MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? and Pepsi’s “ Black Lives Matter’’ TV ad bungle with Kendall Jenner – it would be easy to miss one of the smaller yet most portentous PR crisis of this year: The CrossFit Gym Member-Shaming Instagram Fail.

Instagram 98

Instagram Crisis Local Privacy 98

Prowly

DECEMBER 4, 2024

Select X (Twitter), Facebook, Instagram, TikTok, and YouTube (available for Pro plan users only). Found interesting insights about the activewear market? Share them with marketing or the business team. No more waiting around until negative press goes viral. Among the filters on the left, choose “Source”.

Data 104

Data Media Product Launch Analysis 104

Prohibition

AUGUST 4, 2023

social media marketing efforts, social media marketing campaigns, entire video, many brands, drive traffic In today’s digital age, social media video marketing has emerged as a powerful tool for businesses to engage with their target audience. What works on one platform may not resonate with users on the other.

Social Media 118

Social Media Video Marketing Media 118

Sword and the Script

NOVEMBER 11, 2014

The party room is pure marketing – of the genius variety – both because it ignites word-of-mouth and because it pays for itself. Self-Propelled Marketing. Marketing as a Profit Center. Rainbow Play Systems isn’t the only type of business to make money from its marketing, thought it does take a special breed of business.

Marketing 119

Marketing System Viral Insurance 119

Waxing UnLyrical

AUGUST 15, 2019

During the last couple of years, several trends have impacted the way businesses carry out social media marketing. Generally speaking, marketers tend to focus on high-quality images and videos, alongside posts that have the potential to go viral. Why is Instagram Stories Feature Important? 3% are redirected to an app.

Instagram 63

Instagram Marketing Viral Airlines 63

NewsWhip

FEBRUARY 28, 2023

Instagram carousels lack the quick, “get to the point” advertising that so many want to see. HubSpot’s recent survey on 2022 marketing trends found that short-form video has the highest return on investment. followers, it’s in the same viral sphere as Duolingo. Long-winded promotional copy and “swipe to learn more!”

Video 148

Video Brand Branding Instagram 148

Prowly

DECEMBER 10, 2024

The quickest way to get recognition as an individual, sell out a new line as a brand, or simply to be heard nowadays is to go viral on social media. Aside from tracking mentions in online articles and discussion forums, you can also monitor them on X (Twitter), Facebook, Instagram, TikTok, and YouTube.

Twitter 104

Twitter Software Tools Social Media 104

Cision

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. See how they market online.

How To 198

How To Real Estate Web Case Study 198

Konnect Agency

NOVEMBER 14, 2022

An influencer marketing agency can help brands understand current trends and how they should be incorporating these trends into their influencer marketing strategies to drive success and accomplish goals. Influencer Marketing Agency Breakdown of Video Content Evolution.

Video 98

Video Agency Strategy Marketing 98

Critical Mention

NOVEMBER 18, 2019

Earned Media provides an abundance of PR and marketing advantages to many businesses, organizations and individuals. Stay a step ahead of your competitors in the new year by using lightning-fast media monitoring to go viral. . Keeping track of your mentions is a great way to see what PR and marketing efforts evoke positive responses.

Viral 70

Viral Radio Media Sports 70

The Proactive Report

DECEMBER 26, 2022

Storytelling: Telling a story that resonates with your target market is essential if you want to cut through the noise online. Users on Facebook and Instagram spend half their time online watching videos. The success of Reels on Instagram led to Meta expanding that feature to Facebook as well. Video trends for 2023.

Video 162

Video Film Facebook Social Media 162

PRSay

MARCH 7, 2024

Ahead of the Academy Awards ceremony on March 10, when “Barbie” is up for several awards, including Best Picture, let’s reflect on the film’s marketing campaign to extract valuable insights for practitioners. It proved that on X, Instagram and TikTok sometimes opposite aesthetics can inspire a tidal wave of memes and moviegoers.

