Axia PR

JULY 17, 2020

Per-follower engagement on Instagram is 58 times higher than Facebook and 20 times higher than Twitter. If your company isn’t on Instagram, there’s no time like the present. Instagram is bursting with the opportunity to boost brand awareness and connect with your audience, altering company storytelling.

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Cision

AUGUST 13, 2015

With an engagement rate 15 times that of Facebook , Instagram is a necessity in social media marketing strategies. Learn how to successfully use Instagram to tell your brand’s story with these five tips. Stick with a similar message across your channels, but keep in mind the reasons your audience follows your brand on Instagram.

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Cision

JULY 25, 2015

A recent bug gave some Instagram accounts as many as 100,000 new followers. Choosing a theme and sticking to it is one way to make your Instagram account a success. Choosing a theme and sticking to it is one way to make your Instagram account a success. Remember, Instagram is all about storytelling.

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Cision

MARCH 30, 2016

It’s safe to say that many Instagram users have been in freak out mode lately. Despite the backlash among a small subset of its 400 million users, Instagram will soon implement an algorithm that predicts which photos its users are mostly likely to double tap. Longer Videos. A spokesperson said longer videos mean more diverse stories.

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PR for Anyone

SEPTEMBER 27, 2023

So if you’re tired of drowning in a sea of negativity, stay tuned because Laura Evans has some heartwarming, feel-good stories that’ll brighten your day!

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ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

More directly, the rising popularity of podcasts and other mobile-centric media channels indicate new storytelling opportunities and platforms for PR. How Mobile Technology Can Shape PR Strategies and Tactics PR media placements Platforms that offer a strong mobile experience are catching everyone’s attention.

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5W PR

FEBRUARY 23, 2025

The rise of platforms like TikTok and Instagram has created new opportunities for gaming brands to showcase their offerings through authentic, engaging content. Instagram maintains similar engagement levels, with users spending approximately 53 minutes daily on the platform.

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Cision

MARCH 31, 2015

A Roadmap to Multimedia Storytelling ,” a free e-book by Martin Waxman , provides today’s communicators with tips, best practices and strategies for creating content that excels in today’s visual and textual world. Don’t forget to share your video across your channels and cut them up to post on Vine and Instagram.

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ImPRessions - Crenshaw Communications

JANUARY 10, 2024

Media must be visually appealing on mobile, and that stands whether a PR team is strategizing for TikTok or Instagram, or for trade publications. Do its pages load quickly? Do ads or permissions interfere with the content? As we all know, seamless UX just isn’t a given across all the industry publications where B2B brands want to be heard.

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PRSay

JANUARY 1, 2020

that will hopefully make your 2020 even more successful: Remember not to skimp on storytelling. Your team may have many components — at MediaSource, we’ve got creatives, strategic types and PR practitioners — but ultimately, your work should always come back to storytelling. Unsure of whether your team is strong enough at storytelling?

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5W PR

MARCH 27, 2025

The campaign has generated over 16 million tagged posts on Instagram alone. The future of PR lies in authentic, customer-driven storytelling powered by sophisticated martech tools. Influencer Partnerships That Amplify UGC The combination of influencer marketing and UGC creates powerful social proof.

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5W PR

MARCH 19, 2025

The most successful toy companies combine strategic timing, compelling storytelling, and data-driven campaign optimization to stand out during these high-stakes seasons. PR strategies must adapt accordingly while maintaining focus on fundamental storytelling principles.

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5W PR

MARCH 10, 2025

Public relations plays a vital role in promoting STEM toys by connecting educational value with engaging storytelling. While Instagram and YouTube might work well for reaching parents, educational publications and conferences can better target teachers and school administrators.

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The Hoyt Organization

MARCH 8, 2024

The answer lies in the power of storytelling. Effective storytelling is about creating a compelling narrative that connects your brand with its audience on an emotional level. For example, if your target audience is Gen Z, Instagram and TikTok might be the best channels to reach them.

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Ronn Torossian

AUGUST 16, 2019

It might surprise you to learn just how many platforms support storytelling formats these days. We all know the major players: Snapchat, and Instagram. If you’re […]. The post Story Sharing in 2019 appeared first on.

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5W PR

MARCH 8, 2025

The most successful speakers build their reputations through calculated positioning, consistent messaging, and authentic storytelling across digital channels. Instagram works well for lifestyle content, while Twitter enables real-time event engagement. Make your booking process clear and accessible.

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NewsWhip

JULY 11, 2024

On Instagram, from short-from video reporting with Reels, to posts that summarize a news story and often encourage users to click on the “link in bio,” they know it’s an important part of their digital strategy. BBC BBC News continues to reign as Instagram’s most followed news publisher. million engagements with its posts in Q2.

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ImPRessions - Crenshaw Communications

JANUARY 26, 2016

With more than 400 million users monthly, Instagram can be a powerful tool in a PR campaign — as we previously noted here. Store openings, fundraising rounds, new product launches — consumers and businesses have come to expect these, but our Instagram feed shows us they don’t have to be a yawn. Be true to your brand.

