PR Fuel

NOVEMBER 11, 2021

The press release may give information about a circumstance event, product launch, or some other happening tied to the company. Writing effective press release headlines and content can help capture the interest of both your audience. The process of writing a business press release itself only takes several hours.

Advertising 105

Advertising Advertising Writing Product Launch 105

Cision

MARCH 22, 2016

I wanted to be a writer from an early age and after I completed a National Council for the Training of Journalists (NCTJ) course when I was 18, I started working for my local newspaper in Cheshire, England, where I lived. When you start to become blasé and complacent about your writing, that’s when you stop doing such a good job.

Newspapers 120

Newspapers Pitching Interviews Writing 120

PR Insiders

APRIL 13, 2021

I know how valuable PR can be for building your brand, so it’s important to be an informed shopper. Most PR firms specialize in print media (getting editorial coverage in newspapers and magazines, both online and offline), and many focus on social media. Find a firm that has successfully dealt with clients in your industry.

Radio 78

Radio How To Public Affairs Print 78

Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. Yes, there is still print and broadcast media. After all, back in the day, working with a newspaper reporter was completely different than coordinating with a radio show producer.

Pitching 150

Pitching Radio Newspapers Print 150

5W PR

AUGUST 19, 2019

Information is constructed into conversations, and companies are able to speak directly to their target audience 24 hours a day, 7 days a week. PR in its traditional form refers to networking with journalists in a bid to get featured in print publications. Digital vs. Traditional. What Does Digital PR Involve?

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Digital PR Print Construction Television 76

Bianchi Biz Blog

OCTOBER 24, 2022

As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. That was my first experience really using social media and the publication’s website to break news and keep residents in the community informed. Our newspaper ended up winning an award for our reporting.

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Meeting Automotive Transportation Media 59

Presspage

JULY 25, 2018

Surely everyone knows by now that stuffy, old-style press releases don’t cut it when reporters are busier than ever and newspapers want multimedia assets for their online editions. Write a snappy subject line for your email, says Elise Copps of Hamilton Health Sciences. Write snappily Use active voice, not passive.

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Wikipedia Writing Video Report 103

Ethical Voices

JANUARY 30, 2023

I saw a column from Scott in a local newspaper and reached out to invite him to be a guest. I spent about the first 15 years of my career doing radio, television and also some print journalism over the years. You can’t control what story they’re going to write, but you can control what you give them, for better or worse.

Ethics 90

Ethics Journalism Radio Television 90

Bianchi Biz Blog

NOVEMBER 19, 2020

I want to write stories that thoroughly explain what’s going on and how it impacts them.”. Or this response from Brad Kuvin at MetalForming & 3D Metal Printing : “I’ve spent my career focused on the idea that our stories should help our readers perform their jobs better. Technical Information. I also look for timeliness.

Automotive 86

Automotive Journalism Interviews Engineering 86

PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Sure, go after The New York Times as your boss asked, but don’t forget your local newspapers, TV and radio stations. Keep it ethical.

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Storytelling Media Nonprofit Government 163

B2B PR Sense

JANUARY 5, 2018

For example, if you want to generate more website traffic, you may be better off authoring and placing articles in targeted outlets rather than trying to get the media to write about you. PR people don't whisper into the ears of journalists about what to write. Or a correction be issued if it is in print.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Polaris

MAY 19, 2015

A landing page is a webpage that encourages visitors to your site to download a digital offer (an eBook, tip sheet or white paper) or sign up for a free trial, a webinar or an e-newsletter—all in exchange for leaving their contact information. Describe your offer in a way that tells your visitor why they should give you their information.

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eBook Newspapers Writing Print 100

Beyond PR

MARCH 22, 2018

“Don’t pay any attention to what they write about you. Back in the old days of PR (screen fades to grainy black and white…), comms teams had to suffer through the tedious process of flipping through stacks of newspapers and magazines, searching for any mention of their brand. Just measure it in inches.”

Media 75

Media Radio Newspapers Print 75

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. These lay out a pretty good picture of the PR landscape.

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Survey Industry Leadership Study 94

Cision

MAY 3, 2016

For example, is this a wire or a print story or both? In addition, they have been trained to write pieces that gain mass appeal. They have also been trained to dissect complex issues and pull the headline from large amounts of information. Read what they are writing about and react to it. Rapid Fire Round.

Pitching 0

Pitching Training Media Relations Newspapers 0

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. It helps organizations stay informed about their reputation, competitors, and industry trends. What is a Press Release? What is Media Monitoring? What is an Op-Ed

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Viral Crisis Communications SEO Reputation 52

NewsWhip

JULY 29, 2020

These tend to be old-school newspapers that have been around for decades, and have grown into national news organizations. The New York Times and The Washington Post are the most dominant of these publishers by a considerable distance, which makes sense due to their status as premier print institutions. . Local-national publishers.

Local 88

Local Comparison Trends Television 88

Stephen Waddington

JUNE 16, 2019

I’ve had a break from writing my weekly letter after getting married in New York. Newspaper brands continue to suffer as readers shift from print to digital. It’s the story that has played out over the past two decades as advertising revenues have shifted from print to online. Sarah Hall has rebranded as Sarah Waddington.

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Print Storytelling Newspapers Advertising 60

Communications Conversations

JANUARY 26, 2016

Meanwhile, print circulation numbers among the nation’s largest newspapers are plummeting. In fact, if these numbers are accurate, the USA Today went from a print pub circ of 1,424,000 in 2013 to just 299,000 in 2015. And people have many more vehicles to get information each day than they did, even just 10 years ago.

