Bianchi Biz Blog

JUNE 27, 2024

Sunil Puri, Managing Director, Mileage Communications The information in this post originally appeared on Public Relations Global Network’s blog. The vast array of diverse media channels allows PR campaigns to geo-target and communicate at multiple levels.

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Burrelles Fresh Ideas

JULY 17, 2023

Add to that the onslaught of news and other content coming in through your news apps, email newsletters, social media streams, your work and personal email communications, and RSS reader — and you have fatigue from information overload! What is information overload? More clutter isn’t free.

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The Proactive Report

NOVEMBER 21, 2023

From traditional newspapers to social media snippets, the way your audience consumes news has transcended the limitations of the traditional press. As they strive to stay informed, the options have expanded exponentially, offering both a bounty of choice and a minefield of misinformation. Today, half of U.S.

Newspapers 130

Newspapers Social Media Data Consumer 130

Agility PR Solutions

NOVEMBER 11, 2018

Once upon a time, it was all about getting enough press and publicity—putting news, press releases and information “out there” for target audiences to read. Companies hired PR agencies to get them the print and broadcast coverage they wanted.

Social Media 68

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Cision

SEPTEMBER 15, 2016

The study surveyed 1,802 Americans and found that traditional engagement channels — such as television and print — offer the most reach. Another study by Statista found that as many as 43 percent of Canadians relied on traditional media to research Black Friday and Cyber Monday deals in November 2015.

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PRSay

FEBRUARY 16, 2024

By Roddy Rasti, Karl Feld, Victoria Leoni and Lee Hill for the Defense Information School, a component of the Defense Media Activity. We recently completed 21 focus groups and in-depth interviews with graduates of the Defense Information School’s Mass Communication Foundations (MCF) course. military operating environments.

Public Affairs 87

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NewsWhip

FEBRUARY 19, 2021

These folks are fully tuned into the emerging interplay between media and social media. They also use quantified data to inform their strategy and media planning, taking a “moneyball” approach. . Their work is capital “M” media not social media – that’s for the marketing guys on the 11th floor.

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5W PR

SEPTEMBER 3, 2024

Define who the brand intends to target and what their demographics, interests, and media consumption habits are. This information will help the brand in selecting the right channels. Social media Platforms like Facebook, Instagram, and TikTok provide affordable advertising options.

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Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes One of the biggest struggles faced by marketers today is how to balance new media (digital and social) with traditional media (TV, radio, print). Marketers tend to pay attention to the “new shiny idea,” often taking action on new media campaigns.

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Public Relations Sydney

SEPTEMBER 1, 2014

When you’re asked to be interviewed in the media , it’s important to know that each medium – radio, TV and print – have specific requirements you should understand before the interview. Press interviews have similar requirements as electronic media in terms of news value and brevity.

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5W PR

SEPTEMBER 13, 2024

A key component of this process involves strategically engaging with the media to generate positive publicity and increase brand visibility. Understanding the Role of Media The media, whether it’s print, broadcast, or digital, significantly influences consumer behavior.

Media 78

Media Hotels Reputation Crisis Management 78

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

They’ve been a staple of the business for decades because they serve a distinct purpose: to inform the media of news. Businesses use different media to tell their story in this evolving PR environment, but press releases REMAIN an effective and trustworthy source of information for companies big and small. Probably not.

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Landis PR

MARCH 4, 2024

Targeting audiences PR pros have access to audience statistics on almost any media outlet – digital/print/broadcast/social media/influencers. Example: pitch a story on a newly opened hiking trail to an outdoors editor at a local newspaper who also has a following on social media.

Media Relations 107

Media Relations Media SEO Newspapers 107

The Proactive Report

APRIL 6, 2021

My first class on digital PR and social media launched more than 10 years ago. Most PR practitioners now feel comfortable with social media, but some of the more technical aspects of digital PR still cause their eyes to glaze over. Just as with print publications, the top tier websites are harder to pitch.

Leadership 147

Leadership Engineering Enterprise Social Media 147

Onclusive

NOVEMBER 17, 2021

Onclusive offers comprehensive earned and social media sentiment monitoring that uses artificial intelligence to deliver a detailed look into the tone of media coverage. Social listening. Social listening allows organizations to track what is being said about them, their competitors and industry topics on social media.

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Analysis Media Reputation Trends 195

Wadds Inc.

SEPTEMBER 14, 2024

The changing nature of news consumption has been evident over the past 20 years, but that does not make the Ofcom News consumption in the UK: 2024 report any less challenging for media relations practitioners. News media is an important means of engagement for public relations practice because it is consumed by 96% of UK adults.

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PRSay

JULY 1, 2022

In our initial edition of the “Public Relations Handbook,” we discussed how one company had incredibly transmitted information via satellite from the United States to Japan, with a two-way, closed-circuit television between Tokyo and Chicago. adults say they get news from social media “often” or “sometimes,” according to Pew.

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ImPRessions - Crenshaw Communications

DECEMBER 29, 2020

Most PR teams will amplify segments on social media for further exposure. When pitching broadcast outlets it’s important to note the main differences between the medium and print, and to offer producers the information the need for potential segments. Here are some top PR tips for scoring top broadcast stories.