Film 130

Film Marketing Sports Hotels 130

Shift Communications

MAY 24, 2022

Influencer marketing is still on a bull run, and we are all in. It has become an essential arm of any consumer marketing program. But nowadays, influencer marketing strategy is not just about finding social media stars with big followings to post your products and news. By Kelsie Axelrod, Director, Consumer.

Strategy 97

Strategy Marketing Guidelines Creativity 97

PRSay

MARCH 11, 2019

This] is the year of power to the people,” says Valerie Di Maria, principal of the communications and marketing firm. And if you’re a business software brand that doesn’t normally consider their product visually interesting, don’t count out Instagram stories as a possible place to advertise, suggests thecompany10.

Trends 151

Trends Communications Employee Enterprise 151

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

Marketing 127

Marketing Content Marketing Advertising Advertising 127

Contently - Strategy

DECEMBER 12, 2018

“Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. After hundreds of meetings and workshops this year, I feel confident that content marketing is about to take a big leap—thanks to a few key factors. Creativity strikes back.

Content Marketing 110

Content Marketing Creativity Marketing Travel 110

Cision

NOVEMBER 24, 2015

They are moving to YouTube and Instagram. The 20 most influential sneakerheads on Instagram will drive those purchases, at a fraction of the cost. Brands, recognizing this shift in popularity, are including stars from YouTube, Vine and Instagram in their television commercials. However, they are not viewing less content.

Pitching 120

Pitching How To Instagram YouTube 120

Prohibition

NOVEMBER 3, 2023

In the fast-paced world of social media, TikTok has emerged as a dominant force in influencer marketing, standing shoulder-to-shoulder with Instagram. TikTok has arguably become as crucial as Instagram in the world of influencer marketing. Here we’ll explore the rise of TikTok and how it now compares to Instagram.

Marketing 62

Marketing Instagram Viral Video 62

Cision

NOVEMBER 24, 2015

After he sent a takedown notice, the website took down the photo and updated its post, however, the photographer alleges the photo had already spread virally to other websites without proper attribution. This ongoing case has the public contemplating the way viral content hubs choose and use images in their listicles and articles.

Examples 120

Examples Viral YouTube Infographics 120

Shift Communications

OCTOBER 1, 2014

The ALS Ice Bucket Challenge went viral and helped raise both awareness and more than $100 million dollars for the rare disease. Let’s explore other recently successful marketing/PR campaigns from health organizations. Photo Credit: Melanoma Research Foundation ). Each selfie raises $1 towards FSHD research.

Healthcare 163

Healthcare Social Media Media Education 163

Mindful Marketing

DECEMBER 20, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing When students approach me after class it’s often because they missed a quiz, have a question about an assignment, or want to chat about a topic of mutual interest.

Ethics 95

Ethics Marketing Sports Education 95

Shift Communications

SEPTEMBER 22, 2014

Two marketing conferences, 10,000+ attendees, one convention center. After a weekend of recovery, it’s high time to reflect back on FutureM and INBOUND, Boston’s two-in-one marketing innovation event. About mobile: Marketers must focus less on mobile technology and more on mobile behavior. Martha Stewart).

Report 135

Report Mobile Pinterest Conference 135

Prohibition

MAY 23, 2022

Instagram introduces a new story format. Throughout May, Instagram have started testing a new format on the home feed to prioritise video for mobile phone users. This appears to be moving closer to TikTok’s full screen format, which Instagram reels have already adopted. How effective is video on social media? .

Instagram 62

Instagram Social Media LinkedIn Viral 62

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — Branding, Social Media, Marketing, PR & Professional Coach. 68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker.

Social Media 120

Social Media Twitter Media Nonprofit 120

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Everyone remembers their viral, bro-y YouTube ad in 2011 , for example. Sundial (marketers of the Shea Moisture and Nubian Heritage lines) identified an underserved market and developed products for it. As part of our strategy, we went after market leaders like Dropbox and Hightail. Take advantage of social media. .

Brand 136

Brand Branding How To Storytelling 136

The Proactive Report

NOVEMBER 1, 2022

Technology has transformed the practice of Public Relations and marketing. A negative news story can get published online and go viral in minutes, spinning out of control and triggering a PR crisis before an organization even has time to contemplate its response. Work closely with other teams, such as HR, IT, and marketing.

