Cision

OCTOBER 10, 2017

You can no longer simply email journalists and hope to get coverage online or in print-based media. You can quickly uncover and understand what topics are of most interest to your target audience, which you can then use to inform future content creation. Let’s examine three ways of distributing content and how to get them up to date.

Strategy 251

Strategy Case Study Instagram Print 251

Cision

JULY 19, 2017

Do they prefer online media or print? with deadlines, lead times and pitching information. Write a standout pitch. Find the right outlet for your audience. Determine what publications they read, and what makes them tick. Are they reading mostly blogs, or do they get their info via social media? Know journalists’ deadlines.

Pitching 235

Pitching Print Creativity Blogging 235

Cision

SEPTEMBER 13, 2017

If you’ve done your job recording detailed information on your customers through your customer relationship management platform, you should be able to glean data on what they care about, what they’re looking for, and the channels they prefer to receive marketing messages through. Informative? What changes would they want to see?

Corporate 270

Corporate Branding Brand Guidelines 270

Prowly

APRIL 2, 2025

How to create monitoring digests Prowlys media monitoring covers online, social, print , and broadcast media. REQUEST A PRINT AND BROADCAST DEMO All you have to do to set up your first-ever monitoring digest in Prowly is complete these two steps: 1. Proof of progress.

Examples 104

Examples Automotive Media Print 104

Sword and the Script

JUNE 18, 2019

I culled through the answers pulling out as many as possible that were fit for print and listed them below. 10) “Write and create content for internal and external audiences about my company.”. 10) “Write and create content for internal and external audiences about my company.”. 12) “Write for businesses.”.

Employee 154

Employee Print Writing Survey 154

Cision

JULY 11, 2017

Not only can it reveal key information such as competitor intel and audience demographics, it can also help steer you in the right direction when it comes to future outreach efforts. For instance, if your company name is “Fire & Ice,” some outlets may write it as, “Fire and Ice.” Present: Where is your brand now ?

How To 265

How To Media Software Agriculture 265

5W PR

JULY 15, 2020

While a media kit is a collection of information about the brand, not all media kits will look the same. Today, most media kits are pitched via online newsrooms, or a web page attached to a company’s main site that features all of the company’s most relevant news and public relations information. What to Include in a Media Kit?

How To 176

How To Media Guidelines Pitching 176

Cision

JUNE 24, 2016

The Post not only relies on social media for distributing its news, but also for tracking the latest trending stories and information. Michaels explains, “We love GIFs, short videos…things that will give them information that actually adds to the conversation.”. The takeaway? ” Accessibility.

Pitching 159

Pitching Social Media Fashion Newspapers 159

Melissa Agnes

OCTOBER 16, 2014

The former one-way flow of warnings, information and updates from emergency management to the affected public has become, not just a two-way system, but one of many partners, sources and systems. I am the Planning Section Chief for our agency so I write all the incident action plans for planned and unplanned events which I really enjoy.

Education 270

Education Government Wikipedia Policies 270

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 179

Media Relations Media Print Software 179

Cision

OCTOBER 26, 2015

Here are some of Cision PR Edition’s major feature upgrades and how they can help you drive success with your influencer marketing campaigns: Gorkana’s Premium Profiles & Media Updates: Working with out-of-date contact information won’t help your engagement strategy. Want to learn more about the new Cision PR Edition upgrades?

Print 120

Print Mobile Software Writing 120

Sword and the Script

AUGUST 11, 2020

Those that said the media is “often” objective: Information impacts understanding. Like the rest of us, reporters are subjected to information that affects their understanding of the truth. Like the rest of us, reporters are subjected to information that affects their understanding of the truth. They minimize their inner bias.”

Survey 165

Survey Data Media Ethics 165

Stephen Waddington

SEPTEMBER 4, 2018

Offline examples include posters, leaflet and printed brochures. The distribution of printed content is limited to physical relationships while the audience for an owned digital property will be limited. It’s dependable because it’s completely within the control of an organisation to produce and publish or broadcast.

How To 113

How To Media Print Infographics 113

Cision

JANUARY 15, 2016

Use social listening tools to monitor what people say in response to rework your distribution methods, change story types or locate new ideas to write future content. Will you set up a digital newsroom to host everything or mail out a printed newsletter? But what you write is dependent on your approach and defined outcomes.

Journalism 120

Journalism Strategy Branding Brand 120

Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. Yes, there is still print and broadcast media. Social media gives us the ability to know a lot of information about a person. In the late 1980s, the media was cut and dry.

Pitching 150

Pitching Radio Newspapers Print 150

Cision

APRIL 1, 2015

You put so much effort into writing press releases and pitching the media , so why wouldn’t you take the extra step to have a single place where you keep all the PR-related content you’ve developed? From a journalist’s perspective, there are a few pieces of information that they need in order to write a killer article about your brand.

Print 120

Print Pitching System Video 120

Sword and the Script

OCTOBER 5, 2021

The contact database – and the information it contains – is “human-verified” according to an announcement the company emailed. Muck Rack adds print monitoring through LexisNexis. Muck Rack added print media to its monitoring package. It also allows for pitching through the platform, which checks off distribution.

Software 182

Software Tools Print Technology 182

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Whereas it was once important for a book to be printed and distributed by a traditional publisher, today self-publishing is a perfectly acceptable route. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Content shapes a personal brand.

Case Study 178

Case Study SEO Film Video 178

Prowly

FEBRUARY 20, 2025

All-in-one PR platforms ,such as Prowly , Cision , or Meltwater , come with a range of tools, including a rich media database, press release writing services, tools to pitch journalists, and much more. Drawbacks: Does not offer press release writing services; live chat support is not available.

