PRSay

NOVEMBER 11, 2024

What do journalists hate most about pitches and releases? Information that’s not relevant to their audience, according to Greentarget. So why aren’t you writing about the audience? Don’t write about us and our stuff. Write about the impact, not the event. Write about the impact, not the event. When the St.

Report 152

Report Writing Engineering Study 152

Remote PR Jobs

OCTOBER 29, 2024

You can often find their contact information on the company website or LinkedIn. Media Relations: Emphasize any relevant experience that involves working with journalists, pitching stories, or securing media coverage. It is a well-crafted (but concise) document that should show how you can fit in with the company.

Publicity 221

Publicity How To Examples Crisis Management 221

Prowly

DECEMBER 11, 2024

What you'll learn How to hyper-target journalists and audiences What it means to thoroughly research your story How to get more engagement from each pitch TRY MEDIA DATABASE FOR FREE Background Surviving as a media outlet in todays fast-paced, fragmented media world filled with newsertainment is easier said than done.

Pitching 104

Pitching How To Media Tools 104

Cision

JULY 19, 2017

Mid-summer in public relations means one thing — holiday gift guide pitching season is here. But, how does your pitch stand out when every brand claims to have this year’s must-have gift? Pitch the right person. with deadlines, lead times and pitching information. Write a standout pitch.

Pitching 235

Pitching Print Creativity Blogging 235

Prowly

JANUARY 14, 2025

PR Problem #1: Pitch engagement is lower than ever before Getting journalists to respond to pitches is starting to feel like pushing a boulder uphill. The emphasis is on deeply researching Tier 1 journalists, crafting individual pitches, and focusing on building lasting relationships.

Pitching 104

Pitching Data Analytics Writing 104

PR for Anyone

NOVEMBER 3, 2021

The easiest way to do this is pitching the local media. I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive. Don’t pitch me the gourmet kitchen with cathedral ceilings.

Real Estate 223

Real Estate Local Pitching Media 223

Onclusive

OCTOBER 19, 2021

Your proposed solution will emerge from collecting and reviewing this information. Step 5: Write the business case. Put all of the information you’ve gathered so far into a written business case document. Business case writing best practices. What to include in a business case.

How To 396

How To Measurement Writing Data 396

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Writing/Editing of Miscellaneous PR Assets. Relationship building takes time. Owned Media/Content Strategy.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Remote PR Jobs

AUGUST 16, 2023

Two of the most common methods used to generate buzz are press releases and pitches. A press release is a formal written document that provides the necessary information to journalists and media outlets about an upcoming event or development. Pitches should be concise, engaging and grab the attention of the recipient right away.

Pitching 205

Pitching SEO Storytelling Resources 205

Onclusive

FEBRUARY 2, 2022

Welcome back to our blog series about building a perfect pitch and nurturing your media relationships! This article is all about best practices for pitching—based on our customers’ collective experience and wisdom. As we mentioned last week, the key to creating a relevant and compelling pitch is knowing your audience.

Pitching 195

Pitching Data Technology Storytelling 195

ImPRessions - Crenshaw Communications

JULY 27, 2021

How to pitch media. Given how integral media pitching is to the practice of public relations, I was shocked to look back and realize how much I didn’t know about media, and the most effective ways to approach them about stories. Some jobs involve more writing, others involve more research.

Conference 368

Conference Pitching Writing Agency 368

Cision

MAY 2, 2017

Did you invent a revolutionary product, write a book, or win an award? Ask Google, “who writes about [your topic] at [name of publication].” Usually all their contact information comes up including email address and phone number. The media is pitched all the time but very few people take the time to get to know the journalist.

Social Media 167

Social Media Media Local Pitching 167

Buzzstream

DECEMBER 6, 2024

Tip: As of writing, many journalists are leaving X and heading to BlueSky. When it comes to pitching, founderPeter has this advice for pitching: The people who do the following when using SOS almost always have successful pitches. Having a pitch written for the perfect match is definitely better than writing on the fly.

