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From disinformation to privacy violations and incitements to violence, social media’s vast influence has prompted significant legal scrutiny and regulatory responses — which is why it’s important to stay informed on social media laws and how they impact your marketing.
This approach not only expands reach but also builds trust, as people are 3 times more likely to trust information from employees compared to CEOs. The post Employee Advocacy: Using Your Team to Build Brand Reputation on Social Media appeared first on Public Relations Blog | 5W PR Agency | PR Firm.
The reality is that most anyone with a computer can cause very serious damage to your reputation: upset customers, ex-employees, ex-business partners, ex-spouses and more. Combating False, Harmful Reviews and Protecting Your Reputation. Monitor your online reputation. Encourage positive reviews. Acquire a court order.
Today, RepUs published its TEN REPUTATION RISKS AND IMPACT FOR 2025. Corporate reputational risks are rapidly evolving, and as of now, the top ones include a mix of longstanding challenges and emerging concerns driven by digital transformation, regulatory scrutiny, and shifting societal expectations heading into 2025. MITIGATE RISKS.
AI systems can now track message penetration, audience engagement patterns, and the spread of information across different networks. These platforms continuously scan news outlets, social media platforms, and online forums, alerting PR teams to emerging situations that could affect their organization’s reputation.
Understanding what to pitch, to whom and what’s working / not working requires access to relevant information. Also, make sure that it’s compliant with privacy laws such as GDPR. PR pros need a data-driven strategy to reach their goals of securing high-impact media coverage for their brands.
When organizations face public scrutiny, their response makes the difference between maintaining stakeholder confidence and suffering permanent reputation damage. This “reputation capital” provides a buffer during difficult times. The resulting crisis caused $65 billion in damages and severely damaged BP’s reputation.
The picture is one of a company doing its damnedest to work all contacts, tap all allies, and thwart all critics to salvage its reputation. Oppo is particularly perilous in Big Tech, where the industry has experienced a steep reputation decline. It hired Burson Marsteller to pitch bloggers on Google’s invasions of user privacy.
This is why managing Information Security practices should be a top priority for most organizations, businesses, and teams around the world. As a software solutions provider, protecting our customers’ data and information is of utmost priority for us.
The unauthorized disclosure of private information is particularly tricky in crisis management terms. Most choose to defend themselves by emphasizing the illegal nature of a typical hack, but it’s a very difficult position to maintain through several news cycles featuring hacked information. Have a digital media policy.
Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality. The right PR plan means a new brand can grow a reputation as a major player – or an up-and-comer — in a given category. News creates a market presence.
How online social networks, ratings websites and blogs pose a potential threat to a business’ reputation — and how to manage this risk. If you’d like to gain free access to this webinar, email crisis (at) agnesday (dot) com the following information: your name, address, email address, and phone number.
Privacy regulations. The GDPR privacy rule officially blazed into our lives in May. And it won’t be the last data protection or privacy regulation we’ll see. In July, the state of California passed its own data privacy regulations called CCPA , and other states are sure to follow. Big tech’s reputation challenges.
It might seem like a contradiction that an executive and celebrity with a huge public persona would be blazing trails for online privacy, but billionaire Mark Cuban is doing just that. After Huffington Post published my blog, I reached out to Cuban and asked if he would answer some additional questions about Cyber Dust and online privacy.
Data Privacy and Protection With increasing regulatory requirements like GDPR and CCPA, proper data handling has become central to ethical cybersecurity practices. Data Privacy and Protection With increasing regulatory requirements like GDPR and CCPA, proper data handling has become central to ethical cybersecurity practices.
Information is shared in real time and as the emergency unfolds to keep audiences informed and stakeholders reassured. All this is done to protect the brand’s reputation and keep operations from coming to a halt. Without the facts, you can’t rectify the situation or begin to undo the damage to your reputation.
And: what do the strides mean for things like privacy and jobs? She pointed out areas where AI is helping PR, like enabling better social listening, optimizing headlines and supporting reputation management through early warnings of crises. The demos were pretty incredible (you can check them out in the video link above).
That makes it inappropriate — and possibly illegal — to use customers’ or employees’ confidential information in a prompt. Safeguarding Confidences: Make certain your organization’s and clients’ information is secure when using AI tools. Accuracy: Like an online search, an AI tool may return helpful information.
Most importantly, the sector trends and business challenges can help guide your early career steps and inform where you choose to dedicate those early years. It’s impressive to respective employers, and the information you get in background sessions can inform better decisions. Talk to everyone. Create content.
Investing in your professional online reputation is an important Crisis Ready strategy—and ReputationDefender has launched a service to help make this process easy for you. Most online reputation management companies focus solely on helping their clients fix their online reputations.
There’s no doubt that the recent revelations surrounding Facebook and Cambridge Analytica have brought the notion of personal privacy under even greater scrutiny. Do the same privacy rules apply? For many companies, this notion of privacy may not just be a personal matter but also a business one. Assess the risks.
Managing a public relations crisis in health technology requires careful planning, swift action, and clear communication to protect both patient safety and organizational reputation. A strategic response helps minimize reputational damage while demonstrating commitment to improvement.
