Melissa Agnes

OCTOBER 21, 2014

Everything has viral potential. If your crisis is news worthy, relatable and has an emotional impact, it has a good chance of going viral – quicker than you can imagine. If images and/or videos are involved, than your chances of experiencing a viral crisis heighten significantly.

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Crisis Crisis Management Viral How To 249

Onclusive

SEPTEMBER 27, 2021

You can even plan ahead with our volume predictions feature, which is designed to alert you before posts about your brand go viral. By closely monitoring competitors and other relevant industry peers, you can pinpoint the best times to amplify your thought leadership by joining the most important conversations.

Social Media 369

Social Media Media Enterprise Viral 369

Contently - Strategy

DECEMBER 14, 2018

Unfortunately, hoping to go viral is not a video strategy. That way, your videos can strike a balance between being informational and relatable. When you’re planning your video strategy, avoid the temptation to rely on the false promise of viral success. So you post the clip on your company’s new YouTube page.

Viral 110

Viral Video Strategy YouTube 110

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

The right advertising generates reach and frequency of message to inform specific audiences. For one thing, good PR campaigns are increasingly informed by data. But at least one joint planning meeting per quarter can pay off for most brands, and information-sharing should be the norm. A new product launch.

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Marketing Product Launch Corporate Viral 310

5W PR

FEBRUARY 11, 2025

For brands, the stakes couldn’t be higher consumer trust , once lost to viral falsehoods, proves difficult to rebuild. An MIT study found that false news spreads six times faster than accurate information on Twitter, with emotional responses driving rapid sharing. Social media amplifies these challenges.

Branding 78

Branding Brand Viral Training 78

Prowly

APRIL 10, 2025

A single incident can go viral and damage your brand image significantly. And as you may assume, it went viral, sparking widespread outrage and damage to their social media reputation and overall brand image. Once something goes viral on social media, an online reputation may not recover promptly. And it's changing fast.

Social Media 104

Social Media Reputation How To Media 104

ImPRessions - Crenshaw Communications

AUGUST 1, 2018

It seems lies are more viral than truth – at least on Twitter. This means that the researchers didn’t include information that didn’t need to be fact-checked because it’s demonstrably true, like tweets reporting the election of the president, or the first day of spring. Why is false news so shareable?

Social Media 220

Social Media Viral Media Study 220

5W PR

NOVEMBER 12, 2024

This academic approach empowers consumers to make informed decisions and better understand beauty concepts. By investing in high-quality educational content, brands can establish themselves as industry authorities and attract a loyal following of informed consumers.

Trends 78

Trends Consumer Marketing Viral 78

NewsWhip

OCTOBER 30, 2024

We’ve gone from the early days of viral content driven by media organizations (think BuzzFeed and Upworthy) on one or two platforms, to today’s complex, multi-platform and multi-format environment where news pages, creators, brands, and blogs are all competing for a user’s split-second of attention. The post Need a social listening tool?

Tools 78

Tools Reddit Viral Instagram 78

NewsWhip

DECEMBER 2, 2024

By capturing these distinct engagement peaks in real time, Timeline provides a clear picture of how the story played out – from its subdued media launch to the viral moments driven by conversations on X. For more information, visit our Help Center or contact your Customer Success Manager today.

Reddit 78

Reddit Viral Travel Analysis 78

Melissa Agnes

SEPTEMBER 4, 2018

The YouTube Shooting Crisis: How Mountain View Police Department quickly regained control of the narrative that was going viral against their agency. You can also listen to this episode on iTunes , Spotify , and Stitcher.

Crisis 176

Crisis Viral Branding Brand 176

Prowly

APRIL 11, 2025

When done right, a brand reputation report can turn raw data into powerful insights and give your leadership team the information they need to make strategic decisions. Perhaps a customer complaint goes viral before your team even sees it? Defamation monitoring ensures you're informed about false claims made about your brand.

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Reputation Measurement Report Branding 104

5W PR

APRIL 8, 2025

On one hand, a viral TikTok moment can trigger an immediate surge in Amazon sales. One key strategy: product bundling to align with trending categories and inform advertising campaigns. And when it comes to metrics, not every post has to go viral right away.

