Cision

SEPTEMBER 22, 2015

More than half of journalists surveyed in Cision’s recent Social Journalism Study believe that they would not be able to carry out their work without turning to their social media accounts for help. Check out which social media platforms journalists are turning to, how they’re using them and why: 1.

Journalism 120

Journalism Social Media Media Study 120

Prowly

DECEMBER 6, 2024

To show it in an example, lets answer two questions: What is reach in social media ? What is a social media impression? Social platforms (e.g., Facebook, Instagram) define and track reach and impressions differently, aligning with distinct goals like brand visibility and engagement.

Media 104

Media Measurement SEO Instagram 104

Cision

SEPTEMBER 15, 2016

The study surveyed 1,802 Americans and found that traditional engagement channels — such as television and print — offer the most reach. Another study by Statista found that as many as 43 percent of Canadians relied on traditional media to research Black Friday and Cyber Monday deals in November 2015.

Social Media 120

Social Media Marketing Media Study 120

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Communications Conversations

JULY 2, 2019

But, it continues to be a topic of discussion–mostly because not every brand has the budget of Walmart and can continue to sink hundreds of thousands of dollars each year into social media advertising. But, I still can’t help but get a bit twitchy when I see studies like the one recently offered by Social Media Examiner.

Social Media 123

Social Media Marketing Media LinkedIn 123

Cision

NOVEMBER 3, 2016

As digital and social media continue to blur the lines between an individual’s public and private lives, and we move forward in a world where the fusion of these two seems inevitable, it is crucial for all of us to understand the difference between what is private and what is personal, but public. That’s media training 101.

Social Media 120

Social Media Media Reputation Training 120

Bianchi Biz Blog

DECEMBER 5, 2024

The Irish media landscape is dominated by the state broadcaster, RTE, whose reach extends to TV, radio, online, mobile and social media. Although print newspaper readership has declined, publishers’ online assets continue to grow strongly, with consumers accessing news media sites via mobile and social media.

Radio 83

Radio Sports Marketing Local 83

Prowly

FEBRUARY 20, 2025

It focuses on clear and timely communication with external stakeholders: customers, clients, media professionals, such as journalists, and the wider public. Examples include: company announcements, social media content, organic and paid media campaigns, press releases, etc. START MONITORING YOUR MEDIA PRESENCE TODAY 5.

Writing 104

Writing Communications How To International 104

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

With more than 400 million users monthly, Instagram can be a powerful tool in a PR campaign — as we previously noted here. Store openings, fundraising rounds, new product launches — consumers and businesses have come to expect these, but our Instagram feed shows us they don’t have to be a yawn. Be true to your brand.

Instagram 159

Instagram Reddit Transportation Creativity 159

PRSay

JULY 1, 2022

About 2,200 local print newspapers have closed since 2005, cutting the number of newspaper journalists by more than half between 2008 and 2020. When we published the first “Public Relations Handbook” in 1967, the notion of social media, influencers, YouTube, Instagram, Snapchat, podcasts and search-engine marketing did not exist.

Handbook 192

Handbook Publicity Newspapers Television 192

Prowly

FEBRUARY 28, 2025

Why unlinked mentions matter more than you think There are probably many articles, posts, or threads on social media without direct links to your profile or website. Thats where tools like Prowly come in, helping identify when a brand is mentioned across multiple channels, from articles and blogs to social media and beyond.

SEO 104

SEO Print Social Media Tools 104

Prowly

APRIL 2, 2025

How to create monitoring digests Prowlys media monitoring covers online, social, print , and broadcast media. REQUEST A PRINT AND BROADCAST DEMO All you have to do to set up your first-ever monitoring digest in Prowly is complete these two steps: 1.

Examples 104

Examples Automotive Media Print 104

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Meltwater tracks from 275,000 online news sources and has partnerships for print and broadcast monitoring. Furthermore, it can track social media coverage as well, including Twitter, Facebook, Instagram, YouTube and over 300 million blogs. Google Trends. Google Trends is underutilized in our view.

Tools 232

Tools Radio Trends Pitching 232

Sword and the Script

JULY 2, 2024

Burrelles bigs farewell to print media monitoring; PRophet adds Google AI models; Meltwater announces new AI features A few days ago, Burrelles ended its print monitoring services. It’s pretty wild to realize that print monitoring was a thing before press releases. Burrelles was founded in 1888.

Print 157

Print Newspapers Google B2B 157

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

As digital content consumption continues to grow, PR pros are always looking for ways to target specific audiences through social media. We know the power that social media campaigns can wield – from amplifying earned media that PR generates to marketing products. Don’t count out influencers for B2B PR.

B2B 191

B2B Social Media Radio Fashion 191

PRSay

OCTOBER 30, 2024

During your career, you’ve built strong relationships with social media influencers. There are different types of social media influencers: celebrity, micro and macro influencers. Now you’ve got the President of the United States sending out an Instagram or a TikTok post to say, “I’m stepping down.”

Trends 60

Trends Print Social Media Reputation 60

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Fast forward to today, those very channels have donned a new hat – they’ve become vibrant marketplaces, offering the joy of online shopping with a social flavor. Being on social media is the online pastime that everyone loves. billion people were using social media globally. In 2023, more than 4.89

Social Media 87

Social Media Media Mobile SEO 87

Cision

APRIL 10, 2017

The answer is, social media. More often than not, travel writers are open to social media pitches. Many site Twitter and Instagram as a great place to connect with readers and PR alike. Depending on what media outlet you are pitching, lead times may vary. Consider the Lead Time.