Communications 130

Communications Social Media Employee Crisis 130

Prohibition

NOVEMBER 17, 2022

It’s been a turbulent few weeks for the world of social media, with Twitter taking the top spot for chaos… We’ve been awaiting the confirmation on Instagram’s native scheduling function (spoiler alert: it’s coming!). Instagram confirms native scheduling and expands audio function.

Instagram 62

Instagram Social Media Twitter Pharmaceuticals 62

Cision

MARCH 31, 2015

Everyone wants to go viral, but it’s nearly impossible. Don’t forget to share your video across your channels and cut them up to post on Vine and Instagram. Best Practices Featured Content Marketing multimedia Photography podcasts video' If you want people to share your video, ask them.” – Jay Baer. Bigger is not better.

Storytelling 120

Storytelling Mobile Video Viral 120

Cision

JULY 28, 2015

Scrubbing through Twitter, Facebook and Instagram to find what was working for our clients and what people were talking about was a total time suck,” says Natalie Jenereski, a digital PR strategist at Waterhouse. Visible Intelligence lets us know if a good news story goes viral, which is great for brand reinforcement,” Natalie says.

Media 120

Media Viral Newspapers Digital PR 120

NewsWhip

JANUARY 20, 2023

Here’s what you can expect from NewsWhip: Predictive data and alerts NewsWhip’s predictive alerts are unique in the market, and help users get ahead of any trending story by being able to predict the level of engagement a story is going to receive hours before it actually reaches those numbers. We do it within minutes, others take hours.

Reddit 88

Reddit Viral Web Trends 88

Contently - Strategy

SEPTEMBER 20, 2022

For today’s content creators and content marketing teams, unique original content is always the best route to take. Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like. So, what does plagiarism look like in today’s world?

Social Media 105

Social Media Ethics Trends Viral 105

Critical Mention

SEPTEMBER 24, 2020

Tracking earned media is essential for PR pros, communications experts and marketers because it can help them to amplify brand awareness and build strategies for the future. The roller skate industry saw a similar spike because of videos going viral of skaters on Twitter and other top social media sites. The #BlackLivesMatter Movement.

Examples 130

Examples Transportation Media Tourism 130

5W PR

OCTOBER 25, 2023

Harnessing viral potential TikTok is renowned for its ability to turn ordinary content into viral sensations overnight. Virality can significantly boost brand visibility, create buzz, and introduce a brand’s products or services to an expansive audience.

Trends 78

Trends Brand Branding Viral 78

Cision

JULY 20, 2015

According to one expert, word-of-mouth marketing isn’t a meritocracy (not entirely, anyhow). What I want to do in this piece is to use Berger’s word-of-mouth framework to highlight five businesses that have had success leveraging word-of-mouth marketing. Practical value. Want to build word-of-mouth? Birchbox , of course.

Energy 120

Energy Viral Storytelling Community 120

Prohibition

SEPTEMBER 13, 2022

Influencer Marketing on TikTok. Influencer marketing is an important part of any brands social media strategy, it’s a great way for brands to connect with their target audience and impact any purchasing decisions through an authentic brand voice. Short form videos are becoming increasingly important to a brand’s marketing strategy.

Brand 118

Brand Branding Video Social Media 118

Buchanan PR

JUNE 30, 2023

McDonald’s marketing campaign was clearly targeted at a younger generation. McDonald’s put on a masterclass on how to create buzz for a new product with a younger generation, but it couldn’t have predicted its virality. A viral sensation that spread like wildfire across social media platforms. The result?

Viral 79

Viral Trends Social Media Creativity 79

Contently - Strategy

AUGUST 30, 2022

“Each asset should serve a unique goal, audience, channel—or else all you’re doing is creating a lot of noise without a lot of value,” says Natalia Dinsmore, Senior Content Marketer at Balance. ” (Hint: “Because every marketing guru says so” is not always the right answer.). Blog posts into eBooks.

eBook 143

eBook YouTube Video Social Media 143