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The best way to insure your good reputation is to ensure your good reputation

PR in High Definition

There’s an insurance policy for everything these days – and we mean that literally. Whitney Houston insured her voice, Michael Flatley insured his legs – and America Ferrera insured her smile for $10m in 2007. According to a study in 2018, reputation represents as much as 41% of the FTSE 100. Is this ridiculous?

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Five Types Of Bylined Content That Work For PR

ImPRessions - Crenshaw Communications

Educational content is particularly useful for any category with a long purchase cycle and steep learning curve, like software or insurance. Content that explains a new or emerging trend is among the most valuable for business customers because it helps educate prospects.

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Future skills for public relations practitioners - World PR Day

Stephen Waddington

Organisational leaders turned to internal communication teams because they recognised the critical role of communication in engaging with staff. According to a poll by the IoIC two-thirds of internal communicators said that leaders looked to them for more guidance during the crisis. Your expertise has never been more in demand.

Publicity 199
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3 Steps for Effective Crisis Communications Management

Onclusive

Crisis preparedness, internal education and having the right tools can aid you before a crisis hits. Crisis communication strategies need to be designed for both internal stakeholders – employees, teammates, management – as well as a variety of external stakeholders – customers, partners, and of course the media. No brand is immune.

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Eight Reputation Enhancement Actions to Take in 2023

Reputation Us

As we move toward a new year, ReputationUs encourages keeping your organization’s good reputation at the forefront of your business initiatives. Our annual list of Eight Reputation Enhancement Actions to Take offers guidance for the year ahead. Highlight your leaders internally before promoting them outside the organization.

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How to Create an Employer Brand That Attracts Top Talent

PRSay

It’s the reputation your company has as an employer. Beyond the tangible and functional benefits like pay, insurance coverage and time off, what gives them a sense of purpose and fulfillment? So how can we get more of those ideal candidates to apply for your open positions? The secret lies in your employer brand. Jessica Walter, M.S.,

Branding 179
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Yearlong Crisis Coverage

Reputation Us

With evolving rules, regulations and recommendations, coupled with uncertain global economic fallout and a national reckoning on racial and social justice issues, the necessity for continuous REPUTATION PROTECTION and CRISIS RESPONSE has never been more apparent. Protect your reputation by developing and updating your crisis plan.

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