Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 179

Media Relations Media Print Software 179

Cision

JULY 12, 2016

In this interview, Joanna discusses the ways television and entertainment brands have adapted to new audience consumption habits, what to do when a crisis hits and how to get started in the communication industry. What are some of the biggest PR challenges television and entertainment brands face? How did you handle it?

Television 120

Television Crisis Crisis Management Fashion 120

PR for Anyone

MAY 26, 2022

Media does give you authority and makes you more credible but it won’t necessarily get you instant sales the minute you appear on television or in a print interview. Do you have an opt-in in place to capture people’s information and put them in a nurturing sequence to get to know you and THEN buy from you?

Television 130

Television Print Interviews YouTube 130

Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. Yes, there is still print and broadcast media.

Pitching 150

Pitching Radio Newspapers Print 150

Stephen Waddington

JUNE 25, 2020

Print is down but digital is booming. COVID-19 boosts news consumption across all mainstream media (except print) The COVIDA-19 crisis has substantially increased news consumption for mainstream media. Television news and online sources have seen significant upticks against a trend of decline. The future of news is complicated.

Newspapers 103

Newspapers Print Local Television 103

Waxing UnLyrical

OCTOBER 13, 2011

But whether you use face-to-face communication, print, radio, television or the web, you still have to give in order to get. With social media, we offer timely information – in addition to print, radio, television and our homepage. We still share our institution’s story. The list goes on. It’s Just Social Media.

Social Media 97

Social Media Media Print Television 97

Wadds Inc.

SEPTEMBER 14, 2024

We knew the shift from traditional print and television news sources to digital was well underway, but digital has become the dominant source of news consumption for the first time. The Ofcom News consumption in the UK: 2024 report informs how organisations need to adapt their approach to media relations if they haven’t already.

Media Relations 84

Media Relations Television Mobile Media 84

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

These contacts can be a gold mine of information and access, particularly when it comes to cracking morning television or top-tier print publications. And when it comes to broadcast media, contributors often have greater flexibility to work in brand messages or feature products than actual network television employees.

Television 120

Television Interviews Engineering Tools 120

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Crenshaw client Robert Glazer of Acceleration Partners penned one of the first in-depth books about performance marketing , which led to a national television appearance, podcast guest ops, and keynotes at marketing conferences. It takes time for writing and filming — and a strong, informed point of view.

Case Study 178

Case Study SEO Film Video 178

ImPRessions - Crenshaw Communications

APRIL 12, 2018

You’re full of informed opinions, fresh ideas, and predictions about your industry. We feel that in the ideal world, a business technology founder should be publishing a regular blog series on the company website and on LinkedIn, dedicated to offering a perspective in the form of entertaining, informative content.

Leadership 149

Leadership B2B Tools Conference 149

Cision

NOVEMBER 21, 2017

With social media and access to this information being so easy, anybody with a smartphone and an idea can become a viral source of news. Even more challenging is taking advantage of this wealth of information in a way that drives audience engagement, loyalty and leads to bottom-line results. How to do that?

How To 149

How To Social Media B2C Television 149

Cision

OCTOBER 14, 2015

For example, there may be a biological cause behind the growth of media sensationalism and polarizing media invective; information overload can create a state of emotional arousal that draws consumers to more emotionally-laden content. For example, they are more likely to turn to newspapers (print or online) for local news.

Journalism 120

Journalism Trends Print Local 120

Bianchi Biz Blog

JUNE 27, 2024

Sunil Puri, Managing Director, Mileage Communications The information in this post originally appeared on Public Relations Global Network’s blog. However, despite growing digital literacy, print media has bounced back after Covid-19, especially in Tier 2 and 3 cities.

Meeting 90

Meeting Print Marketing Local 90

PRSay

MARCH 22, 2017

A rep for Oscar vote-counters PricewaterhouseCoopers (PwC) apparently gave Beatty the Best Actress card, which had winner Emma Stone’s printed name on it. Aside from presenter errors, a lot can go wrong on live television. Information travels quickly. It’s important to select someone the media can get information from.

Crisis 119

Crisis Sports Television Print 119

Cision

MAY 11, 2016

In this interview, Brenda shares what she learned from appearing on a reality television show, why you need to work in an environment that motivates you and what skills communication professionals need to be successful. What are you most excited for in your new role as director of communications at Klick Communications?

Television 120

Television Travel Tourism Pitching 120

Stephen Waddington

MAY 19, 2020

In the public sector, communicators have never been busier, as energy is directed to public education and information. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. Sneeze guards top the list.

Government 151

Government Crisis Energy Community 151

Burrelles Fresh Ideas

AUGUST 2, 2023

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. Since 2016, there has been a slight increase in online news consumption and a slight decrease in print news consumption.

Radio 75

Radio Television Media Local 75

PR for Anyone

JANUARY 20, 2022

These are nuggets of information you provide in a succinct manner getting your message across quickly and easily. It’s rare to happen but by being prepared, you know for sure it won’t happen. I am not a fan of having questions upfront. Interviews go much better when they are conversational. Know your soundbites.

Interviews 130

Interviews How To Media Television 130

ReimaginePR

MAY 30, 2015

Press kit used to mean kits meant exclusively for print outlets and technically it still does. However media learn about you, once they decide they’re interested in you, they may well reach out to you for additional information and assets. Television shows cut to a new angle on average every 3 seconds or so.

Media 120

Media Television Video Print 120

Cision

JULY 2, 2015

Rather than having a print publication that hosts many stories and viewpoints, social media exposes people to stories that are being shared by their social connections, who often share similar viewpoints, beliefs and values. Want to see how journalism is changing? Click here for our free State of the Media Report now! Conclusion.