Case Study 116

Case Study Pitching B2B Tools 116

PR for Anyone

MARCH 24, 2020

She pitched it to her editor who loved it too and they wrote an article about me. Did you invent a new product, write a book, or win an award? Ask Google, “Who writes about [your topic] at [name of publication]?” Many are overwhelmed with emails and often forget your pitch came in, even if they loved it.

Publicity 331

Publicity Television Local Pitching 331

Flack's Revenge

FEBRUARY 1, 2023

If tools like ChatGPT can write pitches, articles and press releases, where does that leave us? In other words, it can generate inaccurate information at scale. Even when used by legitimate news outlets to write articles, errors can creep in. Hmmm… ChatGPT, writing PR content …. This is already happening.

Pitching 168

Pitching Writing Creativity Tools 168

Prowly

DECEMBER 17, 2024

Too many software solutions available and not enough information on which one to pick? In this article on Prowly alternatives, you'll find a breakdown of the top PR tools with information about their price, what kind of teams they're tailored to, and what features they have without taking a week out of your life.

Comparison 104

Comparison Software Tools Analytics 104

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Writing & Editing of Miscellaneous PR Assets. Relationship building takes time.

Training 370

Training Media Training Crisis Communications Reputation 370

Stephen Waddington

MAY 16, 2022

Analysis of 400,000 email media pitches has found that brevity is the key to success. The 2022 Propel Media Barometer provides a framework for creating the perfect email pitch. Journalist engagement has decreased from 2021, with journalists only responding to about 3.37% of pitches. Here’s a summary of the findings.

Pitching 151

Pitching Media Relations How To Media 151

Buzzstream

MARCH 19, 2025

As Doug is an expert in all things podcasting, I figured picking his brain about pitching yourself or your clients to get on podcasts would be an excellent opportunity. Ditch the Templates Generic mass-pitching doesnt work. Prioritize Relevance Over Volume Mass pitching might land you spots on low-quality podcasts.

Pitching 71

Pitching How To YouTube Tools 71

ImPRessions - Crenshaw Communications

MAY 5, 2022

As a first-time PR Assistant at a B2B technology PR firm , I knew I had to take in a lot of information, learn new jargon and acronyms, and adjust to real-life work experience within a short time. During my first week as a PR Assistant, I was taking in a lot of new information which led to many questions.

How To 301

How To Writing Tools Energy 301

Buzzstream

SEPTEMBER 3, 2024

Once upon a time, emailing journalists meant buying a list of media email addresses and blasting out a generic pitch. Some got coverage, but the vast majority of pitches were irrelevant, which decreased journalist receptivity to pitches overall. Personalized email pitching is the key to success today.

Pitching 126

Pitching How To Digital PR Data 126

Onclusive

JUNE 1, 2023

Once you’re armed with this information, you can craft your multi-stakeholder communications strategy accordingly. When a journalist writes a negative article, internal stakeholders may jump to conclusions about the impact that will have on your brand. But with social listening you can get a true, real-time view of brand perception.

Strategy 370

Strategy Communications Reputation Measurement 370

Deirdre Breakenridge

MARCH 25, 2015

As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. So, as a blogger for the past seven years and a podcaster more recently, here are my five tips for pitching success and how PR stands for “Personal” Relations: Know about me, but know more about my community.

Pitching 150

Pitching Radio Newspapers Print 150

ImPRessions - Crenshaw Communications

JUNE 30, 2021

First, have a clear understanding of the reporters you work with most frequently and try to check what they’re writing about, even if you don’t have an urgent media inquiry. This is because you not only know what stories they will cover instantly when a story breaks, but how they’re likely to approach, which enables a more targeted pitch.

Media 333

Media Pitching Report B2B 333

Onclusive

JULY 6, 2017

It’s what we all did at the beginning of our PR careers: used press release templates to outline skeletal information, borrowed someone else’s media list, pitched, and crossed our fingers, and reported number of hits because we assumed it’s what our bosses and clients wanted to hear. At this surface level, brand voice suffers.

Branding 364

Branding Brand Pitching Journalism 364

ImPRessions - Crenshaw Communications

JULY 19, 2022

For PR teams, the most common way to secure media coverage involves announcements, data and proactive pitches. Yet there are always times when proactive pitching doesn’t work, or when announcements and data are relatively light. Reporters aren’t looking for you to write the story for them, but rather for help enhancing it.

