Sword and the Script

AUGUST 4, 2020

Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Earned media is sexy. It’s larger than media relations, but only in the abstract. Pricing wasn’t listed, because…you have to talk to sales!

Media Relations 179

Media Relations Media Print Software 179

Critical Mention

JULY 13, 2021

NEW YORK — Critical Mention — the leading all-in-one earned media monitoring and intelligence platform — has released Instagram tracking as part of its Earned Media Suite. The new release adds to the platform’s already robust Social Media Monitoring offering, which also includes Facebook, Twitter and YouTube.

Instagram 156

Instagram Industry Media Analytics 156

Agility PR Solutions

SEPTEMBER 10, 2024

Media relations in 2024 continues to evolve with advances in technology and changes in consumer behavior. Here are some key strategies to consider: 1) Leverage Social Media Platforms Social media remains a powerful tool for media relations.

Media Relations 110

Media Relations Strategy Media Instagram 110

Deirdre Breakenridge

MAY 23, 2017

There are some great editorial calendar and social media calendar templates on HubSpot. Many social media content management systems you probably already use for your clients have their own templates or proprietary editorial calendars. Be Realistic with Your Time for Social Media.

Blogging 282

Blogging Case Study Social Media Instagram 282

Critical Mention

MARCH 17, 2022

Influencer marketing is increasingly prevalent in marketing strategies across the globe now that social networks like Instagram and Twitter continue to rise in popularity. This will set your brand up for reaping the benefits of collaborating with social influencers. Improve Target-Audience Reach. Build Brand Credibility.

Social Media 144

Social Media Media SEO Instagram 144

Sword and the Script

MAY 11, 2019

1) Earned media is sales enablement. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. Full report: The Role of Media Relations in the Sales Cycle by ARPR (reg.

Study 162

Study Media Relations Media B2B 162

Cision

SEPTEMBER 25, 2017

You see it in blog posts and on social media — journalists frustrated with generic, relevant pages and irrelevant material. These super users often access social platforms for more than eight hours per day. Observers — this is the biggest population of a social archetype at 39 percent of all journalists.

Journalism 258

Journalism Social Media Study Comparison 258

Communications Conversations

FEBRUARY 21, 2020

Over the last five years, we’ve created a social media playbook document that makes this a lot easier! Much of the work I do for them revolves around B2B media relations with HR publications, podcasts and blogs. I review a few to-dos with the students and lecture about social media marketing.

Social Media 157

Social Media Media LinkedIn Tourism 157

5W PR

MARCH 26, 2025

Social media feeds buzz with anticipation as thousands gather for New York Fashion Week, Coachella lights up Instagram stories, and wellness summits draw crowds of health-conscious attendees. Behind these successful lifestyle events lies strategic digital PR that builds excitement and drives ticket sales.

Digital PR 78

Digital PR Strategy Instagram Fashion 78

Flack's Revenge

DECEMBER 20, 2018

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. Are the social media waters still safe for marketing? Have you been recommending a change in strategy regarding social media? What comes after social media?

Marketing 244

Marketing Facebook Social Media Community 244

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

There’s a new social media app taking the world by storm. Media interest peaked over the weekend with reports that a deal involving TikTok, Oracle and Wal-Mart would avert a ban of the app in the U.S. The app has surpassed Facebook, Instagram, YouTube, and Snapchat, with 1.65 It’s called TikTok. Ever heard of it? .

B2B 310

B2B Video Social Media Creativity 310

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. And, they have been for a while now.

Social Media 128

Social Media Agriculture Marketing Media 128

Polaris

SEPTEMBER 18, 2015

I like Instagram. Even if you don’t have an eye for photography (like me), you’ll enjoy Instagram. One of the greatest lures of Instagram is the absence of a bothersome algorithm that prevents you from seeing friends’ photos. Measurement Metrics for Social Influencer Programs on Instagram. Same goes for Instagram.

Instagram 100

Instagram Measurement Twitter Customer Service 100

Flack's Revenge

OCTOBER 15, 2020

The attention for this story might not be surprising since it involves media and big tech. It led to a lot of comments and chatter on social media, and teeth gnashing about the state and future of media and PR. Those with known brands and large social media followings can directly reach large audiences.

Leadership 282

Leadership Social Media Facebook Trends 282

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. And thank you Aaron for that fascinating insight into how social media has changed journalism.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Sword and the Script

MARCH 30, 2021

Journalists say Twitter is the most valuable social media platform and they spend a lot of time there; if you want to improve media relations you should invest more time there too. Business efforts on social media tends come in two flavors. The first flavor rarely uses their social channels.

Social Media 112

Social Media Report Survey Media 112

Bianchi Biz Blog

JANUARY 16, 2025

National Post, Shopping Essentials (online) Impressions/social following 3,590,000 impressions, (102,000 Instagram ) Syndicates to 101 additional outlets resulting in 17,565,000 combined impressions Access in-depth reviews, product breakdowns and everything you need to make informed shopping decisions Yahoo! million (84.6%

Print 100

Print Marketing Instagram Newspapers 100

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Crisis Communications Reputation 370

5W PR

MARCH 10, 2025

Videos, blog posts, and social media content should demonstrate both the educational value and entertainment factor of the toys. While Instagram and YouTube might work well for reaching parents, educational publications and conferences can better target teachers and school administrators.

