revolutionary product, write a book, or win an award? Ask Google, “who writes about [your topic] at [name of publication].”

Social Media 167

Social Media Media Local Pitching 167

5W PR

NOVEMBER 19, 2021

Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years. Following is a guide which will eliminate the disconnected messages, bewildering tones, and general chaos of PR marketing content produced by a business. . Write content in response. Content Factors.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Business Wire

FEBRUARY 1, 2019

Over the past few years, readers have moved to the habit of “news snacking,” a tendency that some said would not last, but which is , in fact , sticking and even influencing the way we read and write. One factor responsible for accelerating this new way of “information making” is – to no body’s surprise – social networks.

Social Media 286

Social Media Media Writing Media Relations 286

Onclusive

JUNE 1, 2023

Yes, that’s right, it’s not just for marketing teams! Once you’re armed with this information, you can craft your multi-stakeholder communications strategy accordingly. When a journalist writes a negative article, internal stakeholders may jump to conclusions about the impact that will have on your brand.

Strategy 370

Strategy Communications Reputation Measurement 370

Cision

AUGUST 30, 2017

Content from influencers gains about 11 times more return on investment than more common forms of digital marketing. Write Great Content. This might go without saying, but your very first step in attracting the attention of an influencer is to write something they would want to share with their readers. Add Images. Mention Them.

Strategy 243

Strategy Writing Social Media Guidelines 243

Remote PR Jobs

MARCH 27, 2024

Dive into our comprehensive guide on how to write compelling public relations case studies that resonate with your audience and drive results. Provide a brief overview of the client and their market context before delving into the specifics of the project. Start writing your next standout case study today!

Case Study 130

Case Study Study Writing How To 130

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Sharpen your writing – There’s a reason why most companies ask for a writing sample or require a writing test for PR positions. We write a great deal in PR. Before you hit send, reread that note two or three times with an eye toward information gaps or obvious questions that are not answered.

Writing 310

Writing LinkedIn Social Media SEO 310

Cision

OCTOBER 6, 2016

The data brands have collected from these interactions has allowed marketers to fine-tune their marketing tactics, and how they talk to their customers. But here’s the thing: Marketing budgets are increasingly shifting to focus on content marketing and other efforts that can show a concrete return-on-investment.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

ImPRessions - Crenshaw Communications

JULY 14, 2021

In many cases they support a path to a market leadership position. Software solutions are expensive, and buyers under pressure to make the right choice seek as much information as possible to vet the quality of a SaaS, AI, cybersecurity, or data product. It’s a long-term proposition that sets them up for market leadership.

B2B 334

B2B Company Case Study Conference 334

Cision

JULY 6, 2017

But, you don’t want to put all of your coveted information and expertise on the web for just anyone to find. Sometimes it’s important to collect quality information about your audience — before handing over the goods. For those unfamiliar with marketing speak, this process is known as collecting leads.

Blogging 168

Blogging How To Privacy Mobile 168

Cision

OCTOBER 10, 2017

You can quickly uncover and understand what topics are of most interest to your target audience, which you can then use to inform future content creation. Write long form content: Quite simply, the more text and information you have on your website, the more likely your targeted audience is to find your content and share it.

Strategy 251

Strategy Case Study Instagram Print 251

Cision

DECEMBER 20, 2017

Exciting content people want to share is all around them — all they must do is write it down or film it. The company’s founder could also write about why they started the business to put a face to the company’s name. Provide Useful Information. Flo from Progressive Insurance is an excellent example.

Industry 222

Industry How To Insurance Insurance 222

PR for Anyone

MARCH 24, 2020

Now is the time to up-level your marketing plan by adding in free publicity. Did you invent a new product, write a book, or win an award? Ask Google, “Who writes about [your topic] at [name of publication]?” For more information, go to www.3StepstoPRSuccess.com Make your business newsworthy. New” is the key word.

Publicity 331

Publicity Television Local Pitching 331

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. We create a ton of resources for PR and marketing professionals. Amplify Media Mentions.

Strategy 276

Strategy How To Media Infographics 276

Sword and the Script

FEBRUARY 11, 2025

Relative to the average quality across the internet, the writing is probably better. If Hollands ideas sound like traditional integrated marketing, then you are probably right. Its not a stretch from where I sit either. A large press release distribution platform is a reasonable source of data on which to train LLMs.

Pitching 131

Pitching Communications SEO Google 131

ImPRessions - Crenshaw Communications

JUNE 24, 2021

Then there are the trends in our own PR and comms industry, so there’s plenty of information to digest. . Know how to synthesize market data in a single slide? Yet there may still be a skills gap when it comes to quality writing. But making a thought leader goes beyond excellent writing. They’re geeks at heart.

B2B 278

B2B Leadership Survey Data 278

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

. “Strategy” is a word that’s thrown around a lot by PR and marketing professionals, and its meaning is often diluted. Tactics should be informed by strategy, but they’re separate. In public relations, we rely on a blend of experience, storytelling instinct, and imagination to inform our programs and our work.

Strategy 265

Strategy How To Resources Employee 265