Journalism 120

Journalism Facebook Social Media Consumer 120

PRSay

FEBRUARY 16, 2024

By Roddy Rasti, Karl Feld, Victoria Leoni and Lee Hill for the Defense Information School, a component of the Defense Media Activity. We recently completed 21 focus groups and in-depth interviews with graduates of the Defense Information School’s Mass Communication Foundations (MCF) course.

Public Affairs 88

Public Affairs Communications Radio Television 88

Buzzstream

NOVEMBER 19, 2024

Although digital PR can yield TV, radio, and print coverage, it is mainly concerned with digital coverage. Similarly, the audience is more offline since traditional PR campaigns are used in places like radio, print, or billboards. Think data studies, press releases, and expert commentary. Next, let’s look at traditional PR.

Digital PR 71

Digital PR SEO Radio Guidelines 71

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

What’s more, many Indian consumers are more comfortable reading product information in their regional language. 7 percent who rated print media as important and 54. 6 percent who said television would rank highly in 2020. There are roughly 22 official languages spoken across India and more than 10 in Southeast Asia.

Mobile 156

Mobile Local Technology Television 156

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

television networks have created in 30 years. And, just for fun, this interview with Dawn Ostroff, the president of Condé Nast Entertainment, offers cool insights as to how the formidable print company has morphed into a digital media company. More than 500 million hours of videos are watched on YouTube each day.

YouTube 136

YouTube Video Training Survey 136

Critical Mention

JULY 15, 2020

Among a host of other features and functions, the Media Contact Database allows users to quickly locate contact information for local and national journalists, influencers and outlets via an easy-to-use interface. We believe current and future customers will quickly see this as a major marketplace differentiator.”. www.criticalmention.com.

Media 108

Media Radio Television Engineering 108

Bianchi Biz Blog

FEBRUARY 1, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Understanding Japan’s unique media landscape, where traditional platforms like print and TV coexist with digital trends, is pivotal. million in print and 3 million online subscribers.

Marketing 107

Marketing Newspapers Print Corporate 107

Critical Mention

JULY 1, 2019

In general, these rumors consist of misleading, negative information about Critical Mention. These additions include increased social media monitoring, licensed print content and streamlined search functionality. Here are the facts: Critical Mention proactively chose to wind down its agreement with Cision.

Print 101

Print Comparison Social Media Media 101

Maxim Behar

MAY 13, 2024

Twenty to twenty-five years ago, we fought for diversity of opinions on television and in newspapers. An established media outlet - a newspaper, television, television channel, or radio - can also publish wrong information. However, a social media platform can also publish accurate information.

Social Media 64

Social Media Newspapers Television Radio 64

Cision

MAY 12, 2015

Analytics and data provide support to better inform clients on how to strategize to meet their goals. A wealth of information is now at our fingertips, and it’s up to us to use it correctly. Now, it’s so much more than that, as the metrics social platforms offer allow a more scientific approach to addressing communication needs.

Data 120

Data Nonprofit Analytics Instagram 120

Axia PR

JANUARY 15, 2021

Media is a communication tool used to deliver information. Some other forms of modern media are print media, television, movies, and video games. Before diving head-first into the different types of media, it’s important to first dip your toes in the water and learn what media is.

Media 62

Media Television Web Print 62

5W PR

AUGUST 19, 2019

Information is constructed into conversations, and companies are able to speak directly to their target audience 24 hours a day, 7 days a week. PR in its traditional form refers to networking with journalists in a bid to get featured in print publications. Traditional. What Does Digital PR Involve?

Digital PR 76

Digital PR Print Construction Television 76

Ethical Voices

JANUARY 30, 2023

My background is in radio and television journalism. I spent about the first 15 years of my career doing radio, television and also some print journalism over the years. You can’t win in a debate with a journalist because they’re still going to print or report or broadcast whatever they think the story is.

Ethics 92

Ethics Journalism Radio Television 92

Cision

SEPTEMBER 10, 2015

Certain kinds of smart televisions can “overhear” conversations. Virtually anything with a direct or indirect Internet connection, even a car or common medical equipment , can be hacked, either for information or to tamper directly with its operations. The PR Ramifications. Prepared for a brand crisis?

Trends 120

Trends Mobile Web System 120

Cision

SEPTEMBER 15, 2016

The study surveyed 1,802 Americans and found that traditional engagement channels — such as television and print — offer the most reach. This made it easy to share information about the trilogy and gave fans a means to communicate on social media. Track what works – and what doesn’t.

Social Media 120

Social Media Marketing Media Study 120

Critical Mention

JUNE 24, 2017

SAN FRANCISCO, June 23, 2017 — Zignal Labs today announced it has integrated Critical Mention’s industry-leading television media data, broadening access to the full media spectrum for media intelligence and insights across the enterprise.

Television 60

Television Enterprise Media Analytics 60

Beyond PR

MARCH 22, 2018

A comprehensive view of your brand can only be achieved by continuously scanning for mentions across all channels where your audience might engage, including: Print – traditional printed news, such as newspapers and magazines. Broadcast – television and radio. It enables deeper insights to inform future campaigns.

Media 75

Media Radio Newspapers Print 75

Waxing UnLyrical

APRIL 18, 2011

Generally our eyes and ears are focused on traditional media (print, radio, television). I’d like to know my financial information is safe.”. Because of those tweets and re-tweets we were able to focus on getting that specific piece of information they were looking for. It wasn’t much information. But that was it.

Crisis Communications 69

Crisis Communications Web Print Crisis 69