Retail 78

Retail Viral Community YouTube 78

Melissa Agnes

AUGUST 29, 2014

Internet defamation attorney, @WhitneyCGibson , provides useful information for dealing with competitor defamation. Power of Storytelling & Viral Fundrasing: Exploring the ALS #IceBucketChallenge Case. Competitor Defamation: How to overcome damaging content posted online by competitors.

Crisis Management 190

Crisis Management Viral Crisis Healthcare 190

Onclusive

JUNE 1, 2023

Once you’re armed with this information, you can craft your multi-stakeholder communications strategy accordingly. This can help inform your own competitive strategies and keep you one step ahead.   9. Real-time campaign measurement and evaluation Social listening tools are a dream when it comes to measuring success as you go.

Strategy 370

Strategy Communications Reputation Measurement 370

Onclusive

JULY 27, 2023

In the end, it created a viral sensation, resulting in increased brand visibility and consumer engagement. This level of organization ensures that team members have easy access to all relevant information, reducing the risks of miscommunication and missed opportunities.

Tools 354

Tools Internal International Resources 354

Prowly

DECEMBER 9, 2024

It appeals to well-informed readers who value thorough reporting and engaging multimedia content. #9 Whether youre a seasoned trader or a curious newcomer, its the ultimate destination for making informed financial moves. #12 Its a smart pick for decision-makers navigating the fast-paced world of business. #11

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Pitching Sports Financial Analysis 104

Prowly

DECEMBER 10, 2024

In this article, you'll find more information on how to track mentions on Twitter using Google Alerts or with the help of third-party tools made for PR. The quickest way to get recognition as an individual, sell out a new line as a brand, or simply to be heard nowadays is to go viral on social media.

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Twitter Software Tools Social Media 104

5W PR

FEBRUARY 14, 2025

Start by identifying your three most likely crisis scenarios – these typically include customer complaints going viral, product failures, or local emergencies affecting operations. Small businesses need a structured approach that’s both comprehensive and manageable. Create a simple one-page response template for each scenario.

Small Business 78

Small Business Crisis Communications Crisis Communications 78

Cision

SEPTEMBER 14, 2017

A recent article from MIT Technology Review also implicates social bots in the perpetuation of fake news , so the “virality” ascribed to these types of stories may be technology-assisted. Fake news utilizes the same media that journalists recognize as crucial to the promotion of content. Conclusion.

Journalism 309

Journalism Study Social Media Resources 309

NewsWhip

NOVEMBER 3, 2022

NewsWhip, which provides critical online insights – including how stories are trending and whether posts could go viral – that Silva and her colleagues can’t find anywhere else. This information helps writers and editors who have traffic targets they’re trying to hit with their stories. Their go-to digital tool?

Reddit 158

Reddit Viral Analytics Social Media 158

Prowly

DECEMBER 4, 2024

TRY PROWLY’S NEW MEDIA MONITORING FEATURES FOR FREE Read on and find out: How to winnow down monitoring results using keyword filtering How to extract strategic insights from raw monitoring data How to refine queries to get just the right mentions The challenge: Information overflow in media monitoring Everything is happening too fast.

Data 104

Data Media Product Launch Analysis 104

Cision

JULY 5, 2016

How does client research inform marketing strategy? All too often we are convinced we need a website, or in this day and age, a social media strategy that will go “viral” – but this approach is often doomed from the start. Having a social media initiative go viral is not a good goal – what is the intended net result?

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Nonprofit Crisis Viral Groups 227

Cision

JUNE 29, 2017

You can be more human in your writing by leveraging the behavioral and demographic information you already have about your target audience. Use this information to power your story. Being emotive can be based on how people respond to your messaging. Is the sentiment positive? Is there an emotional response it invites on social media?