In today’s digital era, the reputation of a healthcare organization holds unprecedented importance. Patients are increasingly turning to online reviews and media portrayals to make informed decisions about their care. Building trust through transparency The cornerstone of a robust reputation in healthcare is transparency.
At the same time, I also respect a woman’s right to privacy over medical matters, even someone who is in the public eye. The PR professional in me was beginning to chafe at the vacuum of information. Reputation is everything. Was she seriously ill? Was something else going on? A lot worse. Can she regain the public trust?
As consumers become warier of digital ads that infringe on their privacy, brands must think of ways to relate to their customers without appearing to intrude on them. Is there an opportunity for brands to get ahead by establishing themselves as privacy-conscious, at a time when targeted — even invasive — ads are the norm?
The hearing offered a golden opportunity for members of Congress to grill Pichai on a host of issues — data privacy, use of location data in advertising, hate speech on YouTube, or its controversial experiments with a government-censored Chinese search engine, among others. You couldn’t help but feel bad for him.
Here’s a look at those who came out on top, and others who took a reputation beating last year. After “Today” show star Matt Lauer was abruptly fired following allegations of sexual misconduct, it seemed that NBC would take a terrible blow to its reputation. The Winners. Tired of hearing about Uber?
This is why managing Information Security practices should be a top priority for most organizations, businesses, and teams around the world. As a software solutions provider, protecting our customers’ data and information is of utmost priority for us. Typically, enterprise-size companies tend to be more concerned about data breaches.
has radically changed journalism and public relations , two industries that rely on the free exchange of information and ideas. ” It’s a war of information being waged on keyboards and in the cloud and it affects all of us. But one highly undesirable outcome is “fake news.” The tech giants.
Services now include everything from consumer listening to mainstream and social media relations; crisis/reputation management; digital, video and graphics production; influencer, sponsorship, and cause-related marketing; and nation-wide experiential activations. Why so many disciplines?
The bill is ineffective because it will lead to dragnet surveillance and information sharing on innocent Canadians that even Stephen Harper has admitted is ineffective. If the bill passes, our sensitive private information would be shared between no fewer than 17 government agencies and even handed to foreign governments.
Privacy is the major issue in ethical use of data within public relations. The discussion emphasized privacy isn’t just about gathering data. An organization’s reputation is tied to how it treats its publics, and users are a public. In global public relations, not all countries’ privacy and data laws work the same.
Jobs are more in demand than ever, as brands in every vertical and size have come to recognize the value of positive reputation and third-party endorsement. At first glance, it seemed like a “safe” brand, unlikely to encounter reputation threats. One bad moment can lay waste to a brand reputation.
In the coming weeks, RepUs and DHM Research will nationally unveil the results of the first of its kind survey that links the impact cyber attacks have on corporations’ reputation. Which would you trust more to protect your personal information from a cyber attack? More information is available at ReputationUs.com.
There’s no doubt that the recent revelations surrounding Facebook and Cambridge Analytica have brought the notion of personal privacy under even greater scrutiny. Do the same privacy rules apply? For many companies, this notion of privacy may not just be a personal matter but also a business one. Assess the risks.
Today, RepUs published its TEN REPUTATION RISKS AND IMPACT FOR 2025. Corporate reputational risks are rapidly evolving, and as of now, the top ones include a mix of longstanding challenges and emerging concerns driven by digital transformation, regulatory scrutiny, and shifting societal expectations heading into 2025. MITIGATE RISKS.
But the truth is, it’s a myth to think that you can prevent most events that could wreck a company’s reputation. Unfortunately, that’s exactly what happened when the news broke that credit-reporting giant Equifax suffered a breach that could compromise the privacy of some 143 million consumers. How did it escalate?
Democracy should be based on everyone having access to the same information. Privacy is set to become a critical for brands if it isn’t already.” Investment in reputation will always get cut in the short term in favour of shareholder value. That’s a good thing.
You’re full of informed opinions, fresh ideas, and predictions about your industry. A scandal like a privacy breach? The reports can influence customers, investor interest, press coverage, and general reputation, and they typically have a long shelf-life. How do you leverage that thought capital? Be a pod(cast) person.
Is there a need to build or improve reputation? We ask a thousand questions when onboarding a new client, and the answers inform our plan. For example, direct-marketing will nearly always have an impact on demand generation, while PR affects brand visibility and reputation. Supporting a product launch? Make an action plan.
According to the article, Mark Zuckerberg and his team hired Burson-Marsteller , a well-known public relations firm, to plant negative stories accusing Google of being careless with Gmail users privacy. I’ll wait for you to stop laughing at the obvious irony of Facebook criticizing another company’s user privacy policy.
Facebook’s response to the recent data privacy controversy was immediate – so immediate that it happened the day before the scandal broke. While the speed was admirable, the content of the message and its tone were less successful, given the complicated nature of the data privacy issues involved. Five crisis PR first responses.
Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality. The right PR plan means a new brand can grow a reputation as a major player – or an up-and-comer — in a given category. News creates a market presence.
The answers from this kind of discovery can inform everything from messaging, positioning, branding, website, collateral and so on, not just press releases. Knowing more about their R&D and tech chops can inform story-telling and thought leadership efforts and become part of the larger company narrative.
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