Cision

APRIL 13, 2017

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. That means journalists – like all of us – don’t want to be spammed by information that isn’t of use in their day-to-day work. Target your audience.

Media 210

Media Automotive Resources Product Launch 210

5W PR

JANUARY 16, 2025

Press releases should be concise, informative, and engaging. Highlight new product launches, brand collaborations, and unique stories that pique media interest. Attend industry events, offer exclusive previews of new products, and provide personalized pitches to build rapport and secure valuable media coverage.

Brand 78

Brand Branding Marketing How To 78

Prowly

FEBRUARY 18, 2025

2 Identify your target audience The great news is that you probably already have this information from recent PR campaigns or marketing campaigns in general. Behavioral patterns (previous behavior online, on your website and social media) The more information you have, the better your targeting will be. The tagline Got Milk?

Examples 104

Examples How To Product Launch Print 104

PRSay

AUGUST 5, 2020

Does the client’s product or service provide something that people need during this turbulent time? Would the PR campaign meet the test of informing rather than selling, or would it come across as exploitative and insensitive? Keep pitches tight and on topic, and work to serve reporters’ needs. Think about the outcome.

Product Launch 197

Product Launch Pitching Meeting Conference 197

ImPRessions - Crenshaw Communications

MAY 1, 2019

Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. But the best campaigns are fueled by creativity, yet informed by research. Bad timing.

How To 257

How To Interviews Measurement Storytelling 257

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Our informal poll elicited some interesting – yet undesirable – surprises we all strive to avoid in public relations work. Any team asked to budget an event, product launch, or other initiative is expected to stand by their projections, and it’s smart to estimate “up” to allow for last-minute contingencies.

Media Training 249

Media Training Policies Agency Interviews 249

Sword and the Script

MAY 16, 2020

2) Volume of PR pitches received. 48% of journalists responding to this survey said they get between 1-5 pitches a day; 18% get between 5-10; 12% get upwards of 10-20; and 13% get 20 plus pitches a day. 3) Best medium for PR pitches. 4) How long should pitches be? 2) Volume of PR pitches received.

Survey 173

Survey Media Relations Pitching Media 173

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout. “Me, me, me” A reporter wants a good story, not a sales pitch or a founder biography. They don’t respond to me-too pitches. Still others bring in the PR firm too soon. No differentiation.

Pitching 205

Pitching Agency International Internal 205

Cision

APRIL 7, 2017

In this interview, Daher sat down to discuss with me the challenges of being a new agency owner, how to deliver effective pitches, and how she’s embracing the many changes in the field of PR. I become a mini-expert on the journalist I’m pitching. before sending any pitch. How did you get your start in PR?

Pitching 228

Pitching Agency Social Media Creativity 228

Prowly

JANUARY 31, 2025

Step 2: Collect data Gather data from all the channels you use that could inform your brand analysis. As you can see, it shows you the distribution of positive vs negative vs neutral mentions, which is key information in each brand audit process. With media monitoring tools, you can have this data at your fingertips.

Analysis 104

Analysis Brand Branding How To 104

ImPRessions - Crenshaw Communications

JANUARY 3, 2017

Be flexible with times and locations and have information available and accessible including flash drives of press materials and images. Your story will be more likely to stand out in the vast CES ocean of tech talk if you cut the jargon, strip out tired buzzwords, and focus on the human factor when pitching it to media and analysts.

Trade Shows 147

Trade Shows Pitching Product Launch Report 147

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

But after the initial executive moves, product launch, or funding announcement, then what? It’s another strong way to share expertise, of course, but content can also run on informed opinion. Most PR plans are informed through research, even if it’s general customer information or category analysis.

B2B 147

B2B Pitching Case Study Local 147

Sword and the Script

JUNE 13, 2023

When you pitch a story, you need to be credible too. Make it clear who or what you are pitching. Draw a correlation between your pitch and their prior coverage. The sources journalists find credible The survey asked respondents “about the sources they trust most when it comes to validating information” [ emphasis added].

Journalism 147

Journalism Media Relations Report Media 147

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

Store openings, fundraising rounds, new product launches — consumers and businesses have come to expect these, but our Instagram feed shows us they don’t have to be a yawn. Here are some PR lessons we gleaned from some of our favorite Instagrammers. Find creative ways to make the standard announcement.

Instagram 159

Instagram Reddit Transportation Creativity 159

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Supporting a product launch? We ask a thousand questions when onboarding a new client, and the answers inform our plan. They’re informed by consideration not only of the PR goals, but the marketing calendar, client feedback, and current industry conversations. Consider and prioritize your goals.

Writing 136

Writing How To Pitching Privacy 136

Buzzstream

DECEMBER 30, 2024

These days, the news is running a mile a minute, with platforms like TikTok uncovering and proliferating trends and new platforms like BlueSky establishing brand-new information streams. These stories can be tied to holidays, recurring events, or significant changes within a company, such as a merger or product launch.

Pitching 62

Pitching Trends Google Data 62

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. Think of it as a sales pitch with robust data and justification.

Resources 195

Resources Technology Data Measurement 195

Presspage

FEBRUARY 10, 2020

That means the journalists you’re contacting are overwhelmed with pitches; many of them poorly thought out or irrelevant. Long-winded PR pitches will lose a journalist’s interest almost immediately. Long-winded PR pitches will lose a journalist’s interest almost immediately. Personalize your PR pitches.

Pitching 78

Pitching Advertising Advertising Product Launch 78

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. In the current environment, there’s a world of data available to help inform program strategy and measure success. The silver-bullet theory. No measure of success.