Storytelling 0

Storytelling Data Communications Technology 0

ImPRessions - Crenshaw Communications

APRIL 11, 2024

The full exchange is well worth a look, but the two-minute portion that has gone viral is a must-watch example of how to turn the tables in an adversarial media interview. The viral clip was irresistible to mainstream media and opinion leaders precisely because of the historical, racial, and geopolitical undercurrents.

Interviews 193

Interviews How To Media Viral 193

Melissa Agnes

SEPTEMBER 4, 2014

The letter went viral and the business took a major hit on Yelp, as well as in search results as online stories began appearing on the first page of Google. As an attorney, we frequently issue legal subpoenas to third party websites or companies to unmask anonymous reviewers.

How To 238

How To Wikipedia Viral Course 238

Sword and the Script

DECEMBER 9, 2014

Dark Social: Antimatter to Viral Fixation. In other words, it was the primary way we all shared information – word-of-mouth – before the social web went mainstream. To that end, as the study shows, it still is the way the majority people share information today.

Viral 119

Viral Marketing Web Case Study 119

PRSay

SEPTEMBER 8, 2020

Her new book, “How to Lose the Information War: Russia, Fake News and the Future of Conflict” ( Bloomsbury/I.B. Tauris ), examines how the United States and other governments can better understand the motivations behind Russia’s information-warfare attacks. She is a Disinformation Fellow at the Wilson Center in Washington, D.C.

Communications 177

Communications Government Viral Radio 177

Waxing UnLyrical

FEBRUARY 26, 2013

A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. In his research on viral advertising videos , he found that a very small percentage of advertising videos (0.1%) actually go “viral.” His findings are pretty illuminating. Why we share.

Viral 106

Viral Advertising Advertising Facebook 106

Melissa Agnes

JULY 31, 2014

How likely is this person to cause further damage by spreading the false information beyond its current location? But a cyber investigator can also help evaluate your case and uncover pertinent information about your attacker and the likelihood of future harm. Where is the information?

Engineering 196

Engineering Reputation Viral Policies 196

Remote PR Jobs

MAY 30, 2024

You can also boost your creative juices by seeking inspiration from viral campaigns and staying up to date with industry trends. Research Skills Success in PR and Communications requires the power to collect, analyze, and present relevant information and data for various projects and campaigns.

Communications 214

Communications Creativity Writing Product Launch 214

Cision

MAY 12, 2017

As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. The idea behind this is to curb the spread of fake news online, and came soon after Facebook launched its tool to stop fake news from going viral on its platform. As such, digital PR agencies have no alternative but to catch up.

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Google Digital PR Mobile SEO 259

Cision

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Once you understand their complete persona, you can craft a message that informs and inspires loyalty.

Blogging 215

Blogging Company Engineering Airlines 215

Cision

MAY 24, 2016

We’re all dreaming of the way to make something go viral, even though there is no actual way to engineer virility,” says Marc. You want the most bang for your buck on both platforms, so you want to get information to us as early as possible,” says Sarah. ’ Just send me the information and make me interested. East Coast.”.

Film 211

Film Pitching Print Journalism 211

Melissa Agnes

NOVEMBER 10, 2014

And hey, this can be an informal luncheon brainstorm session that takes place every quarter. Do you have systems in place for keeping your platforms, data and proprietary information locked down and secure? It doesn’t have to be a stuffy-take-time-out-of-your-work-day-meeting that no one looks forward to!).

Crisis 203

Crisis How To Exercises Crisis Communications 203

Prowly

FEBRUARY 3, 2025

By utilizing Prowly's media monitoring and social media listening capabilities, you can collect data, analyze your company's performance, audience sentiment, your competitors, and identify powerful links and viral content. START YOUR FREE TRIAL TODAY What are the benefits of brand research? This goes beyond just tracking mentions or comments.

Examples 104

Examples Branding Brand How To 104

Cision

NOVEMBER 8, 2015

Q: What tactics help to make a campaign go viral? Viral means something is shared, and we share things that create emotional connections somehow. That said, trying to be viral usually means that you won’t be viral. Q: Does it take paid research to make these stories go viral such as the University President story?

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Viral Nonprofit Software Social Media 120