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How to Write a Communication Plan: Step-by-Step Guide for 2025

Prowly

Today, we'll show you how to write a comms plan the easy way, with steps and examples that anyone can follow. Emails are excellent for bigger announcements while short updates are best shared on platforms such as Instagram, TikTok or Facebook. START MONITORING YOUR MEDIA PRESENCE TODAY 5.

Writing 104
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From Picture to Chapter Books – Fresh Marketing Ideas for the Publishing Industry to Try

5W PR

The publishing industry, once dominated by traditional print media, is undergoing a significant transformation. Leveraging Visual Platforms In the age of visual content, publishers can capitalize on platforms like Instagram, Pinterest, and TikTok to showcase their books.

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Content Distribution Best Practices: 3 Strategies You Should Update

Cision

You can no longer simply email journalists and hope to get coverage online or in print-based media. Check out this recent Instagram ad from Militza Yovanka. Write long form content: Quite simply, the more text and information you have on your website, the more likely your targeted audience is to find your content and share it.

Strategy 251
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A New Way to Make Media Briefings More Engaging (w/ Examples)

Prowly

How to create monitoring digests Prowlys media monitoring covers online, social, print , and broadcast media. REQUEST A PRINT AND BROADCAST DEMO All you have to do to set up your first-ever monitoring digest in Prowly is complete these two steps: 1. Proof of progress.

Examples 104
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Farewell, Burrelles [PR Tech Sum 56]

Sword and the Script

Burrelles bigs farewell to print media monitoring; PRophet adds Google AI models; Meltwater announces new AI features A few days ago, Burrelles ended its print monitoring services. It’s pretty wild to realize that print monitoring was a thing before press releases. At the time, not all news that went to print made it online.

Print 157
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How Influencers Can Elevate Your PR Campaign

ImPRessions - Crenshaw Communications

As engagement with traditional media channels like TV, radio, and print has declined, marketing with influencers offers a natural and low-pressure way to get brand-related information in front of a targeted audience. . – Write a series or blog together. Micro-Influencers help manage risk . – Record a podcast episode.

B2B 191
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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.