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Data-Driven PR Campaign Planning: Part 1

Onclusive

An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. This information will help you strategize your messaging, find the right outlets and distribute to them effectively. They must be carefully planned. Where will you find these insights?

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How to manage corporate reputation with PESTLE analysis

Onclusive

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. Gather the information. Decide which actions to take with the goal of enhancing your corporate reputation.

Analysis 195
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7 Occasions When PR And Marketing Must Work Together

ImPRessions - Crenshaw Communications

PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. A new product launch. A solid marketing strategy can help drive quick awareness for a new product or service. Otherwise they are throwing away opportunities.

Marketing 310
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The Essential Role of PR in B2B Tech: From Product Launches to Industry Influence

5W PR

From product launches to industry influence, PR plays a crucial role in crafting the narrative for B2B tech companies.  Product Launches A meticulously executed PR campaign can spark a triumphant product launch within the B2B tech sector.

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How to Make your Messaging Stick

Onclusive

Products: Track soundbites for a specific product to identify if you’re over indexing on specific product mentions or one product benefit over another inform earned, owned and paid campaign strategies for improved performance and product storytelling optimization.

How To 370
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5 Tips For A Successful Media Strategy

ImPRessions - Crenshaw Communications

A successful media strategy should inform a range of tactics to attract attention from the right journalists and influencers. Identify and map out potential media opportunities that could occur during the year, such as product launches, new service offerings, company-hosted events, and the like. Make your pitch schedule timely.

Strategy 287
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Why Strategic PR Planning Deserves More Attention in Your Campaign Workflow  

Onclusive

Enhanced Reputation: PR campaigns play a crucial role in shaping and maintaining a positive reputation for organizations. For example, Apple’s product launches are well known for the huge amount of buzz they generate among consumers.

Tools 354