Travel 174

Travel Pitching How To Radio 174

Prowly

FEBRUARY 13, 2025

Anyone can share an opinion and experience on social media, so managing your brand's reputation has never been more critical. A good reputation management tool should alert you to customer feedback and discussions about your brand on social media, review sites, and in various online forums. How to do it?

Software 104

Software Reputation Examples How To 104

Prowly

FEBRUARY 3, 2025

Keep the tone consistent across your social media, ad copy, website, print media content, and wherever else you're present. GoPro is an excellent example of a brand that uses content made by their customers with GoPro on their YouTube, Instagram, TikTok, and other channels.

Branding 104

Branding Brand How To Measurement 104

Cision

NOVEMBER 21, 2017

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. It’s no longer just the mainstream media that needs to be taken into account. How to do that? It all starts with the news you are taking in.

How To 149

How To Social Media B2C Television 149

Shift Communications

JULY 25, 2016

Social media is heavily tied into PR for one very basic reason: it is everywhere. Insight into media targets. Social media makes your job easier. If you need to quick method to update your media list or garner insight into a reporter’s interests, all you need to do is monitor a reporter’s social media channels.

Social Media 60

Social Media Media Television Print 60

Cision

NOVEMBER 28, 2017

Over the past several decades some of the major players have changed with the evolution of the Internet and most-recently social media, but the concept is still the same — reach out to your audiences with the material they want through avenues they trust.

Small Business 245

Small Business Media SMB Pitching 245

Bianchi Biz Blog

JUNE 27, 2024

Additionally, the extensive digital reach of India’s population is an asset in amplifying PR efforts, leveraging social media and online platforms as crucial tools, especially when engaging with India’s tech-savvy youth. The vast array of diverse media channels allows PR campaigns to geo-target and communicate at multiple levels.

Meeting 90

Meeting Print Marketing Local 90

The Stalwart Blog

MAY 12, 2016

Many of us in the marketing realm see social media as mainstream. It's as - if not more - important to effectively communicate to intended audiences as traditional media. Now the likes of Snapchat, Periscope, Instagram and various podcast equipments turns even the most amateur of citizen journalists into a news source.

Social Media 60

Social Media SEO Media Pinterest 60

Rock the Status Quo

SEPTEMBER 9, 2014

Agencies, PR and marketing professionals, bloggers and anyone doing social media (who doesn’t?) Or when you scan then post your honor roll student’s school photo on Instagram. utterly fabulous Arizona attorney who specializes in intellectual property, copyright, internet, social media, flash mob and contract law.

Blogging 194

Blogging Agency Social Media Content Marketing 194

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned.

Media Relations 178

Media Relations Media Print Software 178

Maxim Behar

MAY 13, 2024

Maxim: First, I'm surprised there's such a day because every day should be a day of freedom of speech, especially now that we have social media. Everything has changed in the last twenty years, mostly thanks to social media. Now we have 4 billion publishers worldwide, which means 4 billion people who own media.

Social Media 64

Social Media Newspapers Television Radio 64

Cision

MAY 4, 2015

Let’s jump right into some of the new ways these platforms will help you meet your communication goals: Cision Social Edition. Cision Social Edition provides solutions for: Social Engagement. Social Media Integration. Integrate real-time social monitoring into enterprise applications. Social Media Listening.

Social Media 120

Social Media Analytics Enterprise Content Marketing 120

Communications Conversations

JANUARY 11, 2018

Consider this chart for a moment: Americans now spend a whopping 5 hours and 50 minutes with digital media on any given day. And just 25 minutes on print media. And remind me again how important that hit in USA Today print edition is again. But, that’s going to completely overwhelm the average social media user.

Consumer 104

Consumer Print Reddit Video 104

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

We recommend that PR campaigns have a local spokesperson with a thorough understanding of the regional issues and socio-economic differences to navigate the evolving media landscape and connect with the media at a local level. Think BIG about social platforms. 7 percent who rated print media as important and 54.

Mobile 156

Mobile Local Technology Television 156

ImPRessions - Crenshaw Communications

NOVEMBER 22, 2017

There are countless opportunities in print, digital and broadcast available with a little research, packaging and know-how. And, despite the calendar, digital media seem to publish holiday-themed news until the 11th hour, so it’s almost never too late to pitch a good idea. Take survey results and post to Twitter and LinkedIn.

Pitching 136

Pitching Print Survey Local 136

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Social media statistics from 2020. Social Media Statistics from 2020. Traditional media drives social media.

Survey 183

Survey Marketing B2B Study 183

Prohibition

SEPTEMBER 2, 2022

Dove have reacted to the recent controversial firing of Canadian news anchor Lisa LaFlamme with their #KeepTheGrey social media campaign. LaFlamme was reportedly fired over her decision to stop dying her hair which has sparked discourse around ageism in the media, and Dove have been quick to join in.

Social Media 62

Social Media Insurance Insurance Media 62

Cision

JUNE 17, 2015

Multi-platform news and information company USA Today currently ranks first in combined print and digital circulation as a result of their ability to transform and redesign their newsroom and stay ahead of emerging trends. Q: How do you see platforms like Twitter and Instagram affecting your work?

Mobile 120

Mobile Print Trends Twitter 120

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

That is just part of the job description for a media relations specialist. This person is also well-versed on the inner workings of broadcast, print and online media and on how to sell a brand’s story to an outlet. A digital/social media star. A graphic design talent. An account coordinator.

Agency 136

Agency Analytics Creativity Social Media 136

Prohibition

JUNE 14, 2018

Instagram is one of the most popular social media channels, which has seen massive worldwide growth over the last few years. The winning images have since been displayed in a Leeds-first Instagram installation, featuring giant mock-up smart phones, to bring together the physical and digital worlds.

Instagram 48

Instagram Local Print Social Media 48