Analytics 104

Analytics SEO Engineering Financial 104

Cision

SEPTEMBER 29, 2016

Unfortunately, however, the misfire was one in a litany of recent missives based on bad information—a debacle that ultimately prompted me to blacklist dozens of individuals and agencies. Location is only one piece of information PR professionals should research before sending ideas to a freelancer.

Pitching 0

Pitching Journalism Writing Print 0

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

As engagement with traditional media channels like TV, radio, and print has declined, marketing with influencers offers a natural and low-pressure way to get brand-related information in front of a targeted audience. . – Write a series or blog together. Micro-Influencers help manage risk . – Record a podcast episode.

B2B 191

B2B Social Media Radio Fashion 191

ImPRessions - Crenshaw Communications

AUGUST 30, 2018

Read the fine print. Additionally, keep your eye on the fine print in Cision contact listings. Use Google to check and see how often your listed journalists are published and if they tend to write relevant content. A contact listed under the “women’s interests” beat may write about anything from career to family health.

Media 136

Media Mobile Telecommunications Pitching 136

NewsWhip

NOVEMBER 3, 2022

The UK-based company operates 130 national and regional print and online media brands in the U.K., While the company can access analytics from its own websites, of course, NewsWhip gives her team access to more wide-reaching information about where people found stories via social , and how they engaged with them.

Reddit 158

Reddit Viral Analytics Social Media 158

PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. He speaks, trains and writes frequently on using the power of storytelling to advance. Keep it ethical. Regional Foundation.

Storytelling 163

Storytelling Media Nonprofit Government 163

Burrelles Fresh Ideas

JULY 17, 2023

Add to that the onslaught of news and other content coming in through your news apps, email newsletters, social media streams, your work and personal email communications, and RSS reader — and you have fatigue from information overload! What is information overload? It can also contribute to burnout and information anxiety.

Pitching 54

Pitching Media Media Relations Writing 54

Sword and the Script

AUGUST 1, 2023

Once the initial shock of ChatGPT wore off in PR community, some of the more nefarious use cases came to light: Generative AI could be used to pump out false information; Legal issues about training data and copyrights emerged; and Generative AI sometimes just “hallucinates” – it make up answers. It makes sense.

Software 146

Software Pitching Ethics Technology 146

Cision

MARCH 22, 2016

When you start to become blasé and complacent about your writing, that’s when you stop doing such a good job. I don’t write a story just for the sake of writing it – there has to be something our readers can learn or gain from reading the piece. How do you choose what stories to cover? Rapid Fire Round.

Newspapers 120

Newspapers Pitching Interviews Writing 120

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Do put important requests/promises and desired outcomes in writing. The best way to prevent misunderstandings is to memorialize any discussions in writing, which is standard operating procedure at most agencies. The best clients feed agencies information early and often. This, of course, applies to both parties.

Agency 136

Agency Meeting Print Course 136

Presspage

JULY 25, 2018

Write a snappy subject line for your email, says Elise Copps of Hamilton Health Sciences. Write snappily Use active voice, not passive. Cut it down into digestible chunks of information.” As a Pulitzer Prize-winning former colleague once put it to me, Do organizations think we’ll just print a press release verbatim?

Wikipedia 103

Wikipedia Writing Video Report 103

PR Fuel

NOVEMBER 11, 2021

The press release may give information about a circumstance event, product launch, or some other happening tied to the company. Writing effective press release headlines and content can help capture the interest of both your audience. The process of writing a business press release itself only takes several hours.

Advertising 105

Advertising Advertising Writing Product Launch 105

Landis PR

MARCH 4, 2024

For example, if a trusted blogger writes that this product is really great – do you believe that writer or the marketing-speak on a company’s website? Targeting audiences PR pros have access to audience statistics on almost any media outlet – digital/print/broadcast/social media/influencers. Where you are communicates who you are.

Media Relations 107

Media Relations Media SEO Newspapers 107

Prowly

FEBRUARY 13, 2025

You can also follow both broadcast and print media to ensure that your brand's reputation is protected from all potential threats. #2 Moreover, you can also take care of your brand's reputation by identifying areas for improvement and making informed decisions about your portfolio.

Software 104

Software Reputation Examples How To 104

ReimaginePR

MAY 30, 2015

Press kit used to mean kits meant exclusively for print outlets and technically it still does. However media learn about you, once they decide they’re interested in you, they may well reach out to you for additional information and assets. Make sure your contact information is easily found. Other art and logos.

Media 120

Media Television Video Print 120

Cision

SEPTEMBER 30, 2016

Although Dao is a new addition to the staff, the magazine has been around since 1994, providing a home for food culture in print and digital. I also write for Liquor.com. What kind of information do you like to receive? I like to receive information of national and global interest in the food, drink and travel spaces.

Pitching 120

Pitching Travel Trends Print 120

Flack's Revenge

AUGUST 9, 2016

They reported the experiences of social teams and editors at some of the largest broadcast, print daily and native web outlets. Geetu Ambwani, Principal Data Scientist at Huffington Post, recalled the days when their editors monitored searches trending on Google to inform content creation and curation.

Viral 120

Viral Data Web Trends 120

The Hoyt Organization

SEPTEMBER 21, 2024

Recent adoption of telemedicine and virtual care require innovative ways to protect client medical information. 3D printing is being used to create personalized prosthetics and implants for patients. Providers are grapling with how to leverage AI to better study predictive analytics and develop personalized treatment plans.

Healthcare 93

Healthcare Industry Strategy Case Study 93

PR Fuel

MARCH 19, 2021

We’ll tell you how to write, format, distribute, and promote your press release, so keep reading below. Write for Journalists. Writing press releases as if they are already leading stories is a winning strategy. Basic-information gathering requires answers to the five w’s: What, when, who, where, and why.

Small Business 98

Small Business Writing Engineering Infographics 98