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Local Pitching Print Interviews 323

Stephen Waddington

JUNE 3, 2021

The May edition of WaddsCon covered a range of topics from the COVID-19 impact on client/agency relations to the impact on print, and from measurement frameworks to professionalism in public relations. Asif Choudry, director, We Are Resource talked about how his printing-led business had seen a boom in packages sent by employers to employees.

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Stern + Associates

JANUARY 29, 2024

Every time one would think media outlets can’t cut more staff they find a new bottom: 2023 saw massive layoffs which have continued into 2024. Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly.

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Strategy Publicity Media Video 129

The Stalwart Blog

MAY 12, 2016

Many of us in the marketing realm see social media as mainstream. It's as - if not more - important to effectively communicate to intended audiences as traditional media. So it's understandable that a few organizations still don't see the value of social media. Like it or not, social media has a place.

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Social Media SEO Media Pinterest 60

Maxim Behar

SEPTEMBER 4, 2023

Behar, are the harshest opinions being handed out today not in the courts but on social media? Naturally, social media cannot pass opinions. On the contrary - in the last few cases, it is they who have served to inform the public about who thinks what, what they have done and what they think about what they have done.

Social Media 52

Social Media Media Writing Web 52

NewsWhip

NOVEMBER 3, 2022

The UK-based company operates 130 national and regional print and online media brands in the U.K., Yara Silva, group head of social media for Reach, supports these publications with social media posts, but also tracks the success of Reach’s stories. If there’s one thing Reach Plc has, it’s, well, reach.

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Reddit Viral Analytics Social Media 158

PR Insiders

JULY 12, 2021

Think about how you get information these days. Did you read that newspaper article in print or on your phone? It’s no secret, of course, that the media landscape has changed drastically over the years – and the changes keep coming at a pace that sometimes makes us all dizzy!

Print 78

Print Newspapers Media Skype 78

ImPRessions - Crenshaw Communications

JUNE 1, 2021

At the same time, having a terrific media spokesperson who can nail the messaging, handle tough questions and make business or technical language accessible isn’t always easy. . While some executives are born to be media resources, and they’re every PR person’s dream. Advise execs to be natural and not rush through the interview.

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Interviews Media Construction Report 268

Waxing UnLyrical

OCTOBER 13, 2011

If you are reading this blog, chances are you don’t need to be told about the merits of social media. Social media just changes the way these things happen … and how fast people are punished by the marketplace if they don’t do it effectively. All things the department did before social media.

Social Media 96

Social Media Media Print Television 96

Onclusive

JUNE 2, 2021

It’s also important to evaluate the past year of your PR activity, including reviewing media coverage and identifying what worked best. This information will help you strategize your messaging, find the right outlets and distribute to them effectively. Where will you find these insights?

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Stephen Waddington

OCTOBER 18, 2018

The chip paper phrase originates from the 24 hours news cycle when newspapers printed two editions per day. The reality of modern media is that news stories are published to the web instantaneously. Documents can also be easily exported in a virtual, physical file or print format. News has a finite shelf life.

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Tools Web Banking Wikipedia 203

PRSay

OCTOBER 4, 2021

Furthermore, a well-rounded media relations campaign needs to utilize multiple communications channels. How can media relations professionals temper the expectations of executives who may expect every dollar spent on communications to generate qualified sales leads? percent of the pitches they receive.

Media Relations 202

Media Relations Media Pitching Case Study 202

Stephen Waddington

JUNE 25, 2020

Print is down but digital is booming. COVID-19 boosts news consumption across all mainstream media (except print) The COVIDA-19 crisis has substantially increased news consumption for mainstream media. Consumption of printed newspapers has fallen as lockdowns undermine physical distribution.

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Newspapers Print Local Television 103

Burrelles Fresh Ideas

AUGUST 2, 2023

Television and radio stations continue to be a primary source of news, entertainment, and information for millions of people worldwide. SOURCE While the internet and social media have certainly expanded access to content, broadcast media maintains a broader demographic coverage that digital platforms often struggle to replicate.

Radio 75

Radio Television Media Local 75

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

As digital content consumption continues to grow, PR pros are always looking for ways to target specific audiences through social media. We know the power that social media campaigns can wield – from amplifying earned media that PR generates to marketing products. Don’t count out influencers for B2B PR.

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Sword and the Script

MAY 21, 2019

My employer launched a print magazine, website and social presence telling stories about health and community to business audiences, which is still going, BetterTennessee.com. Social media for business was then in its infancy, and we were able to reach both decision makers and consumers with a limited budget and get real traction.

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B2B Social Media Company Marketing 79

Bianchi Biz Blog

FEBRUARY 1, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Adherence to social norms and etiquette is paramount, especially in a crisis. Understanding Japan’s unique media landscape, where traditional platforms like print and TV coexist with digital trends, is pivotal.

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Marketing Newspapers Print Corporate 106

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. There are no limits or boundaries to how far a story can extend.

Storytelling 60

Storytelling Social Media Sports Strategy 60

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2017

Here are some “must-dos” along with new tips to incorporate into your media training arsenal. Good media training builds confidence. Typically PR teams prepare spokespeople for different types of media – broadcast, print, online as well as different formats.

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Media Training Training Media Interviews 282

Axia PR

JANUARY 15, 2021

Before diving head-first into the different types of media, it’s important to first dip your toes in the water and learn what media is. Media is a communication tool used to deliver information. Some other forms of modern media are print media, television, movies, and video games.

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Media Television Web Print 62