Bianchi Biz Blog

AUGUST 15, 2024

Your company needs to be deciding, in fact finalizing , what big announcements, product launches, unveilings, etc. Waiting to do this can harm your prospects significantly, especially if you end up with requests from the media asking for information in advance prior to the show, which is a very common ask.

Automotive 101

Automotive Mobile Interviews Resources 101

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. The same thing goes for business success items; you generally can’t tell a business story in a top media outlet without disclosing financial information.

Publicity 334

Publicity How To Agency Product Launch 334

ImPRessions - Crenshaw Communications

SEPTEMBER 7, 2018

Dos and don’ts for holiday media pitching. The Christmas/Hanukkah time in particular is so cluttered that a marginal pitch that might slip through on another occasion will probably be tossed out. Solid data-driven PR story pitches are always welcomed by reporters, but especially so during calendar milestones or big breaking stories.

Media Relations 157

Media Relations Media Pitching Data-Driven PR 157

5W PR

MAY 30, 2024

Assembling the PR toolbox A well-compiled press kit should include newsworthy declarations about product launches, collaborations, or company milestones. Succinct documents providing key information about the company, product, its features, and benefits. Showcase how the technology benefits real people.

Technology 78

Technology Product Launch Construction YouTube 78

Sword and the Script

MAY 16, 2020

2) Volume of PR pitches received. 48% of journalists responding to this survey said they get between 1-5 pitches a day; 18% get between 5-10; 12% get upwards of 10-20; and 13% get 20 plus pitches a day. 3) Best medium for PR pitches. 4) How long should pitches be? 2) Volume of PR pitches received.

Survey 170

Survey Media Relations Pitching Media 170

PRSay

AUGUST 5, 2020

Does the client’s product or service provide something that people need during this turbulent time? Would the PR campaign meet the test of informing rather than selling, or would it come across as exploitative and insensitive? Keep pitches tight and on topic, and work to serve reporters’ needs. Think about the outcome.

Product Launch 197

Product Launch Pitching Meeting Conference 197

5W PR

JANUARY 3, 2024

Pitching story ideas to journalists to secure media coverage. Key skills Analyzing market trends and consumer behavior to inform marketing strategies. Marketing often involves specific campaigns tied to product launches or promotional periods. Creating speeches for executives or spokespersons to deliver key messages.

Marketing 78

Marketing Engineering Reputation Product Launch 78

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. Think of it as a sales pitch with robust data and justification.

Resources 195

Resources Technology Data Measurement 195

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout. “Me, me, me” A reporter wants a good story, not a sales pitch or a founder biography. They don’t respond to me-too pitches. Still others bring in the PR firm too soon. No differentiation.

Pitching 205

Pitching Agency Internal International 205

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Supporting a product launch? We ask a thousand questions when onboarding a new client, and the answers inform our plan. They’re informed by consideration not only of the PR goals, but the marketing calendar, client feedback, and current industry conversations. Consider and prioritize your goals.

Writing 136

Writing How To Pitching Privacy 136

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

But after the initial executive moves, product launch, or funding announcement, then what? It’s another strong way to share expertise, of course, but content can also run on informed opinion. Most PR plans are informed through research, even if it’s general customer information or category analysis.

B2B 147

B2B Pitching Case Study Local 147

5W PR

SEPTEMBER 9, 2021

However, social media platforms are already crowded with noise and information, which is why it’s more important than ever to stand out from the crowd with creative, valuable, attention-grabbing content and media coverage that interests target audiences. All in all, public relations is a marathon, not a sprint.

Small Business 158

Small Business Publicity Social Media Web 158

Rock the Status Quo

AUGUST 15, 2014

It’s one thing to newsjack a story by pitching media when you have a relevant client that can enhance the news. If Edelman had just quietly pitched media their story ideas and sources for how to grow awareness around mental illness in a sensitive fashion, it would have been perfectly appropriate. Tacky and tasteless.

Pitching 272

Pitching Viral Interviews Education 272

ImPRessions - Crenshaw Communications

MAY 1, 2019

Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. But the best campaigns are fueled by creativity, yet informed by research. Bad timing.

How To 257

How To Interviews Measurement Storytelling 257

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. It helps organizations stay informed about their reputation, competitors, and industry trends. How Do You Pitch the Media ?

Viral 52

Viral Crisis Communications SEO Reputation 52

ImPRessions - Crenshaw Communications

JANUARY 3, 2017

Be flexible with times and locations and have information available and accessible including flash drives of press materials and images. Your story will be more likely to stand out in the vast CES ocean of tech talk if you cut the jargon, strip out tired buzzwords, and focus on the human factor when pitching it to media and analysts.

Trade Shows 147

Trade Shows Pitching Product Launch Report 147

5W PR

JANUARY 16, 2020

Notably, the rise of self-publishing platforms, informative blogs, and influencers has reshaped the landscape. As a takeaway strategy, PR and communication professionals should pitch media outlets that target a specific audience or industry’s needs. They’ve established a close-knit audience based on interests and industry.

Trends 120

Trends Communications Big Data B2C 120

PR Fuel

JULY 2, 2024

This could be a new product launch, an exciting partnership, or a significant milestone for your company. Optimizing Press Releases with AI Feed the AI focused instructions paragraph by paragraph to ensure the release is structured effectively and includes the most important information.

Writing 52

Writing Pitching Tools Case Study 52

PR Fuel

DECEMBER 14, 2021

Do you have a product launch or an upcoming newsworthy event on which you want to get media attention? Press releases need to be deliberate and include critical pieces of information. A press release is designed to promote specific and essential information about your business. What Is a Press Release?

