Presspage

FEBRUARY 15, 2024

In case of misunderstandings or concerns, you can quickly intervene, clarifying facts and maintaining accurate information flow. Personalized content, informed by data, deepens investor relationships by aligning messages with their specific interests, such as sustainability, enhancing loyalty and engagement.

Analytics 78

Analytics Data Ethics Privacy 78

Cision

NOVEMBER 7, 2017

The measurement of earned media needs a change. Compared with their paid media counterparts — who are able to report on exactly how each digital ad affected revenue, as well as definitive information about the audience the ad reached — earned media’s metrics often don’t stack up. Why is Earned Media so Difficult to Measure? .

Measurement 0

Measurement Media B2C B2B 0

PRSay

APRIL 21, 2021

Here, Weiner, author of the just-published “ PR Technology, Data and Insights ” (Kogan Page), discusses acting on issues at the speed of business, combating misinformation and taking the first steps to measurement. . What is more, the executives to whom PR reports now expect data to inform decisions and evaluation.

Measurement 185

Measurement Communications Analysis Data 185

Wadds Inc.

MARCH 15, 2023

A review of PR, Technology, Data & Insights: Igniting a Positive Return on Your Communications Investment by Mark Weiner. He seeks to enable help public relations and communications teams to get better results and demonstrate value to senior leaders, with the unequivocal advice to get to grips with data and technology.

Technology 98

Technology Data Analysis Internal 98

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. About two years ago, I saw an opportunity to use that experience to fill an information void in PR technology. Podcast monitoring.

Technology 166

Technology Publicity Software Pitching 166

Cision

SEPTEMBER 12, 2017

Earned media connects with the right prospects because the prospects themselves are seeking information and purchase validation when they are actively in the market for a product or solution, which inherently provides pre-qualification of an influencer’s audience. The post Measuring the Value of Earned Media appeared first on Cision.

Measurement 223

Measurement Media Financial Technology 223

Critical Mention

AUGUST 7, 2020

NEW YORK — Critical Mention, the leading earned media platform, has announced the promotion of Vishal Padhye to Chief Technology Officer. Leveraging cutting edge AI and automation, Padhye led the way in creating a database that is constantly being updated automatically to ensure customers have the most accurate information possible.

Technology 125

Technology Television Analytics Radio 125

Cision

DECEMBER 21, 2017

Measuring the ROI of a PR campaign goes much deeper than just subtracting money spent from revenue earned. Thanks to technology, measuring PR in the digital era is completely different than it was a few years ago. M – Measurable : It’s impossible to determine progress if you have no way of measuring it.

Measurement 272

Measurement Strategy Software Analytics 272

Cision

OCTOBER 30, 2017

While those of us in marketing or PR are quick to applaud technologies that allow us to do more, reach more, or earn more, we don’t seem to have the same attitude about updating our measurement tools and processes. And yet, that’s not a precise measure when it comes to earned media. Why The Old Ways no Longer Work.

Measurement 215

Measurement Media System Tools 215

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! If you don’t know, it is important to understand what information is missing and where you can find it. One of the sources of this information is media monitoring and social listening technology. Elizabeth Barrett. VP Research, Gartner.

Strategy 418

Strategy Survey Automotive Data 418

Cision

APRIL 28, 2017

This data will give organizations a clearer picture of the net measurable business impact of their earned media activities, while also allowing communicators to adapt strategies based on insights. Cision clients interested in more information on this functionality should contact their account representatives. Why did I do that?

Measurement 185

Measurement Media Data System 185

Sword and the Script

JUNE 23, 2020

A study shows PR and communications can improve measurement with a little more effort; here’s a look at the metrics most commonly cited Measurement and proving value is the top challenge facing PR and communications , according to the 3 rd annual JOTW Communications Survey for 2020. So, how are communicators leveling up?