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PR for Anyone

SEPTEMBER 24, 2023

So if you’re tired of drowning in a sea of negativity, stay tuned because Laura Evans has some heartwarming, feel-good stories that’ll brighten your day!

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5W PR

FEBRUARY 1, 2025

Social media has reshaped how organizations communicate with their audiences, creating opportunities for authentic brand storytelling through the voices of employees. On Instagram, behind-the-scenes content from employees helps humanize brands and showcase company culture.

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ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

The secret of Threads’ fast growth was its integration with Instagram, which made onboarding seamless for users. Threads’ format resembles a blend of Twitter and Instagram. Threads’ tight integration with Instagram can leverage visual storytelling, making it ideal for conveying complex ideas in a visually appealing manner.

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5W PR

FEBRUARY 7, 2025

With over 1 billion monthly active users and an average engagement rate of 17.5% – far surpassing Instagram’s 3.8% – TikTok has proven itself as a powerhouse for reaching and resonating with audiences.

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5W PR

NOVEMBER 1, 2024

In today’s rapidly changing influencer landscape, we help brands strategically navigate where and how to show up across platforms like TikTok, Instagram, YouTube, Pinterest, Twitch, and beyond —ensuring impact at any scale.

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ISEBOX

FEBRUARY 23, 2017

Especially since Pinterest and Instagram are basically the same: Both are image-driven social media platforms, using visuals in marketing that encourage sharing and engage your target audience. Instagram: A platform that enables you to capture visual content that you find engaging and would like to share with your community.

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Ishmael's Corner

APRIL 12, 2015

Still, I give the TSA credit for using Instagram to put a face on the organization. Taking a page from the visual storytelling playbook, TSA’s Instagram account highlights the dangerous and even crazy stuff that people try to get through airport security. Uncategorized instagram content TSA instagram visual storytelling'

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Prohibition

JANUARY 27, 2025

Through partnerships with influencers, brands transform everyday moments and products into shareable experiences that resonate on platforms like Instagram and TikTok. Oreo In 2020, Oreo launched ‘The Oreoverse’, a campaign that combined VR with storytelling.

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5W PR

APRIL 29, 2019

Instagram Stories has its roots in Snapchat, as a means of sharing with your followers short-lived photos and videos destined to disappear in 24 hours. Today, Instagram Stories has become an essential part of the platform, even beginning to overtake permanent posts as the go-to means of sharing content with followers.

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ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Today we’re challenged to use digital storytelling techniques where visual impact is even more important than persuasive writing. This can mean digital video, creative Instagram posts, and inbound marketing techniques. We’re responsible for creating shareable content that engages users and requires new storytelling skills.

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PR for Anyone

OCTOBER 4, 2023

Join us to hear how Jo-Anne is spreading joy through music and storytelling as she embarks on the third act of her life journey. What Act III unique is that they’ve got a cast of seasoned performers, all aged 55 years and older. The demand for their productions consistently leads to sold-out performances!

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PR for Anyone

SEPTEMBER 24, 2024

She brings her passion for storytelling and advocacy to help amplify the voices of the neuromuscular community. With over 20 years of experience in marketing and communications, Morgan has worked with nonprofits across the globe, including roles in Cairo, Beirut, and Rwanda.

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ImPRessions - Crenshaw Communications

MAY 31, 2024

Panelists point out the power of employees as storytellers, and the impact their experience can have on corporate and brand reputation. Understand the power of first-person storytelling by employees on social platforms like TikTok and Instagram. There are other steps that smart communicators can take as well.

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Cision

APRIL 1, 2016

You ’ re not going to stop using Instagram. Every time there ’ s an update, a change or a suspicious new privacy policy, a collective and very loud few declare that this exact moment will be the moment in time when they stop using Instagram forever. In August 2015, there were 50 million ad impressions on Instagram.

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Prohibition

AUGUST 4, 2023

With video-first platforms like TikTok and Instagram ruling the the social media marketing landscape, brands have unprecedented opportunities to connect with millions of users through ‘short and snappy’, engaging videos. On TikTok and Instagram, users are hungry for content that resonates with them on a personal level.

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Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. It is almost a sport on Facebook, Instagram and Twitter. Creative and content, the keys to good storytelling, are frequently overlooked elements of PR. Brand shaming has become commonplace.

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PR for Anyone

OCTOBER 25, 2023

If you’ve been following her on Instagram, you’ll know exactly what we mean – Diane Britt-Smith radiates positivity and exudes a contagious energy that’s hard to resist. A Natural Storyteller At the core of Diane’s personal and professional pursuits lies a common thread—storytelling.

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Masters in Communications

OCTOBER 30, 2018

As Harrison Monarth writes in The Harvard Business Review : Storytelling evokes a strong neurological response. Here's why storytelling is such a powerful tool: The Power of Synchronicity. Storytelling creates a certain synchronicity between the teller and the listener. Storytelling is also a powerful tool for persuasion.

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Landis PR

JANUARY 28, 2025

When done with consent and sensitivity, authentic storytelling can effectively showcase your impact and build trust. Platforms like Instagram, LinkedIn, and others allow you to share educational content, promote services, and engage in real-time conversations. At Landis Communications Inc. ,

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