PRSay

OCTOBER 4, 2021

With PRSA’s Media Relations Certificate Program , senior-level PR and communication professionals will learn to develop media relations campaigns that evoke emotion, inspire change and position organizations as market leaders. When developing media campaigns, what common mistakes do organizations make?

Media Relations 203

Media Relations Media Pitching Case Study 203

Presspage

MARCH 25, 2025

Proactively share assets, quotes and other relevant information before your contact has to ask! Use a media inquiries tool : Presspages media relations software makes it easy to track and respond to journalist inquiries before they lose interest. Track whats working (and whats not) Media relations isnt guesswork.

Media Relations 78

Media Relations Writing How To Pitching 78

Sword and the Script

AUGUST 4, 2020

Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Earned media is sexy. It’s larger than media relations, but only in the abstract.

Media Relations 179

Media Relations Media Print Software 179

Sword and the Script

SEPTEMBER 22, 2020

Three-quarters (75%) of public relations professionals say media relations is getting harder, according to the 2020 JOTW Communications Survey. We added two dedicated questions to the JOTW survey this year to see what communications professionals charged with media relations had to say. >>>

Media Relations 169

Media Relations Survey Media Report 169

Agility PR Solutions

MARCH 5, 2025

The media landscape as we once knew it is swiftly receding, with newsrooms shrinking, print publications going digital, and social media taking higher prominence by the day. In todays age of information, the future of media looks dramatically different than it did previously.

Print 165

Print Media Media Relations Social Media 165

PRSay

OCTOBER 25, 2024

As senior director of communications, a role he started in 2023, he oversees the team’s baseball information, media relations, social media, photography and broadcasting efforts. If the media goes, then we go. What impact does this trend have on your media relations efforts?

Sports 122

Sports Travel Newspapers Media Relations 122

Stephen Waddington

MAY 16, 2022

The 2022 Propel Media Barometer provides a framework for creating the perfect email pitch. Propel, a customer management system (CRM) tool for media relations, analysed nearly 400,000 pitches sent via its platform in Q1 2022 to understand the most effective strategies to engage with journalists.

Pitching 151

Pitching Media Relations How To Media 151

Stern + Associates

MARCH 17, 2023

The question is what are the solutions to these challenges and – more ambitiously – what are the inherent opportunities of the transformed media landscape? This leads us to our top 3 media relations opportunities for 2023. That’s why the core of our media relations strategy isn’t the pitching or writing but the storytelling.

Media Relations 118

Media Relations Media Storytelling Report 118

Landis PR

MARCH 4, 2024

By the Landis Team Photo courtesy of Pixabay Practical implementation of a media relations program is an art, not a science. After all, earned media isn’t transactional. Here are the top 5 benefits of a great media relations program: Credibility Third party endorsement is much more valuable than an organization’s own boasts.

Media Relations 107

Media Relations Media SEO Newspapers 107

Remote PR Jobs

OCTOBER 29, 2024

You can often find their contact information on the company website or LinkedIn. Media Relations: Emphasize any relevant experience that involves working with journalists, pitching stories, or securing media coverage. It is a well-crafted (but concise) document that should show how you can fit in with the company.

Publicity 221

Publicity How To Examples Crisis Management 221

Deirdre Breakenridge

APRIL 23, 2019

Media relations interests me because of the relationships I have personally had with public relations professionals. Some people became my go-to resources because I knew I could depend on them to answer quickly and with helpful, relevant information. These people became the sources I tended to avoid.

Infographics 299

Infographics Journalism Television Education 299

ImPRessions - Crenshaw Communications

JULY 1, 2020

Earn reporters’ interest with an inviting subject line that’s concise, informative, and relevant. DATA: SMBs in NYC have missing online information? Journalists realize jargon is often just a filler when there’s not enough information for a solid story. A good subject line will entice reporters to open your email.

Pitching 380

Pitching Writing How To Report 380

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 147

Journalism Media Relations Report Media 147

Cision

DECEMBER 7, 2017

A good media relations campaign involves reaching out to those who are already inundated with a variety of pitches in their inboxes, making it essential for your campaign to stand out and be easily digestible. Simple, but effective, strategies such as these can significantly improve media relations and monitoring.

Pitching 298

Pitching Software Construction Writing 298

PRSay

NOVEMBER 11, 2024

Information that’s not relevant to their audience, according to Greentarget. Here are three ways to write audience-focused messages — whether it’s for media relations, marketing materials, internal comms, or other audiences or channels: Put the audience first. What do journalists hate most about pitches and releases?

Report 152

Report Writing Engineering Study 152

Onclusive

JANUARY 26, 2022

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. PR pros need a data-driven strategy to reach their goals of securing high-impact media coverage for their brands. The post Building a perfect pitch?

Pitching 370

Pitching Data Privacy Writing 370

Cision

OCTOBER 6, 2016

Although some PR professionals have seized the opportunity to evolve their public relations strategies, far too many have stayed complacent, keeping their heads down and focusing on media relations and other traditional tactics that have served them well throughout the years. Earned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

5W PR

APRIL 21, 2025

This guide examines proven strategies for crisis management , media relations, and reputation recovery specifically tailored for health tech executives. Managing Media Relations During a Crisis When negative coverage hits, speed and accuracy become critical factors.

Crisis Management 78

Crisis Management Crisis Leadership Healthcare 78

ImPRessions - Crenshaw Communications

DECEMBER 1, 2021

They’re often looking for a single point of contact, supported by on-the-ground sales and media relations. . For PR teams, media relations outside North America offers similarities to domestic outreach, but there are key differences beyond language, of course. or Europe, yet utterly unknown in APAC, for example.