Measurement 92

Measurement Communications Survey B2B 92

Bianchi Biz Blog

JULY 1, 2021

ESG (environmental, social, and governance) reporting is rapidly becoming the hottest trend for mobility, automotive and vehicle technology suppliers. attitudes about corporate sustainability, a key component of ESG standards and practices being implemented and measured by organizations. SK Group surveyed 1,500 U.S.

Automotive 97

Automotive Technology Communications Mobile 97

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. More PR agencies today are designating a measurement guru on its team to own analytics. Advance legwork can improve the odds of achieving measurable impact. Identify the “core measures.”

Measurement 120

Measurement Study Data Agency 120

Onclusive

JANUARY 26, 2022

Understanding what to pitch, to whom and what’s working / not working requires access to relevant information. This means that pitching must start with the right data and end with measurement. One way to do that is to use smart technology to help you out. The post Building a perfect pitch?

Pitching 370

Pitching Data Privacy Writing 370

Onclusive

SEPTEMBER 7, 2021

In this week’s blog about earned media strategy and measurement, we’re talking about developing and implementing a content distribution plan that uses every opportunity to showcase your stories in front of your key audiences. First things first: determining the best channels and formats for your audiences. Communications Manager, Livongo.

Measurement 356

Measurement SEO Web Social Media 356

ImPRessions - Crenshaw Communications

MAY 28, 2020

In our case, we focus on the best media approach to attract the attention of key technology journalists who want to cover the company and its story. A successful media strategy should inform a range of tactics to attract attention from the right journalists and influencers. Build your strategy with measurement and reporting in mind.

Strategy 287

Strategy Media Measurement Product Launch 287

Onclusive

OCTOBER 19, 2021

Your proposed solution will emerge from collecting and reviewing this information. Using a robust media monitoring and measurement solution can help you extract a lot of the data and insights that you need, such as the current industry trends, what has worked or not worked well for your audience, and what the competitors are doing.

How To 396

How To Measurement Writing Data 396

Doctor Spin

MARCH 19, 2023

Measuring communications is a critical task for PR professionals. However, the focus on output often precedes strategic choices in what to measure. However, the golden rule of measuring communications is that the choice of metrics has a more significant impact than whatever actions are taken on the measurement’s output.

Measurement 52

Measurement Communications Wikipedia Social Media 52

Onclusive

JUNE 28, 2022

In our final article in the June blog series on Measuring Up To Marketing: How PR Fits Into The Mix, we’re discussing PR metrics that resonate with the key business decision-makers. Today, top-level executives are looking for integrated marketing communications measurement. It’s modern PR measurement.

Measurement 195

Measurement Data Social Media Analysis 195

Onclusive

JUNE 1, 2023

It’s a reactive measurement for campaign analysis and overall performance reporting. Social media listening is more proactive , capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles. This can help inform your own competitive strategies and keep you one step ahead.   9.

Strategy 370

Strategy Communications Reputation Measurement 370

The Proactive Report

APRIL 15, 2023

Technology has had a big impact on the media landscape and the practice of PR in the last 20 years. We’re now in another huge leap in technology with artificial intelligence. And once again the PR community is wary of this new technology and hesitant to adopt it. They can also measure their return on investment (ROI).

Social Media 130

Social Media Measurement Tools Crisis Management 130

5W PR

SEPTEMBER 6, 2024

As cyber threats evolve, so does the complexity of safeguarding sensitive information. Organizations can position themselves as reliable guardians of sensitive information by effectively communicating safety measures. PR Strategies Be open and honest about security measures, challenges, and incidents.

Communications 78

Communications Measurement Reputation Employee 78

Onclusive

APRIL 29, 2021

Before, during and after a PR crisis, information and communication are key. It is almost always the case that more communication, and more well-informed communication, is the best strategy. It’s ok to simply let them know that you’re on it until you have the information you need to fully address the situation.

Crisis 367

Crisis How To Crisis Communications Reputation 367

5W PR

OCTOBER 7, 2024

PR professionals can respond swiftly to media inquiries, provide accurate information, and manage public perception in a crisis. The Influence of Technology on PR and Media Planning Technology has revolutionized PR and media planning execution.