Pitching 304

Pitching Report Data Tools 304

Cision

SEPTEMBER 29, 2016

The wheels in my head were spinning with how I might pitch the story to my editors. Unfortunately, however, the misfire was one in a litany of recent missives based on bad information—a debacle that ultimately prompted me to blacklist dozens of individuals and agencies. The invitation seemed interesting at first. Coverage areas.

Pitching 0

Pitching Journalism Writing Print 0

Sword and the Script

AUGUST 1, 2023

Once the initial shock of ChatGPT wore off in PR community, some of the more nefarious use cases came to light: Generative AI could be used to pump out false information; Legal issues about training data and copyrights emerged; and Generative AI sometimes just “hallucinates” – it make up answers. It makes sense.

Software 145

Software Pitching Ethics Technology 145

PR for Anyone

DECEMBER 14, 2021

Landing in the media is as easy as these three steps to a killer media pitch! Get to your pitch quickly and concisely to make it easier for the journalist or producer to give you the yes! It’s important that your media pitch have something valuable for the audience. Don’t write this long stuff. Make it short.

Pitching 130

Pitching Media YouTube Video 130

Remote PR Jobs

AUGUST 16, 2023

Two of the most common methods used to generate buzz are press releases and media pitches. A press release is a formal written document that provides the necessary information to journalists and media outlets about an upcoming event or development. What is a media pitch? Media Pitch vs Press Release - Which is better?

Pitching 130

Pitching Media SEO Storytelling 130

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Sharpen your writing – There’s a reason why most companies ask for a writing sample or require a writing test for PR positions. We write a great deal in PR. Or offer to take a stab at first drafts of bylines, press releases, or pitches. The more you do it, the better. .

Writing 310

Writing LinkedIn Social Media SEO 310

Sword and the Script

JULY 9, 2024

Media coverage is harder to obtain, but journalists are open and candid about what they need – which can make a difference for those PR pros who are willing to listen A while back, Spin Sucks was kind enough to publish a piece I wrote with tips for better PR pitching. Nobody wants to be duped, but for a reporter, their careers depend on it.

Survey 182

Survey Journalism Report Pitching 182

OnePitch

OCTOBER 3, 2024

Pitching can feel like a challenging dance; mastering the right moves takes practice and effort. Their writing is less objective than straightforward news reporting and adopts a more entertaining tone rather than a strictly informative one. Yet, when done well, it leaves a lasting impression.

Pitching 102

Pitching Storytelling Journalism Community 102

ImPRessions - Crenshaw Communications

JUNE 24, 2021

Without it, there’s nothing to track or pitch. Then there are the trends in our own PR and comms industry, so there’s plenty of information to digest. . There’s a good reason for the cross-pollination between journalism and PR, because we produce a great deal of content, from press releases and bylines to pithy email pitches. .

B2B 278

B2B Leadership Survey Data 278

PRSay

NOVEMBER 25, 2024

Keep in mind that many global firms require writing samples, scenario-based assessments and other prescreening, so research these expectations and plan ahead. Schedule informational interviews and job shadows, attend internship info sessions and participate in free networking events. Maximize LinkedIn. Build and leverage your network.

LinkedIn 88

LinkedIn Nonprofit Social Media Retail 88

OnePitch

JULY 19, 2022

Today’s guest on Coffee with a Journalist is Mark Matousek , a reporter at The Information. During the episode, Mark shares his thought on a real pitch he received, how you can make your pitch relevant to The Information’s coverage, his thoughts & timelines for embargoes, and more. Yeah, that was a good pitch.”

Pitching 98

Pitching Writing Report YouTube 98

Sword and the Script

FEBRUARY 25, 2025

We write or produce to please executives at the expense of helping customers and prospects to understand. So we pitch brands, products and executives that have always been great and are now even greater, which is storytelling that captures lots of eye rolls and fewer leads. Joe Pulizzi penned a book called Epic Content Marketing.

B2B 141

B2B Marketing Content Marketing Web 141