Deirdre Breakenridge

APRIL 23, 2019

Some people became my go-to resources because I knew I could depend on them to answer quickly and with helpful, relevant information. By compiling information from the reading, in-class lessons, and personal experience, I was able to create a useful infographic. These people became the sources I tended to avoid.

Infographics 299

Infographics Journalism Television Education 299

ImPRessions - Crenshaw Communications

MARCH 18, 2022

Press releases go into more depth than an alert and are usually written in an “inverted-pyramid” format, – the most important information is at the top, with details and quotes following. . The quotes in a release should offer valuable information that adds to the story. Newsworthiness .

Media 296

Media Local Product Launch Newspapers 296

ImPRessions - Crenshaw Communications

MAY 10, 2021

Although the number of local news outlets — particularly newspapers — has declined over the past several years, local media still offers clout. Once you have established that it’s appropriate to target local media, determine what type of outlet is best – TV, newspapers, or radio. for example, or simply not respond.

Local 292

Local How To Newspapers Pitching 292

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

If there was a recent senior leadership hire or promotion at your organization, it can sometimes be leveraged into news, or at least background information for later news. The informal meetups often lead to meaningful relationships where the reporter will reach out to get the exec’s opinion on certain topics down the road. .

Pitching 333

Pitching Case Study Leadership Data 333

Deirdre Breakenridge

OCTOBER 3, 2016

We’re creating, curating, consuming, and confronting a daily tsunami of information. From all of this information, the data exhaust is being described in terms of exabytes and zetabytes. I don’t pine for the good old days of analog, newspaper ink coating my fingertips or watching a DVD. It’s daunting.

Data 0

Data Tools Technology Banking 0

PRSay

JULY 1, 2022

There were newspapers, magazines, wire services, trade publications, TV and radio. In our initial edition of the “Public Relations Handbook,” we discussed how one company had incredibly transmitted information via satellite from the United States to Japan, with a two-way, closed-circuit television between Tokyo and Chicago.

Handbook 192

Handbook Publicity Newspapers Television 192

PR for Anyone

MARCH 24, 2020

In the majority of searches for journalists at local media outlets, all their contact information comes up including email address and phone number. For more information, go to www.3StepstoPRSuccess.com Remember that Google is a question search engine. Ask Google, “Who writes about [your topic] at [name of publication]?” Permalink

Publicity 331

Publicity Television Local Pitching 331

Cision

OCTOBER 6, 2016

It’s everything from becoming a regular contributor on a media website to having a newspaper or trade publication write about you to appearing on the noon news to talk about your company. This is the PR industry’s bread and butter, most often referred to as publicity or media relations. Shared Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Sword and the Script

MARCH 14, 2025

In the same way that Google replaced newspapers as “the new front page,” generative AI has the potential to unseat search. It’s also about understanding the technology in case generative AI starts floating incorrect information about your clients or employer. Print still drives broadcast; just like old times!):

Publicity 82

Publicity Communications Journalism Google 82

Stephen Waddington

FEBRUARY 16, 2020

Stories about people in the public eye such as celebrities, politicians and sportsmen and women sell newspapers. It’s a market in which news value takes second place to headlines written to create a visceral reaction, rather than inform or educate. They also drive clicks and engagement on social media. What can you do?

Media 193

Media Newspapers Government Social Media 193

Sword and the Script

JANUARY 28, 2025

Like Kleenex became synonymous with tissues, or Xerox with copies, instead of searching for information we all just Googled it. LLMs as the new front page The front page of a newspaper especially above the fold was once the most desirable place for news. In other words, Google, a proper name and a noun, evolved into a verb.

SEO 110

SEO Publicity Engineering Google 110

5W PR

NOVEMBER 6, 2024

Detailed information includes age, gender, location, income level, interests, hobbies, values, lifestyle platform preferences, genres, play styles, and engagement level. Traditional media like newspapers, magazines, radio, and television can sometimes be useful. These are simply communities where gamers discuss and recommend new games.

Video 78

Video How To Marketing Television 78

PRSay

NOVEMBER 20, 2024

This year alone, 127 newspapers closed in the United States, an average of nearly two per week, according to Northwestern University’s Medill State of Local News Report 2024. Despite the demand for local news, news deserts “are counties with no newspaper, no digital-only news site, no ethic media, and no public radio,” Franklin said.