SEO 178

SEO Storytelling Product Launch Measurement 178

5W PR

SEPTEMBER 9, 2021

However, social media platforms are already crowded with noise and information, which is why it’s more important than ever to stand out from the crowd with creative, valuable, attention-grabbing content and media coverage that interests target audiences. All in all, public relations is a marathon, not a sprint.

Small Business 158

Small Business Publicity Social Media Web 158

5W PR

JANUARY 16, 2020

Notably, the rise of self-publishing platforms, informative blogs, and influencers has reshaped the landscape. As a takeaway strategy, PR and communication professionals should pitch media outlets that target a specific audience or industry’s needs. They’ve established a close-knit audience based on interests and industry.

Trends 120

Trends Communications Big Data B2C 120

ImPRessions - Crenshaw Communications

APRIL 21, 2016

In today’s content-driven marketing world, PR teams must inform and own creative content for B2B programs to help drive business success. . B2B is about people as much as products and companies. We’ve touched on this topic before , but it’s worth repeating.

B2B 120

B2B B2C Product Launch Creativity 120

Contently - Strategy

DECEMBER 29, 2022

The right workflows for content help measure performance accurately and inform key stakeholders of its progress. And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. The sales team to use in upcoming sales efforts such as pitch meetings.

eBook 136

eBook Product Launch Software Internal 136

Public Relations Sydney

NOVEMBER 2, 2014

Or perhaps you want to pitch a story to a journalist or publication? A media release is one of the most effective ways of providing information to media outlets and it is often the first thing that comes to mind when thinking about public relations. Do you have an exciting announcement to make about your company?

Media 89

Media eBook Survey Travel 89

Buzzstream

FEBRUARY 28, 2025

She talks about everything from setting up a news monitoring workflow to building content banks to crafting pitch emails. Speed is CriticalBut So is Precision Ensure your pitch, press release, and content update are aligned so journalists see a consistent, timely story. Transcript Here is an edited transcript of our conversation.

Strategy 62

Strategy SEO Pitching Banking 62

PR Fuel

DECEMBER 14, 2021

Do you have a product launch or an upcoming newsworthy event on which you want to get media attention? Press releases need to be deliberate and include critical pieces of information. A press release is designed to promote specific and essential information about your business. What Is a Press Release?

Product Launch 105

Product Launch Social Media Writing Newspapers 105

Bianchi Biz Blog

AUGUST 15, 2024

Your company needs to be deciding, in fact finalizing , what big announcements, product launches, unveilings, etc. Waiting to do this can harm your prospects significantly, especially if you end up with requests from the media asking for information in advance prior to the show, which is a very common ask.

Automotive 100

Automotive Mobile Interviews Resources 100

Remote PR Jobs

SEPTEMBER 25, 2023

Content Performance It takes more than a heartwarming story or innovative product launch to earn a story in 2019. This is something I think all PR teams should be offering in 2019 as part of the pitch for earned media. Google Assistant already shares information from search results.

Media 100

Media Print Radio Consumer 100

Bianchi Biz Blog

JULY 22, 2021

Your company needs to be finalizing what big announcements, product launches, unveilings, etc. This is especially the case if you end up with advance / embargo information requests from media closer to the show. While buried in CES pitches, a journalist’s response to you might not be immediate. you might think.

Automotive 107

Automotive Mobile Technology Resources 107

PR Fuel

DECEMBER 2, 2020

Other ways are to check if their contact information is available through the publication. Write A Pitch. Once you have found potential journalists/publications for your press release, you have to write a pitch. Your pitch should convince the recipient to publish the press release. It has to be concise and convincing.

Pitching 82

Pitching Writing Product Launch Blogging 82

PR Fuel

JANUARY 24, 2022

Use them to create a media narrative for your brand and control information spread. Use press releases to spread awareness for a product launch or an important business milestone. Include bits of information that will grab a journalist’s attention. Your pitch has to stand out since journalists get many of them.

Creativity 111

Creativity Data Measurement Product Launch 111

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

5W PR

MAY 30, 2024

Assembling the PR toolbox A well-compiled press kit should include newsworthy declarations about product launches, collaborations, or company milestones. Succinct documents providing key information about the company, product, its features, and benefits. Showcase how the technology benefits real people.

Technology 78

Technology Product Launch Construction YouTube 78

ReimaginePR

JUNE 27, 2016

Don’t forget to create stories for all of your upcoming product launches too! A media kit is like having your elevator pitch in the form of an interactive package. In order for this magic to work, you’ll need to perfectly plan out and hand deliver this information to a targeted audience. Media Kits Are a Must-have.

Reputation 120

Reputation Branding Brand Product Launch 120

5W PR

JANUARY 3, 2024

Pitching story ideas to journalists to secure media coverage. Key skills Analyzing market trends and consumer behavior to inform marketing strategies. Marketing often involves specific campaigns tied to product launches or promotional periods. Creating speeches for executives or spokespersons to deliver key messages.

Marketing 78

Marketing Engineering Product Launch Reputation 78

Sword and the Script

SEPTEMBER 3, 2019

PR Week published a story about a new vendor out of Tel Aviv that’s has launched what it pitches as a CRM for PR. The tool also breaks down the pitching activity of each team member, including metrics for open, response and coverage rates.”. Testing features – A/B testing – to assist in seeing which pitches are performing.

Analytics 82

Analytics Report Technology Pitching 82

Bianchi Biz Blog

SEPTEMBER 7, 2021

I recently took over the role as editor of Fleet Maintenance , a B2B magazine and website focused on providing commercial vehicle fleets and shops with the latest information on tools and maintenance trends. It starts with how to keep costs down in the bay and extends to keeping trucks and technicians productive.

Meeting 91

Meeting Transportation Media Journalism 91