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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Earned media is sexy. It’s larger than media relations, but only in the abstract.

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Critical Mention Adds Instagram Tracking to Industry-Leading Earned Media Suite

Critical Mention

NEW YORK — Critical Mention — the leading all-in-one earned media monitoring and intelligence platform — has released Instagram tracking as part of its Earned Media Suite. The new release adds to the platform’s already robust Social Media Monitoring offering, which also includes Facebook, Twitter and YouTube.

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Onclusive Launches Social Listening and Verified Media Database

Onclusive

In addition to existing earned and owned media analytics and reporting features, Onclusive’s PR software now includes a human-verified media contact database, integrated journalist relationship management tools, and cross-channel social listening and reporting.

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2024 media relations: Here’s how it’s done—10 key strategies

Agility PR Solutions

Media relations in 2024 continues to evolve with advances in technology and changes in consumer behavior. Here are some key strategies to consider: 1) Leverage Social Media Platforms Social media remains a powerful tool for media relations.

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3 Emerging Social Media Platforms B2B PR Pros Should Know

ImPRessions - Crenshaw Communications

Instagram Reels . There’s no denying TikTok’s influence on the launch of Instagram Reels. Instagram Reels can be used to promote brand awareness and even recruitment. Though Twitter Spaces is still in a fledgling stage, it’s definitely worth keeping an eye on for PR plans as it picks up steam.

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What AirPods and FAA Regulations Have to Do With Media Relations

PRSay

Get some of your content picked up by the media outlets they subscribe to. And then use that exposure to win them over as a subscriber to YOUR podcast, e-newsletter, Instagram feed or any other platform you’ve built. Neither will earning coverage in the same media outlets you always have. Image by Daniel McCullough.

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Earned Media: 3 PR Studies Quantifying the Impact of Media Relations on Sales [UML]

Sword and the Script

1) Earned media is sales enablement. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. Full report: The Role of Media Relations in the Sales Cycle by ARPR (reg. Paid Social: Cliff Notes to 3 Social Media Studies.

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