Local 140

Local Newspapers Journalism Radio 140

Melissa Agnes

AUGUST 28, 2014

This study also examined how people in Bahrain are currently utilizing social media to access health related information. 53% of participants surveyed stated that they used Google to seek information on cardiac arrest, CPR & Automated External Defibrillators. An important question for any healthcare institute to answer.

Healthcare 238

Healthcare Social Media Media Case Study 238

Remote PR Jobs

SEPTEMBER 27, 2024

Key Points of Distribution Media Outlets: Newspapers, magazines, TV and radio stations receive your press release. Q&A Sessions: Host live social media sessions or webinars to provide more information about your announcement. Online Platforms: News portals and industry-specific websites publish your press release.

Crisis Management 250

Crisis Management Analytics Radio Analysis 250

Bianchi Biz Blog

DECEMBER 5, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Communications, media and PR market in Ireland On the media front Irish people are spending more time consuming information, but in increasingly fragmented ways. Independent.ie – Opinion pieces, lifestyle content, and multimedia features.

Radio 83

Radio Sports Marketing Local 83

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

They’ve been a staple of the business for decades because they serve a distinct purpose: to inform the media of news. Businesses use different media to tell their story in this evolving PR environment, but press releases REMAIN an effective and trustworthy source of information for companies big and small. But are they really?

SEO 279

SEO Print Financial Product Launch 279

Cision

SEPTEMBER 7, 2017

A century later, companies have to do a lot more to get the attention of not only newspapers but also a newly expanded audience of blogs, influencers and consumers. That’s why most companies have their own blog, where their loyal customers can follow along for news and information. But how about gaining new followers?

Infographics 283

Infographics Consumer Video Examples 283

PRSay

AUGUST 11, 2021

When it comes to realizing the value of media relations, Op-Ed columns in newspapers are the gold standard. I cannot stress enough the importance of writing to the correct length as prescribed by the newspaper,” Yost says. The newsletter is designed to present information that is quick and easy for the reader to digest,” Smith says. “It

Media Relations 197

Media Relations Trends Media Newspapers 197

PR for Anyone

JUNE 16, 2020

What would you want to read in a magazine or newspaper? It may be factual information, but something visually or emotionally engaging is also crucial. .” - Christina Daves (03:06-03:11) When you get an email or read a story, what are the stories you'd like to hear about? What would you want to watch on television?

Storytelling 208

Storytelling Television Newspapers Writing 208

Cision

NOVEMBER 28, 2017

In modern communications, we can now flip the model and use the information we have about our audiences (interests, demographics, geographies) to find suitable influencers that impact those audiences. It’s not easy to consistently gather, house and maintain up-to-date information on influencers.

Small Business 245

Small Business Media SMB Pitching 245

PRSay

MARCH 19, 2021

As public-square speakers were eventually replaced by newspapers, and then radio and television, a set of journalistic ethics would lay the foundation for news gathering and reporting. Then came the internet and citizen journalism.

Ethics 174

Ethics Construction Television Radio 174

PRSay

MAY 3, 2019

On April 27, Bloomberg published an inaccurate, one-sided piece titled “Public Relations Jobs Boom as Buffet Sees Newspapers Dying.”. As the article noted, billionaire investor Warren Buffet sees the traditional newspaper slipping away. We all do, but it’s wrong to link the entire change in the media industry to the PR profession.

Publicity 148

Publicity Newspapers Journalism Energy 148

ReimaginePR

APRIL 14, 2020

The data room software is normally an internet-based application where you could combine processes of featuring information each and every level of controlling private equity economic. The supply of secret information via these cash should be firmly controlled, and a control solution in addition to next one of the info exchange strategies.

Data 177

Data Newspapers Employee Software 177

Cision

NOVEMBER 6, 2017

In the 1890s, it was called yellow journalism and was a tactic designed by greedy newspaper publishers to sell more newspapers using scandalous (and not necessarily true) headlines. The concept of “fake news” is anything but novel.