Product Launch 105

Product Launch Social Media Writing Newspapers 105

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Our informal poll elicited some interesting – yet undesirable – surprises we all strive to avoid in public relations work. Any team asked to budget an event, product launch, or other initiative is expected to stand by their projections, and it’s smart to estimate “up” to allow for last-minute contingencies.

Media Training 249

Media Training Policies Agency Interviews 249

Bianchi Biz Blog

AUGUST 17, 2023

Your company needs to be deciding, nay finalizing , what big announcements, product launches, unveilings, etc. Waiting to do this can harm your prospects significantly, especially if you end up with requests from the media for advanced information prior to the show. We have a booth booked!”

Automotive 78

Automotive Mobile Technology Resources 78

OnePitch

APRIL 14, 2022

Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. On a day to day basis, that could consist of anything from assisting my team in developing key account plans (tradeshow activations, product launch plans, etc.),

Healthcare 52

Healthcare How To Pitching Product Launch 52

Landis PR

MARCH 21, 2022

As a PR agency, one of our key asks is to determine what client announcements, product launches, new hires, etc., Photo courtesy of Pexels. The definition of newsworthy is in the name, but if you are new to the term, it means the information you have holds value for the press or an audience. By Andy Lowe. Learn More at: .

Product Launch 52

Product Launch Pitching Industry Social Media 52

OnePitch

MAY 3, 2022

During the episode, Tom shares about the constant array of crypto news he receives, what kind of information he wants to see in a pitch, his personal thoughts on exclusives, and more. His Thoughts on Pitches. [00:03:50] Are you getting bombarded with pitches? That would be something I would be interested in.

Banking 52

Banking Product Launch Pitching Interviews 52

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

Store openings, fundraising rounds, new product launches — consumers and businesses have come to expect these, but our Instagram feed shows us they don’t have to be a yawn. Here are some PR lessons we gleaned from some of our favorite Instagrammers. Find creative ways to make the standard announcement.

Instagram 159

Instagram Reddit Transportation Creativity 159

Shift Communications

AUGUST 17, 2018

The next step involves rolling out your post-earnings pitch strategy. For PR professionals, pitching anything “after the fact” might seem foreign, counterproductive or even downright wrong. Beating the competition is not only a status symbol for the company, but also offers various angles to explore and pitch.

Pitching 83

Pitching Product Launch Data Measurement 83

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. In the current environment, there’s a world of data available to help inform program strategy and measure success. The silver-bullet theory. No measure of success.

SEO 178

SEO Storytelling Product Launch Measurement 178

PR Fuel

OCTOBER 19, 2021

A press release is also a great way to get all the information in one place. If a journalist has accurate information in front of them and doesn’t have to do much research, it makes their life easier. Do you have an upcoming product launch of an innovative product? Pitch the Right People. Get Personal.

Writing 52

Writing Product Launch Storytelling Pitching 52

PR Fuel

JANUARY 24, 2022

Use them to create a media narrative for your brand and control information spread. Use press releases to spread awareness for a product launch or an important business milestone. Include bits of information that will grab a journalist’s attention. Your pitch has to stand out since journalists get many of them.

Creativity 111

Creativity Data Measurement Product Launch 111

Bianchi Biz Blog

JUNE 30, 2022

Your company needs to be finalizing what big announcements, product launches, unveilings, etc. Waiting until late in the game can harm your prospects significantly, This is especially the case if you end up with requests from media for advance information prior to the show. But we’re already registered! We have a booth booked!”

Automotive 75

Automotive Mobile Technology Resources 75

ImPRessions - Crenshaw Communications

APRIL 21, 2016

In today’s content-driven marketing world, PR teams must inform and own creative content for B2B programs to help drive business success. . B2B is about people as much as products and companies. We’ve touched on this topic before , but it’s worth repeating.

B2B 120

B2B B2C Product Launch Creativity 120

Bianchi Biz Blog

SEPTEMBER 7, 2021

I recently took over the role as editor of Fleet Maintenance , a B2B magazine and website focused on providing commercial vehicle fleets and shops with the latest information on tools and maintenance trends. It starts with how to keep costs down in the bay and extends to keeping trucks and technicians productive.

Meeting 93

Meeting Transportation Media Journalism 93

PR Fuel

JANUARY 15, 2021

It can discuss a product launch or a business merger. It’s not a sales pitch or a way for the brand to “pat itself on the back.” You can use this section to discuss the benefits of the product. You can discuss why the product matters and why consumers should buy it. Keep your sentences short.

Writing 59

Writing Product Launch Examples Consumer 59

Presspage

AUGUST 24, 2018

Designed to summarize a business, product, or event, media kits are primarily utilized by journalists and are typically known as a “one stop shop” for media contacts when they need quick access to information. What’s the best way for them to reach this individual?

Media 68

Media Leadership Product Launch Television 68

Sword and the Script

SEPTEMBER 3, 2019

PR Week published a story about a new vendor out of Tel Aviv that’s has launched what it pitches as a CRM for PR. The tool also breaks down the pitching activity of each team member, including metrics for open, response and coverage rates.”. Testing features – A/B testing – to assist in seeing which pitches are performing.

Analytics 69

Analytics Report Technology Pitching 69

Public Relations Sydney

NOVEMBER 2, 2014

Or perhaps you want to pitch a story to a journalist or publication? A media release is one of the most effective ways of providing information to media outlets and it is often the first thing that comes to mind when thinking about public relations. Do you have an exciting announcement to make about your company?

Media 89

Media eBook Survey Travel 89

Prohibition

AUGUST 16, 2021

For example, you could take a ‘soft sales’ approach and show your followers how to use your product. This demonstrates to your customers the benefits of what you are selling and steers you away from the more traditional sales pitch. Think about alternative options of video beyond just recording people talking to a camera.

LinkedIn 62

LinkedIn Video How To Marketing 62