Media Relations 60

Media Relations Media Newspapers Print 60

Solo PR Pro

NOVEMBER 15, 2016

From cave writing to messengers riding on horseback we continue to change how we communicate. The advent of the newspaper in the 17th century has had a long lasting impact on our culture. Yet, the invention of the radio in the 20th century, very likely had experts declaring the death of the newspaper as a communication tactic.

Communications 40

Communications Newspapers Television Radio 40

David PR Group

OCTOBER 17, 2014

More than 15 years ago, I began telling people that the Internet might kill newspapers but that it won’t end journalism. Remember, journalism was created to educate, inform, and persuade people, and our nation’s first journalists were not writing to please advertisers. What does this mean for businesses?

Journalism 85

Journalism Print Newspapers Advertising 85

Cision

JUNE 10, 2015

Today, USA Today ranks first in combined print and digital circulation, underlying the importance of this digital transformation for newsrooms around the world. The question they always come back to when writing a story is, what is going to resonate with my readers? Think about what an editor or reporter would do.

Pitching 120

Pitching Policies Ethics Mobile 120

Buzzstream

OCTOBER 17, 2018

Unfortunately, it takes a while—sometimes a month or more—for editors to go through story pitches, so I will not be able to write this in time. The time spent strategizing, list-building, pitch writing, and content writing is crucial to the success of holiday content.

Pitching 105

Pitching Viral Data Content Marketing 105

Maxim Behar

JANUARY 3, 2021

The book now is on sale by Simon & Schuster in all Barnes & Noble book stores across the US, in practice, all Universities have in their libraries, many of them included it in their educational programs. What was the most challenging aspect of writing this book? I do not know.

Local 52

Local Writing Social Media Interviews 52

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. In this guide, I’ll be sharing my approach to writing media pitches, plus you’ll find a bunch of helpful tips and examples to assist you in writing your own.

Pitching 83

Pitching Writing Film How To 83

Mora Communications

DECEMBER 15, 2017

Traditional PR or media relations focuses on landing media coverage, garnering articles or segments in newspapers, magazines, TV, radio and online publications. Unlike ads or commercial, you don’t pay for the stories to run, and unlike digital marketing or social media, you can’t simply write something and then post it.

Marketing 40

Marketing Radio Newspapers Print 40

Maxim Behar

JANUARY 11, 2024

Because we get up in the morning we go on social media and we are bombarded with information, with news. Host: Very dynamic, lots of information everywhere. Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions.

Leadership 59

Leadership Social Media Creativity Ethics 59

Maxim Behar

JULY 4, 2024

Just 20 years ago, only newspapers, radio, and TV editors did that. The word "reporter" comes from the English word "report," which means "to inform." And we all want to inform – whether it's taking a picture of our morning coffee, an interesting book, meeting an interesting person, or sending a message. Why reporters?

Newspapers 59

Newspapers Social Media System Writing 59

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice The great hope of the web was that it would democratise the publication and sharing of information. The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. Good news is hard to find.

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Government Education Print Ethics 103

Waxing UnLyrical

MARCH 16, 2016

I’m writing a mystery novel and will attend a mystery writer’s conference later this year. I’m talking about finding people in your field and asking if they would be available for an informational meeting over coffee. You can do it on a tablet or with a printed book or magazine. Attend a conference or workshop.

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Conference Meeting Groups Newspapers 40

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Audiences crave information. 100, 500, maybe 1,000? Aim your crosshairs on creating great content.

Strategy 67

Strategy How To B2C Content Marketing 67

Beyond PR

JUNE 8, 2016

Washington’s not really unique – it’s like any town with a myriad of local stories,” writes Christine. “So Each news outlet may have its own publishing schedule; however, as website analytics improve, more and more of them are turning to audiences’ online habits to inform their strategy. You just have to start with print,” she said.

Media Relations 40

Media Relations Media Journalism Print 40

ZudePR

MARCH 22, 2018

Have you always aspired to write a book? 1 The Seed is Planted #2 Doing the Research #3 Getting the Self-Publishing Mindset #4 What the Hell am I Going to Write About? #5 This SumoMe blog post told me that the seed I’d planted myself in 2015 – writing a book – was practicable. H: What about the print quality?

Writing 83

Writing Google Blogging Exercises 83

Maxim Behar

JULY 5, 2023

And so, it turned out to be a book that sold terribly fast, because I got calls from various bookstores and supermarkets - asking me when there would be a new printing. I had a lot of opponents at the time who said "no, it's an evolution, we had newspaper, then radio, then TV, now we have Facebook, we have Instagram".

Radio 52

Radio Hotels Course Social Media 52

Stuart Bruce

JUNE 24, 2015

In fact a key difference between marketing and PR is that PR’s job is often to give people the information they need and want even if it is uncomfortable, rather than marketing’s which is to give people what the company wants to give them. Back to the future of PR.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Landis PR

MAY 28, 2024

Today Photo courtesy of Pixabay Denmark is particularly strong in information technology, renewable energy, sustainability, and life sciences – and also has a vibrant creative industry, encompassing design, fashion, architecture and media. Find the Danish angle Write a story with a local angle for the Danish market.

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

PR Fuel

JANUARY 17, 2022

Use a Professional to Write and Distribute Press Releases. Consider using the services of a professional press release writing service. Consider using the services of a professional press release writing service. These agencies are knowledgeable in writing different types of press releases. Use the Right Outlets.

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Radio Local Writing Newspapers 105