Google 225

Google Facebook Wikipedia Engineering 225

Sword and the Script

OCTOBER 17, 2023

55% of B2B tech decision-makers look to B2B news outlets for information first, but placements have value across the whole buying lifecycle Last week I covered a survey finding B2B technology decision-makers give B2B marketing-generated content a letter grade of “D.” According to the same survey, B2B news publications are the top source.

B2B 170

B2B Marketing Survey Newspapers 170

Onclusive

FEBRUARY 22, 2018

The name doubly fits, since our job is to manage TMI (“too much information”). I also suggest when sharing earned media content on social media to keep the status short … nobody wants to read several paragraphs to set up a one minute news clip or newspaper mention! We keep things simple. TMI does PR.

Interviews 284

Interviews Radio Small Business Pitching 284

Cision

AUGUST 12, 2016

Getting coverage in the most widely circulated newspaper in the country is no easy feat, but the powerful reach of USA Today makes it a highly desirable target for PR professionals. USA Today occupies a unique space in the exclusive club of top tier national newspapers. Think about national newsworthiness.

Pitching 120

Pitching Newspapers Local Knowledge Base 120

PRSay

MAY 12, 2021

Our readers receive the data equivalent of 174 newspapers a day — ads included, according to a study by USC’s Annenberg School for Communication. Interesting information cuts through the clutter. Why creative content writing? Because creative content: • Grabs attention. Keeps attention. Enhances credibility.

Creativity 187

Creativity Writing Storytelling Study 187

PRSay

SEPTEMBER 10, 2024

The inverted pyramid has been proven in the lab, again and again, to reduce readership, slash understanding, minimize engagement, shrink sharing and keep readers from finishing your message ( American Society of Newspaper Editors, Newspaper Association of American, Poynter Institute, Reuters Institute ).

Writing 162

Writing Newspapers Web LinkedIn 162

PRSay

DECEMBER 7, 2023

A continued emphasis on credible and diverse sources Our survey found that when generating story ideas, finding sources or verifying information, young journalists often turn to reporting in the field (94%), primary-source networks (92%) and experts and think tanks (92%), much more than they rely on social media platforms.

Journalism 189

Journalism Real Estate Survey Report 189

Prowly

FEBRUARY 18, 2025

2 Identify your target audience The great news is that you probably already have this information from recent PR campaigns or marketing campaigns in general. Behavioral patterns (previous behavior online, on your website and social media) The more information you have, the better your targeting will be.

Examples 104

Examples How To Product Launch Print 104

PRSay

OCTOBER 16, 2020

Communicators know how to collect, organize and disseminate information to make sure everyone is equipped to make the most out of any [voting] opportunities they have,” said Dan Lewerenz, staff attorney for the Native American Rights Fund. 6 webinar sponsored by PRSA’s Diversity & Inclusion Committee.

Communications 202

Communications Nonprofit Employee Local 202

Deirdre Breakenridge

SEPTEMBER 8, 2015

PRSA has designated September as “Ethics Month” with a wide variety of activities to educate and inform members and industry professionals. The month is jam-packed with twitter chats, webinars, blog posts, newspaper articles, and in-person presentations. As always, we welcome your questions before or during the chat session.

Ethics 150

Ethics Community Newspapers Education 150

Cision

JUNE 16, 2017

You should try to communicate your rebrand on as many marketing channels as possible like email, blog and social media to ensure users are well informed and can find your business. This was in conjunction with a newspaper ad that explained the changes, along with updated social media profiles and a website redesign.

Communications 250

Communications How To Telecommunications Employee 250

Bianchi Biz Blog

NOVEMBER 21, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Obviously, online news websites, blogs, and digital-native outlets provide alternative sources of news and information to traditional media. Regarding consumer media, TV is still a strong medium, especially TV Channel M6.

Marketing 90

Marketing Pinterest Radio Instagram 90

Cision

JANUARY 22, 2016

There is no other newspaper like The New York Times. It’s The Newspaper of Record, The Grey Lady, and a journalism institution. If there’s one newspaper subscription to have as a useful pitching resource, it’s The New York Times. Email makes it much easier to track and search the various materials and information received.

Pitching 120

Pitching Newspapers How To Knowledge Base 120