Strategy 78

Strategy Education Video Storytelling 78

Cision

JUNE 21, 2016

What are some of the biggest social media mistakes brands make? I think the biggest mistake a brand can make with social media is underestimating its importance and power. And yes, social media posts can live forever. What are some of the key components of a successful social media strategy?

Social Media 227

Social Media Newspapers Reputation Community 227

5W PR

AUGUST 22, 2017

By: Kelsea, Social Media Director. Social media has grown from a simple place to connect friends and family to a marketplace for brands of all sizes. To ensure your company is abiding by the FTC regulations, social media professionals should familiarize themselves with the guidelines pertaining to social media use.

Social Media 92

Social Media Guidelines Media Handbook 92

Wadds Inc.

SEPTEMBER 14, 2024

Insights for organisations and media relations practitioners from the Ofcom News consumption in the UK: 2024 report. The changing nature of news consumption has been evident over the past 20 years, but that does not make the Ofcom News consumption in the UK: 2024 report any less challenging for media relations practitioners.

Media Relations 84

Media Relations Television Mobile Media 84

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2020

LinkedIn Stories is similar to Instagram or Facebook stories, allowing users to post an update that will stay live for 24 hours. The story feature makes sense for Instagram and Facebook where you can share real-time updates, but why did LinkedIn feel they needed this feature? . Share professional tips.

LinkedIn 310

LinkedIn Instagram Conference B2B 310

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What are your secrets for media relations success?

Pitching 228

Pitching Agency Social Media Creativity 228

Critical Mention

MAY 21, 2020

Instead of being able to talk to other fans at bars, tailgates or games, more fans will shift to social media to communicate with fans, teams and brands. Social media is a great place for fans to form groups to share sports articles, discuss games and talk about athletes. Fans Can Virtually Interact with All Teams.

Sports 111

Sports Social Media Media Groups 111

Remote PR Jobs

JULY 19, 2024

Trade Shows: These e vents where businesses showcase their products or services may offer an opportunity to connect directly with individuals or organizations in need of PR services to promote their brand and manage media relations. Connect with potential clients and engage with their content.

Case Study 227

Case Study Conference Local Trade Shows 227

Bianchi Biz Blog

DECEMBER 5, 2024

The Irish media landscape is dominated by the state broadcaster, RTE, whose reach extends to TV, radio, online, mobile and social media. Although print newspaper readership has declined, publishers’ online assets continue to grow strongly, with consumers accessing news media sites via mobile and social media.

Radio 83

Radio Sports Marketing Local 83

5W PR

MARCH 19, 2025

dolls demonstrates this principle – their “unboxing” concept naturally limited availability while generating organic social media buzz. The PR campaign celebrated the brand’s heritage while introducing new features like social causes and sustainability initiatives that resonated with contemporary parents.

Retail 78

Retail Storytelling Pinterest Product Launch 78

Critical Mention

NOVEMBER 5, 2019

Social media platforms may have been created for friendly networking, but since then, they’ve evolved into tech hubs where anybody can network with anyone else. So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. Social Media Improves Customer Service.

Social Media 105

Social Media Media Customer Service Radio 105

Bianchi Biz Blog

NOVEMBER 21, 2024

2) Crisis Management and Consulting: No company is exempt from crises, which is why a fair relationship with the media, transparency in communication and adequate strategic advice are always the best allies of a company. 3) Executive advocacy: We help our clients build their image and reputation both in traditional media and social media.

Marketing 90

Marketing Pinterest Radio Instagram 90

Sword and the Script

SEPTEMBER 14, 2019

Most PR professionals say media relations is getting harder or much harder, according to the 2019 JOTW Communications Survey. This is up 17% from last year where 51% said media relations was getting harder. Study the media. 1) How reporters view social media, embargoes and exclusives.

Survey 88

Survey Media Relations Report Media 88

Prowly

FEBRUARY 13, 2025

Anyone can share an opinion and experience on social media, so managing your brand's reputation has never been more critical. A good reputation management tool should alert you to customer feedback and discussions about your brand on social media, review sites, and in various online forums. How to do it?

Software 104

Software Reputation Examples How To 104

Cision

AUGUST 28, 2017

Offer Social Media Support. If you end up working with a fashion blogger, you should offer social media support. Tweeting, sharing and posting their content on Instagram will go a long way. Most bloggers attend events for networking purposes which is just as important for you as a PR professional.

Fashion 236

Fashion Pitching How To Real Estate 236

PRSay

JANUARY 1, 2020

Augmented reality tech (think Snapchat and Instagram filters) is likely to take hold in 2020, and you’ll want your team to be on board. In 2019, Instagram opened its augmented reality development platform to the public, making it easier for brands to take advantage of this new technology. Avoid relying on Instagram likes.

Publicity 166

Publicity Storytelling Instagram Pitching 166

Cision

SEPTEMBER 1, 2016

What is the biggest media relations mistake brands make? What are some of the ways brands can improve their relationships with the media? How has social media transformed media relations? Do you find that journalists are open to receiving pitches via social? Generic pitching. Do your research.

Pitching 159

Pitching Privacy Resources Travel 159

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Public relations statistics from 2020. Social media statistics from 2020. Media relations is ever more challenging.

Survey 183

Survey Marketing B2B Study 183

Bad Pitch Blog

JANUARY 16, 2012

We''ve seen some interesting examples of how journalists are sourcing stories via social media. Here are three national journalists using three different social media platforms to get things done. And in this MLK edition, we''ve also got some tips for being a better source via social media. Here''s a Scoop.It

Social Media 64

Social Media Media Instagram Fashion 64