Internal 323

Internal International How To Media 323

Onclusive

SEPTEMBER 7, 2021

Beyond research that your marketing team may have already conducted to determine the best mix of platforms for delivering your content, using actual past data to inform your future strategy comes in handy during this stage. Of course, you need a comprehensive, reliable and intelligent media database to make this possible.

Measurement 356

Measurement SEO Web Social Media 356

Bianchi Biz Blog

NOVEMBER 7, 2024

Once you master these steps, confidence and comfort will build, allowing you to see the real value of media relations. If you can, offer some information (percentages instead of actual figures, etc.) that provides perspective without divulging confidential information. Be on the Same Page.

Interviews 89

Interviews Media Print Report 89

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

Media relations is a huge part of any PR program , given the third-party validation that comes with earned media. Industry analyst relations (AR) can be a foundation for lead generation. And much like media relations, there are nuances involved. Who are analysts? Navigating the pay-to-play landscape.

Wireless 309

Wireless B2B Report Media Relations 309

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Stories about products or services in low-interest categories will need to borrow interest in the form of new information, like survey results, new research, or big names attached. Stakeholders must understand that if they can’t secure assets to round out a story, media may not be interested. Flag challenges that could impede success.

Publicity 334

Publicity How To Product Launch Agency 334

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

On the positive side, something the client has overlooked or takes for granted could be useful information for media relations or storytelling. Their advice and judgment is informed by experience, and PR thrives on a blend of experience and fresh ideas. . In media relations, timing is everything.

Agency 310

Agency Measurement Meeting Reputation 310

Wadds Inc.

SEPTEMBER 14, 2024

Insights for organisations and media relations practitioners from the Ofcom News consumption in the UK: 2024 report. The changing nature of news consumption has been evident over the past 20 years, but that does not make the Ofcom News consumption in the UK: 2024 report any less challenging for media relations practitioners.

Media Relations 84

Media Relations Television Mobile Media 84

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. If you oversee a team of PR strategists, simply give them a hug. Relationship building takes time. Crisis Communications.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Business Wire

APRIL 21, 2021

Business Wire’s media survey revealed the three most important elements of a news release are multimedia assets such as video, pictures, logos, and infographics (57%); contact information (51%); and company background (38%).

Survey 446

Survey Infographics Media Pitching 446

ImPRessions - Crenshaw Communications

APRIL 21, 2021

One of the most frustrating parts of working in PR or media relations is getting the “too busy” response. You have a solid pitch or a compelling announcement, but the feedback from media is that they have too much going on to cover this story. Give useful information for their readers will want to know.

Report 361

Report How To Pitching Banking 361

5W PR

JANUARY 20, 2025

AI systems can now track message penetration, audience engagement patterns, and the spread of information across different networks. Real-Time Media Monitoring and Crisis Management AI-powered media monitoring systems serve as early warning systems for potential PR issues.

Analytics 146

Analytics Strategy System Ethics 146

5W PR

APRIL 5, 2025

A crisis PR response typically involves multiple elements: rapid assessment of the situation, development of key messages, coordination with leadership and stakeholders, media relations, and ongoing monitoring of public sentiment. Communication Protocols Clear communication protocols establish how information flows during a crisis.

Crisis 78

Crisis Communications Crisis Communications Crisis Management 78

Notified

JULY 1, 2024

Journalists also look to press releases as a trusted way to glean accurate information from the company itself, while other audiences (such as investors) view them as a credible source of information. They provide a way for companies to get the word out about their latest news.

Company 312

Company Publicity Media Relations Communications 312

Onclusive

JULY 27, 2020

Onclusive offers the most comprehensive visibility of media coverage in an intuitive, cost-effective solution. In the modern world of media relations, PR teams need the ability to see and manage an increasingly fragmented ecosystem of publications, journalists, and influencers.

Enterprise 307

Enterprise Media Analytics Analysis 307

5W PR

OCTOBER 15, 2024

Developing a well-thought-out crisis communication plan, maintaining transparency and honesty, effectively utilizing social media, managing media relations, and engaging with stakeholders are all essential for navigating crises and minimizing reputational damage. In crisis management , PR assumes a pivotal role.

Crisis 78

Crisis Crisis Communications Crisis Management Reputation 78

Business Wire

APRIL 14, 2021

Social media updates. We're more informed now than we've ever been. Breaking news. Live videos. Push notifications. 24/7 news cycles. We have unlimited choices to consume news. But, as modern journalists work around the clock, how are they facing the industry’s biggest challenges?

Survey 375

Survey Blogging Media Video 375

Cision

JULY 25, 2017

By using a media database to target reputable outlets in your industry. Additionally, every outlet profile offers information about the company, their audience size and awards won. Earned Media Builds Trust. 81 percent of marketers rate earned media as being more effective or as effective as paid media coverage.

Strategy 257

Strategy How To SEO Engineering 257

5W PR

OCTOBER 22, 2024

Key elements such as understanding the audience, leveraging media relations, managing crises, engaging on social media, fostering employee relations, and giving back to the community help create a strong and enduring reputation for any organization.

Corporate 78

Corporate Reputation Strategy Storytelling 78

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

Curated by PR News, The Skinny details the top stories in the communication industry, covering social media, crisis management, media relations, content marketing, technology, and digital PR. Check out these 10 newsletters every PR pro should read. PR News: The Skinny. PR Daily News Feed. NRF Smartbrief. CNN Reliable Sources.

Retail 320

Retail Healthcare Crisis Management Social Media 320