Crisis Management 78

Crisis Management Media Crisis Reputation 78

Onclusive

FEBRUARY 5, 2019

The evolution of PR and communications, including the tools we use, the methods in which we measure its efficacy and the ways we cut through the clutter to share our stories, was front-and-center on the minds of communications professionals throughout the past year. New models and metrics for attribution and measurement.

Communications 218

Communications Marketing Analytics Technology 218

Onclusive

APRIL 21, 2020

Now that you’ve received the “green light” from your executive team on the new PR measurement system, it’s time to think about your implementation plan. By taking an inventory of the tools available to you today, you can kickstart your new measurement system rollout and provide consistent reporting with other teams.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

Now that you’ve received the “green light” from your executive team on the new PR measurement system, it’s time to think about your implementation plan. By taking an inventory of the tools available to you today, you can kickstart your new measurement system rollout and provide consistent reporting with other teams.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Wadds Inc.

APRIL 29, 2024

The growth of information and the rise of AI are transforming the communication landscape, creating both management challenges and opportunities for organisations. Information inflation: Navigating the data deluge The value of information is declining as the volume and accessibility of content continue to grow exponentially.

Corporate 115

Corporate Trends Communications Ethics 115

Onclusive

JUNE 2, 2021

PR campaign planning includes: Setting clear objectives that help drive measurable business impact and organizational success Identifying and understanding the appropriate audiences Developing a strategy to effectively communicate messages that resonate to these audiences Measuring how well these activities achieved the objectives.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Stern + Associates

JULY 18, 2023

With the ever-growing influence of technology on business and society, how will advancements like artificial intelligence (AI) impact how we work and conduct business? An optimistic economist, Brynjolfsson’s predicts a productivity boom in the coming decade driven by the combination of new technologies and business transformation.

Technology 114

Technology Measurement Government Policies 114

Prowly

SEPTEMBER 18, 2024

We found that an increasing number of clients and stakeholders are starting to prioritize evaluating our work on measurable results , usually built on data-driven strategies. Our respondents said that the use of sales metrics in PR measurement has increased from 13% in 2023 to 19% in 2024. Tool usage is up to 67.4%

Measurement 104

Measurement Tools Data Pitching 104

Onclusive

OCTOBER 12, 2021

An effective business case will inform the stakeholders about what will happen if they proceed with the investment by clearly explaining the expected benefits, costs and risks. Improved technology is on the wish list, as well. Using data & technology to support your business case. Why build a business case for PR.

Resources 195

Resources Technology Data Measurement 195

Cision

AUGUST 6, 2015

Want to learn how travel technology impacts your brand? Read Cision Global Insight’s free “Integrating Travel Technology Into the Customer Experience” white paper today! Want to see all of Cision’s key findings on travelers’ technology preferences? In-Flight Entertainment (IFE). Travel Fee Fatigue.

Travel 120

Travel Technology Airlines Wireless 120

5W PR

JUNE 28, 2024

In the intricate world of healthcare, well-being relies heavily on trust and informed decision-making. While advancements in medical technology and innovative treatments are undeniably vital, building strong connections with patients and the broader public takes precedence. Public relations stands as a pivotal element in this domain.

Healthcare 78

Healthcare Education Community Infographics 78

NewsWhip

OCTOBER 9, 2024

How to Reveal the Stories Shaping the World What are the key ingredients of a technology that reveals the stories shaping the world? For this we’ve developed unique patented technology, and industry leading predictive analytics. Together, these pillars make it possible to measure any media event unfold, as it happens.

Viral 78

Viral Privacy Ethics Technology 78

Onclusive

APRIL 9, 2019

Today, I am pleased to announce that we have completed our acquisition of San Francisco based technology company, Ozmotik. Measuring Reader Engagement and Brand Impact. Our customers can now measure content effectiveness across the entire consumer journey – from awareness and consideration, to purchase and revenue.

Analytics 284

Analytics Content Marketing Corporate Company 284